Slide 1

Partners in Action State Social Media Jean OToole, Director of PR and Promotion Cindy Chan Phillips, RD Director of Nutrition Education Slide 2 When we were kids. A Cow said.MOO! Slide 3 Moo goes Social! Slide 4 What does that mean? Slide 5 New Changing Target. Millennials Age 13-34 Older Millennials Age 20-34 Food & Health Involved Older Millennial Parents Age 20-34 Food & Health Involved Slide 6 Why Millennials? Largest population cohort U.S. has ever seen: 86 million strong. Growing incomes: Spending power will significantly increase in coming years More mouths to feed: Spending on food will jump by $50 billion annually by 2020 Chicken Nugget generation: Critical that existing chicken-focused mindset needs to be corrected. Slide 7 The Millennial Generation: Things arent perfect. I need Beef to be... SOURCE: Millennial Generation and Beef, Conversion, December 2011 Slide 8 Millennials use web for food-related queries. Slide 9 Millennials are always connected. Slide 10 SOURCE: Millennial Parents and Beef, Conversion, November 2012 Millennial Parents Prefer Chicken for their Kids Slide 11 What about Slide 12 Why Not Baby Boomers? Population will continue to contract: Falling below 20% of total U.S. population in next eight years. Incomes become fixed: Moving from peak earning years to retirement. Fewer mouths to feed: Household size shrinks. At-home food spending decreases: By $15 billion per year through 2020. Slide 13 New York Beef Council What are we doing Socially? Slide 14 New York Beef Council Social Media Pinterest Slide 15 New York Beef Council Social Media Twitter Slide 16 New York Beef Council Social Media Instagram Slide 17 New York Beef Council Social Media Facebook Slide 18 New York Beef Council Social Media Slide 19 New York Beef Council Social Media Website www.nybeef.org Slide 20 Help New York Reach YOUR Consumers Slide 21 Why We Want YOU Promote You and Promote Beef in New York Source and Support Advocates and Evangelists Create Communities Solve Problems FUN Slide 22 The Result is Cultivate trust and credibility Get people to talk about beef Slide 23 How you can do it? Engage with us (5 minutes) Like New York Beef Council Facebook page Comment on a post Share a post Promote your business (10 minutes) Post news/pictures/specials Examples: farmers market activity, freezer trade, educate the public Pictures of baby calves, cattle in the field, families interacting with cattle, something personal Slide 24 Adirondack Beef Company Slide 25 Kinderhook Farm Slide 26 Summary Comment, share with NY Beef Council Facebook Help build the community Keep beef in the conversation Brag about beef, have FUN! Make the Connection with us and with your consumers! Slide 27 Questions? Jean OToolejotoole@nybeef.org Twitter: @nybeefcoachjotoole@nybeef.org Cindy Chan Phillipscphillips@nybeef.orgcphillips@nybeef.org Twitter: @nybeefnutrition