Patty Nolan’s BookBranding

Advertising

Dialogue Marketing

Publications

Interactive

Events

Training

Proposals

Branding

Detroit Renaissance– Brand Identity

– Developed with Detroit creative community

– Promotes Detroit’s Creative Corridor with window decals

– www.detroitmakeithere.com.

Branding

DADA Gala– VIP event at NAIAS

– Artists, luxury autos and VIPs

– Sneak preview drew exclusive crowd

– “Black Card” invites etched in glass

Advertising

Long Form TV– 28-min. program

hosted by Cal Ripken offering a sneak peek at the 1999 Silverado

– Included data-capture and follow-up

– Scored high in GM DRI testing

Advertising

GM Goodwrench– Print ad — placed in

Winston Cup Scene every time the GM Goodwrench NASCAR team won

– Specific to race track

– Also worked on national TV and radio spots

Advertising

GM Goodwrench– Leverage

championship win of sponsored NASCAR driver

– Promote brand loyalty

Advertising

American Plastics Council– Promoting ecological

benefits of stronger, lighter materials in a practical application

– Also worked on national TV spots (Plastics Make it Possible)

Advertising

DOW– Part of a national

TV/print campaign to promote goodwill

– Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”

Dialogue Marketing

Silverado Direct Mail #1– 2 million

truck owners

– Offer of collectible prints

– Promote “sneak preview”

– 10% response rate

Publications

Action Track– Pontiac owner

magazine

– Article on Pontiac-sponsored College Comedy Tour — featuring Jerry Seinfeld

Interactive/Digital

Web, email, online ads, mobile, widgets, etc.– Familiar with SEO

metatag parameters

– Current with social media best practices

Interactive/Digital

Detroit Theatre Examiner– Currently reviews local

theatre for examiner.com

– http://www.examiner.com/examiner/x-3981-Detroit-Theater-Examiner

Interactive/Digital

POH BreakFree website– Developed copy and

content for agency client

– Website and print support

– www.pohregional.org/body.cfm?id=404

Interactive/Digital – Co-op Banner Ad

Digital – Banner Campaign Digital ads created to

support TV and print ad campaign

Digital – Banner Campaign

Digital – Banner Campaign

Interactive/Digital – B2B Target Support for

Dermatologists– Presence at

convention supported by online resource for doctors and patients

Event – NAIAS Press Reveal

Dodge Aspen– Created a snowstorm

in Cobo Hall– Worked with NYC

“Slava’s Snowshow”– Generated great

media coverage– http://tinyurl.com/

nf56g9

Events – PR Stunt/Reveal

Insignia Press Event– Created buzz factor

with “crashed” craft– Hoisted on crane 2

days prior to event – “Dropped” Insignia in

front of live audience and driven onto stage

– http://tinyurl.com/megy2j

Events – PR Stunt

Jeep Operation Altitude– Dropped Jeep from a

helicopter in front of live audience

– Event promoted dealer support for overseas troops

– Created 6 versions of script to cover all possible scenarios

– Footage made ESPN and other unlikely spots

Events – Consumers

Mobile Launch Center– Traveling theater with

full-sensory experience

– 10-minute presentation on the 1999 Silverado

– Traveled to existing Chevy Truck events

– Doubled as a 21-city training tour property

Events – CES Keynotes

Consumer Electronics Show– Created Key Notes for

two top CEOs– First ever live car

reveal during a keynote– Made use of 50’ screen

with multimedia presentation

– Unprecedented coverage in non-auto media

Events – Arby’s Convention

2010 Franchise Convention– Three-day event– Wrote presentations

for new Arby’s President

– Served as Creative Director for agency client

Events – International

Chevrolet Premiere Night in Paris

– Party for media and elite guests in historic Pavillon Dauphine

– Included two drive-on reveals in restricted party venue

– Featured top DJ and professional hip-hop dancers

Events – Public Affairs

DaimlerChrysler Expo

– Event for Washington, D.C. influencers

– Created an entire town inside expo center

– Demonstrated product relevance with every touch-point

Training

SubeSource– Subaru product

reference

– Migrated print reference guides to interactive experience

Training

Tahoe & Suburban– Two city, 2-day

immersion event

– Video series and Resource Guide distributed for in-dealership sustainment

Proposals

GM Global ConnecTour– Concept for expansion

of Disney/GM Test Track experience

– Featured two animatronic hosts

– Included provision for interactive data capture

Proposals

Cadillac CTS & The Monticello Motor Club – Developed

proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track

White Papers

Marketing to Women in the Online

Hunter-Gatherer Society

Using digital anthropology

to drive insights that lead to meaningful dialog

between a brand and its women customers.

Fear

&

Loathing

in Financial ServicesInteractive Design, Financial Websites,

and the

Economic Downturn

Contact Information

Patty Nolan– 248-765-0798– www.nolancreativeservices.com– www.LinkedIn.com (patty nolan) – Twitter @pnolan– http://www.examiner.com/examiner/x-3981-Detroit-Theater-

Examiner

– 4162 Farner Avenue Waterford, MI 48329

– irishgreenpatty@gmail.com