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Passing On A Legacy

A Plan for Physical Activity and Sport

across the Wakefield District

2013-17

A Plan for Physical Activity and Sport across the Wakefield District 2013-17

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Contents Page

Foreword 2

Introduction 3

Section 1: Setting the Scene

What do we mean by physical activity and sport? 4

Physical Activity, Health and Sport Partnership 5

The Vision 5

Why a review at this time? 5

The case for sport and physical activity 6

Sport and physical activity in the wider context 10

Local context for sport and physical activity 12

Barriers to participation 15

Section 2: Where Are We Now?

The District of Wakefield – the place and its people 17

Sport and Physical Activity across the Wakefield District 18

Section 3: What We Will Be Doing

Strategic pathway 21

Early Years - Under 5’s 22

Young People 5 - 18 years 24

Adults 19 - 50 years 27

Older adults 50 years and above 30

Sporting Excellence 33

Marketing, Communication and Events 35

Developing the Workforce 36

Facility Developments 36

Implementation and Monitoring 40


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Foreword

The preparation of this plan for the way forward for physical activity and sport (the Plan) was

carried out in 2012 when it became evident that the Olympics and Paralympics would improve

the profile of sport and physical activity across the country.

What transpired from London 2012 was the most inspiring, spectacular and successful sports

event this country has ever seen. It has led to a new era for sport. We have seen how the

sheer power of sport can change the mood and confidence of a nation and many generations

were truly inspired.

At a time when the nation is facing a challenge to stem the tide of increasing rates of obesity

and poor health, the gauntlet has now been thrown down to all of us who are involved in sport

and physical activity and our task is clear. We must make sure that opportunities are in place

across the Wakefield district for everyone to take up sport and be more physically active.

These opportunities need to be in the right place, in modern facilities that are a pleasure to be

in, supported by motivated and well skilled people, and crucially, people know about them.

Having witnessed the exceptional performances from Yorkshire athletes it is also vital we lay

the pathways in place to enable our talented young people to reach the top.

All those organisations and individuals involved in the preparation and delivery of this Plan are

passionate in their commitment to ensure a real lasting legacy is created for the Wakefield

district. To that end, this isn’t just a Council plan. It is a plan for the Wakefield District and has

been developed by a range of partners across the District that are part of the Wakefield

Physical Activity, Health and Sport Partnership. It is hoped that all those who share the

passion to improve opportunities for people to play sport and be active will join us in its

delivery.

Councillor David Dagger Portfolio Holder for Culture, Sport and Libraries Lisa Dodd-Mayne Director for Sport & Culture Wakefield Council


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Introduction

We know that being active is a crucial part of a healthy daily lifestyle. In many ways it doesn’t

matter what the activity is; many people walk for exercise, travel to work by bike or attend the

local exercise class. It is the action of being active that adds vibrancy to life along with

preventing and, on occasions, forms part of the cure for an array of illnesses and diseases.

Physical activity and sport will touch the lives of most people in the Wakefield district. Whether

playing sport at the local leisure centre; volunteering at one of the many sports clubs; watching

the children play on a Saturday morning; or supporting one of the three professional rugby

league clubs, physical activity and sport is a major part of the rich culture of the district.

For the individual, sport improves health, can build confidence and can provide an environment

to learn vital skills. It also brings communities together in a way like no other. Above all else,

physical activity and sport is fun; delivered in the right way it provides enjoyment that

contributes to all round improved quality of life.

Whilst physical activity and sport is fun for a certain level of individuals it is also serious. Over

the years Wakefield district has borne an array of high level performers representing the district

on an international stage. Today we see top level sportsmen and women from the district from

rugby league, gymnastics, athletics, squash and others.

The Wakefield district offers huge opportunities to be physically active and to play sport. The

varied landscape of the district, with its many parks, green spaces, access to open countryside,

and facilities such as Pugneys Country Park, all provide opportunities for physical activity and

more informal active recreation. The leisure facilities, sports halls and swimming pools offer a

structured setting, whilst the voluntary sports clubs and community groups numbering well over

500 provide vital social and competitive opportunities.

However, the number of adults who are active or playing sport is worryingly low; there are less

people participating in physical activity and sport in the district than any of the other West

Yorkshire districts and indeed most of those in Yorkshire. There are relatively high levels of

childhood and adult obesity, together with a high incidence of coronary heart disease, diabetes

and other diseases related to inactive lifestyles, often found in the most socially and

economically deprived areas of the district.

The picture for young people’s participation across the district is better. Over the last few years

evidence shows that most primary pupils take part in 3 hours of quality Physical Education and

school sport per week, and almost all secondary pupils take part in at least two hours of P.E.

and school sport. Even so there is much more to do.

This Plan is purposely ambitious in setting out to address key issues that contribute to relatively

low activity rates. Using the recently published national physical activity guidelines it strives to

steer the work of a range of partners that will provide opportunities for all age groups. It also

looks to put in place pathways that will enable people to reach their own personal success in

sport.


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Section 1 Setting the Scene

1.1 What do we mean by physical activity and sport?

Physical activity is an all-encompassing term that includes active living, health related activity,

exercise, play and sport. All aspects of physical activity are important and need to be promoted

in order to develop the necessary skills, confidence and competence that in turn ensure future

participation in physical activity. Although not everyone will compete at an elite level, the

support and structure should also be in place that enables people to participate at their

maximal ability and level.

For many people, participating in sport or attending a gym is simply not a realistic option in

terms of access, time and expense. Therefore, other opportunities to increase levels of activity

that can be done as part of daily life needs to be encouraged.

Diagram 1 – Physical Activity to Sport

Any bodily movement that results in energy

expenditure.

e.g. brisk walking, cycling, dancing

DIY, gardening.

e.g. skipping, hopscotch,

chasing games.

e.g. swimming, jogging, exercise

classes, gym.

e.g. football, netball, hockey,

bowls.

Physical

activity

Health related

physical activity

Play and

active play

Exercise

Sport


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1.2 Wakefield Physical Activity, Health and Sport Partnership

The Wakefield Physical Activity Health and Sport Partnership (PAHSP) brings together

representatives of key public, private and voluntary agencies from across the District. It

provides leadership, co-ordination and is responsible for the development, implementation and

monitoring of the Plan. The Partnership links in to the District Strategic Partnership. Further

information on the partnership can be found in section 4.

1.3 The Vision

‘A vibrant and healthy district where physical activity and sport is part of everyday life and where sporting aspirations can be achieved.’

This means across the district:

More people will improve and protect their health through being more physically active

in their everyday lives.

Everyone will be more aware of the opportunities available to them through effective

communication

Young people will take part in quality physical education and out of school activities with

links to clubs and organisations in the community to sustain participation

Pathways will be further developed for those with sporting talent and commitment to

fulfil their potential.

Those delivering opportunities work closely together to meet the needs of residents

Facilities catering for a wide range of skill levels will be strategically located across the

district to provide effective and efficient access

Evidence will be collected and disseminated between partners to assess progress and

to build on good practice.

1.4 Why a review at this time?

It is important that a plan is produced at this time in view of:

The rapidly changing environment across the local authority and the NHS sectors

The changing political, economic and social landscape with unprecedented pressures

on public finances, meaning that partnerships need to be strengthened, and roles,

responsibilities and methods of delivery of services need to be reassessed

The impact which the severe economic downturn is having on individuals and families

in terms of financial pressures and discretionary spend patterns

The opportunity to develop a sustainable legacy for increasing participation in physical

activity and sport resulting from the raised profile from the London 2012 Olympic and

Paralympic Games


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The need to manage and deliver a coordinated programme of sport-based health and

disease prevention programmes

The need to maintain a strategic vision for sport and physical activity that followed on

from the previous 2007-12 Sport and Active Lifestyles Strategy

It is clear that setting a clear strategic framework that provides the opportunities for individuals

to participate in sport and lead more physically active lives has never been more important.

The Plan provides a clear direction for the next five years setting out the vision, themes and

key aims and the means by which they will be achieved.

It will be the guiding document for a wide range of agencies, with the Council being well placed

to provide a key facilitation and leadership role.

1.5 The case for sport and physical activity

Under the title of “Sport Playing its Part” Sport England has compiled a wealth of evidence of

the impact that sport and physical activity can have on other agendas. In particular: healthier

communities; safe strong and sustainable communities; improving the environment.

1.5.1 Healthier Communities

Wakefield’s Joint Strategic Needs Assessment (JSNA) makes a very strong case for the

relationship between physical activity, and health and well-being. To quote the report;

Whatever our age, there is good scientific evidence that being physically active can

help us lead a healthier and happier life. We also know that inactivity is a silent killer

The evidence suggests that increasing activity levels will help prevent and manage over

20 conditions and diseases including cancer, coronary heart disease, diabetes and

obesity. It can also help to promote mental wellbeing and ease stress anxiety and

depression

Regular physical activity helps with weight management. There appears to be a strong

positive link between people who can and engage in moderate exercise and lower

levels of obesity. Vigorous exercise is associated with a further improvement in obesity

levels

The primary and secondary care costs attributable to physical inactivity have been

calculated to be £9,487,980 for the year 2006/7; this has been broken down further to

be £2,648,354 total cost per 100,000 pop (Be Active Be Healthy 2009)”.

An example of the positive impact that sport and physical activity can have on health is outlined

in Case Study 1.


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Case Study 1 - Get Active Scheme

The Get Active Scheme is a partnership between Sport & Active Lifestyles and NHS

Wakefield.

The purpose of the Get Active scheme is to increase physical activity for people with a

range of health issues who will benefit from increasing their physical activity, Referral is

made by a number of health professionals across the Wakefield district to the Council’s

Sport & Active Lifestyles Service where a Health & Wellbeing Activator completes an

initial assessment and produces a personal activity programme for the individual.

Expert support is then given in exercise techniques, rehabilitation of long term

conditions and provides motivation for a 12 week period. Discounted rates are offered

for the 12 week programme along with the opportunity to take preferential rates on

fitness memberships for the next year on completion of the programme.

Joan Searle from Airedale joined the scheme following her heart attack due to being

overweight. Eight months on she has lost weight and is physically activity each day.

“The Get Active Scheme has provided me with additional and continuing support on the

journey I started 8 months ago to change my life. The Activator has helped me go from

doing no exercise at all to doing something every day of the week, whether it be a

structured session, walking to the shops or dancing. I have also changed my diet so

that I eat healthier and so I have lost a significant amount of weight – I am now a size

18! Also, I have stopped smoking and drinking which has helped me with my breathing

and my COPD condition. I now push myself a little further each day to keep on making

the improvements that I have already achieved.

I am now fitter and can walk about much more, making me loads more active. Plus

I have also lost over 7½st since I started my journey. I have enjoyed every minute

of it”


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1.5.2 Safe, strong and sustainable communities

Sport can promote community cohesion and reduce the incidence of crime and anti-social

behaviour in young people. Structured activities can help to develop discipline, cooperation

with others, self-confidence, and self-esteem; in some cases leading to the gaining of

qualifications. Intergenerational issues can also be addressed as families are drawn to together

to participate. An example of how sport can be used to address social issues can be seen in

Case Study 2.

1.5.3 Children and Young People

Improving access to physical activity, play, sport and active recreation and providing

opportunities to participate, enjoy and excel can provide and promote positive lifestyle choices

for young people. Recently published evidence by the Department of Culture, Media and Sport

has shown that engagement in sport at school can have a significant impact on improving

skills, for example, improvements in numeracy scores have been shown to increase by 8% by

taking part in organised sport. The impact is even greater with underachieving young people

(see Case Study 3).

Case Study 2 - Midnight Leagues

A project to engage young people across the District in positive activities on a

Friday and Saturday night over 10 weeks in 5 specific areas across the District.

The project was funded through the Youth Crime Action Plan, and provided young

people with free access to sport.

Over the 10 weeks, 2,473 young people accessed the opportunity and the project

resulted in reducing the numbers of anti-social behaviour reports in 4 of the 5

areas on a Friday and Saturday night.

Wakefield Council was identified as an example of good practice for their response

to the ‘Tired of Hanging Around’ Government Youth Plan, by the Audit

Commission.


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1.5.4 Improving the environment

Through “Active Travel” encouraging more people to walk or cycle to work will have a direct

positive impact on the environment (see Case Study 4).

Case Study 3 – Next Generation

Next Generation is a community-based organisation in the Wakefield city

centre that created a Cricket School of Excellence in partnership with Azaad

Cricket Club and Yorkshire County Cricket Club (YCCC). The partnership

delivers an annual 10 week cricket programme in the local leisure centre over

the winter and spring periods in preparation for the cricket season.

The cricket school of excellence has broad aims:

Open access for children and young people aged 8 – 19

Deliver to a diverse range of skills and ability levels

Provide participant subsidies

Promote community cohesion

Provide pathways to YCCCs development framework

Signpost players to local cricket clubs

Assess and celebrate achievements with an end of programme awards

event

Place local volunteers on Level 1 and 2 coaching courses

Each programme caters for 60 participants from a wide range of ethnic and

social backgrounds. Female players are also included in the programme, with

some going on to represent Yorkshire.

The programme has also signposted a number of talented players to the

Yorkshire Terriers (YCCC team for disabled cricketers). The partnership also

provides personal development opportunities by offering cricket coaching,

community sports leaders awards, and attendance at Yorkshire cricket

matches.


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1.6 Sport and physical activity in the wider national context

1.6.1 Government Strategy for sport – “Creating a sporting habit for life- a new youth

sport Strategy”

Developed by the Department of Culture Media and Sport and with a major role for Sport

England in coordinating its delivery, this Strategy identifies a significant drop in participation

rates in key sports in the 16-25 age range. The gender difference is particularly stark as only 1

in 3 participate girls participate compared with 1 in 2 in boys. The focus is therefore to increase

consistently the number of young people developing sport as a habit for life. Over the next 5

years Sport England will invest £1billion pounds working with schools, colleges, universities

and County Sport Partnerships,

A key aim is to establish a sustainable network between schools and clubs in local

communities, and this will be achieved by;

Building a legacy of competitive sport in schools: An investment of £150m from DCMS,

Sport England, Health Education and sponsorship will develop inter and intra school

competition, and local, regional and national games.

Improving links between schools and community sport clubs: Strengthening links

between clubs, schools, FE colleges and universities in conjunction with the National

Governing Bodies of Sport (NGBs) will develop 6000 new school club links by 2017 and

150 FE colleges will have full time sport professionals to develop new sporting

opportunities for their students.

Case Study 4 - NHS Wakefield Travel Plan

In 2010 NHS Wakefield launched its Sustainable Travel Plan, which set the

intention to support its employees to use more active and sustainable forms of

transport such as walking, cycling and the wider use of public transport. The main

aims of this plan were to reduce the organisation’s carbon footprint and improve

staff health by increasing their opportunities to participate in physical activity.

During the past two years, a range of staff sustainable travel initiatives have been

launched by the NHSWD including cycle and umbrella loan scheme to encourage

people to walk or cycle when travelling for business, free bus and train travel

passes and discounted staff travel cards to encourage a greater use of public

transport and a variety of promotional activities including pedometer challenges,

weekend cycle rides and lunch time walks.

An annual staff travel survey has been used to assess the impact of these

initiatives, which revealed the proportion of employees walking some or their

entire journey to or from work increased from 17% to 30% between April 2010

and September 2011.


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Working with NGBs focussing on youth: NGBs will develop new ‘Whole Sport Plans’

(WSPs) for the period 2012-2017 with a focus on the 14-25 age range; they will also be

charged with increasing participation in adults, people with disability and establishing

development pathways for those with talent to fulfil their potential.

Investing in facilities: Building on the ‘Places People Play’ programme, Sport England

will invest a further £160m of lottery funding in to building or improving facilities and

local clubs.

Investing in local facilities and the voluntary sector: Encouragement will be given to

local authorities, clubs not associated with NGBs and other voluntary groups to provide

quality sporting experiences and Sport England will establish a dedicated funding

stream for local community clubs.

1.6.2 The Localism Bill

This Bill provides new local powers including;

Greater freedom and flexibility for local government

Reforms to the planning system placing more influence in the hands of local people

over issues that make a big difference

and probably the most significant which may impact on the Plan;

New rights and powers for local communities. For example, makes it easier for local

people to take over amenities and keep them part of local life

Ensures that local social enterprises, volunteers and community groups with ideas for

improving local services get a chance to change how things are done.

This Act effects a ”passing of power to a local level creating space for local authorities to lead

and innovate, and give people the opportunity to take control of decisions that matter to them”

1.6.3 Public Health Reforms and Physical activity guidelines

Health and Social Care Reform Act

The Act was passed in Parliament in March 2012 as part of the Government’s vision to

modernise the NHS. The bill moves commissioning responsibilities to both the GP

consortia and also to Local Authorities for public health. These will come together as

Health and Wellbeing boards. The Wakefield Health and Wellbeing board (WHWB) is

tasked with developing a Health and Wellbeing Strategy for the district which is based

on the Joint Strategic Needs Assessment, and which will prioritise commissioning

decisions moving forward. This Plan is ideally placed to link to the Health and

Wellbeing Strategy through the influence the Plan and to engage with the WHWB board

to capitalise on new opportunities to get GP commissioners involved in the positive use

of sport and physical activity as a preventative measure for poor health.

Public Health Outcomes Framework 2013-2016

Published in January 2012, the Public Health Framework identifies two overall

outcomes to be achieved; increased healthy life expectancy and reduced differences in

life expectancy and healthy life expectancy between communities.


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Public health will be measured against 66 health measures, including a physical activity

indicator.

The Physical Activity Guidelines – Start Active, Stay Active – July 2011

A report from the Chief Medical Officer presents guidance on the volume, duration,

frequency and type of physical activity across the full age ranges to achieve general

health benefits. It is aimed at all authorities and organisations developing services to

promote physical activity, and it is aimed at professionals, practitioners and

policymakers concerned with planning and implementing policies and programmes that

use the promotion of physical activity, sport, exercise and active travel to achieve health

gains.

The report covers early years, children and young people, adults and older adults; there

are specific recommendations for each sector, with a succinct factsheet setting out

recommendations for each age group. The recommendations in the Physical Activity

Guidelines will provide the framework for the planning and delivery of this Plan.

1.7 Local context for sport and physical activity

1.7.1 Wakefield District Strategy 2012-15

The Wakefield District Strategy 2012-15 sets out the ambitions and pledges for the Wakefield

Together Partnership over the next three years. It is a strategic document that outlines the

challenges facing the district and its citizens over the next few years. In setting out the shared

partner priorities for tackling these challenges, the Strategy draws out the expected impact on

people’s quality of life, employment prospects and overall wellbeing which will be tested

through agreed performance measures.

The District Strategy also sets out the following five pledges:

To strive to create job opportunities, raise skill levels and help local people into

employment

To strive to meet the housing needs of the district

To strive to reduce health inequalities between different parts of the district

To continue to make the district safer by reducing the level of crime and anti-social

behaviour in the district

To strive to create a better quality environment

The Plan for physical activity and sport can play a role in helping to achieve these pledges,

such as raising skill levels, reducing health inequalities, combatting anti-social behaviour, and

improving the environment.

1.7.2 Wakefield Joint Strategic Needs Assessment (JSNA) 2012

(Further information available on www.wakefieldjsna.co.uk)

This assessment provides detailed evidence and identifies the current and future health and

well-being needs of people in the district. It covers a wide range of topics including the

http://www.wakefieldjsna.co.uk/


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significant contribution which physical activity can make to health. The report will inform future

commissioning priorities which will help to improve outcomes and reduce health inequalities

across the district. As a result of the research and data review, the JSNA has identified 6 broad

priorities which it is expected will be reflected in partners’ commissioning intentions. These are:

Prevention

It is striking how much ill health in the district is potentially preventable. Smoking prevalence is

particularly high and is the major behavioural cause of inequalities. Lifestyle choices such as

smoking, alcohol, diet and physical activity contribute significantly to poor health outcomes.

Early intervention

The evidence for intervening early in a child’s life so they enter school with good social,

emotional and physical health is compelling. Early intervention to promote social and emotional

development can significantly improve mental and physical health, educational attainment and

employment opportunities. Early intervention can also help to prevent criminal behaviour

(especially violent behaviour), drug and alcohol misuse and teenage pregnancy.

Long term conditions

The ageing population combined with unhealthy lifestyle choices is leading to increasing

prevalence of long term conditions. For example, the total population aged 65 and over

predicted to have doctor-diagnosed diabetes is set to rise by over 50% by 2030.

Older people

There will be a major shift in the population structure over the next 5 to 10 years as the

proportion of the population aged over 65 increases. By 2031, the number of older people is

expected to have grown by over 50%. Whilst this can be seen as an asset for communities,

some older people will become vulnerable to poor health and social outcomes. Services are

already experiencing the pressures of these demographic changes.

Inequalities

Whilst there is some evidence the district is closing the gap on the national average for a range

of indicators, there are also signs that the gap is widening. Comparing the most disadvantaged

10% of areas with the 10% most affluent areas, life expectancy is 9.9 years lower for men and

7.2 years lower for women. Life expectancy for women in the 10% most disadvantaged areas

appears to be declining. The diseases causing this gap are coronary heart disease, lung

disease (especially Chronic Bronchitis and Emphysema) and cancers (especially lung cancer).

Mental health

There is a clear association between good mental health and improved health outcomes for

people of all ages and social classes. Demographic changes are leading to an increased

prevalence of dementia. Demand for mental health services is likely to increase as a result of

unemployment, personal debt, home repossession and other consequences of the recession.


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Poor mental wellbeing will undermine an individual’s self-belief and their ability to engage with

services.

In developing the Plan for physical activity and sport, account has been taken of the many

implications outlined in the JSNA.

1.7.3 Wakefield Cultural Strategy 2007-2012

Sport, physical activity and the encouragement of active lifestyles are recurring themes in the

Cultural Strategy, and there is a strong acknowledgement of the significant contribution which

these elements make to the cultural offer across the district.

1.7.4 Planning Policy Guideline (PPG) 17 - Indoor Facilities Plan 2008

This Plan was commissioned to establish a strategic framework for indoor sport and recreation

facilities in the district, in order to provide a rationale for the provision of new facilities, and the

protection of existing facilities. The process considered issues of quality, quantity, location and

accessibility to assess supply and demand, and the report makes specific recommendations

relating to sports halls, swimming pools, health and fitness provision and indoor bowls

provision. The PPG17 Indoor Facilities Plan will be reviewed in the early part of implementing

the Plan.

1.7.5 Playing Pitch Plan (PPP) 2011

This report was commissioned to identify levels of playing pitch provision across the public,

education, commercial and voluntary sectors and to compare supply and demand with current

and future likely levels of demand. It covered the key sports of football, rugby league, rugby

union and hockey and also considered facilities for tennis, bowling greens and artificial grass

pitches. The study provided a detailed assessment for each sport and concluded with a series

of policy options along with general and sport specific recommendations.

1.8 Barriers to Participation

Our health and well-being is affected by a wide range of factors. The factors which have the

most significant influence, for better or for worse, are known as the ‘determinants of health’.

These determinants of health are presented in the diagram below as layers of influence;

starting with the individual and moving to the wider society.

Common barriers associated with physical activity include:

■ No time ■ No money/too expensive ■ No local facilities ■ Too embarrassed ■ No social support ■ Attitude towards being active ■ Limited choice ■ Poor access ■ Safety issues ■ Not sure of what to do or what’s available

The Plan recognises the need to overcome these barriers and to provide environments,

information, opportunities and facilities to support physical activity and behaviour change


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Diagram 2

The diagram highlights the range of factors that affect health but also outlines demographic

differences in activity and barriers towards activity. For examples we know from local data that

males are more active than females and also younger people are more active than older

people. Barriers may be individual or be within the community and surrounding environment.

Setting the Scene - Summary

It is clear that, at national level, there is recognition of the important role physical

activity and sport plays in reducing health inequalities, which is reflected in national

policy statements and guidelines. The role physical activity and sport needs to be

recognised within the Community Plan and the Joint Strategic Needs Assessment. It

is crucial that this Plan ensures physical activity and sport continues to be viewed as

an integral part of all strategies across the district.

Clear guidelines are in place for physical activity with a better view of the emerging

health structures within Wakefield. It is vital that physical activity and sport is

positioned right to ensure that opportunities are fully exploited. Furthermore, a

mixed delivery system will be developed include the voluntary, public, charity and

private sectors, to ensure that physical activity and sports organisations are best

equipped to deliver the required services.


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Section 2 – Where Are We Now

2.1 The district of Wakefield – the place and its people

The Wakefield district covers an area of 350 square kilometres and borders Leeds, Kirklees

Barnsley, Doncaster and Selby districts. It is a district of contrasts: between urban and rural;

wealthy and deprivation; and healthy and unhealthy.

With a population of c. 323,900 (2009 mid-year estimate) it is the 13th largest district by

population and 7th largest district by area in England and Wales. The population is projected to

rise by 19,000 (5.9%) by 2018. Migrants from the EU have contributed to the population

growth.

The north of the district is largely urban, although 70% of the district is rural in character, much

of which is designated green belt. There is an abundance of walking and cycle paths

throughout the district with country parks, nature trails, waterways and lakes.

The district has geographical, demographic and economic diversity, and there are very strongly

knit individual towns and local communities.

In line with national trends, the district has an ageing population and with greater life

expectancy, the proportion of people in the older group will increase further.

Projections suggest that the number of children will increase to 81,000 by 2025 with between

44-60% deemed to be living in poverty.

The district has a predominantly white population, although the most recent estimates (2007)

suggest the non-white British proportion of the population has grown from 3.3% to 5.5%.

Wakefield is ranked the 54th most deprived of 345 authorities in England and Wales, and

deprivation levels are primarily associated with education and health. There are 10 super

output areas (SOU’s) which are in the 5% most deprived in the country. In these areas there

are the highest levels of unemployment, dependency on benefits and low educational

attainment making healthy lifestyle choices difficult for people living in these areas.

Poor health is a key issue for many residents. As the population ages the risk and incidence of

coronary heart disease, stroke, type-2 diabetes, cancer, falls and obesity become more

prevalent. Additionally, physical and cognitive function can become a challenge as well as

mental illness. Social isolation and loneliness is increasing as people age, become less mobile,

have increased ill health and family and friend networks become smaller.

Obesity increases the likelihood of a range of diseases, particularly coronary heart disease,

stroke, type-2 diabetes and osteoporosis. The most deprived areas have the highest obesity

and smoking rates and the lowest level of physical activity. The prevalence of obesity has

increased in the district in the last few decades:

It is estimated that 28.5 % of adults are obese, with 10.5% of the population on the

disease register.

Levels of obesity in children and young people are similar to regional and national

averages, but the prevalence of childhood obesity in priority neighbourhoods is

increasing


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The total population of over 65s with Body Mass Index (BMI) over 30 is expected to rise

from 14,200 to 21,300 by 2030

The economic downturn has increased the number of people out of work, equating to 15%

or 31,000 of working age residents. Ill health, particularly mental and behavioural disorders

remain a cause of worklessness, and 60% of those not working are claiming Employment

Support Allowance or Incapacity Benefit. This represents 9% of the working population.

Average household earnings are lower than regional or national average with an estimated

21% of children living in low income households. In contrast, the number of businesses

across the district is at a record high, but many jobs offered are low waged and require low

skill levels.

2.2 Sport and Physical Activity across the Wakefield District

2.2.1 Adult Participation

Sport England’s annual Active People participation survey has been carried out since 2006 and

is now giving a revealing picture of sports participation in the Wakefield district. There is now a

wealth of detailed information that has been and will continue to be used to focus our

resources. Further details on participation rates are available on

http://www.sportengland.org/support__advice/local_government/local_sport_profiles.aspx

In summary:

Over the last 3 years, the number of people across the district who do not take part in

any periods of 30 minutes physical activity or sport has been fairly static at 52%. This is

slightly more than the national or regional average and is the highest across West

Yorkshire

There are far more women (56.7%) than men (46.9%) who are inactive. Similarly, there

is a large gender split with far more men participating (25.1%) regularly than women

(16.8%). This gender gap does not seem to be reducing.

The District of Wakefield Summary

Undoubtedly, the higher than average overall deprivation levels across the Wakefield

district are reflected in lower than average participation rates. This will be a

challenge as we move this Plan forward. It means we need to make opportunities

available and relevant to local people, at times they can participate and at a cost they

can afford.

The increasing population size in young and older people will require increased

provision over the next 10 years in an environment of less public spending. We will

need to find new and innovative ways of providing and promoting the opportunities on

offer throughout the district.

http://www.sportengland.org/support__advice/local_government/local_sport_profiles.aspx


18

Of concern is the number of people participating regularly (18.3%) is one of the lowest

in Yorkshire, and the evidence suggests it is on the decline. This is in contrast to other

areas of West Yorkshire where participation is increasing

Encouragingly, the number of people participating between the ages of 16 and 34

appears to be increasing; however this drops sharply when people are in their 30s and

40s

The number of people participating in formal sport i.e. membership of sport clubs

/competing / and or being coached is also lower than other parts of the region.

The number of people volunteering in sport (6.5%) appears to be increasing but again it

is still lower than the regional average

There is an uneven distribution across the district of participation as shown by Sport

England’s map below. In general participation rates track levels of deprivation across

the district.

Visitor figures to Council leisure facilities have remained consistent in recent years,

despite the quality of facilities declining.


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2.2.2 Older Adult Participation

The picture for older adult participation is a little more positive:

More over 50’s achieved the 3x 30 minutes of sport or active recreation per week than

the national average

There are no significant differences in male and female participation levels

More older adults were volunteering than the national average with slightly more men

volunteering than women

2.2.3 Children and Young People Participation

The figures for participation in Physical Education and out of school activity are encouraging.

In the 2007/8 survey, 92% of pupils across the district were participating in at least 2

hours of quality P.E. and out of school hours activity, a figure which was well above the

national average

Between half and two thirds of primary school pupils participated in at least 3 hours

quality P.E. or school sport per week, but these figures fall significantly as children get

older.

Participation Summary

The Active People survey shows consistently low adult participation figures across

the Wakefield district. To some extent this could be explained by the rural nature of

many parts of the district and the relatively high levels of deprivation in other parts.

However, this does not tell the full picture as other parts of the region have similar

issues yet participation is higher. Young people participation is more encouraging

especially through the work of the school sports partnerships over the last five years.


20

Section 3 – What We Will Be Doing

3.1 Strategic Pathway

Our vision encompasses the twin aims of increasing the number of people being active and

achieving personal success. The physical activity guidelines provide the framework for the

themes for the Plan as they set out the requirements for a healthy lifestyle at the different ages.

The pathways for personal success will be addressed in each age group, along with a separate

theme addressing sporting excellence.

Underpinning this framework is the need to develop a high quality workforce, an infrastructure

of facilities, and a clear plan for marketing, communication and events.

This is set out in the diagram below:

“A vibrant and healthy district where

physical activity and sport is part of

everyday life and where sporting

aspirations can be achieved”

Early Years:

0-5 year olds

Young People:5 to 18

year olds

Adults:18 - 50

Older Adults:

50+

Sporting Excellence

Workforce Development

Facilities

Marketing, Communication and Events

Succeed

Stay

Start

The Physical Activity Guidelines for adults relates to the age groups of 18 to 65, and 65+.

However the structure and practice for implementing schemes for older people currently relates

to the age of 50. Therefore, for the purposes of this Plan the age of 50 has been used rather

than 65.

The age bandings are purposely broad in order to construct and implement strategic actions.

More detailed actions plans will be tailored to the needs of specific age groups.

Broad strategic actions have been developed for each of the themes.


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3.1 Early Years – Under 5s

Physical activity guidelines for infants not yet walking

3.1.1 Physical activity should be encouraged from birth, particularly through floor-based play and water-based activities in safe environments.

3.1.2 All under 5s should minimise the amount of time spent being sedentary (being restrained or sitting) for extended periods (except time spent sleeping).

Physical activity guidelines for Under 5s who are walking

3.1.3 Children of pre-school age who are capable of walking unaided should be physically active daily for at least 180 minutes (3 hours), spread throughout the day.

3.1.4 All under 5s should minimise the amount of time spent being sedentary (being restrained or sitting) for extended periods (except time spent sleeping).

3.1.5 Current Position

The production of the physical activity guidelines offers an opportunity for a more coordinated approach to be taken so that physical activity is embedded in all programmes and interventions.

A revised Early Years Foundation Stage became statutory in September 2012. All maintained schools, registered Private, Voluntary, Independent and Child-minding settings must work within the statutory guidance for Learning and Development for all children up to the end of the Reception year. One of the Prime areas is Physical Development. The Physical Development Prime Area supports development through providing opportunities for babies and young children to be active both indoors and outdoors. Environments and activities should be planned to stimulate and challenge babies and young children whilst ensuring they are safe and all tines and without restricting their explorations.

While there are some groups/outreach centres groups that are providing opportunities that directly link to physical development, such as Mini Movers, there appears to be a lack of awareness of the recent physical activity guidelines for Early Years with further training required for professionals in the sector.

The proportion of mothers who are overweight or obese is high in the District (34%). The number of these mothers who participate in regular sport and physical activity is unclear, however, indications are it is likely be low.

The childhood obesity rates have improved in recent years and are now in line with the national average. This is an area of success for the District with joint programmes between agencies starting to take effect. It is important that physical activity for early years plays a strong role.

Children’s centres across the district offer a good setting to give opportunities for physical activity for Early Years children. Programmes already exist such as Zumba, buggy walks and ‘splish-splosh’ schemes. Price is sometimes a barrier to participation by low income groups.

There are around 130 play facilities across the district’s parks and open spaces which offer vital opportunities for physical activity for Early Years.


22

Swimming can be a major activity for Early Years. There are various pool providers offering mother and baby classes designed to instil confidence in the water for infants. This is mainly delivered in the private sector which is not representative nationally. There is a demand for these sessions as quality provision in public pools book up quickly.

There is a demand for water confidence lessons such as Ducklings linked to the National Plan for Swimming.

There are several sports that lend themselves to early years participation more than others. Sports and activities such as gymnastics and dance have strong provision in the area.

The profile of physical activity in early years has only recently been raised through the publication of the physical activity guidelines. As in most districts there is no identified lead agency that is responsible for promoting the benefits and opportunities of physical activity for early years participation.

Aim: To give all children of Wakefield district an active and healthy start to life through

maintaining a healthy weight

Target: To maintain a year on year reduction in the amount of overweight and obese children

in the district at reception age (Source: National Childhood Measurement Programme).

Early Years Under - 5’s Strategic Actions

EY1 Include a simple physical activity message in all communications to parents within public services. EY2 Promote the consideration of Early Years needs in future facility development. EY3 Implement the Play Facilities Plan for the district. EY4 Early Years Aquatic Pathway to be well resourced to provide consistent quality across all public leisure facilities in the district. EY5 Increase partnership working with Children Centres and the voluntary sector to improve the range and delivery of physical activity to Early Years. EY6 Work with private sector providers on physical activity campaigns and programmes aimed at Early Years. EY7 Improve communication regarding the benefits of physical activity between Early Years providers and community groups. EY8 Introduce a measure of Early Years physical activity that is statistically robust and can be used repeatedly if required. EY9 Establish a physical activity in Early Years multi-agency group that will lead the implementation of this plan. EY10 Review options to develop a multi-agency body to coordinate and steer the work around Early Years.


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3.2 Young People – Age 5 to 18 years

Physical Activity Guidelines:

3.2.1 All children and young people should engage in moderate to vigorous intensity physical activity for at least 60 minutes and up to several hours every day.

3.2.2. Vigorous intensity activities, including those that strengthen muscle and bone, should be incorporated at least three days a week.

3.2.3 All children and young people should minimise the amount of time spent being sedentary (sitting) for extended periods.

3.2.4 Overview of current position

PE and school sport remains the foundation of children and young people’s participation in

physical activity and sport. Between 2003 and 2010 two school sports partnerships

operated in the district with significant success in increasing the number of young people

accessing PE and school sport for two hours per week, improving the number of

competitive opportunities, and increasing the number of young leaders and volunteers.

The latest survey showed that 92% of the children and young people were accessing at

least two hours of PE and school sport per week, much higher than the national average.

Although PE remains a core subject that all schools must teach, a change in government

policy saw the school sports partnerships disbanded in 2010 with the onus going to

individual head teachers to make decisions on the amount of school sport provided.

Government policy has increasingly focused on sports competition for children and young

people. The UK School Games is a national programme that offers competitive

opportunities at a local, West Yorkshire and national level. The first School Games were

delivered across the District in 2011/ 2012. Funding is in place to support the structures for

the events over the next three years.

There is a gap in co-ordination and strategic leadership for PE and School Sport across the

Wakefield district. There is no identified officer whose remit is to promote and support the

amount and quality of PE and School Sport, or a district wide plan for improvement. This

leaves a gap in advocating the benefits of PE and school sport to decision makers.

Close links between school and community physical activity and sport are vital to promote

lifelong participation. There are excellent examples of close links being established,

including those offered by the professional and amateur rugby league clubs.

The “Healthy Schools Initiative” which includes minimum standards related to physical

activity has had a strong take up across the district. Although the scheme has now drawn to

a close it is important that the principles and practice of the scheme remain intact.

The demand from children and young people is for a more widespread offer of activities.

Local studies have shown there is a need to offer more individual type activities such as

dance, keep fit and gymnastics along with the more traditional sports. It is important that

mechanisms are in place to listen to the needs of children and young people and to

respond to them accordingly. We also need to understand the barriers preventing


24

participation which, according to a recent Youth Service survey include not knowing what

was available, facilities not available nearby, can’t afford it, transport issues, parents won’t

allow or safety concerns.

Whilst there has been a slight decrease in the levels of childhood obesity across the district

it still remains a worry; especially in the more deprived areas. The multi-agency approach

to childhood obesity across the District is showing signs of success and it is vital that

physical activity contributes fully to the programmes. In particular, the physical activity

referral schemes are important parts of the all-round health offer. It is important that

physical activity becomes an important feature of the public health (prevention) and clinical

commissioning offer (cure) within the emerging health structures.

Voluntary sports clubs are vital in offering formal and informal opportunities to participate

and progress in sport. There are several hundred sports clubs for young people in the

district of which 63 have attained Clubmark, the quality accreditation scheme for junior

sports clubs. In general, sports clubs are under increasing pressure due to the extra

demands placed on fewer volunteers. Since 2009 a specific programme has been

implemented looking to increase the number of club volunteers along with specific

education and training. This support needs to continue if the third sector is going to play its

full role in the provision of sport in the district.

Participation data continues to highlight a problem of post 16 drop off from playing sport.

Indeed Sport England has recently announced its intention to focus more on the 14 to 25

year olds to address this issue. Wakefield College, with over 10,000 full and part time

students over its three campuses, has an important role to play and currently offers sports

qualifications which are among the more popular subjects at the college. An increased

focus will be placed on student participation over the life of this Plan.

The council’s Sport and Active Lifestyles service has had a history of working with

non-sporting organisations to ensure that sport plays its part in wider social outcomes. In

particular it has worked with Wakefield District Housing to provide local activities, West

Yorkshire Police to play a part in tackling anti-social behaviour; and Youth Services to

ensure sport is within the broader youth offer. This type of work needs to continue and be

enhanced as we move to a more localised approach to public service provision.

Sport and physical activity provision for disabled young people has largely been made

through the voluntary Able2 disabled sports club which has received support from the

council and other agencies. The club has been tremendously successful in offering many

disabled young people opportunities to not only participate but to succeed in sport, with the

club producing international standard disabled athletes. It is important that the club is

supported to improve its offer to ensure opportunities continue to be offered.

There is a larger than average gender gap in the district with girls less likely to be physically

active and to play sport than boys.

Research has shown that secondary school pupils use public transport at a higher rate than

others in the region, and 2010 saw a 1.5 % reduction in the use of cars on the school run.

Public transport usage to work across the district is the lowest in West Yorkshire with just

11.5% commuting to work by bus or train. Approximately 1.4% travel by bicycle and 10.8%


25

walk to work. Overall, the trend since 2006 has been a decrease in the number of children

having car transport to school, with a consequential increase in both cycling and walking to

school.

There is some good work and initiatives in place through the Sustainable Schools Travel

Plan, such as independent travel training, changing expectations of parents and young

people in relation to Home to School Transport, and promoting walking and cycling. The

Bikefest scheme funded through Change for Life has provided cycle maintenance and

motivation for pupils and staff.

Aim: To give access to high quality sport and physical activity opportunities for children and

young people for both social and sporting benefits.

Target: 10,000 children and young people becoming more physically active, and 3,000 more

children and young people being physically active 5 hours per week.

Source: Health Related Behaviour Questionnaire

Young People 5 – 18 years Strategic Actions

YP01 Form a PE and School Sport working group to develop and deliver a district wide

plan which advocates the importance of physical activity and sport in a school setting

through high quality PE, extra-curricular sport and physical activity schemes.

YP02 Put in place a systematic approach to linking school to community provision.

YP03 Create a mechanism for capturing the views and tastes of children and young

people, and ensure a range of opportunities are in place to meet the demand.

YP04 Ensure physical activity is embedded in all schemes related to childhood obesity.

YP05 Work with National Governing Bodies to ensure a high level of support is available for voluntary sports clubs.

YP06 Increase the number of voluntary sports clubs attaining Clubmark status. YP07 Increase the focus on the post 16 drop-off in participation in sport and physical

activity, and work with all FE and HE partners to develop the sporting offer for students further.

YP08 Continue to advocate the wider social benefits of physical activity and sport

amongst non-sporting organisations. In particular continue to develop bespoke sports programmes aimed at reducing anti-social behaviour across the District.

YP09 Develop and implement a specific plan for increasing opportunities for disabled

children and young people to participate in physical activity. YP10 Develop and implement a specific plan for increasing opportunities for girls to participate in physical activity and sport.


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3.3 Adults – 19 to 50 years

Physical Activity Guidelines (note these cover the age range 19 to 65):

3.3.1 Adults should aim to be active daily. Over a week, activity should add up to at least 150

minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more, with

one way to approach this is to do 30 minutes on at least 5 days a week.

3.3.2 Alternatively, comparable benefits can be achieved through 75 minutes of vigorous

intensity activity spread across the week or a combination of moderate and vigorous

intensity activity.

3.3.3 Adults should also undertake physical activity to improve muscle strength on at least two

days a week.

3.3.4 All adults should minimise the amount of time spent being sedentary (sitting) for

extended periods.


79.2% of the district do not achieve 3 x 30 minutes of sport and active recreation a week, of

those 51.8% are doing zero days 30 minutes activity

Wakefield district has a very diverse population, ranging from some affluent neighbourhoods to some very deprived areas and communities. We need to tailor opportunities for physical activity and sport to the needs and wants of local people.

There remains a post school drop off of sports participation although this is getting better. The 16 to 25 year old age group is a key focus in the government’s recently published plan. Participation drops sharply as people reach their 30’s and 40’s. ‘Back to Sport’ programmes have recently been introduced by National Governing Bodies of Sport in a bid to increase participation of this age range

The gender gap in participation is particularly striking, where far less women (43.3%) than men (53.1%) play sport and are physically active. We also know from national figures that far less disabled adults participate than non-disabled. There is no reason to assume that the picture is different in the Wakefield district.

The most often cited reasons for people not participating are related to lack of time. This has resulted in changing patterns in the way people participate. For example, traditional eleven a side football has declined with many switching to small sided football as an alternative. Often shorter, easier accessible opportunities are more successful in attracting new participants than the more traditional settings.

There is often a lack of knowledge of where local opportunities exist or how they can be accessed. There needs to be improved communication that signposts people to various


27

opportunities. Furthermore, adults have reported their lack of confidence in taking up activity and are often reliant of the support of family and friends to do their activity with.

There is a wealth of competitive opportunities within the local clubs and leagues. Often clubs are finding themselves under pressure through increased expectation of few volunteers. There needs to be more support for the clubs and leagues to ensure competitive sport can be offered locally to a range of sports, in a range of ways for a range of standards.

There have been a number of targeted physical activity schemes within the heath sector such as walking schemes and more the clinically based exercise on referral schemes. A national ‘Physical Activity Care Pathway’ has been developed which is being used as a framework for programmes across the district.

The district is made up of 70% rural areas and is served by a network of more than 500km of public rights of way and permissive paths. It has a huge amount of opportunities to participate in informal recreation.

Nationally the greatest increases in participation have been seen in the individual activities of cycling and running. These are often as a result of the increased number of charity events that are now taking place.

Aim: An increase in the number of adults across the district who are physically active and

an increase in the number of adults playing sport

Targets: 8,000 more adults becoming active (at least one 30 minute session per week),

and 4,000 more adults to participate in sport at least once per week

Source: Active People Survey, Sport England


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Adults 19 – 50 years Strategic Actions

AD1 Develop low and reduced cost schemes to enable participation.

AD2 Increase the number of sporting opportunities available within the district’s

further education colleges.

AD3 In conjunction with National Governing Bodies develop a range of “back to

sport” programmes, such as netball, running and cycling, aimed at those in

their 30’s and 40’s.

AD4 Put in place a range of workplace physical activity and sport schemes through

improved links with the business sector.

AD5 Work with local leagues and clubs to increase the number of competitive

opportunities available for adults.

AD6 Ensure that physical activity continues to be prominent in the Joint Strategic

Needs Assessment and ensure it is embedded within a range of health related

programmes.

AD7 Further develop and promote walking and cycling schemes across the district.

AD8 Work with local organisations to develop innovative local opportunities that

meet the needs and wants of local people.

AD9 Develop a co-ordinated plan for promoting the use of countryside, woodlands

and waterways for physical activity.

AD10 Support and deliver a calendar of mass-participation events across the district.

AD11 Develop and implement specific action plans aimed at increasing opportunities

for women and disabled adults to participate in physical activity and sport.


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3.4 Older Adults – 50 years and above

Physical Activity Guidelines:

3.4.1 Older adults who participate in any amount of physical activity gain some health benefits, including maintenance of good physical and cognitive function. Some physical activity is better than none, and more physical activity provides greater health benefits.

3.4.2 Older adults should aim to be active daily. Over a week, activity should add up to at

least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more – one way to approach this is to do 30 minutes on at least 5 days a week.

3.4.3 For those who are already regularly active at moderate intensity, comparable benefits can be achieved through 75 minutes of vigorous intensity activity spread across the week or a combination of moderate and vigorous activity.

3.4.4 Older adults should also undertake physical activity to improve muscle strength on at least two days a week.

3.4.5 Older adults at risk of falls should incorporate physical activity to improve balance and co-ordination on at least two days a week.


Although there are commonly used definitions of old age, there is no general agreement on

the age at which a person becomes old. Entry to old age can be as young as 50 years

especially within vulnerable groups.

In line with national trends the number of people over 50 is growing in the Wakefield

district. The male/female split is fairly equal across the population age groups with a

noticeable increase in the number of females in the 80+ age bracket.

The age distribution across the district varies. There are particular areas where there is a

higher concentration of older people especially in South East of the district and around

Sandal. Provision needs to be targeted in those areas.

Current data estimates that the local age profile reflects the larger birth cohorts of the

1950s and 1960s and greater numbers of women in older age than men. Numbers are

projected to keep increasing with improved life expectancy resulting in a greater proportion

of the population being made up of people in older age groups. The district is expected to

encounter a large population structure change within the next five years, with the older

persons grouping growing by over 11% by 2016 (73,000 persons), and over 22% by 2021

(80,900 persons). By 2031, the older people’s population is expected to have grown by

over 50%, representing a population close to 100,000 persons.

As the population ages the risk and incidence of falls, coronary heart disease, stroke, type

2 diabetes, cancer and obesity become more prevalent. This increases dependencies of

health and social care. Physical activity is a major independent protective factor against


30

such long term conditions. Physical activity can also be considered both for its preventive

and its therapeutic effects on mental illness, and also for its impact on mental health in the

general population

Research carried out by South West Yorkshire Partnership Foundation Trust Health and

Wellbeing Team highlighted that there were more than one perceived barrier that prevented

older adults accessing physical or social activities. Health constraints were reported as a

barrier more than availability (this is consistent with information from Sport England).

Transport and money are also common barriers to accessing activities. Early intervention is

needed to get people more active before health conditions become a barrier for physical

activity. Activities need to be accessible and affordable.

There are a variety of opportunities for older adults to be involved in physical activity and

sport including: Exercise on referral, rehabilitation programmes, health walks and others.

Prime Timers provided by Wakefield Council are sessions for the over 50’s to help maintain

strength, balance and fitness in a sociable and friendly environment. Muscle mobility is also

available to help mobilise joints in the swimming pool. However, there could be more

activities developed in the community, especially low cost sport and those activities that do

not require professional support, such as Boccia. There is also a need for improved

communication of available opportunities.

Age UK Fit as a Fiddle is a national programme consisting of a series of projects that

promote increased physical activity and well-being among older adults. Since 2009 the

scheme has engaged over 1500 older people across the Wakefield district.

National Governing Bodies are developing a range of products in an attempt to sustain

lifetime participation in their sport. There are examples of ‘Masters’ level programmes and

competitions that could be further developed.

Consultation has revealed that access to opportunities for older people is particularly

dependent upon timing of sessions, access to transport and pricing. It is crucial that

providers of activities tailor their opportunities to the needs of the specific target groups.

Aim: An increase in the number of older adults who are physically active and an increase in the number of adults playing sport

Targets: 2,000 more older adults becoming active (at least one 30 minute session per week), and 1,000 more older adults to participate in sport at least once per week

(Source: Active People)


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Older Adults 50 Years and Above Strategic Targets

OA1 Use intelligence from the local Joint Strategic Needs Assessment and

other information sources to identify local need and current provision to

better inform decision making.

OA2 Develop low and reduced cost schemes for older people to improve

access and enable participation.

OA3 Produce a physical activity education programme that can be delivered

to people who regularly come into contact with older adults to

encourage safe and effective physical activity.

OA4 Develop and implement a range of outreach community based

exercise groups that are sustainable for older adults.

OA5 Work with the Health and Well Being board and the Clinical

Commissioning groups to advocate physical activity care pathways for

older people.

OA6 Encourage the Council’s Activate scheme to specifically target

concessionary pricing for older people regardless of income.

OA7 Build knowledge and skills amongst the sport and physical activity

workforce of the needs of older adults and possible conditions they

may have.

OA8 Strengthen links with National Governing Bodies and build upon the

provision of ‘Masters’ style programmes and competitions.

OA9 Develop early intervention, positive behaviour change programmes that include physical activity to support the prevention of long-term health conditions.


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3.5 Sporting Excellence

3.5.1 Overview of current position:

There are a number of regional, national and international athletes based in the Wakefield

district throughout a variety of sports.

Twelve talented young elite athletes in the Wakefield district were supported in 2011/2012

by the Sport Aid scheme as a result of having reached (or have the potential to reach)

national standard in their sport. This equates to a total investment of £6,450 into local

young sporting talent.

National Governing Bodies of Sport (NGBs) have each set out the pathways in their sport

via WSPs. However, they are not consistently communicated to parents, teachers,

volunteers, professional partners or participants.

Gifted and Talented programmes in schools have included high-level athletes who are not

directly linked to NGB programmes.

There is no clear, single system for identifying talented athletes across the district.

Sports clubs remain at the heart of sporting pathways. The district has the full spectrum of

clubs from professional to grass roots. Voluntary sports clubs report a need for more

volunteers, less bureaucracy, more funding and better access to facilities.

The number of young people competing in schools is on the increase through the Schools

Games Organisers. There is a wide range of adult leagues and competitions in different

sports although not all ages or abilities are covered.

There are district-wide performance centres in several sports, such as football, gymnastics,

rugby league, athletics and swimming that fit within NGB pathways. Wakefield Council has

established academies in a number of sports across the district; including a Football

academy in conjunction with Barnsley FC. A focused performance programme around

certain sports would help communication and access across the district.

There are currently several regional performance centres based in the Wakefield district,

including the ‘Able2’ Regional Disability Sport Centre based at Featherstone Sports Centre,

which has a particular focus on wheelchair basketball and boccia. There is clearly a

potential to attract more regional performance centres into the district.

There is a lack of coaches qualified to a higher level that are available to work with elite

performers. A West Yorkshire plan aims to increase the number and quality of sports

coaches and it is important that the district plays a full part in that plan.

The district has a successful scholarship scheme delivered through its three professional

Rugby League clubs, which encourages and supports young people into the professional


33

game. The Wakefield district has annual success at the Champion Schools Finals, which

are held as the curtain raisers to the Rugby League Challenge Cup Final.

Wakefield district has a School Sports Federation (SSF) which coordinates district

representative teams in different sports. In light of the new Schools Games competitions,

the focus for the SSF in the future will be to extend opportunities at representative level.

Aim: To enable people in the Wakefield district to achieve their full potential in sport.

Target: To develop and put in place a recognised high quality sporting pathway system.

Sporting Excellence Strategic Actions

SP1 Review the priority sports that are appropriate to the district, and put in place

networks, action groups and plans for each priority sport.

SP2 Map and communicate the sports pathways for the priority sports utilising a

variety of media.

SP3 Develop a more systematic approach to identifying, supporting and

celebrating talented young people across the district.

SP4 Continue to develop a range of competitive opportunities for young people

and adults that link to recreational and informal outlets.

SP5 Develop a system for giving support to local sports clubs across the district

including programmes relating to volunteering, funding and quality

standards.

SP6 Support the creation of key centres for specific sports across the district that

will include sports science support.

SP7 Improve procedures and processes for supporting talent identification within

the school sport system.

SP8 Encourage sports clubs across the district, particularly those with built

facilities, to register as Community Amateur Sports Clubs.

SP9 Continue to develop the pathways for disabled athletes to succeed across

the district.

SP10 Support the three high profile Rugby League clubs with their plans to

construct new modern purpose built community stadiums in the district.

SP11 Increase the number of district performance centres, and where appropriate

support the development of regional centres for specific sports.


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3.6 Cross Cutting Themes

3.6.1 Marketing, Communication and Events

The Plan is ambitious in its aim of encouraging more people to become more active and/or

play sport. To be successful his will entail behavioural change for individuals and in some

cases significantly so. We will need to better understand our customers so that we can

plan and design services specific to their needs. This will entail improved collection and

coordination of data and local intelligence.

It is vital that people within the district know the opportunities that are available to them so

effective communication and promotion will be crucial to the success of the Plan. Steps will

be taken to ensure the different agencies across the district work together to promote

physical activity and sport.

Marketing, Communication and Events Strategic Actions

MA1 Systematically use Sport England and local data to gain a deeper

understanding of consumer needs and wants in relation to physical

activity and sport. In particular provide clarity on specific market

segments within the district.

MA2 Provide a central knowledge hub for physical activity and sport so that

agencies can develop and deliver programmes more effectively.

MA3 Implement a joint promotional campaign aiming to encourage increased

participation in physical activity and sport.

MA4 Promote physical activity and sport to be at the forefront of innovations in

communication technology including effective use of social media.

MA5 Develop and promote a portal website that offers a single source for all

opportunities to participate in physical activity and sport.

MA6 Develop the role of the Physical Activity, Sport and Health Partnership

and its sub groups to ensure effective and efficient communication takes

place between agencies across the district.

MA7 Use the Plan to advocate the value of physical activity and sport amongst

decision makers across the district.

MA8 Develop and implement a Physical Activity and Sport major events plan.

MA9 Develop and deliver promotional programmes linked to major events,

such as the Rugby League World Cup, Glasgow 2014 and the Tour de

France Grand Depart in 2014.

MA10 Develop a social media delivery plan to increase customer relationships.


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3.6.2 Developing the Workforce

On occasions it is useful to state the obvious; physical activity and sport is planned,

organised and delivered by people. The individual who motivates others to become more

active; the coach who nurtures an athlete or team to success; the club administrator who

makes things run smoothly, the PE teacher inspiring students for lifetime participation.

These roles can be financially rewarding, but more often than not, are usually unpaid roles

for those working in the sector. This Plan will look to increase the number of those

volunteering and working in sport along with offering further support through training and

education.

3.6.3 Facility Development

The term ‘facilities’ includes indoor and outdoor sites, purpose built sports centres with

district-wide significance, locally significant facilities, outdoor space and sports fields, and

facilities provided by both the education, public, private and voluntary sectors. Facilities are

crucial to the infrastructure of sport and physical activity to enable participation,

rehabilitation, development or improvement.

Developing the Workforce Strategic Actions

WD1 Review audits of skills and gaps related to the physical activity and sport

workforce across the district.

WD2 In conjunction with Wakefield College and other providers, coordinate the

range of learning opportunities, based on identified need, for those

working in physical activity and sport.

WD3 Implement the West Yorkshire Coaching Development Plan across the

district.

WD4 Deliver a volunteer training, recruitment and placement campaign across the

district for physical activity and sport.

WD5 Increase the number of volunteer Physical Activity Champions across the

district supporting individuals and communities to change to active healthy

lifestyle.

WD6 Utilise national campaigns and events to encourage volunteering, such as

Games Makers, Sports Makers and Tour Makers.


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There are a range of studies and policies associated with facility development in place,

such as the Playing Pitch Plan and the PPG17 Indoor Sports Facilities Study, all of which

provide a snap-shot of facility provision at that time to illustrate demand, the levels and

types of facility in use, and the quantity and quality of provision. These documents also

provide strategic actions to address local facility development issues and there are facility

development actions from the previous district sports strategy that need to be pursued.

This Plan does not attempt to replace these strategic actions. The Plan recognises the

need for better strategic planning of sports facilities to ensure facility provision and

development serves the community and meets local need, whether it is for informal

physical activity or high-level sports performance. However, it does reiterate key actions

and highlights those areas of study that are in need of an updated review.

The current provision of facilities is widespread across the district serving well over 500

sports clubs in a range of activities, and ranging from professional to local standards.

Examples include over 300 playing pitches catering for local football, cricket, rugby league

and rugby union fixtures, plus full-size artificial grass pitches. New stadia discussions

continue with the districts two professional RFL Super League teams, Wakefield Wildcats

and Castleford Tigers, as well as stadium improvements for the Featherstone Rovers.

Pontefract Racecourse is the longest continuous circuit in Europe, while Thornes Park

Stadium provides indoor and outdoor athletics facilities, and the districts Gymnastics High

Performance Centre. Pontefract Squash Club produces world squash champions from its

purpose built squash facility, and there are a number of community-based multi-sports sites

managed by local community organisations, such as Crofton Community Centre and

Glasshougton Healthy Living Centre. Health and fitness provision is available through a mix

of private and public providers across the district.

Specialist sports facilities also exist at Wakefield Sports Club with two water based hockey

pitches, while the Gaskell Sports Pavilion services golf, cricket and football at Horbury

Playing Fields. The Xscape complex in Castleford is a regional attraction providing indoor

skiing, snowboarding and climbing. In Thornes Park in Wakefield there is a skate park for

use by skateboarders, BMX riders and in-line skaters, which is one of the largest in the UK

and is a venue for competitions, demonstrations and BMX tours. The district also provides

a facility infrastructure capable of hosting regional and national events, such as the Race

for Life, Wakefield 10km and Sandal 10km all-terrain races, and the British Triathalon

Championship competitions have been held at Pugneys Country Park. Pugneys also

provides a quality venue for a range of water-sports.

This is not an exhaustive list but simply provides an indication of the broad range of

facilities available within the district. Inevitably, the condition of public, community and

voluntary facilities differs depending on investment and maintenance.

As a major provider for public facilities, one key area for review is Wakefield Council’s

leisure facility stock to address the effectiveness and efficiency of services. Whilst not a

statutory service, local authorities have historically been responsible for providing leisure

facilities to enable communities to participate in a range of sport and recreation activities,


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most notably swimming pools, sports halls, playing pitches and outdoor courts. There are

also many examples of local authorities providing specialist or bespoke facilities in

partnership with other organisations, such as ice-rinks, indoor tennis courts, athletics

tracks, golf courses, and water-sports facilities.

However, leisure facility provision, particularly stand-alone swimming pools, is notable for

high operation costs (particularly around heating), plant room services and staffing, making

cost recovery virtually unachievable. As such, the management, maintenance and delivery

of leisure facilities incurs a substantial subsidy by the local authority.

There are guidelines provided through national sports organisations, such as Sport

England and the individual National Governing Bodies (NGBs) of sport, to guide the level of

provision compared to demand. This also influences the strategic location and provision of

sport and leisure facilities. The provision of sport and recreation facilities by local authorities

also needs to consider the impact of the current economic climate, with many authorities

rationalising assets or considering asset transfer options through the Localism Bill. Most

importantly, the condition and attractiveness of a facility has huge implications on health

and safety, usage and cost effectiveness.

Wakefield Councils current community leisure facility stock includes Sun Lane Leisure. This

is the Council’s new flagship facility which includes a 25m Pool and smaller Studio Pool,

both with state of the art moveable floors, an 80 station gym, multi-use studio, and steam

room and sauna. The Council also manages multi-use sports complexes at Knottingley

Sports Centre and Featherstone Sports Centre, as well as stand-alone swimming pools at

Castleford, Featherstone, Normanton, Minsthorpe and Pontefract. Specialist sports facilities

are managed by the Council, with an outdoor water sports centre at Pugneys Country Park,

athletics and gymnastics centre at Thornes Stadium, and an 18-hole municipal golf course

at the City of Wakefield Golf Course.

The current swimming and community leisure facility mix in the district is inflexible with

provision being predominantly single-purpose with 5 stand-alone swimming pools, four of

which are located in the 5-towns area, which creates operational inefficiencies.

The PPG17 Indoor Sports Facilities Report also concluded that the majority of Council

owned swimming pool provision is dated and in need of refurbishment or major rebuild,

especially Knottingley and Minsthorpe. Other key recommendations from the PPG17 report

included:

- Providing new swimming provision in the South East of the District to replace

Minsthorpe swimming Pool, which is in a poor condition

- Consideration of rationalisation and new swimming provision to create efficiencies and

address wider accessibility issues

- Provision of additional sports hall space, as current supply is significantly under-

provided for (calculated to approximately 12 badminton courts) in light of population

growths and participation demands

- Quality of provision to be improved in the 5-Towns area with one recommendation

being a new pool and sports hall complex


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Such recommendations are significant in terms of cost. However, they are equally

significant in terms of the impact that attractive facilities have on encouraging residents to

maintain an active and healthy lifestyle, and ensuring community groups and sports clubs

have access to quality, fit-for-purpose facilities. Up-to-date evidence and data, such as

condition surveys and swimming pool planning assessments, will be required to ensure

decisions can be made to direct future significant investment into facility developments.

Facility Developments Strategic Actions

FD1 Review the ‘Leisure, Recreation and Open Space’ element within the Local

Development Framework to guide the use of land and new development

throughout the district.

FD2 Review and update Council leisure facility data and/or evidence through

condition surveys to inform future investment/rationalisation.

FD3 Secure the needs of physical activity and sport within land planning

strategies.

FD4 Deliver the action plan from the Wakefield Playing Pitch and Open Space

Plan.

FD5 Analyse and implement measures for swimming facilities in the South East of

the district to ensure long-term access, especially given the levels of

deprivation and health inequality in these communities.

FD6 Work with schools to maximise access and use of education sports facilities.

FD7 Undertake a Facility Planning Model Assessment of swimming pools in

the district.

FD8 Work with National Governing Bodies of sport to identify facility requirements

and opportunities.

FD9 Support local sport clubs to develop facilities in line with strategic need, and

minimum standards.

.


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3.7 Implementation and Monitoring

3.7.1 The Physical Activity, Sport and Health Partnership (PASHP) includes the following

organisations and representatives:

Wakefield Council

NHS Wakefield

Voluntary Sector Sport

West Yorkshire Sport

Wakefield College

The Professional Rugby League Alliance

Schools / College representatives

Voluntary Action Wakefield

South West Yorkshire NHS Partnership

Wakefield District Housing

Federation of Disability Sports Organisations

PE and School Sport

3.7.2 All agencies have signed up to this Plan and are committed to its implementation. The

PASHP meets regularly as a partnership group with this Plan steering its work.

3.7.3 Sub-groups will be established in line with the themed plans to ensure wide spread

ownership and implementation. The PASHP group will provide governance and

monitoring for the Plan, and an annual report will be made publicly available.

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