partnership canvas

VALUE OFFER DESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY PARTNERSHIP CANVAS PARTNERSHIP INTENT PARTNER WE The Partnership Canvas is licensed under the Creave Commons Aribuon-Share Alike 3.0 Un-ported License Bart Doorneweert - valuechaingeneraon.com The Partnership Canvas is best used in joint applicaon with the Business Model Canvas (www.businessmodelgeneraon.com) KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES How will we collaborate to connect and transfer value with our partner? What will be the result of the value transfer between partners? Think of: Joint product/service, new resource, exclusive arrangements, channel collaboraon, ways for customer acquision/retenon/growth e.g. the type of assets: land, buildings, plant and machinery, fixtures and fing, technology, infrastructure. Or intangible assets: goodwill, patents, copyrights, knowledge, reputaon, scale, networks, channels, customers e.g. collaborang teams, training, matching technology protocols, referral management systems, content creaon How does our offer complement or enhance the assets we desire from our partner? E.g. through: performance improvement, customizaon, design, brand value, pricing, cost reducon, risk migaon What asset do we seek to leverage from a partner? What leverage do we offer our partner? (What does our partner value in us?) (What is our partner willing to offer us?) VALUE OFFER DESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY VALUE OFFER DESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY

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VALUE OFFERDESIRED ASSETS

CREATED VALUE

TRANSFER ACTIVITY

PARTNERSHIPCANVAS

PARTNERSHIP INTENT

PARTNER WE

The

Part

ners

hip

Canv

as is

lice

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und

er th

e Cr

eativ

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ution

-Sha

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3.0

Un-p

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Bart Doorneweert - valuechaingeneration.com

The Partnership Canvas is best used in joint application with theBusiness Model Canvas (www.businessmodelgeneration.com)

KEYPARTNERS

COSTSTRUCTURE

KEYACTIVITIES

VALUEPROPOSITION

CUSTOMERRELATIONSHIP

CHANNELS

CUSTOMERSEGMENTS

REVENUESTREAMS

KEYRESOURCES

KEYPARTNERS

COSTSTRUCTURE

KEYACTIVITIES

VALUEPROPOSITION

CUSTOMERRELATIONSHIP

CHANNELS

CUSTOMERSEGMENTS

REVENUESTREAMS

KEYRESOURCESHow will we collaborate to

connect and transfer valuewith our partner?

What will be the result of thevalue transfer between partners?Think of:Joint product/service, new resource, exclusive arrangements,channel collaboration, ways for customer acquisition/retention/growth

e.g. the type of assets: land, buildings, plant and machinery,fixtures and fitting, technology, infrastructure.Or intangible assets: goodwill, patents, copyrights, knowledge,reputation, scale, networks, channels, customers

e.g. collaborating teams, training,matching technology protocols,

referral managementsystems, content

creationHow does our offer complement or enhance the assetswe desire from our partner?E.g. through: performance improvement, customization, design,brand value, pricing, cost reduction, risk mitigation

What asset do we seek to leveragefrom a partner?

What leverage do we offerour partner?

(What does our partner value in us?)(What is our partner willing to offer us?)

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY

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