An Indian Business Story

About Patanjali Ayurveda Limited

• Type – Private (as per ownership)• Industry – Fast moving Consumer Goods• Founded – 2005• Founder – Ramdev Baba, Acharya Balkrishna, Pankaj Srivastav• Headquarters – Haridwar, Uttarakhand (India)• Registered Office - Delhi• Area Served – India, Nepal• Products – Ayurvedic Medicines, Food, Beverages, Cleaning Agents, Personal Care• Brand Valuation – 2000 Crores• Employees – Directly and Indirectly 2,00,000• Listing In Stock exchange – Unlisted• Type – Public Limited Company (as per companies act 2013)

Founder – Baba Ramdev

• Name – Ram Krishna Yadav• Age – 51 Years• Place – Said Alipur, Mahendragarh, Haryana• Nationality – Indian• Founder Of – Patanjali Yogpeeth, Bharat Swabhimaan Trust • Skills – Yoga, Ayurveda, Business, Agriculture• Title/Honours – Honorary Doctarate by Kalinga Institute of Industrial Technology

He has been highly appreciated for his work in popularising yoga among Indian’s as well as all around the world.

Founder – Acharya Balkrishna

• Name – Narayan Prasad Subedi• Age – 44 Years• Place of Birth – Syangia District, Nepal• Citizenship – Indian• Occupation – C.E.O. Patanjali Ayurved• Net Worth - $2.5 Billion (nearly 17,000 crores)

Met Baba Ramdev in a Gurukul and founded an ayurvedic Pharmaceutical Company – Divya Pharmacy in Haridwar in 1990.

Business Divisions

• Food and Beverages • Healthcare• Toiletries• Dental Products• Hair Care• Cosmetics

Note: Indian personal care market has higher growth potential as compared to the food market (Giver higher penetration of personal care products in rural India – Says Acharya Balkrishna

Selling and Distribution Channel

• 4,000 Distributors • 100 Mega stores• 15,000 company stores with plan of 1,00,000 outlets in coming years• 1200 Chiktsalya• 7,000 Arogya Swadeshi kendra (Health and Wellness centers)• Many small Kirana and medical stores in every part of the country• E-Commerce• Small kirana and Medical stores

Tie Ups• Future Group – Through its Retail chain• Reliance Retail• Pittie Group

Trend of Sales

• 2011-2012 : ₹ 446 Crores• 2012-2013 : ₹ 850 Crores• 2013-2014 : ₹ 1200 Crores• 2014-2015 : ₹ 2006 Crores• 2015-2016 : ₹ 5000 Crores

Major Contributors to sale of 2015-2016• Dant Kanti toothpaste - ₹ 450 crores• Kesh Kanti shampoo and Hair oil - ₹ 350 crores• Ghee - ₹ 700 crores

Net Profits from 2010-11 to 2014-15

Competitors or Key Rivals

Future Plans and Targets

• Set-up 4 New Manufacturing units of cost ₹ 1000 Crores Set-up 6 Processing UnitsVidharba, MahrashtraBundelkhand, Uttar PradeshMadhya PradeshAssam

• Invest on R&D ₹ 150 Crores• E-Commerce Platform• Strengthening Export in 10 to 12 Countries• Achieve the Sales target of ₹ 10,000 Crores for the year 2016 – 2017• Achieve the Sales target of 1 Lakh Crores in the next 10 years• Project financing for 1000 Crores from Banks for long term projects• Open Patanjali stores on Railway stations and Airports

Other Information

• 390 products• Has Doubled the number and frequency of advertisement.• Has Hired two top advertising agencies (McCann and Mudra) to prepare Business for next phase• Two third Revenue from northern India• Zero Debt Company• Outsourcing different needs for Production• Highest Tax payer in Uttarakhand• Less H.R. Cost• Employee 5,00,000 employees in the coming future• Raw Material acquisition directly from the Farmers or primary source

What clicked for Patanjali till now?

• Loyal Consumer Base and Competitive Price• Appeal to Rural-Urban “Driven by aspirations and conservatism”• Anti Foreign Campaign• Loyal Employee Structure• No Financial Burden and Minimal advertising budget

The Road Ahead - Challenges

• Maintaining Quality and Brand Promise• An Ever Expending Product Portfolio with Brand Extension• Absence of Key Sub- Branded Range under Patanjali• Image Driven Branding

THANK YOUPresented By

HARSHIT MANDIYA