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TRANSCRIPT
Email Trends in Healthcare 2016Medical Informatics World Conference
Boston, MA
5 April 2016
Hoala GreevyFounder CEOPaubox Inc.
Email Security in Healthcare: 2015
277 breaches (Anthem, Premera)100M Americans’ Identities (33% pop.)
Phishing campaigns led the charge
[Read more]
$$ Stolen healthcare records $$
CC# on the black market: $1-2
vs.
Healthcare record: $20+
[Read more]
Ransomware Takes Hostages
• Hollywood Presbyterian Medical Center– $3.6M payment demanded in bitcoin– $17K in bitcoin eventually paid–Most likely a phishing attack– Enabling the behavior
[Read more]
PowerShell Ransomware Delivered via email attachment (Word doc)Macros run PowerShellFileless attackFiles encrypted, ransom increases over time
[Read more]
Advanced Email Security• DMARC (DKIM, SPF records)• Google Safe Browsing• Domain Name Age
[Read more]
Email Portals‘Click here to pickup your secure message.’
“They (email portals) aren’t well built.”- Joshua Newman, Chief Medical Officer, Salesforce
Email Portals“Don’t make me login to one more portal. Please.”
• UI/UX problems• Password complexity issues
It all falls down on a smartphone.
Email Portals Usage2015 CMS study: 66% of US hospitals, 0% adoption rate.
Kaiser Message Portal: 50% read rate (informal data)
Industry Average: 5-10% read rate
[Read more]
Looking AheadTargeted Attacks on Microsoft Office 365
Looking AheadHealthcare IT = Easy targets for Ransomware
Macro Scraping
Patient Portals will be slow to wake up.
Forward Thinkers: Tactical advantage by eliminating email portals.
About UsOur Vision: Become the market leader for HIPAA compliant email.
Products: Encrypted EmailEmail SecurityEmail APIEncrypted FormsSecure UploadBranded Storage
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Team
Hoala GreevyFounder CEO
• Critical Path (1999-2001)
• Founded Pau Spam, Hawaii’s first email security company (2003)
• Paubox Architect
Rick KuwaharaCMO
• Acquisition lead for publically traded Telecom
• University of Hawaii, MBA
• 10+ years marketing management experience
Phuong Tran, MSBiz Dev / CSM
• Carnegie Mellon, Masters in Healthcare Management
• 6+ years healthcare exp.
Greg HoffmanAccount Mgr
• University of Hawaii
• Tau Kappa Epsilon chapter president
• Experience managing dynamic sales teams
Thank You!
Hoala Greevy @hoalagreevy
Paubox Inc.https://www.paubox.com