pasiÓn por la colecciÓn passion for spanish collection development presented by maynard martinez-...
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PASIÓN POR LA COLECCIÓNPASIÓN POR LA COLECCIÓNPassion for Spanish Collection Passion for Spanish Collection
DevelopmentDevelopment
Presented by •Maynard Martinez- Mountain View Public Library
•Adrian Barrientos- San José Public Library•Lael Takiguchi- Alameda County Library
•Irene Morales-City of San Raphael Public Library
A Mountain View Library Tale:Collection Development for a
Single Branch Library
Mountain View Public Library
Getting Started
• Surveys• Interviews• Networking
Things to Consider
Demographics Education Budget Cultural Diversity
Evolution of Spanish Picture Books
What to Buy?
Picture Books Easy Readers/NF Folklore Bilingual Books Misc Editorial Juventud Everest Barco De Vapor
Book Fairs
BOOK IN HAND COLLABORATE WHEEL & DEAL
Opportunity Mining
ProgramsGifts
The Difference Makers
SPANISH LANGUAGE SPANISH LANGUAGE CENTRAL SELECTOR EXPERIENCECENTRAL SELECTOR EXPERIENCE
San José Public Library (CA) San José Public Library (CA) 19 branches 19 branches
Central Selection Plan & Central Selection Plan & GuidelinesGuidelines
1.1. Review Collection Development PolicyReview Collection Development Policy
2.2. Library Materials Budget PlanLibrary Materials Budget Plan• Guidelines & DirectionGuidelines & Direction• Budget Allocation Priorities & FocusBudget Allocation Priorities & Focus
Tools & Resources
• Circulation Reports• Community Profiles• Demographic Information
(Immigration patters, Language Usage, Diversity of community, socio-economic factors)
• Library Customer/User Feedback• Branch Staff Surveys
Developing a Spending Plan
• Divide Total Spanish Allocation:
(30% Juvenile, 20 % Adult & YA and 50% Media)
• Decide on Purchasing New vs. Replacement
• Branch Copy Distribution Plan: Develop a branch tier system for copy distribution.
Spanish Language Collection Management
• Deselection Plan (Weeding)• Merchandising & Displays• Marketing
Budget Allocation FormulaBudget Allocation FormulaExampleExample
A. Total Materials Circulation – 13, 560,762A. Total Materials Circulation – 13, 560,762 100%100%B. Total Language Circulation - 2,395,130B. Total Language Circulation - 2,395,130 18%18%C. Total Spanish Circulation - 496,217C. Total Spanish Circulation - 496,217 21%21%
A. Total Materials - A. Total Materials - $4,050,000$4,050,000 100%100%B. Total Language - $744,390B. Total Language - $744,390 18%18%C. Total Spanish - C. Total Spanish - $125,000$125,000 17%17%
Compare Total Spanish Material Circulation & Total Spanish Language Allocation Budget
Analyzing Spanish Language Budget Allocation
Example: Total Spanish Circ. – 21% vs. Total
Spanish Allocation – 17%
• If Total Spanish Language Circulation figure is greater than Spanish Language Allocation, you have a STRONG case for increasing Spanish Language Budget Allocation.
Review & Evaluation
• Final Report (Issues, Challenges & Recommendations)
• Feedback from Library Staff & Users
DEVELOPING A DEVELOPING A SPANISH LANGUAGE COLLECTION SPANISH LANGUAGE COLLECTION
FOR A MEDIUM SIZE SYSTEMFOR A MEDIUM SIZE SYSTEM
Alameda County LibraryAlameda County Library10 branches plus a Bookmobile10 branches plus a Bookmobile
• Chinese• Farsi • Hindi• Korean• Punjabi • Russian
• Spanish• Tagalog• Vietnamese
Circulation Based Circulation Based Budget: Budget: Medium Sized SystemMedium Sized System
Allocating Funds
• All of Alameda County collection is floating• Count materials left on the tables each day-• Add to circulation= total usage Consider: over due fines, Fines for material holds not picked-up
• Decide on Purchasing New vs. ReplacementSurvey Customers + requestsSurvey Staff50% Spanish authors 50% translations from other languages
• Divide Total Spanish Allocation, $20,000:40% Juvenile, 60 % Adult & YA 40% AV, 60% Print Materials of each of above amounts
Collection Development Collection Development Spread SheetSpread Sheet
Selecting Adult Spanish Selecting Adult Spanish Language MaterialsLanguage Materials
CookbooksHealth, wellnessEducationParentingComputer technologySelf-helpAstrology, metaphysicsReligionsPersonal financeImmigration / Citizen
Non-Fiction Print MaterialsNon-Fiction Print Materials
Latino Literature AwardsLatino Literature Awards
•Pura Belpré Award Pura Belpré Award •Neustadt International Prize for Literature University of Neustadt International Prize for Literature University of Oklahoma Oklahoma and World Literature Today.and World Literature Today.• • Nobel Prize in Literature The Nobel Foundation, Nobel Prize in Literature The Nobel Foundation, Sweden.Sweden.• • Premio Alfaguara de Novela Editorial Alfaguara, Spain.Premio Alfaguara de Novela Editorial Alfaguara, Spain.• • Premio Biblioteca Breve Editorial Seix Barral, Spain.Premio Biblioteca Breve Editorial Seix Barral, Spain.• • Premio Casa de las Américas. Cuba.Premio Casa de las Américas. Cuba.• • Premio Miguel de Cervantes. Spain.Premio Miguel de Cervantes. Spain.• • Premio Herralde de Novela Editorial Anagrama. Spain.Premio Herralde de Novela Editorial Anagrama. Spain.• • Premio Primavera de Novela Editorial Espasa y Ámbito Premio Primavera de Novela Editorial Espasa y Ámbito Cultural, Cultural, SpainSpain
Other Tools & Resources
Other Tools & Resources
• REFORMA – www.reforma.org• Bibliotecas Para La Gente –
www.bibliotecasparalagente.org• Barahona Center for the Study of Books in Spanish for
Children and Adolescents –http://public.csusm.edu/csb/english/
• Chiles: Children & Libraries en Español – http://www.chil-es.org
• Webjunction – www.webjunction.org• Reference and User Services Association (RUSA) -
http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish.cfm
• America Reads Spanish 2.0 – http://www.americareadspanish.org
• Texas State Library – https://www.tsl.state.tx.us/https://www.tsl.state.tx.us/ld/pubs/specialpop/sisepuede.html
• ¡Colorín colorado! – http://www.colorincolorado.org
www.baker-taylor.com
www.broadart.com
www.bwibooks.com
www.ingrambooks.com
www.multiculturalbooksandvideos.com
Large Book DistributorsLarge Book Distributors
Provide shelf ready material:
Small DistributorsSmall Distributors
www.lectorum.com/ [email protected]
www.chulainnlibros.com/index2.ph
www.letsreadinspanish.com
www.rainbowbookscompany.com
www.libromex.com
Bilingual Publication
Let’s Read In Spanish
Libromex
Audio Visual & Periodical Distributors
AV Distributors:www.baker-taylor.com
www.brodart.comMadera [email protected]
www.multiculturalbooksandvideos.com
www.nodaaudiovisual.com/
Periodical Distributors: www.ebscomags.comLatin-American Periodicals
www.lapmagazines.comMagazine Subscriptions
www.magazinesubscriptions.com/spanish-language
Collection Development: eBooks
AgendaAgenda
• Advantages and disadvantages• Developing an eCollection for Spanish-
Speakers and Latinos: Making your Case• Questions to consider when developing a e-
collection• Choosing a Vendor/Resource: What’s
available in Spanish• Marketing your eBooks Collection
Source: 2010-2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. Information Policy & Access Center. June 2011.
AdvantagesAdvantages
• For Patrons:• Convenient: Download items 24/7 anywhere• Portable• Ease-of-use:
• Adjustable type size and background• Instant word definitions• Ability to add notes, bookmarks, or
highlight• No late fees or fines.
• For Libraries• Saving physical space• Attracting and serving a growing segment of
our population.Image courtesy of marketinghackz: http://marketinghackz.com/wp-content/uploads/2011/03/write-your-own-ebook.jpg
DisadvantagesDisadvantages
• Cost• There is no universal eBook file format
(eBabel problem)• Lending Loss (for patrons) • Library Loss: DMR (Digital Management
Rights)
Developing an eCollection for Developing an eCollection for Spanish Speakers/Latinos: Making Spanish Speakers/Latinos: Making your Caseyour Case
Questions to Consider When Questions to Consider When Developing an eCollection or Developing an eCollection or adding a eServiceadding a eService
• “How much can we spend?”• “What technologies my library users are
carrying around with them?”• “What do library users want to do with
their e-content devices?”
Choosing a Choosing a Vendor/Resource: What’s Vendor/Resource: What’s AvailableAvailable
• For Adults • Digital Distributors
$36,000/year- $9,000 platform fee
$5,000 from Califa
Now EBSCO eBooks: $10,000/year
$5,000/yearKindle
Nook Axis 360
Cloud Library
Choosing a Choosing a Vendor/Resource: What’s Vendor/Resource: What’s AvailableAvailable• For Adults
• Free of Charge
• For Children (Not Downloadable)
Project GutenbergProject Gutenberg
www.gutenberg.www.gutenberg.orgorg
Open LibraryOpen Library
www.openlibrary.www.openlibrary.orgorg
Barnes & Noble NookBarnes & Noble Nook
Sample of initial cost: $1,615.4• 6 NOOK Simple Touch Reader= $
834.00 ($139 x 6)• 6 Covers= $179.7 (29.95 x 6)• 6 Screen protectors= $101.7 (16.95 x
6)• Initial collection of titles= $500.00
Barnes & Noble NookBarnes & Noble Nook
www.tumblebooks.com/www.tumblebooks.com/library/library/
TumbleBookTumbleBook
Bookflix & TrueflixBookflix & Trueflix
$2389
$2108
SpeakaboosSpeakaboos
http://www.speakaboos.com/theme/en-espanol#http://www.speakaboos.com/theme/en-espanol#$4.99/month; $49.99/year
International Children’s International Children’s Digital LibraryDigital Library
http://http://en.childrenslibrary.org/en.childrenslibrary.org/
Marketing eBooks: Samples Marketing eBooks: Samples of Videos that Promotes of Videos that Promotes their Usetheir Use
Adult Latino Literature Awards…ContinuationAdult Latino Literature Awards…Continuation
• • Prince of Asurias Awards. Spain.Prince of Asurias Awards. Spain.• • Sor Juana Inés de la Cruz Prize. Guadalajara Sor Juana Inés de la Cruz Prize. Guadalajara International Book Fair.International Book Fair.Mexico.Mexico.Source: Latin American Network Information Center. Source: Latin American Network Information Center. Literature. Retrieved fromLiterature. Retrieved fromhttp://lanic.utexas.edu/la/region/literature/ March 27, http://lanic.utexas.edu/la/region/literature/ March 27, 2011.2011.
Other Tools & Resources
ReferencesReferences• eBooks Collection Development. ALSC Blog.Kiera Parrot, Published on
February 24, 2011. http://www.alsc.ala.org/blog/?p=2059• E-Book Tip Sheets. Behle, Anne, June 2011.
www.ala.org/ala/aboutala/offices/oitp/ebook_collection_dev.pdf• Barnes & Noble NOOK http://www.barnesandnoble.com/nook/index.asp?
PID=35699#logo• A Guide to eBooks by Sara Roso. When I have time blog.
http://whenihavetime.com/2009/03/09/what-are-ebooks-advantages-and-disadvantages-of-electronic-books/#what
• Information Policy & Access Center (iPAC). 2010-2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. ALA, June 21, 2011. http://www.ala.org/ala/research/initiatives/plftas/2010_2011/index.cfm
• eBooks in U.S. Public Libraries: Map. http://www.ala.org/ala/research/initiatives/plftas/2010_2011/ebooksmap1011.cfm
• Pew Hispanic Center. Latinos and Digital Technology 2010. Gretchen Livingston. 2/9/11. http://pewhispanic.org/reports/report.php?ReportID=134
• Ebooks to your Nook from the Library. Allegany County. Youtube. http://www.youtube.com/watch?v=-w6OTgGIwGA
• eBooks @ Your Library. Jackson, Join Tremain, Crow, Alyssa. Youtube. http://www.youtube.com/watch?v=HIEcaa0Fs0w
ReferencesReferences• American Library Association. RUSA guidelines. Guidelines for the American Library Association. RUSA guidelines. Guidelines for the
development and promotion of multilingual collections and development and promotion of multilingual collections and services.:www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidemultiservices.:www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidemultilingual.cfmlingual.cfm
• Guidelines for library services to Spanish speaking library users Guidelines for library services to Spanish speaking library users http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guideshttp://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish.cfmpanish.cfm
• OLA 2011: Successful Spanish Language Collection Development (PDF OLA 2011: Successful Spanish Language Collection Development (PDF Document). Document). Annie Lewis, Elizabeth López, Maria Aguilar, Kathryn Annie Lewis, Elizabeth López, Maria Aguilar, Kathryn Alexander, and Karen Hill Alexander, and Karen Hill (2011).(2011).http://www.nwcentral.org/ola-2011-successful-spanish-language-collection-http://www.nwcentral.org/ola-2011-successful-spanish-language-collection-development development
• REFORMA: National Association to Promote Library and Information REFORMA: National Association to Promote Library and Information Services to Latinos and the Spanish speaking. http://www.reforma.org/Services to Latinos and the Spanish speaking. http://www.reforma.org/
• PEW Hispanic Center: A Pew Research Center Project. PEW Hispanic Center: A Pew Research Center Project. http://pewhispanic.org http://pewhispanic.org
Contact InformationContact InformationBIBLIOTECAS PARA LA GENTEBIBLIOTECAS PARA LA GENTE
Northern California Chapter of ReformaNorthern California Chapter of Reforma
www.bibliotecasparalagente.orgwww.bibliotecasparalagente.org
Maynard Martinez-Mountain Maynard Martinez-Mountain View Public Library View Public Library
[email protected]@mountainview.gov
Adrian Barrientos- Adrian Barrientos- San José Public LibrarySan José Public Library
[email protected]@sjlibrary.org
Lael Takiguchi- Lael Takiguchi- Alameda County LibraryAlameda County Library
[email protected]@aclibrary.org
Dora Irene Morales-City Dora Irene Morales-City of San Raphael Public Libraryof San Raphael Public Library
[email protected]@cityofsanrafael.org