partner event kit - xamarincdn1.xamarin.com/event in a box.pdf · your event. partner event kit ......
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[email protected] +1 (855) 926-2746xamarin.com/partnersXamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Visit www.xamarin.com/partners/resources
Access and complete the ‘Xamarin Partner Event’ form
Xamarin’s Partner Marketing Manager will provide you with a number of items to help you prepare for your event.
Partner Event Kit
Half day and full day events are best used as a deep-dive. Successful examples include mobile strategy sessions or expert panels for C-Level audiences, and technical ‘how to’ events for developers and technical decision makers. Mixing presentations with interactive sessions (hands-on technical exercises and/or playing with apps on devices) make these events more effective.
Social events are a great opportunity to build relationships. Successful examples include golfing, attending pro sports events, wine tasting or an elegant dinner. These events are usually with VIP or a very exclusive audience. It is best to have a good mix of customers and prospects because the customers will sell Xamarin and your services for you.
Social EventDay EventLunch Event
Best way to get started
Use this kit to plan Xamarin-related events. This kit contains tips, guidance and best practices to make your Xamarin event a smashing success.
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An audience for a Lunch and Learn Event could include developers, technical decision makers or C-Level executives. Lunch and Learn events typically last two hours and are best used as an introduc-tion to a particular mobility topic and how you and Xamarin solve it. In this shorter format, these events could be in person or a webinar.
[email protected] +1 (855) 926-2746xamarin.com/partnersXamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Notify Xamarin about your event by completing the “Xamarin Partner Event” form
This will include
Name of event
Date of event
Time of event
Location of event
Details of event including:
Target audience
Number of attendees
Proposed agenda
Swag request:
Physical address where the package will be delivered
Contact name receiving the package
Phone number of contact
Expected number of attendees
Requested swag items
Pens
Stickers
Monkeys (for display)
Xamarin white papers
Xamarin data sheets
Premium swag: Power packs, USB, etc.
Event in a Box Checklist
Timeline and Things to Consider
One month beforeEmail us about your event (see checklist)
3 weeks Secure location (if not at your facility)
2 weeks Invitations to attendees should be sent
48 hours A reminder email to registered attendees
Small details often get overlooked. Make sure to not forget about the:
Name tags
Signage – welcome signs, sponsor signs, etc.
If you are presenting at a different venue than your office, don’t count on good Internet connectivity. Have a local copy of your presentation and be prepared to present an offline demo.
Be Social
Create ‘tweetable’ moments.
Take pictures during the event and share them on your social networks and encourage attendees to do the same.
Include your Twitter handle, event hashtag and #Xamarin in your presentations and all signage.
Include concise messaging in your Thank your attendees via Twitter after the event.
1 day afterSend a ‘Thank you’ email to all attendees. Make sure to include the Xamarin provided survey link.
1 week afterEmail attendees links and/ or attachments of additional resources.
Before
After
Things to ConsiderTimeline
Visit xamarin.com/partners/resources for videos, collateral, case studies and marketing assets to use for your event.
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Email Template For a Technical Audience
Subject: Join Us to Learn How to Accelerate Your Mobile Strategy with <partner name> and Xamarin
Dear Mr. Smith,
Mobile technology is reshaping the way that we connect, work and play, enabling new kinds of customer engagement and workforce efficiencies. Customers and employees are moving to mobile devices as their primary computing interface and development teams are under more pressure than ever to deliver mobile apps for multiple platforms at an accelerated pace.
Join us at <input location – hyperlinked to a map> on Tuesday, May 27, 2014 starting at 9am on “How to Accelerate Your Mobile Strategy with <partner name> and Xamarin”. During this full day session, you will learn:
Different approaches for mobile developmentThe Xamarin approach that enables you to go mobile virtually overnight by leveraging C#
skills, tools and codeHow Xamarin works through interactive technical session on XamarinSuccess stories of how customers have gone from mobile strategy to mobile excellence with
<partner name> and Xamarin
Seating is limited so make sure to register early. You can RSVP here. <Hyperlink the invite>
If you have any questions, please feel free to contact <name> at <email address>.
We look forward to seeing you at our event!
Cheers,<Your Signature>
Email Templates
xamarin.com/partners
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Email Template For an Executive Audience
Subject: Join Us to Learn How to Accelerate Your Mobile Strategy with <partner name> and Xamarin
Dear Mr. Smith,
Mobile technology is reshaping the way that we connect, work and play, enabling new kinds of customer engagement and workforce efficiencies. Customers and employees are moving to mobile devices as their primary computing interface and development teams are under more pressure than ever to deliver mobile apps for multiple platforms at an accelerated pace.
Join us at <input location – hyperlinked to a map> on Tuesday, May 27, 2014 starting at 9am on “How to Accelerate Your Mobile Strategy with <partner name> and Xamarin”. During this full day session, you will learn:
Different approaches for mobile developmentThe Xamarin approach that enables you to go mobile virtually overnight by leveraging C#
skills, tools and codeHow Xamarin works through interactive technical session on XamarinSuccess stories of how customers have gone from mobile strategy to mobile excellence
with <partner name> and Xamarin
Seating is limited so make sure to register early. You can RSVP here. <Hyperlink the invite>
If you have any questions, please feel free to contact <name> at <email address>.
We look forward to seeing you at our event!
Cheers,<Your Signature>
xamarin.com/partners
Email Templates
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Lunch and Learn Events
Sample Agendas
Audience Lunch and Learn events usually focus on either a technical audience or a broader high-level audi-ence. In this setting, the two types of audiences are usually not combined.
Sample Audience Titles
Developers and Managers Senior Program Manager Senior Technical Architect Senior Solution Architect
Executives CEO, CIO, CTO VP of Engineering, Technology IT Director
Presentation topics for Developers and Managerso Different approaches for mobile developmento The Xamarin approach for delivering fully native apps in C# using shared codeo Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin
Presentation topics for Executives o Different approaches for mobile developmento The Xamarin approach for delivering fully native apps using your existing team and Microsoft technology investmentso Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin
Sample agenda10:30 - 11:00 Registration11:00 - 12:00 Lunch + Presentations 12:00 - 12:15 Questions / Answers 12:15 - 12:30 Wrap up + Thank you
*This sample agenda is based on example invitation.
xamarin.com/partners
Senior Software Architect Software Engineer System Engineer
Product ManagerQA EngineerTechnical Lead
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Half Day Events
AudienceHalf day events could be focused primarily on a technical audience or a broader audience including a mix of both technical developers with senior decision makers.
Sample Audience Titles Senior Program Manager Senior Technical Architect Senior Solution Architect
Sample ‘day’ agenda08:45 - 09:15 Check-in/ Registration09:15 - 09:30 Welcome and introductions09:30 - 10:30 Different approaches for mobile development10:30 - 10:45 Questions/ Answers10:45 - 11:00 Break11:00 - 12:00 Xamarin approach for delivering fully native apps in C# using shared code and Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin12:00 - 12:15 Questions/ Answers12:15 - 13:15 Lunch13:15 - 13:30 Wrap up + Thank you
Sample ‘evening’ agenda14:00 - 14:30 Check-in/ Registration14:30 - 15:45 Welcome and introductions15:45 - 16:45 Different approaches for mobile development16:45 - 17:00 Questions/ Answers17:00 - 17:15 Break17:15 - 18:15 Xamarin approach for delivering fully native apps in C# using shared code and Success stories on how customers have gone from mobile strategy to mobile excellence with partner name> and Xamarin18:15 - 18:30 Questions/ Answers18:30 - 19:00 Wrap up + Thank you19:00 - 21:00 Networking
*This sample agenda is based on example invitation.
Sample Agendas
xamarin.com/partners
Senior Software Architect Software Engineer System Engineer
Product ManagerQA EngineerTechnical Lead
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Full Day Events
AudienceFull day events are usually very detailed. These events could be focused primarily on a technical audience or a broader audience including a mix of both technical developers with senior decision makers.
Sample Audience Titles
Developers and Managers Senior Program Manager Senior Technical Architect Senior Solution Architect
Sample agenda08:45 - 09:15 Check-in / Registration09:15 - 09:30 Welcome and introductions09:30 - 10:30 Different approaches for mobile development10:30 - 10:45 Questions / Answers10:45 - 11:15 Break11:15 - 12:15 Xamarin approach for delivering fully native apps in C# using shared code12:15 - 12:30 Questions/ Answers12:30 - 13:45 Lunch13:45 - 14:45 Technical deep dive/ demo14:45 - 15:15 Break15:15 - 16:15 Success stories on how customers have gone from mobile strategy to mobile excellence with <partner name> and Xamarin16:15 – 16:30 Question/ Answers16:30 – 17:00 Wrap Up + Thank you 17:00 – 19:00 Networking
*This sample agenda is based on example invitation.
xamarin.com/partners
Sample Agendas
Senior Software Architect Software Engineer System Engineer
Product ManagerQA EngineerTechnical Lead
[email protected] +1 (855) 926-2746Xamarin, Inc. 394 Pacific Ave, 4th Floor, San Francisco, CA, 94111
Social Events
Sample Agendas
Audience:Having a mix of both Executives and Senior Decision Makers are ideal for Social Events. Make sure to have a good mix of prospects and customers. In this intimate setting, there is a good chance that your customers will unconsciously sell your product and services just by talking about it.
ExecutivesCEO, CIO, CTO VP of Engineering, TechnologyIT Director
Senior Decision MakersSenior Program ManagerSenior Technical ArchitectSenior Solution Architect
InvitationsInvitations for these types of events are different than other events due to its exclusivity. Remember to send handwritten invitations and follow up with phone calls.
Attendees should receive a handwritten/ physical invitation at least 2 weeks before event.Attendees should receive an email with details and/ or specific directions one week
before the event.Each attendee should receive a personal phone call 48 hours before the event to
confirm attendance.
Potential ideasA private dinner with top Executives in a quiet settingWine tasting excursion with a teamCooking class with target clientsSporting event (e.g. baseball, golf, football, hockey, etc)
Sample agendaDepending on the start time of the event, should meet at least 1.5 hours before. For example, Giants baseball game starts at 6pm.
13:00 - 14:00 Meet at specific location (VIP box)14:00 - 17:00 Baseball game
xamarin.com/partners