participation opportunities jerry hubbard executive vice president, business development
TRANSCRIPT
Energistics is your organization
• A Member-driven standards community – Relies on volunteers with technical expertise– We look to the Members for guidance
• Members power the ideas and projects– Market-based standards with real business value– We facilitate projects, finances and standards
maintenance
• Success through individual Member efforts– Championing standards in your organizations– Participating in standards development projects– Weaving the open standards message into presentations
Membership and the Global Community
• Energistics Members– Three levels of participation available to Members
• Sustaining• Contributing• Associated
• Energistics Community Members– Upstream oil and natural gas industry– Users of open data exchange standards– Other global standards organizations
Global open standards community…
• Energistics Global Regions:
– North America (United States, Canada and Mexico)
– South America (Central and South America)
– Western Europe (European Union and Scandinavia)
– Eastern Europe (Russia, Kazakhstan and non-EU states)
– Middle East (Saudi Arabia, Kuwait, UAE, Bahrain…)
– Africa (Angola, Equatorial Guinea, Nigeria, South Africa…)
– Asia South (India, Malaysia, Pakistan, Australia, New Zealand…)
– Asia Pacific (China, Japan, Korea, Vietnam, Philippines…)
Region Meetings
• Asia South– New Delhi on 14 January 2007 -Sponsored by ONGC– Region Lead
• Venu Bandaru - Satyam
• North America– Houston on 8 March 2007 - Sponsored by Landmark– Region Lead
• TBA
• Western Europe– Paris on 11 May 2007 - Sponsored by Total– Region Lead
• Tracey Dancy – Paras Consulting
Goals of Globalization
• An inclusive approach to development– Speaking same electronic ‘language’ and in the
same ‘dialects’ earlier in our business relationships
– Interaction and honest exchange of ideas builds trust
• A viral approach to deployment– So time and money are NOT spent developing
‘internal standards’ that will hamper interoperability
– Oilfield service and software companies are key to introducing data exchange standards to the globe through their applications
Goals of Collaboration
• Achieving collaborative results without duplication or gaps in the solutions
• Willingness to seek solutions to data exchange intersection points with other standards bodies:– PIDX– PPDM– ECCMA– OGP– POSC Caesar
• Providing linkage throughout the industry to discover best practices in data exchange
Business and Technical Member Contacts
• Appoint a Technical Contact from your organization for Energistics– The Business Contacts tend NOT to be the people who
participate in the SIGs and Work Groups
• Make Energistics participation a Key Performance Indicator for your technical employees– Volunteering in industry-wide projects is a good way to
build additional technical and management skills
• Something to put on your CV!– Participation in standards activities separates you from the
crowd the next time you are up for promotion
Current participation opportunities
• Special Interest Groups– WITSML Drilling SIG– PRODML Production SIG– Data Management SIG– Geology SIG– Geoshare SIG– eRegulatory SIG
• Work Groups– Projects associated with SIGs
• Global Regions– Potential for developing new SIGs or Work Groups
New opportunities and projects in 2007
• Global Unique Well Identifier
– Energistics and IHS Energy collaboration
– Project being defined and scoped now
• Products, Services and Equipment Classification
– Energistics, PIDX, ECCMA and POSC Caesar collaboration
– Project being defined and scoped now
• Geophysical SIG
– Asia South Region and ONGC collaboration
– SIG being re-energized now
A synchronized message is key
• If you write technical papers for industry journals– Energistics can provide you with language covering the
open standards message– We can help edit or co-author papers and articles
• If you speak to industry conferences and groups – Energistics can help you deliver the open standards
message– We can provide PowerPoint slides and talking points
• If you have internal company knowledge transfer or learning sessions– Energistics can present the open standards message– We can provide brochures and graphics about standards
Importance of Open Data Exchange Standards
• Optimizing benefits of highly instrumented assets through technology and collaboration
• Making efficient use of real-time data streaming from multiple sources
• Open data exchange standards should be:
– Freely available
– Universally applicable
– Plug-and-play
Business Value Message for Standards
• Standards developed but sitting on the virtual, or any other, shelf have no business value…
• Standards developed in a collaborative fashion but not widely adopted only have potential business value…
• Standards developed in collaboration, widely adopted by the industry and deployed in the oilfield have tangible business value that result in:
– Improved rates of return
– Production optimization
– Operational efficiency
Focus on Standards Deployment
• The natural life-cycle of a standard contains three main stages…
– The Development Stage attracts the devout E&P data management practitioners and visionaries who understand both the need for and application of open standards
– The Pilot Stage adds the back office IT and technical field operations personnel from the operators and service companies to the Development Stage group
– The Deployment Stage is of interest to all those focused on bringing efficiency to their operations…and is where we need to focus our efforts
Opportunities at Energistics
• Become an active participant– Special Interest Group– Work Group– Region
• Deliver the standards message– Improved rates of return
– Production optimization
– Operational efficiency
• Build the Business Case– Upstream Standards. Bottom line Results.