CPhA is a recognized leader in the pharmacy world for our ability to deliver timely, topical, unbiased, evidence-based and practical content to the pharmacy community. This year, like many others, we have embraced and leveraged a virtual event model to stay relevant to pharmacists as they continue to serve their patients.

Partner with CPhA

500–1000 registrants per live broadcast, from all

provinces

Thousands of viewers a year through an

online library of recordings

Community pharmacy teams, including owners, managers

and staff pharmacists

Our virtual events reach:

2021 webinar series sponsorship

Pharmacists.ca/webinars

We bring together diverse subject matter experts, influencers and practitioners to explore relevant issues that impact how the pharmacy profession delivers care at the front line. Sessions generally follow a semi-scripted moderated panel approach, allowing our experts and practitioners to respond to the key concerns and questions of the profession in real time, as well as present up to the minute evidence, news and information. Selected sessions are also accredited for CEUs.

B R I N G I N G R E A L T I M E E V I D E N C E T O P H A R M A C Y

Sponsoring the entire webinar series gives you the opportunity to:• promote your organization with influential leaders in pharmacy and health care• participate in pharmacists’ learning experiences• promote better health care for Canadians

By partnering with us you can benefit from the customized programming we deliver to more than

20,000 pharmacists across Canada.

Option 1: Overall Series Sponsorship (Gold, Silver, Bronze)

Your logo featured on the series sponsorship page with hyperlink to your website

Recognition in thank you email after the event closes

Social media posts to announce new partnership support

Engagement report on click through rates, social media and website traffic engagement over entire series

GOLD $10,000 SILVER $7500

Brief description of your company on series sponsorship page

BRONZE $5000

Social media acknowledgements before, during and after the series

Pharmacists.ca/webinars

View past webinars

This year’s webinar series consists of 10–12 webinars on topics varying from mental health to chronic disease, providing sponsors with many opportunities to support pharmacists’ learning and stay top-of-mind with your key audience.

Series Insights Report with information on attendance and engagement for entire series

2021 Series Sponsor is new this year! Our new Series Sponsorship option gives you the ability to support the complete 2021 webinar series, allowing you to support pharmacists as they deliver care and education to their patients throughout the year.

Sponsor Receives this Recognition

For each event, sponsors receive the following benefits:

Pre-event:• Name and logo recognition* on • Registration webpage on CPhA website • Email invitations (2 messages reaching 20,000 pharmacists from our database) • Registration confirmation emails (to all event registrants; typically, between 500-1000 per event) • Registration messages posted on social media (Twitter, Instagram and Facebook) • Marketing video (posted on CPhA website and distributed via social media)• NEW! Opportunity to add 2–3 questions to the event evaluation survey

During event:• Acknowledgement by host• Acknowledgement (name and logo) on one presentation slide• Opportunity to have 1representative participate in session to provide welcome and introduce speakers• Complimentary registration for up to 5 staff (fee-based event)

After event:• Recognition as sponsor by name and logo in attendee email (up to 1000 attendees)• Recognition as sponsor by name and logo in post-webinar marketing email (20,000 pharmacists)• Recognition as sponsor in recorded event video which will be accessible for at least 1-year post event (typically, 1200 views annually)• Copy of the event video and right to host on your website or educational platform

Insights reports that include the following:• NEW! Evaluation Survey results• NEW! Transcription of all webinar questions and comments • Registration numbers with breakdown by province or practice or position• Attendance numbers with breakdown by province or practice or position• Any poll results (if applicable) • Opportunity to add 1-3 specific questions to evaluation survey• Key testimonials from evaluations or any key highlights of questions or other comments during the session• Statistics on reach from pre- and post-event marketing, emails, website traffic and social media

*NOTE: Accredited sessions will not feature the sponsor’s logo during the session broadcast, on any session slides or in any direct marketing material. All other benefits apply.

Option 2: Individual Event Sponsorship($20K for Exclusive, $10K for Non-exclusive)

Kristina BelyeaDirector, Partnerships and Commercial SalesEmail: kbelyea@pharmacists.caMobile: 613-330-0658

FOR MORE INFORMATION, PLEASE CONTACT:

Pharmacists.ca/webinars

Session lineupIn 2021, our major topic streams are focused on the pharmacist’s role in managing COVID-19, opioid stewardship, protecting public health, managing chronic disease and providing leadership.

Note: Descriptions and dates are subject to change as speakers are confirmed and topics are refined.

2021 webinar seriesB R I N G I N G R E A L T I M E E V I D E N C E TO P H A R M A C Y

Moving the needle: Addressing vaccine hesitancy at your community pharmacyAs a follow-up on our March 4 webinar that provided an overview of the evidence on the safety and efficacy of the current approved vaccines, this session will present an update on emerging evidence and real-world experience on, as well as provide pharmacists with information on newly approved vaccines. The session will also discuss issues such as immunizing children, vaccine efficacy against variants of concern and vaccine schedules.(Late May 2021)

The community pharmacy as a health hubCommunity pharmacies are uniquely positioned to function as health hubs—entry points for patients who need advice, advocacy, assessments, and triaging. This is more important than ever in rural communities, where the local community pharmacist might be the only health care provider. Join us to hear 2021 Pharmacist of the Year, Stephanie Burden, share the unique health hub pharmacy practice she has built in Rocky Harbour, NL, where patients and health professionals depend her on for education, advice and health system navigation. (Date TBD June 2021)

How pharmacy can support harm reduction though opioid safe supply initiativesRecord numbers of deaths due to opioid use and misuse through 2020 and early 2021 are a clear signal that that the opioid crisis in Canada has only intensified, despite increased awareness and attention over the past several years. The concept of opioid safe supply is one of the most interesting efforts that has been made recently to improve interventions that support patients with opioid misuse disorder. Join us as we speak with expert pharmacists who will outline the rationale and the patient outcomes that they have experienced after incorporating safer supply into their opioid agonist therapy practices.(Date TBD June 2021)

Pharmacists as public health stewardsFor many Canadians, pharmacists are the most accessible health-care professionals, and pharmacies are the most easily accessible site to access care. As a result, pharmacies are a logical choice for Canadians to access products and services that will improve their health and prevent disease. This webinar will focus on how pharmacies can support public health in their communities and be recognized as a core component of public health stewardship.(Date TBD summer/fall 2021)

The case for congruence: Harmonizing pharmacists’ scope of practice in opioid managementThe opioid crisis has increased its intensity in Canada, likely exacerbated by the pandemic. In 2020 exemptions to the Controlled Drugs and Substances Act (CDSA) provided pharmacists with unprecedented authorities to exercise expanded scope to meet the needs of patients. Despite this, of harmonization across Canada prevents all pharmacists from making full use of these exemptions. This webinar will make the case for pharmacists across the country to have the same scope of practice with respect to controlled substances and will outline ideas on how harmonization could be moved forward.(Date TBD summer/fall 2021)

Leadership in pharmacyTransformational leadership is an important attribute in our society, yet a definitive theory on leadership has remained elusive. Nevertheless, the need for organizations to assign leaders from within their ranks to establish processes, structure, goals and a vision are considered vital for success. This webinar will focus on leadership within pharmacy, in terms of both how important leaders are within pharmacies as well as at a corporate and provincial/national level. It will include thoughts on which leadership attributes are most important during periods of crisis, such as the current pandemic, as well as which type of leadership styles contribute most to organizational excellence. The webinar will draw on real-world examples and provide tips on how leaders can be more effective in their roles. (Date TBD summer/fall 2021)

Pharmacists assessing, triaging and responding to the mental health casualties of COVID-19Numerous media reports have highlighted the impact of the COVID-19 pandemic on Canadians’ mental health, with consequences for all age groups. With the frequency of interactions between Canadians and their pharmacists, there is an important role for pharmacists to discuss mental health issues with their patients and, where necessary, refer patients to their primary care provider for follow-up. This webinar will focus on communication skills and tools that pharmacists can use to address mental health issues and concerns with their patients.(Date TBD summer/fall 2021)

Supporting the mental health and wellness of the pharmacist professionThe COVID-19 pandemic has placed extraordinary stress on all health-care professionals, including pharmacists. This increased level of stress has highlighted the need to identify coping skills, tools and resources that enhance resilience within the profession and has encouraged discussion about overcoming the stressors that negatively affect mental health and wellness. This webinar will feature experts who will guide this discussion and provide suggestions for resources for pharmacists.(Date TBD summer/fall 2021)

Diversity in the workplaceOrganizations that invest in creating a diverse and inclusive workplace have been shown to achieve greater success and competitive advantage compared to others. Effective leaders recognize this strength and work to transform their organizations by linking diversity and inclusion initiatives to

strategic planning. This webinar will focus on how leaders can leverage diverse thinking within a workforce to achieve success.(Date TBD summer/fall 2021)

Diabetes care and managementDiabetes continues to cause a significant burden on the health of Canadians, affecting not only their life expectancy, but also their quality of life. Pharmacists play an important role in enabling patients with diabetes to achieve the best possible outcomes from their treatments, as well as encouraging lifestyle changes to slow the progression of the disease. This webinar will focus on the pharmacist’s role in supporting patients with diabetes to help them achieve optimal outcomes.(Date TBD summer/fall 2021)

Point-of-care testing and chronic disease managementWith Canadians having convenient access to pharmacists, there is an important role that pharmacists play in supporting their patients with chronic diseases such as hypertension and diabetes. While in the past this support has largely focussed on medication management without the aid of real-time tests, the introduction of point-of-care testing has dramatically improved the ability for pharmacists to use test results to individualize the care they provide. This webinar will feature pharmacists who are using point-of-care testing to optimally manage their patients with chronic diseases.(Date TBD, summer/fall 2021)

Moving the needle: Addressing vaccine hesitancy at your community pharmacyAs a follow-up on our March 4 webinar that provided an overview of the evidence on the safety and efficacy of the current approved vaccines, this session will present an update on emerging evidence and real-world experience on, as well as provide pharmacists with information on newly approved vaccines. The session will also discuss issues such as immunizing children, vaccine efficacy against variants of concern and vaccine schedules.(Late May 2021)

The community pharmacy as a health hubCommunity pharmacies are uniquely positioned to function as health hubs—entry points for patients who need advice, advocacy, assessments, and triaging. This is more important than ever in rural communities, where the local community pharmacist might be the only health care provider. Join us to hear 2021 Pharmacist of the Year, Stephanie Burden, share the unique health hub pharmacy practice she has built in Rocky Harbour, NL, where patients and health professionals depend her on for education, advice and health system navigation. (Date TBD June 2021)

How pharmacy can support harm reduction though opioid safe supply initiativesRecord numbers of deaths due to opioid use and misuse through 2020 and early 2021 are a clear signal that that the opioid crisis in Canada has only intensified, despite increased awareness and attention over the past several years. The concept of opioid safe supply is one of the most interesting efforts that has been made recently to improve interventions that support patients with opioid misuse disorder. Join us as we speak with expert pharmacists who will outline the rationale and the patient outcomes that they have experienced after incorporating safer supply into their opioid agonist therapy practices.(Date TBD June 2021)

Pharmacists as public health stewardsFor many Canadians, pharmacists are the most accessible health-care professionals, and pharmacies are the most easily accessible site to access care. As a result, pharmacies are a logical choice for Canadians to access products and services that will improve their health and prevent disease. This webinar will focus on how pharmacies can support public health in their communities and be recognized as a core component of public health stewardship.(Date TBD summer/fall 2021)

The case for congruence: Harmonizing pharmacists’ scope of practice in opioid managementThe opioid crisis has increased its intensity in Canada, likely exacerbated by the pandemic. In 2020 exemptions to the Controlled Drugs and Substances Act (CDSA) provided pharmacists with unprecedented authorities to exercise expanded scope to meet the needs of patients. Despite this, of harmonization across Canada prevents all pharmacists from making full use of these exemptions. This webinar will make the case for pharmacists across the country to have the same scope of practice with respect to controlled substances and will outline ideas on how harmonization could be moved forward.(Date TBD summer/fall 2021)

Leadership in pharmacyTransformational leadership is an important attribute in our society, yet a definitive theory on leadership has remained elusive. Nevertheless, the need for organizations to assign leaders from within their ranks to establish processes, structure, goals and a vision are considered vital for success. This webinar will focus on leadership within pharmacy, in terms of both how important leaders are within pharmacies as well as at a corporate and provincial/national level. It will include thoughts on which leadership attributes are most important during periods of crisis, such as the current pandemic, as well as which type of leadership styles contribute most to organizational excellence. The webinar will draw on real-world examples and provide tips on how leaders can be more effective in their roles. (Date TBD summer/fall 2021)

Pharmacists assessing, triaging and responding to the mental health casualties of COVID-19Numerous media reports have highlighted the impact of the COVID-19 pandemic on Canadians’ mental health, with consequences for all age groups. With the frequency of interactions between Canadians and their pharmacists, there is an important role for pharmacists to discuss mental health issues with their patients and, where necessary, refer patients to their primary care provider for follow-up. This webinar will focus on communication skills and tools that pharmacists can use to address mental health issues and concerns with their patients.(Date TBD summer/fall 2021)

Supporting the mental health and wellness of the pharmacist professionThe COVID-19 pandemic has placed extraordinary stress on all health-care professionals, including pharmacists. This increased level of stress has highlighted the need to identify coping skills, tools and resources that enhance resilience within the profession and has encouraged discussion about overcoming the stressors that negatively affect mental health and wellness. This webinar will feature experts who will guide this discussion and provide suggestions for resources for pharmacists.(Date TBD summer/fall 2021)

Diversity in the workplaceOrganizations that invest in creating a diverse and inclusive workplace have been shown to achieve greater success and competitive advantage compared to others. Effective leaders recognize this strength and work to transform their organizations by linking diversity and inclusion initiatives to

strategic planning. This webinar will focus on how leaders can leverage diverse thinking within a workforce to achieve success.(Date TBD summer/fall 2021)

Diabetes care and managementDiabetes continues to cause a significant burden on the health of Canadians, affecting not only their life expectancy, but also their quality of life. Pharmacists play an important role in enabling patients with diabetes to achieve the best possible outcomes from their treatments, as well as encouraging lifestyle changes to slow the progression of the disease. This webinar will focus on the pharmacist’s role in supporting patients with diabetes to help them achieve optimal outcomes.(Date TBD summer/fall 2021)

Point-of-care testing and chronic disease managementWith Canadians having convenient access to pharmacists, there is an important role that pharmacists play in supporting their patients with chronic diseases such as hypertension and diabetes. While in the past this support has largely focussed on medication management without the aid of real-time tests, the introduction of point-of-care testing has dramatically improved the ability for pharmacists to use test results to individualize the care they provide. This webinar will feature pharmacists who are using point-of-care testing to optimally manage their patients with chronic diseases.(Date TBD, summer/fall 2021)

Pharmacists.ca/webinars

Note: Descriptions and dates are subject to change as speakers are confirmed and topics are refined.

2021 webinar seriesB R I N G I N G R E A L T I M E E V I D E N C E TO P H A R M A C Y

2021 webinar series line-up