part 1: how to put together a winning business recruitment proposal
DESCRIPTION
Part 1: How to Put Together A Winning Business Recruitment Proposal. October 9, 2013. Summary and Themes from Responses. About Ady Voltedge. Some of Our Clients. Today’s Agenda. Part One: Overview of the Site Selection Process Role of RFIs Project Approach Part Two: - PowerPoint PPT PresentationTRANSCRIPT
©2013 Ady Voltedge
Part 1: How to Put Together
A Winning Business Recruitment Proposal
October 9, 2013
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Summ
ary and Themes from
Responses
About Ady Voltedge
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
3
Some of Our Clients
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Today’s AgendaPart One:Overview of the Site Selection ProcessRole of RFIsProject ApproachPart Two:Summary and Themes from ResponsesOvercoming Potential WeaknessesRecommendations
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
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The Site Selection Process
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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The Role of RFIs
• RFIs (Requests for Information) are the bridge between Screening and Finalists
• Despite the proliferation of data, RFIs still play a critical role in the site selection process– Unusual criteria– Hard to find or “local” information– A way to easily compare apples to applies
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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The Importance of RFIs
• By the time we send out RFIs, we’ve already narrowed down the field
• As little time as you have to fill out the RFIs, we have even less time to review them all – often only a week or two to look at 30-50+
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
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Observations• State’s role is to get on the radar• The benefits of thinking regionally• Know who you are, and who you are not• Most projects start with the request for
an available building• You can anticipate the majority of Q’s
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Approach
• Integrated into a multi-year WBC initiative– Outbound marketing initiatives– Internal infrastructure investments– Sites & Buildings database– Wyoming positioning– Site Certification Program– RFI response process
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Desired Outcomes
An outside, objective evaluation of the RFI process and how to improve individual responses• WBC’s goal is for Wyoming LEDO’s to win at
least their “fair share” of projects• Having consistently strong RFI responses can
be a competitive advantage for a state
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Methodology
• Ady Voltedge developed an RFI representative of a typical small manufacturing project
• Sent out RFI through the WBC/WEDA network• Evaluated each response• Surveyed those who did not respond to
determine why• Group and individual feedback
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Respondents (alphabetical list)
• Carbon County EDC• Cheyenne LEADS• City of Evanston• City of Greenriver• City of Powell• Forward Cody• Forward Sheridan• Lincoln County Board of Commissioners• Thermopolois Hot Springs County EDC• Washakie Development Corporation
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Criteria
• Site and/or building– Preferred building size: 30,000 – 50,000 sf– Ceiling height: 15’ or higher– Site size if no building: 3.0 – 6.0 acres
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Criteria (cont’d.)
• Labor– Availability of skilled and semi-skilled workers
(about 30)– Availability of necessary skill training– A history of tranquil labor/management relations
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Criteria (cont’d.)
• Competitive operating costs– Labor– Utilities– Taxes– Occupancy Costs– Transportation
• Well-developed transportation network
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
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Project Beanstalk Criteria (cont’d.)
• Incentives• Maps• Community Information
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
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Evaluation CriteriaFirst-Level Criterion (50% weight) Second-Level Criteria (10% each)
Completeness Clarity
Organization
Strategic Positioning
Value-Added Information
Creativity