The Red Roadmaster’s US Market Monthly Re-cap + Stock Talk ™

26 March 2010 Date Line: Hong Kong (SAR) China

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Red’s Bull Alert:

Re-cap of the US Stock Market Action for the session ending 25 March 2010

US stocks ended the day flat Thursday The DJIA rose 5.06 pts, or 0.05%, to close at 10,841.21, the S&P 500 closed down 1.99 pts, or 0.17%, at 1,165.73, and the NAS tallied up a minus 1.35 pts, or 0.06%, to end the session at 2,397.41.

Indexes ran North during most of the session, with the DJIA and S&P hitting fresh 18 month highs and taping at their resistance and then fading.

The USD’s turnaround sent profit-takers into action. Just before that action each of the three major indices had risen more than 1% to fresh 52-week highs. Financials were the primary source of strength, as a group financials were up as much as 2.5%, but the sector faltered and finished with a much more moderate gain of 0.4%. Materials stocks were hit hard by the Greenback's bounce. The sector was up 0.8% at its session high, and then fell to a 2.0% loss on the day

The session's early gains came on the back of Qualcomm and Best Buy's Bullish profit outlooks.

During the regular session, Bank of America Corp closed + 1% at US$17.74 while Citigroup, the most active stock on the NYSE, closed + 2.9% at US$4.27. Banks are among the best performers this year and were one of the few sectors to rise Wednesday when markets fell. Wireless chip maker Qualcomm Inc gained 5% to US$42.19 on the NAS after raising its Q-2 earnings outlook, and Best Buy closed + 3.6% to $42.66 on better-than-expected results and outlook.

Q-1 S&P 500 earnings reports due shortly are forecast to show year-over-year gains of 36.6%, according to estimates compiled by Thomson Reuters.

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Jobs data released on Thursday showed the number of US workers filing new applications for unemployment insurance fell sharply last week.

Advancing Sectors: Consumer Discretionary (+0.5%), Financials (+0.4%), Tech (+0.3%)

Declining Sectors: Materials (-2.0%), Energy (-1.5%), Telecom (-0.9%), Utilities (-0.7%), Health Care (-0.5%), Industrials (-0.2%)

Unchanged: Consumer Staples

Volume and Breadth: About 10B/shrs traded on the NYSE, the AMEX and NAS, above last year's estimated daily average of 9.65B/shrs. Decliners outnumbered advancers by 3 to 2 on the NYSE, and on the NAS, about 8 stocks fell for each 5 that rose.

New 52-Week High List

A / AAPL / AIV / AIZ / AMP / ANF / ATI / BA / BBT / BEN / BMY / CLF / CMA / CMCSA / COH / DD / DIS /DISCA / DRI / EBAY / EFX / EMC / EMN / FITB / FLS / GNW / GWW / HCP / HON / HOT / HPQ / HST / IFF / JCI / JDSU / JNPR /JWN / KFT / KIM / LEG / LEN / LTD / MAR / MIL / NWSA / OMC / ORCL / PCAR / PCLN / PCP / PGR / PNC / PRU / PSA / PXD /RF / RTN / SHLD / SHW / SNDK / SPG / SYK / TIE / TMO / TROW / TSN / TWC / URBN / UTX / VAR / VIA.B / VNO / VTR / WAT /WFC / WHR / WYN / ZION   

Market Indexes Technical Analysis

Date Symbol Price Technical Analysis Support Resistance

Mar-25-2010 QQQQ 47.95 Bullish (0.32) 47.91 49.44

Mar-25-2010 DIA 108.44 Neutral (0.19) 108.14 109.12

Mar-25-2010 SPY 116.65 Neutral (0.17) 115.15 116.82

Stocks to Watch Today

Abercrombie and Fitch (ANF), Best Buy Co., Inc. (BBY), Deere & Co. (DE), General Electric Company (GE), and Polo Ralph Lauren Corporation (RL).

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Abercrombie and Fitch (ANF) Up-date 3 Last Look: October 30, 2009

March 26, 2010

Paul A. Ebeling, Jnr. Analyst

Today let’s look at Abercrombie and Fitch (ANF), specialty retailer of casual sportswear apparel for men, women, and kids, from a Technical POV. The overall analysis after Thursday’s (March 25) market action is Neutral; in the near term Neutral, mid-term Bullish, and long term Neutral. The recent Candle Stick analysis is: Very Bearish

**Chart by: http://www.stockta.com

Latest News and Opinion: ANF hits the 52-Week High List

http://seekingalpha.com/article/195630-new-52-week-high-list?source=yahoo

Thursday’s Market Action: Close 44.86 + .48 Volume 3,076,600/shrs

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There is a DOJI on March 25 and one Gap open up on March 4 at 37.00/39.13, the near term resistance is 47.09, support at 44.51, and the 50 day (EMA) exponential moving average is 38.91.

This is Abercrombie and Fitch (ANF): This is clothing company that offers knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear, as well as personal care products and accessories under the Abercrombie & Fitch, Abercrombie, Hollister, and RUEHL brands.

Competitive Landscape

Demand for many specialty retail goods is driven by gains in consumer income. Large competitors can offer lower prices because they buy in quantity. Small retailers can compete with large ones by offering different merchandise or providing a higher level of service. Despite the presence of some large chains, specialty retail markets are highly fragmented. Barnes & Noble, for example, with over 900 stores, is the largest US bookseller but has a market share of only about 15%.

Specialty Retail Industry ForecastUS personal consumption expenditures for specialty retail items, like toys, dolls, games, cameras, film, film processing, guns, ammunition, sporting equipment, boats, and aircraft, are forecast to grow at an annual compounded rate of 5.1% between 2008 and 2013.

Abercrombie and Fitch (HQ)

Chairman, President and CEO Michael S. Jeffries

6301 Fitch PathNew Albany, OH 43054

Phone: 614-283-6500Fax: 614-577-6710

http://www.abercrombie.com

Best Buy Co. Inc. (BBY) Up-date 3 Last Look: March 18, 2010

March 26, 2010

Paul A. Ebeling, Jnr. Analyst

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Today, let’s look at Best Buy Co., Inc. (BBY), the huge international specialty retailer, from a Technical POV. The overall indications, after Thursday’s (March 25) market action, are Bullish: in the near term Bullish, mid-term Bullish, and long term Neutral. The recent Candle Stick analysis is: Neutral

**Chart by: http://www.stockta.com

Latest News and Opinion: Best Buy Tops Views As Notebooks, TVs Fly Off The Shelves

http://finance.yahoo.com/news/Best-Buy-Tops-Views-As-ibd-1746436223.html?x=0&.v=1

Thursday’s Market Action Close 42.66 + 1.48 Volume 30,641,800/shrs

There is one Gap open up on March 5 at 37.35/37.40, the near term resistance is 42.81, support at 41.55, and the 50 day (EMA) exponential moving average is 38.93.

This is Best Buy Co., Inc. (BBY): the Company operates as a specialty retailer in the United States, Canada, Mexico, China, and Europe. It offers consumer electronic video products, such as televisions,

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digital cameras and accessories, digital camcorders, and DVD players; and audio products comprising MP3 players, navigation products, home theater audio systems and components, and mobile electronics. It also offers home office products comprising notebook and desktop computers, monitors, mobile phones and related subscription service commissions, hard drives, and networking equipment; entertainment software products, such as video gaming hardware and software, DVDs, CDs, digital downloads, and computer software; and appliances, such as kitchen appliances, plumbing fixtures, snacks, and beverages. Best Buy Co. also offers service contracts; extended warranties; product repair; broadband voice, data, and information technology services; and delivers and installs home theater, mobile audio, and appliances. As of February 28, 2009, it operated 1,023 U.S. Best Buy stores, 38 U.S. Best Buy Mobile stand-alone stores, 34 Pacific Sales stores, 6 Magnolia Audio Video stores, and 6 Geek Squad stand-alone stores. It was formerly known as Sound of Music, Inc. and changed its name to Best Buy Co., Inc. in 1983. The company founded in 1966 and is headquartered in Richfield, Minnesota.

Competitive Landscape

Technological innovation and the need to replace or upgrade products drive demand. Profitability for individual companies depends on the ability to generate store traffic and repeat business, and effective merchandising. Large companies can offer wide selections of products and low prices. Small companies can compete effectively by offering specialized products, technological expertise, or superior customer service. Average annual revenue per employee is about US$200,000. Competitors include mass merchandisers, warehouse clubs, department stores, Internet and mail order retailers, specialty office and computer retailers, and some manufacturers.Consumer Electronics Stores Industry ForecastUS personal consumption expenditures of electronic entertainment, musical instruments, and home computers are forecast to grow at an annual compounded rate of 4% between 2008 and 2013. Data Sourced: December 2009

Best Buy Co. Inc. (HQ)

Richard M. Schulze,  Founder and Chairman7601 Penn Avenue SouthRichfield, MN 55423United States -Phone: 612-291-1000http://www.bestbuy.com

Deere & Co. (DE) Up-date 9 Last Look: February 17, 2010

March 26, 2010

Paul A. Ebeling, Jnr. Analyst

Today let’s look at Deere & Co. (DE), one of the World’s largest makers of farm equipment, from a Technical POV. The overall indications, after Thursday’s (March 25) market action, are Neutral: in the

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near term Neutral, mid-term Bullish, and long term Bullish. The recent Candle Stick analysis is: Very Bearish.

**Chart by: http://www.stockta.com

Latest News and Opinion:   Health overhaul to hit profit at some companies

http://finance.yahoo.com/news/Health-overhaul-to-hit-profit-rb-3328154639.html?x=0&.v=2

Thursday’s Market Action Close 60.20 -.29 Volume 5,452,700/shrs

There is a Bearish Harami on March 24 and four Gaps open up on between October 14, 2009 and March 23, 2010 at 42.77/60.10, the near term resistance is NIL, support at 59.78 and the 50 day (EMA) exponential moving average is 56.74.

This is Deere & Company (DE): The company, one of the world's two largest makers of farm equipment (CNH Global is the other), is also a leading producer of construction, forestry, industrial, and lawn-care

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equipment. It is famous for its "Nothing Runs Like A Deere" brand marketing campaign. While the global financial crisis dented the company's sales in commercial and consumer equipment, Deere's agricultural equipment sales continued strong and remained highly profitable. Deere makes 60% of its sales in North America.

Competitive Landscape

Demand is driven by demographics. The profitability of individual companies depends on the correct assessment of repayment likelihood and effective collections activities. Large companies have an advantage in using computers to serve large portfolios of mortgage and credit card loans and also have access to cheaper sources of funds, but small companies can compete effectively in the cash lending or sales finance segments, where personal contact is more important.

Deere & Co. (HQ)

Robert W. Lane ,Exec. Chairman, Chief Exec. Officer and President:

One John Deere PlaceMoline, IL 61265-8098United States Phone: 309-765-8000Fax: 309-765-5889http://www.deere.com

General Electric Company (GE) Up-date 46 Last Look: March 17, 2010

March 26, 2010

Paul A. Ebeling, Jnr. Analyst

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Today let’s look at General Electric Company (GE), a company whose innovative leadership has played a major part in shaping the modern world and how we live and enjoy it, from a Technical POV. The overall analysis after Thursday’s (March 25) market action is Bullish: in the near term Bullish, mid-term , Bullish and long term Neutral. The recent Candle Stick analysis is: Very Bearish

**Chart by: http://www.stockta.com

Latest News and Opinion: GE Spurs Offshore Wind-Power Work

http://online.wsj.com/article/SB10001424052748704094104575143311333442540.html?ru=yahoo&mod=yahoo_hs

Thursday’s Market Action Close 18.30 -.15 Volume 00/shrs

There is a Bearish Engulfing Candle on March 25 and three Gaps open up between November 6, 2009 and March 23, 2010 at 14.55/18.15, the near term resistance is NIL, support at 18.17, and the 50 day (EMA) exponential moving average is 16.72.

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This is the General Electric Company (GE): GE manufactures everything from turbines to TVs, from household appliances to power plants, General Electric has innovated businesses that have shaped the modern world and how we live and enjoy it. The company produces; aircraft engines, locomotives and other transportation equipment, kitchen and laundry appliances, lighting, electric distribution and control equipment, generators and turbines, and medical imaging equipment. GE is also one of the preeminent financial services companies in the US. Its General Electric Capital unit comprises commercial finance, consumer finance, aircraft leasing, and energy financial services, is its largest segment. Plus they own and operate the NBC television network.

Industries Where GE Competes

Commercial Lending (primary)Aerospace & DefenseAutomotive & TransportConsumer Products Manufacturers

GE Subsidiaries and Affiliates CFM International, S.A.Société Factofrance Fanuc GE CNC Europe S.A.

General Electric (HQ)

Chairman and CEO Jeffrey R. (Jeff) Immelt

3135 Easton Tpke.Fairfield, CT 06828-0001United States Phone: 203-373-2211Fax: 203-373-3131

http://www.ge.com

Polo Ralph Lauren Corporation (RL) Up-date 3 Last Look: February 9, 2010

March 26, 2010

Paul A. Ebeling, Jnr. Analyst

Dear Reader,

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Today, let’s look at Polo Ralph Lauren Corporation (RL), the Company with Golden Brands, from a Technical POV. The overall indications, after Thursday’s (March 25) market action, are Neutral: in the near term Neutral, mid-term Bullish, and long term Neutral, The recent Candle Stick analysis is: Very Bearish.

**Chart by: http://www.stockta.com

Latest News and Opinion: Lightning Round: Saks, Polo Ralph Lauren, Philip Morris International and More http://www.cnbc.com/id/36020401?__source=yahoo|headline|quote|text|&par=yahoo

Thursday’s Market Action Close 84.65 -.07 Volume 617,500/shrs

There is a Bearish Engulfing Candle on March 25 and no Gap open up or down on the Chart, the near term resistance is 85.67 support at 86.03, and the 50 day (EMA) exponential moving average is 81.76.

This is Polo Ralph Lauren Corporation (RL): The Company with golden mallet brands such as Polo by Ralph Lauren, RRL, Rugby, and Club Monaco, the firm designs and markets apparel and accessories, home furnishings, and fragrances. Its collections are available at some 10,800 locations worldwide, including many upscale and mid-tier department stores. (Macy's and Dillard's account for more than a

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third of all wholesale revenue.) The company also operates about 315 Ralph Lauren, Club Monaco, and Rugby retail stores worldwide as well as the e-commerce sites www.RalphLauren.com and www.Polo.com . American style icon and CEO Lauren controls the Company.Competitive LandscapeDemand is largely determined by consumer tastes and the comparative costs of manufacture in the US and overseas. The profitability of individual companies depends on operation efficiency and the ability to secure contracts with clothing marketers. Small companies can compete effectively with large ones by specializing in a particular type of apparel manufacture. There are few economies of scale in manufacture, because of the high labor content of most apparel. The industry is labor-intensive: average annual revenue per production worker is about US$125,000.

Apparel Manufacture Industry ForecastThe output of US apparel manufacturing, including knit and sewn apparel and accessories, is forecast to decline at an annual compounded rate of 4% between 2008 and 2013. Data Sourced: December 2009

Polo Ralph Lauren Corporation (HQ)

Ralph Lauren Chairman and Chief Exec. Officer

650 Madison AvenueNew York, NY 10022United States Phone: 212-318-7000Fax: 212-318-7690

http://www.ralphlauren.com

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