13 April 2023

Partner update

WelcomeSarah Stewart, Chief Executive

Welcome to our new partners

Les Heslop

• Respected economist.

• Founder and now chairman of Leighton Group.

• A founder of the Entrepreneurs’ Forum.

• Led the formation of Business Link North East.

• Chair of One North East (2010 - 2012).

• Chair of chairs of England’s Regional Development Agencies.

New chair – Paul Callaghan CBE

Great North Run

• NewcastleGateshead Initiative update – Sarah Stewart.

• Inward investment update – Catherine Walker, NewcastleGateshead Initiative.

• Rugby World Cup 2015 – Carol Bell, NewcastleGateshead Initiative.

• Rugby World Cup 2015 – Melanie Magee, Newcastle Falcons Rugby Club.

• Research and intelligence – Ian Thomas, NewcastleGateshead Initiative.

• Networking session.

Agenda

Leisure tourism

• New team members.

• Delegate placement scheme.

• Meetings & Events Guide 2014-16.

• Major conferences for 2014:

– European Academy of Immunology.

– Association of Anaesthetists.

– Unicef Baby Friendly Initiative Annual Conference.

Business tourism

• Sage Gateshead and BALTIC Centre for Contemporary Art.

• 250 travel bloggers and social media experts.

• Event speakers include high-profile bloggers:

– Mrs O’ Around the World.

– Budget Traveller.

– Eat Like a Girl.

Traverse 2014

North East England Tourism Awards 2013

Place brand

• EAT! NewcastleGateshead.

• Juice Festival (Fri 25 Oct – Sun 3 Nov).

• NewcastleGateshead Winter Festival:

– Enchanted Parks (Wed 11 – Sun 15 Dec).

– New Year’s Eve Winter Carnival.

– New Year’s Eve Midnight Event.

• Chinese New Year.

Festivals & events

Inward investmentCatherine Walker, Inward Investment Director

• Established priority target sectors and markets.

• Developed sector propositions.

• Developed regional, national and international networks.

• Launched www.investNewcastleGateshead.com and set up @tynetoinvest and You Tube channel.

• Launched Land:In NewcastleGateshead.

• Launched InFocus e-newsletter, sent to c1,000 contacts.

• Established overseas representation in USA and India.

• Delivered marketing and communications campaigns in priority sectors of offshore and digital.

Building a business winning system...

Performance so far

• Launching and promoting the Geordieland Invest interactive map.

• Delivering campaigns across all three priority sectors and business services.

• Launching print collateral nationally and internationally.

• Undertaking market visit to India and a third visit to the USA.

• Implementation of investor development / business engagement programme.

• Working with partners to extensively promote key new development sites.

• International positioning of NewcastleGateshead via structured communications strategy.

Continuing at the same pace...

Future targets

NewcastleGateshead’s Inward Investment Team provides a range of services to potential and existing investors. Our service is bespoke and will be led by client needs but as a guide could include:

• Provision of research, intelligence and statistics to support the development of the business case.

• Detailed cost analysis.

• Employee recruitment and retention guidance.

• Skills and training advice to support a sustainable and talented workforce.

Client services

• Property solutions.

• Access to finance and advice on grants and incentives.

• Marketing and PR support.

• Access to world-leading centres of excellence, cluster groups and business development networks.

• Relocation advice, presentations and tours.

• A single point of contact to help clients establish and then grow their business.

Client services cont...

Rugby World Cup 2015Carol Bell, Head of Culture & Major Events

Rugby World Cup 2015Melanie Magee, Director – Community Foundation

RUGBY WORLD CUP 2015Carol Bell

Head of Culture and Major Events, NewcastleGateshead Initiative

THE TOURNAMENT AT A GLANCE

• Eighth Rugby World Cup.

• Third largest global sports event.

• Global television audience of over 4 billion.

• 2m+ tickets.

• 400,000+ international fans from over 100 countries.

• Potential economic impact to the UK approx. £2.1bn.

• 48 matches.

• 13 venues.

• 13 Host Cities / Boroughs.

pectator experience

DELIVERING THE VISION

onnecting with audiences

ugby at heart

nforgettable memories

ore than a Tournament

AIMS OF CITY DELIVERY FOR RUGBY AT ST JAMES’ PARK• Exceptional fan experience.

• Wow factor.

• Build excitement.

• National tournament, local flavour.

• Inward investment – tourism / events.

• Legacy for rugby.

TARGET AUDIENCES

• The English and Welsh public.

• Other home nations (Scotland & Ireland).

• Rugby fans who will travel to England and Wales in 2015.

• The watching world (global TV audience of over 4 billion).

HOST CITY CORE COMMITMENTS

City Dressing

Rights Protection

Transport Management

Venue Use

Sustainability

Volunteers

Marketing

Fanzones

CITY STEERING

GROUP

THREE CLEAR PHASES

2013 PLANINFORM

VENUE & CITY PLANNINGSIGN UP TOTHE FRONT ROW

2014ENGAGEEXCITEMOBILISE

BUY A TICKETVOLUNTEERPLAN YOUR 2015

2015INSPIRECELEBRATETESTDELIVER

WELCOME TO THE RUGBY NATIONJOIN IN

20132013 PLANINFORM

VENUE & CITY PLANNINGSIGN UP TOTHE FRONT ROW

• Launch vision, values, venues and match schedule.• Launch and select team bases.• City steering groups launch.• National Transport Coordination Group launch.• First world press briefing.• CRM campaign to build database.• 2003 10-year anniversary campaign.• Team managers meeting.

20132014ENGAGEEXCITEMOBILISE

BUY A TICKETVOLUNTEERPLAN YOUR 2015

• Volunteering campaign and volunteer brand.

• Team bases confirmed.

• Announce ticket pricing / distribution / allocations.

• Host City Conference.

• Launch and sell tickets.

• One year to go.

• Second world press briefing.

• Team managers meeting.

20132015INSPIRECELEBRATETESTDELIVER

JOIN IN & BE PART OFTHE RUGBY NATION

• Sell tickets.• Promote volunteers.• Uniform launch.• Webb Ellis Trophy tour in UK.• Fanzones and The Festival of Rugby.• Welcome ceremonies to welcome the world.• 18 September to 31 October: Tournament Time!

CHALLENGE TO ALL CITIES

“How do you attract supporters one day

earlier and hold onto them one

day longer?”

Research & intelligence: the bigger pictureIan Thomas, Research Manager

• Perceptions research.

• Visitor survey.

• STEAM 2012 (volume and value).

• Hotel study.

Major research surveys

• 17.7m visits (+1%).

• 20m visitor days (+1%).

• £1.34bn expenditure (+2%).

• 18,800 employees (+2%).

• 1.9 million overnight visitors (+14%).

• £404m expenditure (+8%).

How many visitors?

Serviced

• 1.14m trips (+29%).

• 2.19m nights (+14%).

• £264m (+15%).

Overnight visitors

Why the growth?

Expanding hotel marketYear Hotels Hotel

roomsNet

additional hotel rooms

Annual increase in hotel supply

(%)

Additional hotel rooms since

2007

Increase in hotel supply since 2007 (%)

2007 66 5,221 - - - -

2008 69 5,235 14 0.3 14 0.3

2009 70 5,319 84 1.6 98 1.9

2010 71 5,339 20 0.4 118 2.3

2011 73 5,728 389 7.3 507 9.7

2012 78 6,358 630 11.0 1,137 21.8

Performance

Standard of hotel / location Occupancy (%) ARR (£) Revpar (£)

2011 2012 2011 2012 2011 2012

City centre

3 star / boutique 79 78 87.20 81.86 68.53 63.59

3 star / upper-tier budget 71 67 59.59 56.20 42.25 37.70

3 star / 4 star chain hotels 75.5 74.5 72.36 69.41 54.68 51.73

Budget n/a 76 n/a 49.39 n/a 37.70

Serviced apartments 80 79 81.30 80.25 67.83 63.47

Jesmond

3 star 61.5 63.5 54.55 58.86 33.54 37.34

Gateshead / Team Valley

2 star / 3 star / budget 61 62 46.73 46.60 28.64 29.05

Outer Ring (A1 / A19 / Airport)

3 star / 4 star chain hotels 73 68 60.17 57.07 43.93 38.80

Budget 74 75 44.17 44.99 32.65 33.77

• Top-end 4-star and boutique hotels.

• Major national and international brands.

• Existing stock which has seen investment.

• Serviced apartments and aparthotels.

• Hotels with pro-active sales and marketing activity.

Strong performers

A hotel investment success story:

• Masked by current ‘blip’ in performance.

• Enhancing destination and regional economic role.

A need to look forwards:

• Not ‘closed for business’ for investment.

• Can’t stand still – a more competitive offer needed.

• Be receptive to interest / opportunities to grow and diversify.

Opportunities for growth

Who are our visitors?

Visitors love...

• Residents are very proud.

• People are an asset.

• Lively, fun place.

• NewcastleGateshead in top 3 with city-breakers.

Perceptions

• NewcastleGateshead has a loyal customer base.

• 91% say customer service good or very good.

• 40% say much better than expected.

• 47% say excellent place for a city break.

• 94% would visit again.

• 98% would recommend.

Keep them smiling

“Blown away by the city, I had a perception it would be really run down and it’s absolutely lovely. Buildings look really clean and the architecture is amazing, I cant wait to come back and stay in a hotel

on the Quayside.”

From the visitor’s mouth

2013 performance

Special mention

2013 performance

Special mention

• Survey to 70,000 out-of-region visitors.

• Full reports to be made available.

• Ad hoc analysis.

• Share data.

Get involved

SummarySarah Stewart, Chief Executive

Thank you

Partner update

Please help us to improve our events by completing our event evaluation survey.

13 April 2023

Partner update