passenger requirement analysis – rostock

The Project is part-financed by the European Union (ERDF)

Prof. Dr. Martin Benkenstein,

Baltic Institute of Marketing,

Transport and Tourism at the

Universtity of Rostock

INTERFACE International Workshop

Hanseatic City of Rostock ,

28.04.2011

Passenger Requirement Analysis – Rostock

The potential for the bus shuttle service between Rostock City &

Port

Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE

2

Outline

1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers

journey5.Importance of several services

concerning public transport (in general)6.Satisfaction with the passenger terminal

in Rostock7.Analysis of potentials


DatabaseResponses (evaluable) from June 2010 to February 2011:

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Response rate (according to direction):Rostock-Gedser: 53.5%Gedser-Rostock: 46.5%

High season (N=676)

Low season (N=720)

Post-season(N=148)


4

Outline






Age and Gender

5

Ø age: 45.2 years


Origin (country)

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Germany; 884; 58,3%

Denmark; 385; 25,4%

Sweden; 116; 7,6%

Poland; 51; 3,4%

Others; 81; 5,3%

N=1517


„How often do you use public transport services? “

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- overall rating of frequency: 3.3 („neither“)

- about 32 % of the passengers do use public transport relatively often (ratings of „1“ or „2“)- 54 % do use public transport only rarely (ratings of „4“ or „5“)


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Outline






„Is this the first time you travel by ferry from/to Rostock/Gedser?“

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yes34,6%

no65,4%

N=1503

„How many times a year do you go by ferry from/to Rostock/Gedser?“

- average frequency (per year): 8.3- high season: 5.6- high season/Hansesail: 2.5- low season: 10.0- low season/Christmas Market: 12.1- post-season: 11.6

0

100

200

300

52

268

204

140

8050

21 19 25 52

Num

bero

fpassengers

N=911


„How did you find out about this ferry service from/to Rostock/Gedser?“

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other number

I know it / I have known it for some time now 58

coach trip 41

flyer / advertising brochure 14

travel agency 12

maps, navigation system 11

relatives / friends 11

coincidence / spontaneous 7


„For what reason do you use this ferry-service today?“ I

11

other numbervisiting relatives/friends 49driving home 17club excursion 16school trip 15Berlin-Marathon 10work 6


„For what reason do you use this ferry-service today?“ II

12


„Where and when did you buy your ferry ticket?“

13

other numberbus company / included in bus ticket 24Autobizz/Bizz 18company bought it 9Network Card/Netcard 8parents 4University 2


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Outline






„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ I

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start (country): destination (country):


Start of the trip in Germany: state and city

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CityNumber of passengers (≥10)

Rostock 211

Berlin 186

Warnemünde 26

Leipzig 24

Güstrow 23

Dresden 17

Schwerin 17

Neubrandenburg 16

Stralsund 14

Erfurt 13

Bad Doberan 11

Kühlungsborn 11

StateNumber of passengers

Mecklenburg-West Pomerania 408

Berlin 186

Saxony 47

Brandenburg 32

Bavaria 26

Thuringia 19

Baden-Württemberg 8

Saxony-Anhalt 8

Lower Saxony 5

Hamburg 4

Schleswig-Holstein 2


Start of the trip in Germany: country and postal region

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colourData range

Data range

333

1

18

450

30

2


Start of the trip in Denmark: regions

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region (Amt)Number of passengers

Copenhagen 235Sjælland 139Roskilde 24Vestsjælland 11Storstrøm 4Fyn 3Frederiksborg 3Hovedstaden 3Ribe 2Århus 2Frederiksberg 2Copehagen City 2Vejle 1

colourData range

235

15

1


Destinations in Germany: state and city

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StateNumber of passengers

Mecklenburg-West Pomerania 271Berlin 237Saxony 25Brandenburg 22Bavaria 19Hamburg 11Thuringia 7Saxony-Anhalt 7Baden-Württemberg 5Lower Saxony 3Hesse 2Schleswig-Holstein 1

CityNumber of passengers (≥10)

Berlin 237

Rostock 154

Warnemünde 18

Güstrow 15

Leipzig 13

Hamburg 11

Kühlungsborn 10

Stralsund 10


Destinations in Germany: country and postal region

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colourData range

Data range

239

1

15

271

16

1


Destinations in Denmark: regions

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County (Amt)Number of passengers

Copenhagen 238Sjælland 224Fyn 13Roskilde 11Vestsjælland 9Frederiksborg 7Storstrøm 4Hovedstaden 3Vejle 1

colourData range

238

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3


„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ III

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„Are you going to use the same route for both ways, travelling to and returning from your destination?“ I

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„Which other route did you choose?“


„Are you going to use the same route for both ways, travelling to and returning from your destination?“ II

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„With what types of transportation have you arrived at the ferry today and how will you continue your journey when arriving in …? “

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„Did you think about using a different type of transport in place of the one you`ve chosen?“ I

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Which one?


„Did you think about using a different type of transport in place of the one you`ve chosen?“ II

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passengers, who arrived by car: passengers, who departed by car:

Which one? Which one?


„Did you think about using a different type of transport in place of the one you`ve chosen?“ III

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„What type of transport do you consider an alternative to the one you`ve chosen?(selection)

alternatives numberplane/flying 154car 69bus/coach 70train 70public transport (incl. Taxi, by foot) 15bike 11motorbike 9


„What was the reason you decided not to use public transport services for todays journey?“ I

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„What was the reason you decided not to use public transport services for todays journey?“ II

30


„Is / was your ferry passage combined with a short stay in Rostock?“

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„What are you planning on doing resp. what did you do?“


„Is / was your ferry passage combined with a short stay in Rostock?“I

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„Are you planning such a stay in Rostock?“Why not? number

I´ve got no time 122

I´ve already been there / I already know it 90

not interested in such a stay 80

I´m just passing through / another destination 51

I´m living in (or near to) Rostock 40

I don`t know anything or anybody there / I don`t know what to do there 26

I didn`t think about it / I don`t know / no special reason 19


„Is / was your ferry passage combined with a short stay in Rostock?“ II

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if “NO”: “Are you planning such a stay in Rostock?”:


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Outline






„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ I

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N (total)

206

196

213

170

1811 = very important5 = very unimportant

3,2

3,2

2,6

2,9

2,9

3,1

3,1

2,3

2,6

2,7

3,4

3,4

3,0

3,2

3,2

1 2 3 4 5

a) verbesserte Einrichtungen / Anlagen bei der Ein- und Ausschiffung in Rostock (z.B.

Fahrstühle, Förderbänder)

b) verbesserte Einrichtungen / Anlagen bei der Ein- und Ausschiffung in Gedser (z.B.

Fahrstühle, Förderbänder)

c) höhere Frequenz des ÖPV (z.B. Busse) von/nach Rostock

d) höhere Frequenz des ÖPV (z.B. Busse) von/nach Gedser

e) schnellere Beförderung des ÖPV (weniger Zwischenstopps/Aufenthalte während der

Fahrt) von/nach Rostock

a)improved embarking facilities in Rostock (e.g. elevator, conveyor belt etc.)

b) improved embarking facilities in Gedser (e.g. elevator, conveyor belt etc.)

c) more frequent public transportation (e.g. busses) to and from Rostock

d) more frequent public transportation (e.g. busses) to and from Gedser

e) faster public transportation to and from Rostock (less stops en route)


„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ II

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only 0.9% resp. 0.6% of the passengers specified other things related to Rostock resp. Gedser:

other things related to Rostock (choice)

other things related to Gedser (choice)

more/better information (3) train connection (4)

higher frequency (city train) (2)improvement public transport services (3)

improvement of signs (at the seaport) sanitary facilities (on the ferry)

sanitary facilities (on the ferry)


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Outline






„How satisfied are you with the services offered in the passenger terminal?“

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2,7

1,9

2,2

1,9

2,3

1,8

2,5

2,3

2,6

2,2

2,6

1,6

3,0

1,8

2,0

1,8

2,2

1 2 3 4 5

kindness of staff

ways between terminal and halt/stop

bus connection from/to terminal from/to station of the city train

luggage/baggage

bridging of waiting time

number of seats

toilets

N (total)

206

196

213

170

181

26

191 = very satisfied5 = very unsatisfied


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Outline






Realistic basis of projection

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Data basis:

Selection: public transport (incl. Taxi) (F 9a: „With what type of transportation have you arrived at the ferry today?")

passengers (total shares)

all passengers (N=1495) 6.4%

passengers, who stayed (resp. were planning to stay) in Rostock (N=819) 10.0%

all passengers living in Rostock (N=148) 17.6%

819 ∙ 0.100 82 passengers


≙ 7.2% of the passengers will use the bus-shuttle. 1

108 passengers

1 High Season (total): 10.6% Low Season (total): 4.7%


Optimistic basis of projection

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Data basis:

Selection: Public transport (F 10: „Did you think about using a different type of transport in place of the one you`ve chosen?": „yes")







≙ 9.6% of the passengers will possibly use the bus shuttle. 1

plus: passengers, whoalready use public transport 96 passengers

144 passengers



maximum potential

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Data basis:

Selection: relatively frequent use of public transport (F 15: „How often do you use public transport services?“: „1“ or „2“)





756 ∙ 0,323 244 passengers

149 ∙ 0,436 65 passengers

309 passengers

≙ 22.2% of the passengers are the maximum potential for the bus-shuttle. 1



For the prognosis of Pax using the bus-shuttle are considered

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the total number of passengers related to the ferry line Rostock-Gedser in the year 2010 (1.4 Mio.)

The maximum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (June-August 2010: 975; September-December 2010: 1005; January-February 2011: 987)

the minimum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (10)

each within the planned travelling times of the bus-shuttle.


Prognosis of passenger numbers

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passengers 2011

high season 2011 (June – August)

Low season 2011 (September-December)

Post-season 2011 (January-February)

maximum capacity

minimum capacity

maximum capacity

minimum capacity

maximum capacity

minimum capacity

maximumpotential 310.800 254 3 202 2 140 1

optimisticprojection 134.400 119 1 83 1 48 1

realistic projection 100.800 103 1 47 0-1 42 0-1

requirements:

- prominence of the bus-shuttle - conditions of booking: possibility of booking the bus shuttle with the internet, together with the ferry-ticket- flexibility (e.g. delays of the ferry depending on weather conditions)


Contact

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Prof. Dr. Martin BenkensteinTel.: +49 (0)381 498 4376, Email: [email protected]

Dipl.-Kffr. Kathrin WernerTel.: +49 (0)381 498 4379, Email: [email protected]

passenger requirement analysis – rostock

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