partake mechanics behind disruption_workshop_march2014
DESCRIPTION
TRANSCRIPT
The Mechanics behind Disruption How to Recognize the Black Swan World Business Dialogue
Cologne, 13.-14. March 2014
partake AG Page
Summary
Disruption & Education
Can Design Thinking help to generate new and
disruptive ideas for our education systems?
- In 8 moderated teams we worked on current
challenges in education systems.
- In 70 minutes we worked on three questions and
identified key points.
- With Design Thinking methods we are able to change
perspective, collaborate better and to develop a new
understanding of given challenges.
Wow! So much is possible in just 70 minutes!
But did we really see a Black Swan?
13.-14.03.2014 The Mechanics behind Disruption 2
70 Minutes
8 Approaches
Wow!
80 People
partake AG Page
Summary
The Black Swan
A disruptive innovation often comes in form of a Black
Swan: “An event or occurrence that deviates beyond
what is normally expected of a situation and that would
be extremely difficult to predict” (Nassim Taleb, 2008).
The black swan:
- Has massive consequences.
- Comes as a surprise to the observer.
- Is rationalized in hindsight.
- Is context-sensitive, and depends on the perspective.
- Has the power to kill an industry.
Several Black Swans or disruptive innovations redefined
entire industries and markets. Think about Starbucks,
Ikea or iTunes. Established players were literally
overwhelmed by these new business models.
Industry disruption follows certain mechanisms, i.e:
- Quality and lifestyle
- Kill a dogma
- New Eco Systems
- Enable non-professionals to do professionals’ work
- Reframing
- and many more…
13.-14.03.2014 The Mechanics behind Disruption 3
01 Design Thinking
partake AG Page
Design Thinking
Innovations
The Partake model identifies markets that are on the brink of
disruption. It enables us to develop ideas into disruptive
business models.
Innovation with Design Thinking :
- Faster, more creative and more productive.
- The change of perspective leads to a new understanding
of challenges.
- This creates opportunities for completely new ideas and
solutions.
13.-14.03.2014 The Mechanics behind Disruption 5
Design Thinking process: understand, observe, point of view, ideate, prototype, test
partake AG Page
Design Thinking
Process
13.-14.03.2014 The Mechanics behind Disruption 6
Understand: Comprehend the challenge in its essential elements: stakeholder, situations etc.
Observe: Empathize the specific perspective of customers in order to be aware of people’s needs and develop insights.
Point of view: Concentrate the findings of understanding and observing in one statement: user + need + insight.
Ideate: Generate as many ideas as possible to find the best possible solution for the user needs.
Prototyping: Choose the best options to make the ideas tangible and communicable.
Test: Learn what works and what doesn’t so that you can iterate the prototype to come up with the best possible solution.
The ideal team consists of people who are very different in their professions, their origin, their nationality and cultural background. The goal is the greatest possible variety of perspectives.
partake AG Page
Design Thinking
Principles
13.-14.03.2014 The Mechanics behind Disruption 7
Fail early and often.
Do! Don’t talk.
Dare to be wild!
Avoid criticism.
Let’s have fun.
The quantity is it.
Stay focused.
There are no good ideas.
Build on ideas of others.
Be visual.
Leave your titles at the door.
02 Rapid Prototyping
partake AG Page
Rapid Prototyping
Design Thinking & Education
You worked in groups with our Design Thinking experts to
answer the following questions:
- How can you educate yourself?
- How can you measure knowledge?
- What are the problems in the education system?
Throughout the session we built on your thoughts and ideas.
We developed them further and visualized them by building
rapid prototypes.
13.-14.03.2014 The Mechanics behind Disruption 9
Build on ideas of others.
partake AG Page
Rapid Prototyping
Design Thinking & Education
13.-14.03.2014 The Mechanics behind Disruption 10
partake AG Page
Rapid Prototyping
Design Thinking & Education
In a fast forward session you experienced to work with Design
Thinking methods. This helped us to take a different
perspective on given challenges. Our approach created many
new ideas and helped to quickly develop them further into
rapid prototypes.
Key results
- Education needs to become more individual to foster
personal strengths.
- Education needs to include more peer-to-peer teaching
formats.
- Education needs to involve social aspects and to be available
for everybody.
- Education needs reforms on all levels: children‘s education
and higher education.
But did we really see a Black Swan?
13.-14.03.2014 The Mechanics behind Disruption 11
Be visual
partake AG Page
Rapid Prototyping
Recognizing the Black Swan?
Ideas from the workshop (Cluster)
13.-14.03.2014 The Mechanics behind Disruption 12
Life Coach
New Student/ Teacher
Work Scenario
Learn to Fail
Peer-to-Peer
Learning Platform
WiFi Baloon
Talent Support
Motivation Foundation
Individual Learning
Strategies
The Black Swan?
03 Conclusion & Contact
partake AG Page
Conclusion
Recognizing the Black Swan?
The challenge is still on!
In a short time we were able to change perspectives and to
create many ideas. However, we didn’t question the systems we
belong to enough and couldn’t fully exploit disruptive potential.
The unexpected appearance of a Black Swan was ignored. This
displayed our inherent tendency to focus on known and given
challenges – and ignore the unexpected.
Possible options to increase the disruptive character of three
reoccurring concepts in a next step:
- Peer-to-peer education: No more schools or universities -
we only learn from and with our peers.
- Life Coaches: No more teachers - we only learn from life -
and from life-coaches supporting the development of
individual strengths and social abilities.
- Education Portfolio: We manage our education as portfolios
throughout our lifetime.
13.-14.03.2014 The Mechanics behind Disruption 14
Unexpected: Partake brought a Black Swan to the session
partake AG Page
Conclusion
Next Steps
Possible next steps in a Jam Session format at Partake
- Developing the prototypes further making them to come
alive for users.
- Obtaining feedback from users.
- Iterating the prototype by including the feedback.
- Developing business models based on iterative processes.
Design Thinking
- Including the client’s perspective from the beginning enables
you to identify real needs: opportunity for disruptive
business models.
- Involving iterations to design user-friendly, viable and
sustainable products and services.
- Allowing serendipity to determine final products and
services.
Look out for a Black Swan!
13.-14.03.2014 The Mechanics behind Disruption 15
Jam Session at Partake
partake AG Page
Contact
For further information please contact us:
partake AG
Haus Cumberland
Kurfürstendamm 194
10707 Berlin
Tel. +49 30 / 28 04 88-0
Fax +49 30 / 28 04 88-28
www.partake.de
13.-14.03.2014 The Mechanics behind Disruption 16
Haus Cumberland