partner enablement day understanding and positioning sap businessobjects bi solutions for success...

Partner Enablement Day Understanding and Positioning SAP BusinessObjects BI Solutions for Success Thierry Audas, SAP

1.SAP BusinessObjects BI Solution Overview 2.Mapping the Right Tool for the Right User Scenario 3.Finding the Right Approach and Designing a Solution 4.The Role of Web Intelligence and BEx Analyzer 5.Licensing and Pricing Update Agenda SAP 2008 / Page 2

SAP 2009 / Page 3 Top 10 Business and Technology Priorities for CIOs in 2009 RankTop 10 Business PrioritiesTop 10 Technology Priorities 1Business process improvementBusiness intelligence 2 Reducing enterprise costsEnterprise applications (ERP, CRM and others) 3 Improving enterprise workforce effectivenessServers and storage technologies 4 Attracting and retaining new customersLegacy application modernization 5 Increasing the use of information/analyticsCollaboration technologies 6 Creating new products or services (innovation)Networking, voice and data communications 7 Targeting customers and markets more effectivelyTechnical infrastructure 8 Managing change initiativesSecurity technologies 9 Expanding current customer relationshipsService-oriented applications and architecture 10 Expanding into new markets or geographiesDocument management Source: 2009 Gartner Executive Programs CIO Survey, January 2009

Business Intelligence Enterprise Applications (ERP, CRM and others) Server and Storage Technologies Legacy Application Modernization Security Technologies Technical Infrastructure Networking, Voice and Data Communications Collaboration Technologies Document Management Service-Oriented Applications and Architecture Business Intelligence is #1 on CIOs Agenda for the 4 th Year in a Row * New question for 2007 Top 10 Technology Priorities 1 2 3 4 5 6 7 8 9 10 Rank 2008 1 2 5 3 6 8 4 10 9 7 Rank 2007 1 * 9 10 2 12 8 4 * 6 Rank 2006 SAP 2009 / Page 4 Source: 2008 Gartner Executive Programs CIO Survey

Latest BI Market Shares From IDC SAP 2008 / Page 5

SAP 2008 / Page 7 A single, integrated approach to information access mySAP SAP NetWeaver BW Non-SAP SAP Business Suite ALL People SAPBusinessObjects ONE Platform ALL Information The SAP BusinessObjects Intelligence Platform Business Intelligence Across the Enterprise Executives & Managers Business Analysts Information Consumers

SAP 2008 / Page 8 A single, integrated approach to information access SAP NetWeaver Business Intelligence SAP Customer Reality Today SAP NetWeaver BW Non-SAP SAP Business Suite Executives & Managers Business Analysts Information Consumers

Data Exploration The SAP BusinessObjects Intelligence Platform ALL Information, ALL People, ONE Platform ALL People ALL Information ONE Platform SAP 2008 / Page 9

FULL Value Easier to use, more flexible best of breed reporting and analysis options, both directly against SAP transactional systems and BW, also reducing IT cost and cycle time. New self service capabilities for end users that extend the reach of BI and reduce IT dependencies Capabilities not covered in the BEx portfolio like data discovery, predictive analysis, advanced dashboarding with what if modeling,etc. The SAP BusinessObjects Intelligence Platform BI And IM Solutions Available on One Integrated Platform ALL People Information access for everyone in the organization Intuitive, self-service user experience Alignment of teams & business networks ALL Information Unified view, including unstructured and 3 rd -party data Best on SAP and non-SAP environments for 360 BI Trusted decision quality ONE Platform Complete integrated IM and BI services Adaptive and extensible services Choice of delivery model SAP 2008 / Page 10

The SAP BusinessObjects Intelligence Platform Value Added Within an SAP Landscape SAP NetWeaver Portal SAP NetWeaver Business Warehouse SAP NetWeaver MDM ERP Financials Operations Human Resources Corporate Services ERP Financials Operations Human Resources Corporate Services CRM SCM SRM PLM Any Portal, Any Destination SAP BusinessObjects Enterprise Crystal Reports Web Intelligence Xcelsius SAP NetWeaver BW Accelerator SAP NetWeaver BW Accelerator SAP BusinessObjects Data Services Data Quality Data Integrator SAP BEx Data Foundation Information Access SAP Business Suite 3rd-Party Databases and Applications Explorer Data Quality SAP 2008 / Page 11

Search and Exploration SAP BusinessObjects Explorer, Accelerated Version SAP BusinessObjects Explorer brings together in-memory acceleration technology of SAP NetWeaver BW Accelerator with BusinessObjects intuitive BI Users can search & explore large volumes of enterprise data to answer on the fly questions, discover relationships, and uncover root cause All business users gain immediate insight at the speed of thought without needing assistance from business analysts or IT No training required Extend decision support to a wider audience SAP 2008 / Page 12

OLAP Analysis SAP BusinessObjects Voyager Voyager is a unique web-based OLAP analysis tool to access all market-leading OLAP servers Customer requirements Access and analyze multiple OLAP sources in one place Multiple views of the same OLAP cube Comprehensive range of business and time calculations Share analysis beyond analyst group Cost-effective deployment options Integration to SAP NetWeaver BI Direct access to BW cubes and BEx queries SAP 2008 / Page 13

Ad-hoc Query, Reporting, and Analysis SAP BusinessObjects Web Intelligence Web Intelligence is the leading tool for self-service query and reporting Customer requirements Self-service query and reporting, autonomy from IT Simple ease-to-use user interface, designed for all business users Combine data from SAP NetWeaver BI and non-SAP data, including MS Excel, in a single report Combination of Web-based and off-line reporting Share interactive reports with report consumers wherever they are Integration to SAP NetWeaver BI Direct access to BW cubes and BEx queries Leverage OLAP universes to run MDX queries SAP 2008 / Page 14

Dashboarding and Visualization SAP BusinessObjects Xcelsius Xcelsius is an environment to design and consume highly- interactive, flash-based BI dashboards in Netweaver Portal, PDF, documents, and presentations Customer requirements Simplify access to BI with innovative & intuitive visualization Empower business users not savvy using analysis tools Fast to deploy dashboards on SAP and/or non-SAP data Intuitive design environment enabling to easily and quickly create professional-looking models thanks to predefined charts, gauges, selectors, and maps Integration to SAP NetWeaver BI and Business Suite Leverage existing Crystal and Web Intelligence reports off SAP Consume existing universes for BW via Web Services SAP 2008 / Page 15

Enterprise Reporting Crystal Reports Crystal Reports is the de facto standard for highly formatted, pixel-perfect, enterprise reporting Customer requirements Highly formatted layouts for forms, corporate, and regulatory reporting with limited interactivity Mass-distribution across the organization in various formats Report off all data sources in the organization Reporting embedded in operational/tactical applications Integration to SAP NetWeaver BI and Business Suite Native integration built with SAP to support legacy OEM BEx Query Designer embedded in Crystal Reports Designer Integration with SAP deployment life cycle and transports One-touch report translation in multiple languages Direct access to BW cubes, BEx queries, and ODS Objects Direct access to InfoSets, ABAP queries/functions, and SAP tables SAP 2008 / Page 16

SAP 2008 / Page 18 Enterprise BI = Efficiency and Effectiveness Both Are Important in a Challenging Economy Transactional & Infrastructure Informational Strategic Value Gain competitive advantage or major innovation Provide better information to the organization Reduce the cost of doing business and improve IT capability Drive Efficiency Drive Effectiveness Enterprise BI Value: High performing companies use Analytics as a key strategy element 5 times more than low performers* Companies with the highest use of BI achieve above-average Operating Margin in their industry Business Intelligence tools increase productivity by an average of 25% Over 80% of companies use a formal BI organization to drive value Salesforce Effectiveness and Financial Management are the most important uses of BI Source: Competing on Analytics, Thomas Davenport; ASUG / SAP Benchmarking and Best Practices Survey Aggregated results are based on 83 total survey submissions

SAP 2008 / Page 19 Executives & Managers Business Analysts Information Consumers The Right Tools for Every Business Role Enterprise BI = Different Business Users With Different Needs Manage by metrics. In a hurry to get answers Access and interpret data for executives and managers, using BI tools Day to day operational needs underserved by traditional BI due to complexity

Voyager Web Intelligence Web Intelligence Explorer Crystal Reports Guided Xcelsius Search & Exploration OLAP Analysis Ad-Hoc QRA Dashboarding & Visualization Enterprise Reporting Interactive Experience Free Professionally Informed Technically Capable Information Consumers Executives & Managers Business Analysts Mapping The Right Tool to The Right Scenario Supporting an Enterprise BI Strategy SAP 2008 / Page 20

BEx Analyzer Web Intelligence Web Intelligence Explorer Crystal Reports Guided Xcelsius Search & Exploration OLAP Analysis Ad-Hoc QRA Dashboarding & Visualization Enterprise Reporting Interactive Experience Free Professionally Informed Technically Capable Information Consumers Executives & Managers Business Analysts Mapping The Right Tool to The Right Scenario Supporting an Enterprise BI Strategy SAP BW Context SAP 2008 / Page 21

Beach-Head Opportunities for Enterprise BI Reach More Users and Leverage Previous SAP Investments 1.BI for All business users with SAP BusinessObjects Explorer Bring BI to all business users underserved with traditional BI tools Intuive google-like search and exploration with high performance and scalability 2.End-user autonomy with SAP BusinessObjects Web Intelligence Self-service query, reporting, and analysis for casual users Combine multiple heterogeneous data sources BW, non-SAP, XL in interactive reports 3.Mass dashboarding with SAP BusinessObjects Xcelsius Highly interactive modern KPI vizualisation across multiple heterogeneous data sources Distribute interactive dashboards as PowerPoint presentations 4.Enterprise reporting with Crystal Reports The market-leading enterprise reporting solution Mature and robust integration to SAP NetWeaver BW built by SAP (legacy OEM) BI for All Business Users End-User Autonomy Mass Dashboarding Enterprise Reporting 1.2.3.4. SAP 2008 / Page 23

SAP 2008 / Page 24 Enterprise BI Solutions for All SAP Customers Key SAP Customer Segments Running SAP ERP but no immediate plan to run BW Could be using non-SAP BI tools or data warehouses Customer is open to a non-BW based BI solutions No BW (ERP / Suite Only) Approx. 20K Customers Running BW for some reporting/analysis but no commitment to BW as enterprise-wide data warehouse Open to non-BW based BI solutions Customer is interested in BI standardization across multiple applications across the organization Departmental BW (Heterogeneous) Approx. 7K Customers SAP viewed as a strategic vendor CIO typically follows a "why not SAP" policy In the midst of standardizing on BW as the enterprise-wide data warehouse or planning to do so Expects BI to be included with NetWeaver, and may have limited budget for new license investments BW Only (NetWeaver Committed) Approx. 3K Customers

SAP 2008 / Page 25 Jump-Start Scenarios BI for All Business Users End-User Autonomy Mass Dashboarding Enterprise Reporting No BW (ERP / Suite Only) Approx. 20K Customers BI for All Business Users End-User Autonomy Mass Dashboarding Enterprise Reporting Departmental BW (Heterogeneous) Approx. 7K Customers BI for All Business Users Mass Dashboarding Enterprise Reporting BW Only (NetWeaver Committed) Approx. 3K Customers

SAP 2008 / Page 26 SAP Customer Migration Decisions Overview Environment TodayLong-term GoalNext StepWhy SAP BEx suite of tools The right best of breed tool for the right job for broad adoption Business users empowered with self service BI Build transition plan to the right mix of BusinessObjects BI solutions (see next slide) Enhanced BI capabilities SAP BusinessObjects BI Solutions Establish BI Center of Excellence Optimize access to SAP data with the right tool mix Enhanced BI capabilities Mix of the above potentially including 3 rd -party BI tools BusinessObjects as BI standard for best integration with SAP combined with best support for heterogeneous environments for all business users Build transition plan to standardize on BusinessObjects BI solutions (see next slide) One unified view across the organization Lower TCO None of the above new to BI Empower business users with all the decision quality information they need to make fact-based decisions Build BI strategy before jumping to implementation Optimized business performance

SAP 2008 / Page 27 SAP Customer Migration Decisions Transition from BEx to BusinessObjects BI Solutions TodayLong-term GoalNext StepWhy BEx Report Designer The right tool for the right job for broad adoption Implement Crystal Reports The market standard for both SAP and non-SAP reporting BEx Web Application Designer Interactive dashboards that provide actionable view into all information Deploy new dashboards and visualizations with Xcelsius Interactive dashboards, highly visual, ease of use, what-if scenarios Transition strategy: can be deployed side by side with existing WAD applications BEx Analyzer BEx Web Analyzer The right tool for the right job for broad adoption Empower business users with self-service BI Avoid time-consuming and maintenance-heavy customization and reduce time-to-value Use BEx (Web) Analyzer until Pioneer in 2010 for: OLAP slicing-&-dicing Hierarchy navigation In-depth XL integration Complement BEx with Explorer and/or Web Intelligence for self- service BI within best practice boundaries Use the right BI tools to reduce time-to-value Self-service eliminates skill set or resource bottlenecks Ultimately user satisfaction improves and adoption of BI increases Transition strategy: can be deployed side by side within best practice boundaries

SAP 2008 / Page 28 PIONEER BI Decision Tree End User Request Information Discovery Objective Presentation Operational Report Interactive Formatted Type of View Crystal Reports Web Intelligence Information Delivery Casual Type of Discovery Defined Scope of Analysis Unbound Search and Exploration Explorer Type of Analysis Advanced Web Intelligence OLAP Source End Xcelsius Non BW SAP BW BEx Analyzer Voyager End Business Analytics/KPIs

SAP BEx (Web) Analyzer Excel-based and Web-based OLAP Analysis for SAP BW Users Where does BEx (Web) Analyzer add value? BEx (Web) Analyzer is an OLAP analysis client for SAP BW embedded into Excel and for Web-based deployments Enable interactive consumption and analytical application building Best support for all advanced OLAP metadata in BW Customer requirements Advanced OLAP analysis of BW data with best support of OLAP metadata in BW Seamless integration to Excel with native formatting, charting, and formulas Flexibility to support Excel-based and Web deployments Recommendations Position as the tool for those analysts needing advanced OLAP analysis capabilities leveraging BW-based metadata Position as the tool for those analysts needing seamless integration to Excel Continue this positioning until the release of Pioneer SAP 2008 / Page 30

SAP 2008 / Page 31 SAP BusinessObjects Web Intelligence Self Service Query, Reporting, and Analysis for Casual Users Where Does Web Intelligence Add Value? Empowers casual business users with self-service access to decision-making information Provides access to multiple sources of information, BW & non-SAP Combines reporting and analysis, share interactive reports with others Customer Requirements Autonomy from IT with a scalable self service model Need for simple user interface designed for the casual user Access & merge BW and non-SAP data, incl. Excel, sources Flexibility to support web-based, offline, and mixed deployments Positioning Recommendations Web Intelligence is for casual users who need a self service tool that combines reporting and analysis Do not position as a replacement for BEx (Web) Analyzer with its advanced OLAP analysis capabilities and deep Excel integration

Key Learning & Best Practices to Ensure Success With Web Intelligence and SAP BW Do Emphasize SAPs continued investment in BW as strategic offering for EDW Recognize that the majority of BW customers have invested in an OLAP model Recognize the current role of BEx (Web) Analyzer for business analysts Recognize that Pioneer will make a key transition for happy BEx users today Position the suite of SAP BusinessObjects BI solutions, incl. BEx (Web) Analyzer Position the right tool for the right job to meet requirements across all business users Emphasize Web Intelligence for self service reporting and analysis tool for casual users Complement it with the right OLAP tool: BEx (Web) Analyzer for now, Pioneer in the future Dont Over-position Web Intelligence as the one tool to do it all Recommend that BW customers replace BEx (Web) Analyzer with Web Intelligence Recommend Web Intelligence when users require full OLAP hierarchy support SAP 2008 / Page 32

SAP BusinessObjects Portfolio The New Licensing Model for Large Enterprises at a Glance BI and IM Packages (CPUs) EPM and GRC Packages (Employees) = Total License Price + SAP Application Named Users SAP 2008 / Page 34 Applies to all Large Enterprise customers without previous BusinessObjects agreement A-la-carte licensing remains available until Dec 09 for customers with previous agreements Aligns with classic SAP licensing model through named users and packages Leverages existing SAP Application licenses to address customer perception of double- licensing named users for NetWeaver and BusinessObjects Allows for easy up-sell or cross-sell: Additional packages for new functionalities Additional named users for broader deployments

2 Scenarios Covering the Breadth of BI Usage Users can Access secure BI content View reports, analyses, and dashboards Get BI directly from Microsoft Office Access BI from a mobile device Explore data and find answers View and Explore Design and Analyze Business Information and Analysis Package Design, explore, analyze, and get insight from all sources View reports, analyses, dashboards and explore information Crystal Reports SAP BusinessObjects Web Intelligence SAP BusinessObjects Xcelsius Enterprise SAP BusinessObjects Live Office SAP BusinessObjects Polestar SAP BusinessObjects Mobile SAP BusinessObjects Voyager SAP BusinessObjects Dashboard Builder SAP BusinessObjects Enterprise Premium SAP BusinessObjects Integration for SAP solutions, Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards EnterpriseOne and Siebel Users can Access all view and explore functionality Design reports, perform ad-hoc analysis, and create interactive dashboards Perform advanced OLAP analysis Perform system administration functions SAP 2008 / Page 35

BI Usage with SAP Applications Named User Licenses View and Explore usage scenario No SAP Business Suite user license included View and Explore usage scenario No SAP Business Suite user license included Business Information **NEW** Business Information **NEW** Inherits rights of the SAP Professional User License Design and Analyze usage scenario Inherits rights of the SAP Professional User License Design and Analyze usage scenario Business Expert **NEW** View and Explore usage scenario Professional View and Explore usage scenario Limited Professional SAP 2008 / Page 36

View and Explore usage scenario BI Viewer **NEW** BI Viewer **NEW** BI Usage with Non-SAP environments Named User Licenses Design and Analyze usage scenario Business Analyst **NEW** SAP 2008 / Page 37

Single comprehensive BI solution Integration with enterprise applications Unified view of all your data Meets the needs of all users Minimize complexity 1 package + 2 usage scenarios Easily scale to changing requirements Leverage existing SAP Application licenses SIMPLECOMPLETE BI SIMPLECOMPLETE The Best Value BI Solution in the Market Today SAP 2008 / Page 38

SAP 2008 / Page 39 Conclusion Key Learning and Best Practices Clearly position which BI products are right for which tasks and customer requirements and ensure you are not positioning the wrong tool for the job Ensure SAP customers know that SAP BusinessObjects BI solutions work today off SAP NetWeaver BW and SAP Business Suite and there is no need to wait for future integration or product releases to meet BI needs today Explain how and where SAP BusinessObjects BI solutions present an opportunity today for added value/benefit above and beyond what the BEx suite delivers

Questions? [email protected] SAP 2008 / Page 40

Thank you!

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