partnership marketing @ mobile vikings

25
Do you smell the fear? bdma direct marketing congress October 23, 2014

Upload: mobile-vikings

Post on 16-Dec-2014

95 views

Category:

Marketing


1 download

DESCRIPTION

On 23/10/2014 Chief Marketing Viking Dorien gave a presentation about partnership marketing at the BDMA congress in Braine-l'Alleud.

TRANSCRIPT

  • 1. Do you smell the fear?

2. Friday, October 24, 2014 3 3. Mobile Vikings is the prepaid mobile operatorthat leads the mobile revolution. 4. Using this ammunition:Partnerships Service Innovation Community 5. Partnership withbhaaluYou can put a footer here if you want Friday, October 24, 2014 6 6. The reason whybhaalu wantsmore subscribersto become a known brandMobile Vikings wantsto offer its Vikings something special to celebrate 200.000 Vikingsmore Vikingsto increase awareness7 7. The dealbhaaluoffers every Viking a free subscription for bhaalu mobile (setup cost of 49 and monthly fee of 5/month)communicates about the offer viasocial media (organic + paid)mention on homepageMobile Vikingsdesigns and develops a special co-branded landing pagecommunicates about the offer viapress conferencesocial media (organic + paid)blogmail to all Vikingsmention on homepage8 8. The outcome9A happy community 9. The outcome10Peak of new Mobile Vikings 10. The outcome11Lots of attention in the press 11. The outcome33.000 new clients, to whom it has upselling opportunitiespress attentionpotential to re-einforce its own content sharing approach thanks to access towards a newmobile & social media minded customer base (our Mobile Vikings), with12For bhaalu 12. Viata Screenshot?Partnership withViataYou can put a footer here if you want Friday, October 24, 2014 13 13. The reason whyViata wantsnew clientsto become a trusted brandMobile Vikings wantsto offer its Vikings something special during the festival seasonto set up a pilot by which a partner takes care of Viking Points14 14. The deal15 15. The dealViataoffers a festival package worth 49,87 for 19,95sends the packages abovetakes care of the Viking Pointsdesigns and develops a special co-branded landing pagecommunicates about the offer viamention on homepagesocial mediaMobile Vikingsprovides a helmet per packagecommunicates about the offer viasocial media (organic + paid)blogmention on homepage16 16. The outcome96 sold packagesa Viking Points pilot promising lots of future possibilities96 people with the potentiol to turn them into loyal customersbrand spread to 50.000 Mobile Vikingsa pilot promising lots of future possibilities17For Mobile VikingsFor Viata 17. Friday, October 24, 2014 18Viking AreaPartnership with 18. The reason whyOur Viking Area partners wantto increase brand awarenessMobile Vikings wantsto offer its Vikings something special at Pkpto increase brand awareness19 19. The dealOur partnersoffer free drinks, ice creams, food, containers and fences,Mobile Vikingsorganizes the three day Viking Areatakes care of the visibility of its partners at the locationoffers partners the possibility to invite employees at the areacommunicates about the offer viasocial media (organic + paid)blogmention on homepage20 20. The outcome21Everybody wanted to see and be at 21. Five take awaysPartner with companies and people that have similar DNAMake clear agreements about who does what and expectationsPilots are great ways to see if theres a match or a future for the partnershipThe best partnerships are clear wins for you, your partner and your communityPut partnerships in a broader perspective22 22. #operationRWYou can put a footer here if you want Friday, October 24, 2014 23 23. Friday, October 24, 2014 24 24. @mobilevikingsBE078/353 [email protected]@theonehitwonder0476/ 762 [email protected], October 24, 2014 25