pass the wd-40: running your communications program like a well-oiled machine
DESCRIPTION
Presentation slides from February 23, 2011 MCN Communications and Technology conference.TRANSCRIPT
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Pass the WD-40!Running your communications
program like a well-oiled machine
February 23, 2011
Ruth Patton, Communications DirectorJenna Hartwig Wade, Communications Specialist
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.
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Today’s agenda
• What an editorial calendar can do for you
• The groundwork: research– Search topics– Online conversations–Website traffic
• General principles, inc. examples (good/bad)
• Creating an editorial calendarThe only boring slide
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Your question isn’t stupid
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Who are you?
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The editorial calendar
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Consistency/Dependability
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Support
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Data-assisted planning
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So…where do you start?
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Audience
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Goals
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The big picture
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Zooming in
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What’s online?
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google.com/alerts
Google alerts
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Google Insights for Search
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global warming vs. climate change
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Social media
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socialmention
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socialmention
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Facebook ads
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Twitter search
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Twitter search
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Hashtags.org
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Your peeps
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Google analytics
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Social media metrics
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Ask!
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Brand consistency
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Consistent voice/tone
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General – keep it connected
Connect
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Integrate
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Breadcrumb
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?
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Content sources
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Your editorial calendar
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Oily
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Story category Spring Summer Fall Winter
Letter from the executive director
Article 1
Article 2
Article 3
Donor profile #1
Donor profile #2
Quarterly newsletter
Oily
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Weekly social media calendarBlog Facebook Twitter YouTube Flickr
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Later…
Oily
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Oilier
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Oilier
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Even oilier
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Even oilier
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Even oiliermonths
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Oiliest
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Our experience
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Our experience
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Our experience
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Ruth Patton, [email protected] Hartwig Wade, [email protected]
www.fresh-energy.org@freshenergy
facebook.com/freshenergy