part 4- gerard o'neill - who you tellin?!
Post on 18-Oct-2014
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1 Strictly Private & Confidential
Who You Tellin?! An Amárach Briefing // June 2014 //
Trends Report
Powerful
Spenders
3 Strictly Private & Confidential
-35
-30
-25
-20
-15
-10
-5
0
5
10
15
May 2009 – April 2014
Ireland Eurozone
Eurovisionaries
4 Strictly Private & Confidential
€83.0
€101.0
€1.7 €2.5
€2.6 €2.3
€2.7
€3.1
2013 2014 2015 2016 2017 2018 2019 2020
Value of Irish Consumer Spending: € billion
5 Strictly Private & Confidential
€6bn< online 2014
>€12bn online 2020
6 Strictly Private & Confidential Source: Liberty Global/UPC surveys of Internet users, 2013
74
58
49 48 45
Poland IRELAND Germany Netherlands Belgium
% research offline, buy online
7 Strictly Private & Confidential
9 in 10
Irish internet
users order
online
average
1 x month
€91 per
purchase
Source: Amárach survey, April 2014
43% return
average
2 x items
Trends Report
The Power
of Me
9 Strictly Private & Confidential
awareness
sales advocacy loyalty
Inspired by Greg Satell/Digital Tonto
‘like’ on
Facebook: every day 29%
weekly 32%
‘(dis)like’ on
Youtube: every day 5%
weekly 19%
‘retweet’ on
twitter: every day 3%
weekly 13%
visit brand
website: every day 12%
weekly 42% Source: Amárach survey, May 2014
see something
friend ‘liked’ on
Facebook:
every day 39%
weekly 32%
receive email
from friend with
links to content:
every day 6%
weekly 27%
receive ‘retweet’
from someone
follow on twitter:
every day 5%
weekly 16% Source: Amárach survey, May 2014
Trends Report
77% use comparison websites
64%
56%
34% Source: Amárach survey, May 2014
Trends Report
63%
cars
Source: Amárach survey, April 2014
Bought because of online reviews:
69%
electronic
goods
58%
clothes
Trends Report
all
negative
reviews
mix neg/
positive
reviews
all
positive
reviews
€131 €192 €294
Source: Amárach survey, April 2014
16 Strictly Private & Confidential
Making my
life easier
Making my
life harder
Google 95% 5%
Microsoft 87% 13%
Samsung 85% 15%
Facebook 84% 16%
Apple 81% 19%
An Post 73% 27%
Supermarkets 71% 29%
TV Service Providers 58% 42%
Mobile Networks 55% 45%
Daily Newspapers 52% 48%
Petrol Stations 34% 66%
Electricity Providers 33% 67%
Banks 24% 76%
Government 9% 91%
Trends Report
+80%
+32%
+28%
Loyalty ‘Bonus’:
Trends Report
Get
Inbound
awareness
sales advocacy loyalty
20 Strictly Private & Confidential 20
Trends Report
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch