partnership menu - engaging associations...

Partnership Menu

July 19-21, 2017 Where innovative NFP and Association Executives meet!

The Engaging Associations Forum is a joint venture between Greenfield Services Inc. & Ashton Wagner Enterprises Inc.

2

Our Story

In 2013, Meagan Rockett, Association Ambassador at Greenfield, returned from an association conference declaring, “Well that was a waste of my time and our money!” She went on to describe how the conference format just wasn’t engaging – the “same-old, same-old” topics, lots of talking heads flogging their services, little opportunity to ask questions, and frankly, the same old boring attendees.

Her colleague, Doreen Ashton Wagner, asked, “So what do you want to do about it?”

Meagan returned a few days later with her proposal: “Association executives deserve to have a place where they can air their concerns in a safe, collaborative space, among peers. I think we should do our own event.” And thus The Engaging Associations Forum was born!

In 2017 we will be celebrating the fourth year of this thought-leadership event devoted exclusively to the issues facing associations and the not-for-profit sector. Based on our growth of the last three years we expect 170-200 participants, including 135-150 association executives. For partners who sell to the association market, this represents a very healthy 3:1 buyer-to-supplier ratio!

Key Stats

2014 2015 2016

Total # of Participants 74 114 151

% Association Participants Over 70% Over 65% Over 65%

% National Association 86% 87% 88%

% Provincial or Local Association 14% 13% 12%

% Executive Titles 41% 42% 34%

% Director/Manager Titles 46% 48% 52%

% Other Titles 13% 10% 14%

% Participants from Ottawa 76% 68% 77%

% Participants from Toronto 16% 19% 13%

% Participants from Montreal & Elsewhere 8% 13% 10%


3

Highlights

Valuable Connections & High-Level Networking

The Forum was created based on feedback from association executives who told us they don’t want to be overwhelmed by a large number of suppliers wanting to hawk products and services.

That’s why we limit attendance to a few, by-invitation-only partners. With a highly favourable buyer-to-supplier ratio, this provides your company with a unique opportunity to interact with decision-makers from a wide array of professional, trade and not-for-profit organizations.

Peer-to-Peer Exchange

Because there aren’t many suppliers, we encourage partners to have their top-level executives and most “seasoned” representatives in the room. Our association participants expect partners to contribute, giving insights as peers.

We’ll be blunt on this one: the expectation is that partners are helpful, educational, innovative and not “sales-y”. Quota-driven, junior sales reps need not apply!

Engaging Meeting Design & Education

Lectures are SO yesterday… And this isn’t your mama’s conference. We believe that maximizing the knowledge sharing is just as important as choosing great speakers.

You will be wowed by innovative set-ups, with learning formats that surprise, challenge and promote engagement between partners and participants. Be ready to problem-solve, share ideas and contribute your opinion!

Healthy Food & Activity Brand Positioning

If the food isn’t great, neither is the meeting. And if the activities are outstanding, so will the meeting.

That’s why we spend time crafting the right menu, and make participants move and interact. We’re all about maximizing engagement. Associating your brand with The Engaging Associations Forum means your organization is uniquely positioned with an innovative event, carefully designed to bring together partners and buyers into meaningful dialogue.


4

Investment & Brand Activation

Your level of investment in The Engaging Associations Forum gives you standard inclusions and a number of points that you choose to invest in the brand activation features that best suit your organization:

Top Engager

$12,500

Change Maker $7,500

Thought Leader $6,000

Innovator

$3,000

Exclusivity in your industry category Yes No No No

First right of refusal for following year Yes Yes No No

Free registrations for staff and/or clients (regular value $369 each)

4 3 2 1

Additional Client Gift Passes @ $100 off regular rate ($269 each)

Yes Yes Yes Yes

Logo featured on all pre and post event marketing Yes Yes Yes Yes

Social Media Exposure Enhanced Enhanced Enhanced Basic

Post-Attendee List Yes Yes Yes Yes

Story Series (blog posts, emails) Yes Yes No No

Inclusion in Post-EAF material & permission to share Yes Yes Yes No

Points Allocated to Pick Additional Options 7 4 3 1

Options: Content Distribution (educational article, white paper, tips & best practices) 1 point

Pre- or Post-Event Webinar 1 point

Session recording for post-event podcast distribution 1 point

Push notifications in event app 1 point

Time Out Break Host (45 minute, themed food & beverage break, logo’d signage) 1 point

Inclusion of your branded Item in registration package (you provide the item) 1 point

Chill Lounge (quiet zone with comfortable seating, logo’d signage) 2 points

Catchbox (“throwable” microphone, branded with your colours and logo) 2 points

Branded device charging station 2 points

Introduction or participation in a session 2 points

Host a Coffee Klatch Chat (20-minute presentation during a Time Out Break – 3 available) 2 points

Host a Table Talk at lunch (reserved seating, one table of 8 – 2 available) 2 points

Banner advertising in event app 2 points

Polling question in the event app 2 points

Ergonomic seating section (VIP area near stage with special office chairs) 4 points

Hack-a-thon (highly interactive session where your team members are the scribes & facilitators) 4 points

Working Table Centerpieces (stations with your logo’d office items & supplies for creative activity) 4 points

Gamification (points program designed to activate participation and reinforce sharing of best practices) 4 points


5

Branded A-Ha Wall & on stage presence for draws 4 points

Day 2 Welcoming Host (3 minute on stage conversation/presentation with the Conference Learning Coach) 4 points

Day 1 Kick-Off Host (5 minute on stage conversation/presentation with the Conference Learning Coach) 5 points

Graphic Facilitator (Day One live graphic artist capturing learning outcomes; includes branding of all visuals) 5 points

Feature a speaker* (subject to approval by organizers) 5 points

Executive Round Table (Wednesday afternoon) 5 points

Professional Headshot Photo Booth (professional photographer, with theming/logo’d backdrop) 5 points

Additional Optional Partner Buy-outs Scholarship Program $3,000

Warm-Up Reception $4,500

Birds of a Feather Dinners (2 rooms available; Association Management Company & Executive Directors) $6,000

*As much as we all appreciate the support of our partners, we are very careful about agreeing to this option. We are well aware that our participants don’t want to hear anyone’s “pitch.” But if your company has a particularly engaging presenter, with highly educational content that would align with our conference objectives, we need to talk!

Want to go “off-menu”? We want to hear about it; we’re all about collaboration and co-creation!


6

Past Participants

The Engaging Associations Forum has grown steadily since its inception in 2014. We are proud to have welcomed participants from the following organizations:

Aboriginal Financial Officers Association of Canada Absolute Conferences & Events

Acupuncture Canada Agendum Inc.

Alberta Accountants Unification Agency Appraisal Institute of Canada

Appraisal Institute of Canada - BC Association Management Consulting & Evaluation Services

(AMCES)

Association of Consulting Engineering Companies Association of Corporate Travel Executives (ACTE)

Association of Medical Microbiology and Infectious Disease Canada

(AMMI)

Association of Power Producers Of Ontario (APPrO)

BIOTECanada Canada Green Building Council

Canada's Venture Capital and Private Equity Association Canadian Academy of Child and Adolescent Psychiatry

Canadian ADHD Resource Alliance Canadian Apprenticeship Forum

Canadian Art Foundation Canadian Association for Laboratory Accreditation

Canadian Association of Chiefs of Police Canadian Association of Chiefs of Police Research Foundation

Canadian Association of Defence & Security Industries Canadian Association of Family Resource Programs

Canadian Association of Fire Chiefs Canadian Association of General Surgeons

Canadian Association of Medical Radiation Technologists Canadian Association of Nephrology Nurses and

Technologists (CANNT)

Canadian Association of Nuclear Medicine Canadian Association of Perinatal & Women's Health Nurses

Canadian Association of Police Governance Canadian Association of Radiologists

Canadian Association of University Business Officers Canadian Cardiovascular Society

Canadian Chamber of Commerce Canadian Chiropractic Association

Canadian College of Health Leaders Canadian Dental Association

Canadian Dental Hygienists Association Canadian Education Association

Canadian Federation of University Women Canadian Home Builders' Association

Canadian Institute of Actuaries Canadian Institute of Mining, Metallurgy and Petroleum

Canadian Interventional Radiology Association (CIRA) Canadian Kitchen Cabinet Association

Canadian Library Association Canadian Mathematical Society

Canadian Medical Association Canadian Network of Agencies for Regulation

Canadian Nurses Association Canadian Ophthalmological Society

Canadian Pension & Benefits Institute Canadian Physiotherapy Association

Canadian Psychiatric Association Canadian Psychological Association

Canadian Rheumatology Association Canadian Roofing Contractors’ Association

Canadian Society for Vascular Surgery Canadian Society of Gastroenterology Nurses & Associates

Canadian Society of Hospital Pharmacists Canadian Solar Industries Association

Canadian Water & Wastewater Association Canadian Wind Energy Association

CanPlan Event & Conference Services Inc Chartered Professional Accountants of Canada

Chartered Professional Accountants of Ontario Chemistry Industry Association of Canada

Coaching Association of Canada College of Family Physicians of Canada

Consensus Gestion de congrès Construction Specifications Institute


7

Consulting Engineers of Ontario Consumer Health Products Canada

Cooperative Housing Federation Canada Council of the Great Lakes Region

DPI - Association of Public Sector Information Professionals Engineers Canada

Event Specialists Events & Management Plus

Federation for the Humanities and Social Sciences Federation of Medical Regulatory Authorities of Canada

Fletcher Wright Associates Inc. Forest Products Association of Canada

Freight Management Association of Canada Golden Planners

Health Products Stewardship Association Hospice PEI

Hotel Association of Canada Innovative Medicines Canada

Intellectual Property Institute of Canada International Actuarial Association

Intertask Conferences Kathryn Cyr & Associates

Learning Disabilities Assoc. of Ottawa Carleton Managing Matters Inc.

Montfort Hospital Foundation National Golf Course Owners Association of Canada

Ontario Community Support Association Ontario Library Association

Ontario Occupational Health Nurses Association Ontario Pharmacists Association

Ontario Professional Planners Institute Ontario Society of Professional Engineers

Orthotics Prosthetics Canada Ottawa Safety Council

Pet Industry Joint Advisory Council of Canada PGA of Canada

Quebec Association of Speech Language Pathologists and

Audiologists (QASLPA)

Quinte Humane Society

Royal College of Physicians and Surgeons of Canada Speech-Language and Audiology Canada

Supply Chain Management Association Ontario (SCMAO) The Real Estate Institute of BC

The Willow Group Transportation Association of Canada

Unmanned Systems Canada

Our marketing efforts are growing each year. Our list now includes over 2,700 association and non-profit executives from across Canada. The earlier you commit as a partner, the more you leverage your investment with this influential market through our website EngagingAssociations.ca, our social media and our ongoing direct marketing efforts!

http://www.engagingassociations.ca/


8

Past Partners

Over the last three years, our Partners have been carefully chosen for the alignment of their values and commitment to the not-for-profit sector.

In 2016 we were very fortunate to work with:

Travel Alberta

Marriott International

FMAV

Lou Lou Lounge Furniture Rental

ASI

The International Centre

Emond Harnden LLP

The Conference Board of Canada

VIA Rail Canada

TD Bank

Speakers’ Spotlight

EventMobi

Porter Airlines

Ignite Magazine

sensov/event marketing

Say Something Communications

Carbon 613

Event Specialists

McKinley Solutions

Meeting Change

Smarter Shift

Smooth The Path LLC

Stratford Managers Corporation

Like what you see? Let’s chat! Contact The Engaging Associations Forum Co-Producers:

Meagan Rockett, [email protected] or 613-288-4517

Doreen Ashton Wagner, [email protected] or 613-288-4512

Watch for updates at EngagingAssociations.ca!

mailto:[email protected]

mailto:[email protected]

http://engagingassociations.ca/

partnership menu - engaging associations...

Documents