P A R T N E R S H I P M A R K E T I N G K I T

National Gallery of Australia Exhibition Partnership Marketing Kit

The National Gallery of Australia will host Gold and the Incas: Lost worlds of Peru from 6 December 2013 until 21 April 2014.

As part of the NGA’s comprehensive, national marketing campaign, your business has the opportunity to join in the partnership marketing program and leverage the promotional benefits of this exhibition.

Exhibition partnership marketing opportunities include:• Leveraging the NGA’s national marketing campaign to support your own marketing efforts• Wholesale tickets available at a 20% commission through ticket partner Ticketek as well as

wholesale catalogues through the NGA shop• Complimentary tickets and tours for your staff to learn about the exhibition • Tourism media opportunities for your products that promote the exhibition• Point of sale promotional material and support

EXHIBITION OVERVIEW

GOLD AND THE INCAS: LOST WORLDS OF PERU

DATES

6 December 2013 until 21 April 2014

OPENING TIMES

Gallery opening 10:00 am – 5:00 pm daily Session Times 10am – 1pm and 1pm – 5pm (session times do not apply to wholesale tickets)

LOCATION

Temporary Exhibitions Gallery National Gallery of Australia

WHOLESALE TICKET PRICES

Adult Wholesale - $20

Concession Wholesale - $16 (Seniors Card, Australian Student Card, pension card)Family Wholesale (2 adults, 3 children) - $44Children under 6 yrs free with paying adult

SICÁN culture Cupmetal; 16.8 x 11.5 cm

Museo Oro del Perú, Lima

EXHIBITION EXPERIENCES

AUDIO TOURS

A narrated audio tour experience is available to hire at the gallery. Audio Tour $6Children’s Tour $6Shared Audio Tour for 2 people - $10

FOR FAMILIES

• Children’s audio tour (a dedicated guide to the exhibition just for kids)• Special school holiday programs and activities• Extended Exhibition Family Activity Room - (suit able for children aged 3-12 years and their

families). Children can discover the amazing cultures of South America behind the massive jigsaw walls of Machu Picchu. Visitors can immerse themselves in the Andean way of life: spin and weave alpaca fibre, learn about the importance of the sun, moon and stars, create a legendary gold and silver garden, wear feathered masks and ornate costumes to transform into god-like beings, decorate ceramics with fantastical creatures and even crawl through an interactive treasure-filled tunnel. Entry to the Family Activity Room is included in the ticket price. 10:15am – 4:45pm, daily.

PUBLIC PROGRAMS AND EVENTS

A comprehensive range of public programs and events is being developed in conjunction with Gold and the Incas. A listing of all public programs will be available soon on the NGA tourism portal and website.

The following free guided tours of the NGA are available every day except Christmas Day.

• Australian art 10.30 am and 1.30 pm | daily• Aboriginal and Torres Strait Islander art 12.30 pm | Tues, Thurs & Sun• Collection highlights 11.30 am and 2.30 pm daily | plus 12.30 pm on Mon, Wed, Fri & SatGuided tours of Gold and the Incas will also be available. Visitors are advised to call 6240 6522. EXHIBITION SHOPThe NGA will create a themed exhibition shop, featuring exclusive merchandise, as well as an exhibition catalogue. A comprehensive array of art text books and stationery will also be available, as well as a large assortment of enticing, stylish imported gifts, limited edition Gold and the Incas posters and prints, and much more.

MOCHE culture Necklacequartz; 33.0 x 5.5 x 5.5 cmMuseo Larco, Lima

PARTNERSHIP MARKETING OPPORTUNITIES

The tourism site: www.nga.gov.au/tourism is your portal to all partnership materials including ticket order forms, information, images, logos, promotional text and frequently asked questions. The portal will be updated regularly so that you can inform your staff of any new developments. Please ensure all staff members are aware of this site as it contains all important information and forms and is accessible at any time.

WHOLESALE TICKETS

Exhibition tickets are available to your business at a wholesale rate for packaging with your own products and experiences. Tickets must be ordered directly from Ticketek using the order form available on the tourism portal.

TICKETS, TOURS AND INFORMATION FOR STAFF

Complimentary tickets will be provided to organisations that support the promotion of Gold and the Incas. These tickets are to be used for staff to gain entry to the exhibition. A tour for staff will also take place at the start of the exhibition. An invitation to the tour will be sent to you along with information fact sheets to be placed at the reception of your organisation.

POINT OF SALE PROMOTIONAL MATERIAL AND SUPPORT

Posters and brochures for Gold and the Incas will be available for your organisation in November. Please contact Caitlin Taylor – caitlin.taylor@nga.gov.au with any requirements you may have.

Images for promotion are available on the NGA Tourism Portal. Please make sure that you include the image captions.

LEVERAGING NATIONAL MARKETING CAMPAIGNS

A national, multi-faceted marketing campaign will promote the Gold and the Incas exhibition. Further information and a schedule of media placements and advertising will be provided on the tourism portal in November so you can plan your own promotional activities and leverage the awareness created by the NGA’s activities.

SICÁN-LAMBAYEQUE culture North coast 750–1375 AD Mask gold, chrysocolla, cinnabar; Museo Oro del Perú, Lima

PARTNERS

The National Gallery of Australia would like to acknowledge the generous support of the following Partners:

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WHOLESALE OPPORTUNITIES

WHOLESALE CATALOGUES

Tourism Partners have the opportunity to purchase exhibition catalogues at a wholesale rate. Catalogues are only available in box quantities and are available on firm sale only (not sale or return). Catalogues are to be sold on a 30 day account as per normal trading terms. Once ordered, the catalogues are to be collected from the NGA security entrance, Via Bowen Drive in a timely manner. Please note, catalogues are not available for hotels from the gallery shop. You will receive a wholesale discount of 40% to be applied against the RRP of $49.95, so they will be $29.97 each.

Catalogues are to be ordered from Stephen Tsakalos at the NGA by phone on 6240 6438, 6240 6420 or email ecom@nga.gov.au and will be available for collection from Monday 25 November.

WHOLESALE TICKETS

All tickets for Gold and the Incas will be sold through Ticketek. The NGA has an established Ticketek box office at the information desk and an exhibition box office will be set up in the level one foyer for duration of the exhibition.

SESSION TIMES (does not apply to wholesale tickets)

General admission tickets will be purchased on a timed ticket half day session for the exhibition. Each half day session will have a limited number of people which will enhance the exhibition experience for visitors and manage any issues with long queue times. Please note that although tickets are purchased for half days visitors are not restricted by the amount of time they have to view the exhibition.

NOTE: The session times do not apply to wholesale tickets for hotels and tour operators.

Wholesale tickets will be valid each month and will be untimed so that your guests can gain access to the exhibition anytime between the hours of 10am – 5pm. This is a unique selling point for your business. Wholesale tickets do not gain access any special event session including Introduction Series and Masterclass series.

SICÁN-LAMBAYEQUE culture North coast 750–1375 AD Vessel with bridge and double spouts gold Museo Oro del Perú, Lima

TICKET ORDERS

Ticketek Groups is open Monday – Friday 9am-5.00pm AEST

Please email your ticket order forms to groupbookings@ticketek.com.au . Orders will be processed within 48 hours of receipt (except weekends). If you require urgent collection, please place your order by phone. Phone orders can be taken by calling 1300 364 001. Please note orders placed late Friday afternoons cannot be guaranteed. Please ensure your orders are placed early in the week to allow Ticketek adequate time to process your orders.

PAYMENT AND TICKET DELIVERY

All orders require pre-payment prior to the tickets being issued.Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.Cheque – Cheques must be received by Ticketek Groups in Sydney before tickets are issued. Tickets will be dispatched within 48 hours of remittance being received.Credit Card - Processing fee of 1.95% applies to Visa/MasterCard/American Express and 2.75% to Diners Club

Last minute orders and same day collection – Tickets can be collected from the Ticketek Canberra office if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001. Please allow enough time for processing.Ticketek Office - Unit 2 57 Eyre Street, KINGSTON 2604

WEEKEND AND LAST MINUTE ORDERS

Sat/Sun 10am -5pm Please email this completed form to FDesk@nga.gov.au with payment details before 9:30am. Tickets can be collected by your representative from the NGA Information desk on the day of the exhibition. The NGA front desk should only be contacted on weekends or Public Holidays when Ticketek Groups is closed.

SICÁN-LAMBAYEQUE culture North coast 750–1375 AD Tumi [Sacrifical knife]

gold, silver, chrysicolla, turquiose, lapis lazulli, spondylus; Museo Oro del Perú, Lima

TERMS AND CONDITIONS

• A transaction fee of $9.95 applies for each separate order

• Tickets are non-transferable (i.e. wholesalers must use the month they are purchasing for and tickets cannot be exchanged for another month).

• For orders over 500 tickets per order, please email your request to Caitlin Taylor at the NGA caitlin.taylor@nga.gov.au

• Tickets are sold by Ticketek as an agent of the “seller” National Gallery of Australia. All claims are the sole responsibility of the seller.

• Concessions – customer must present a valid identification card, as proof of eligibility when requested at the exhibition.

• Lost tickets - Ticketek reserves the right to charge a replacement fee for the replace-ment of lost tickets. Ticket replacements are subject to NGA approval.

• All ticket sales are subject to Ticketek gen-eral terms and conditions of sale, which are available at http://premier.ticketek.com.au/content/buyers/termsofsale.aspx

RETURNS AND REFUNDS

• A refund will only be offered for unsold wholesale tickets returned to Ticketek Groups within 5 working days after the last day of each month or 5 days after the last day of the exhibition.

• Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW, 2001 via Express envelope. Tickets sent via ordinary mail and lost in transit will not be refunded.

• Refunds will take 7-10 working days to be processed.

• If payment has been made by credit card the card will be refunded.

• Please Note: refund requests for more than 100 tickets per month will not automatically be refunded but will be at the discretion of the Gallery so please do not over order but order according to your requirements.

• Family tickets include individual tickets for 5, 2 Adults and 3 children so please make sure you return the full set of family tickets for a refund. Incomplete sets of Family tickets cannot be refunded.

USEFUL CONTACTS

PARTNERSHIP MARKETING PROGRAM

For more information regarding cooperative marketing opportunities and support developing your partnership promotions, and for any ticket issues please contact Caitlin Taylor at the National Gallery of Australia: P: (02) 6240 6505 E: caitlin.taylor@nga.gov.au

Ticketek Email ticket order forms to groupbookings@ticketek.com.au OR phone 1300 364 001 for any enquiries.

NGA General information (02) 6240 6411 General email enquiries: information@nga.gov.au

Tourist information Canberra and Region Visitor Centre www.visitcanberra.com.au

VICÚS culture (FRÍAS style) North coast 100 BC – 400 ADFemale figure, known as The Venus of Frías 200–600 AD gold and platinum; Instituto Nacional de Cultura, Piura

TICKET ORDER FORMExhibition Gold and the Incas: Lost worlds of Peru

Dates 6 December 2013 – 21 April 2014Contact Details

Organisation/Business Name

Postal Address

Contact Person

Contact Details (ph)

Email

Ticketek Account no:

Wholesale ticket prices – please complete the order form below.

Tickets will be available and valid for the following months:

Ticket December 2013No. tickets

January 2014No. tickets

February 2014No. tickets

March 2014No. tickets

April 2014No. tickets Total Cost

Adult - $20 $ Concession - $16 $Family (2 ad 3 ch) $44 $

Service/Delivery Fee $ 9.95

TOTAL COST $

Delivery – tick box Regular Mail (7 - 10 working days) Ticketek Canberra Office collection (Monday – Friday 9am-5pm)

PAYMENT METHOD

Credit CardA processing fee will apply to credit/debit card transactions as follows: 1.95% for Visa/MasterCard/American Express and 2.75% for Diners Club.

Visa MasterCard American Express Diners Club

Card No:

Name on Card ........................................................................................ Expiry Date: _ _ / _ _ CVC: _ _ _

Direct DebitPlease enter “INCAS [company name]”.BSB: 062759 Acc No: 10085632 Acc Name: Ticketek Pty LtdPlease email Groupbookings@ticketek.com.au with your remittance advice.

ChequePayable to Ticketek Pty Ltd and mail to Ticketek Groups Gold and the Incas Exhibition Ticket Orders, GPO Box 1610, Sydney, NSW 2001

TICKET ORDERS - Ticketek Groups is open Monday – Friday 9am-5.00pm AESTPlease email your ticket order forms to groupbookings@ticketek.com.au . Orders will be processed within 48 hours of receipt (except weekends). If you require urgent collection, please place your order by phone. Phone orders can be taken by calling 1300 364 001. Please note orders placed late Friday afternoons cannot be guaranteed. Please ensure your orders are placed early in the week to allow Ticketek adequate time to process your orders. PAYMENT AND TICKET DELIVERYAll orders require pre-payment prior to the tickets being issued.Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.Cheque – Cheques must be received by Ticketek Groups in Sydney before tickets are issued. Tickets will be dispatched within 48 hours of remittance being received.Last minute orders and same day collection – Tickets can be collected from the Ticketek Canberra office if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001. Please allow enough time for processing.Ticketek Office- Unit 2 57 Eyre Street, KINGSTON 2604WEEKEND AND LAST MINUTE ORDERSSat/Sun 10am -5.00pm Please email this completed form to FDesk@nga.gov.au with payment details before 9:30am. Tickets can be collected by your representative from the NGA Information desk on the day of the exhibition. The NGA front desk should only be contacted on weekends or Public Holidays when Ticketek Groups is closed.

TERMS AND CONDITIONS• A transaction fee of $9.95 applies for each separate order• Tickets are non-transferable (i.e. wholesalers must use the month they are

purchasing for and tickets cannot be exchanged for another month).• For orders over 500 tickets per order, please email your request to Caitlin Taylor

at the NGA caitlin.taylor@nga.gov.au • Tickets are sold by Ticketek as an agent of the “seller” National Gallery of

Australia. All claims are the sole responsibility of the seller.• Concessions – customer must present a valid identification card, as proof of

eligibility when requested at the exhibition. • Lost tickets - Ticketek reserves the right to charge a replacement fee for the

replacement of lost tickets. Ticket replacements are subject to NGA approval.• All ticket sales are subject to Ticketek general terms and conditions of sale,

which are available at http://premier.ticketek.com.au/content/buyers/termsofsale.aspx

RETURNS AND REFUNDS• A refund will only be offered for unsold wholesale tickets returned to Ticketek

Groups within 5 working days after the last day of each month or 5 days after the last day of the exhibition.

• Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW, 2001 via Express Post envelope. Tickets sent via ordinary mail and lost in transit will not be refunded.

• Refunds will take 7-10 working days to be processed.• If payment has been made by credit card the card will be refunded.• Please Note: Refund requests for more than 100 tickets per month will not

automatically be refunded but will be at the discretion of the Gallery so please do not over order but order according to your requirements.

• Family tickets include individual tickets for 5, 2 Adults and 3 children so please make sure you return the full set of family tickets for a refund. Incomplete sets of Family tickets cannot be refunded.