pat long – 'spotlight': why the times is betting on an editions-based digital strategy
TRANSCRIPT
![Page 1: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/1.jpg)
edition-based publishing in a24/7 world
![Page 2: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/2.jpg)
@patlongtweets
![Page 3: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/3.jpg)
![Page 4: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/4.jpg)
background
![Page 5: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/5.jpg)
hard paywall introduced 2010
subscriber retention/acquisition
![Page 6: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/6.jpg)
![Page 7: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/7.jpg)
research phase
![Page 8: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/8.jpg)
Consistent, trustworthy, informative, balanced, authoritative, ‘proper’
![Page 9: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/9.jpg)
“I find Sky News and the BBC aren’t as precise as The Times. They may be quicker, but they’re not ‘proper’”
![Page 10: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/10.jpg)
findings
![Page 11: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/11.jpg)
![Page 12: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/12.jpg)
perceived need vs actual need
![Page 13: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/13.jpg)
“the edition everywhere”
![Page 14: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/14.jpg)
output
![Page 15: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/15.jpg)
![Page 16: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/16.jpg)
![Page 17: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/17.jpg)
in practice
![Page 18: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/18.jpg)
![Page 19: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/19.jpg)
![Page 20: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/20.jpg)
early learnings
![Page 21: Pat Long – 'Spotlight': Why The Times is betting on an editions-based digital strategy](https://reader035.vdocuments.site/reader035/viewer/2022070512/589c63b01a28abc4358b72d5/html5/thumbnails/21.jpg)
thank you