paul brandano, mba executive director for marketing management field study programs
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EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and Industry Collaboration. Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs UCLA, Anderson Global Access Program. University of California, Los Angeles (UCLA). - PowerPoint PPT PresentationTRANSCRIPT
EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and
Industry Collaboration
Paul Brandano, MBAExecutive Director for Marketing
Management Field Study Programs
UCLA, Anderson Global Access Program
University of California, Los Angeles (UCLA) Over 38,000 grad and undergrad students 328 degree programs offered 5 alumni and 5 faculty have won Nobel Prize NRC Ranking: Top 15 in Number of Programs ranked
in Top 10 US News and World Report: Ranked 2nd in Public
Universities in US and 25th worldwide Ranked Number 1 in US in number of startups
launched Received $1.02 Billion in research awards for FY09 “Best Hospital in the West” 20th consecutive year for
09-10 (US News) Anderson School of Management: Ranked #14 by US
News & World Reportwww.ucla.edu
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The Success of Bayh-Dole:
UCLA Tech Transfer at a Glance, FY2012
*Most of any University in the US
Goals of EURECA
Enhancing University Research and Entrepreneurial Capacity (EURECA) Program
Goal 1: Assist Russian National Research Universities (NRUs) in the improvement of their applied research capacity and in the commercialization of IP developed or identified by Russian NRUs.
Goals of EURECA
Enhancing University Research and Entrepreneurial Capacity (EURECA) Program
Goal 2: Develop partnerships with USA research Universities with significant tech transfer experience to help establish effective practices at Russian NRUs.
Goals of EURECA
Enhancing University Research and Entrepreneurial Capacity (EURECA) Program
Goal 3: Establish efficient model of technology commercialization in Russian NRUs to function as “hubs” and become regional centers of innovative activities.
UCLA plays a critical economic development role
START UPLOCAL
MARKET ESTABLISHED
LOCAL MARKET
MATURING
EXPORT READY AND CONSIDERING
INTERNATIONALIZATION
UCLA GAP PROGRAM
COMMERCIALIZATION PIPELINE
Incubators
PRE-COMMERCIALIZATION UNIVERSITY COLLABORATION
Internships/Exchanges
Executive Education
Innovation Programs
Executive Networking
Alumni collaboration
Business plan & Case competitions
University collaboration
Business Accelerators
Technology Transfer
Fall 2011-Spring 2012 EURECA sends its first UCLA Intern, Alyssa Haerle to ITMO for a successful 8-month internship.In its second year Eureca of UCLA internships at ITMO. Sydney Heller will spend a year at ITMO focusing on design and multimedia and Dustin Chavkin, to study at ITMO in support of the Center for Project Appraisal.
EURECA 2012 – Milestones and accomplishments
Summer 2012 UCLA Presents its goals and outlines UCLA’s partnership with ITMO at the “From Science to Business” Conference in St. Petersburg, Russia.
Scott Blacklin and Paul Brandano interview five GAP candidates and selects Optogan. The project begins in late June.
EURECA 2012 – Milestones and accomplishments
Summer 2012 EURECA and UCLA sends a team of 3 PhDs & flagship student to bring their
start-up vuPAD through ITMO’s 2-week Summer Lab Competition, SumIT. They then returned to UCLA to participate in Startup UCLA.
EURECA 2012 – Milestones and accomplishments
October 2012 UCLA Chancellor Gene Bloch meets with the Russian Deputy Minister of Education to discuss Russian student exchange to a select number of US universities. He also visits ITMO to increase awareness of UCLA as partner in research collaborations with Russian NRUs.
EURECA 2012 – Milestones and accomplishments
EURECA 2012 – The Global Access Program in Russia
Program Statistics
16th year of program; 1st in Russia
484 companies & 2,571 students participated
Companies from 19 countries, including 134 Finland, 72 Italy, 83 New Zealand, 30 Chile, 17 Spain, 7 Brazil, 5 Korea, 5 Israel
GAP articles in New York Times & Businessweek
Program Overview
Company assigned 5 MBA students as professional team of consultants
MBA degree thesis and MBA capstone course
Perform primary market research worldwide
Develop strategic new market entry plan
Formal presentation to 3 outside judges
Program Overview
Team invests 2,100 hours over 24 weeks
Average team 100+ personal interviews with customers, industry experts, distributors/resellers & consultants
Extensive secondary research
Team performs 25 days of in market research
Travel in U.S. & worldwide
1999: GAP begins working with Finnish Government Technology Agency, Tekes.
Tekes directly supports emerging technology companies with R&D and Commercialization funding and education.
Tekes has taken 134 companies through the GAP program since 1999.
GAP companies have self reported $200M in capital raised after the GAP experience.
GAP promotes Regional Economic DevelopmentCase Study: Finland
A Recent Testimonial From Finland
“During my first days on the job, I was frankly amazed at the effectiveness of Tekes' Global Access Programme (GAP).
The excellent growth results achieved in the program send a clear message: the EUR 1.2 million invested over an eight-year period have increased the Finnish national economy by over EUR 20 million and created 143 jobs. With a small contribution made by Tekes, we have been able to provide concrete assistance to companies. As you might imagine, I have become a major fan of the GAP.”
- Mr. Eero Soini, Director General, TEKES Finland
2012 - GAP adds Russian companies to its global network
CASE STUDY: OPTOGAN -Russia’s First GAP Company
May 2012 – GAP visits St. Petersberg with one open position
Optogan is the world’s smallest fully-integrated LED company. Supported by Rusnano, RIC, ONEXIM Group and management
Well established in Russia evaluating the US with GAP.
US Market Entry Strategy – Project Scope
Component Retrofit Bulbs(Residential)
High Power Chip on Board:
2012 Innovation – X10
Socket Concept - Versatility
• Dimmable• Unique design
• Eco-friendly
Industrial
Retail
Office
Light Fixtures(Commercial)
Flood/Sports Lighting
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GAP Team OPTOGAN:Research Activities
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LED ShowLas Vegas
Optogan R&D FacilityLandshut, Germany
Strategies in LightMunich, Germany
Optogan HeadquartersSt. Petersburg, Russia
Investor & Customer VisitMoscow, Russia
Design Light ConsortiumAtlanta
LEDS 2012San Diego
August September October
Component Supplier
9%
Customer27%
Distributor1%
Electrician / Contractor
4%
Manufacturer35%
Other -Government
1%
Other - Lab & Testing
7%
Representative2% Specifier
14%
Value Chain Interview Questions
125 Interviews, 153 Hours to date
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Entertainment8%
Gas Station4%
Hospitality4%
Hospitals8%
Office4%
Other11%
Parking4%
Property Management
15%Residential8%
Retail8%
School15%
Sports11%
Customer Interview Breakdown
Optogan Feedback at the 95% point
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“The project is going extremely well. If all of your students are like my team, the United States has a bright future!
- Mr. Alexey Kovsh, SVP Optogan
The Global Access Program is seeking Russian Companies in 2013!
GAP COMPANY PROFILEProduct fully launched & generating salesPositive cash flowTechnology based company or project10 or more employeesInternationally based or selling internationally
Contact: [email protected]
Apply only at visit us at: http://gap.ucla.edu
$15,000 program fee, from which Anderson pays up to $12,000 for students’ travel & research expenses
Student access to company executives, customers, financials and strategic plans
2 trips to UCLA: July 26-27 & December 7 1-2 hours executive time per week over 24
weeks Host 2 students for a 2-3 day visit to
company headquarters
GAP Company Commitment