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Parramore Kidz Zone
Florida Children & Youth Cabinet:
Youth Services Collaboration Team
March 6, 2012
Overview
Background
Why Parramore?
The coalition and role of the lead agency
Investing in Parramore youth: the Cradle-
to-Career Pipeline
Results
Lessons Learned
Background
Newly elected Mayor wants to focus on children, creates
“Director of Children & Education.”
Stakeholders are frustrated re: persistent children’s problems
Common theme emerges: Start small, prove it works, scale up
Early articles appear about Harlem Children’s Zone; Orlando
sends a team
City spends 2 years planning and raising funds
Parramore Kidz Zone launched in July 2006.
Why Parramore?
2,066 children
73% below poverty
84% in single parent households
47% of adults -no high school
diploma or GED.
Zip code with highest:
Child abuse/neglect
Juvenile arrests
Teen birth rate
2007 Neighborhood Survey Results
86% of families run out of money to pay bills
78% of parents need more help with their
children than they’re getting
87% say tutoring assistance is the most needed
32% of children lost a loved one in the past year
61% of children under 5 aren’t in childcare/pre-k
The Coalition and Role of the Lead
Agency
The Coalition
Non-profit, School, Faith,
Civic Organizations
Provide services
Community Foundation Administer donations,
make grants to providers
Donors and Grant-Making Organizations
Contribute funds
City of Orlando
Convene and lead coalition
Neighborhood Residents Identify
needs and priorities
Health Council
Manage data and project evaluation
1
3
4
5
6 2
The Lead Agency
The lead
agency
defines the
mission*
and leads
the boat to
its
destination.
*The mission is to “move the needle” on child well-being in the Zone.
The Role of Lead Agency
Sets the mission and builds consensus among partners
Raises and administers funds and resources
Distributes resources to partners
Establishes coalition-wide database and project evaluation
Coordinates joint coalition efforts
In Orlando, the lead agency is the City. This adds the Mayor’s bully pulpit and a public policy role to the project: Raises the project’s status to a top community priority
Brings attention to the project and it’s results
Uses influence to bring funders, key players, and other resources to the table
Ensures that the City contributes cash and in-kind support
Investments in Parramore
Youth
PKZ’s Cradle-to-Career Pipeline
Birth
through
Age 5
Elementary
School
Aged
Middle
and High
School
Aged
Young Adults
• Academic case mgt and tutoring
• After school programs
• Mentoring
• Academic case mgt/tutoring
• Positive peer groups
• After school activities
• Youth employment
• Mentoring
• Teen Pregnancy Prevention
• Pre-k and childcare
• Baby Institute (Parenting)
• College access assistance
• Youth employment
• Mentoring
• Teen Pregnancy Prevention
Family economic stability. Health and wellness programs.
Partners
City of Orlando
Community Foundation of Central
Florida
Heart of Florida United Way
University of Central Florida
Health Council of East Central
Florida
Orange County Public Schools
Orange County Health Department
Orange County Healthy Start
Coalition
Second Harvest Food Bank
Page 15
Valencia College
Orange County Early Learning
Coalition
Simeon Resource and Development
Center for Men
Young Fathers of Central Florida
New Image Youth Center
Orlando Community &Youth Trust,
Inc.
Community Coordinated Care for
Children
Orange County Head Start
Boys and Girls Clubs of Central
Florida
Others
Community Organizing
Geoffrey Canada: Neighborhoods reach tipping points
when a critical mass of their residents is mobilized.
PKZ aims to serve 100% of Parramore youth.
We build a relationship with the neighborhood
block-by-block, house-by-house, and youth-by-
youth.
Tactics include street outreach, grassroots
marketing, and peer-to-peer marketing.
PKZ Youth Pedaling for Pride
Orlando Mayor Buddy Dyer with PKZ Youth Leaders
PKZ Clean the World Community Service Project
PKZ Youth with Dwight Howard
PKZ Baby Institute
PKZ 2011-12 Grants to Partners Description Amount
Homework Roomz, tutoring, academic case mgt, high school grad. project $190,000
Athletics $40,000
Teen Programs (events, field trips, teen shack, youth meetings, community
service projects, programs) $110,000
Emergency Economic Assistance $60,000
PKZ Baby Institute $150,000
Child care subsidies $180,000
PKZ Workz Youth Employment Program $50,000
PKZ College Access Program $30,000
Teen Pregnancy Prevention Project $115,000
Partner capacity building $15,000
Data/Evaluation $10,000
Total $950,000
Examples of Services Leveraged at Little
or No Cost to PKZ
Page 15 after school tutoring program
Match funds for PKZ Baby Institute,
Early Learning Coalition of Orange
County
Orange County Head Start
Childcare funding, via the Florida
Childcare Executive Partnership Program
City of Orlando staff and facilities
Service Provider Standards,
Accountability, Monitoring and
Enforcement
Example: New Image Youth Center EXHIBIT A: GRANT REQUIREMENTS
Grantee Organization: New Image Youth Center
Grant Amount: $60,000.00
Grant Period: Start Date: February 1, 2011 Completion Date: January 31, 2012
Payment Frequency: Quarterly
Program Description: To provide a daily after school and summer camp program for approximately 50 school aged children residing in the Parramore Heritage Community (see map attached), in coordination with the City of Orlando’s Parramore Kidz Zone (PKZ). The program will offer tutoring provided by certified teacher(s) and volunteers, access to computers and internet, recreational activities, opportunities for community service, mentoring, college entry assistance for high school aged youth, and other supportive services to participating youth. In addition, participating children will receive lunch and participate in field trips during the summer camp.
Required Reporting:
Report: Quarterly and Annual Budget Reports
Due Date: June 3, 2011, October 7, 2011, February 3, 2012, February 28, 2011
Report: Monthly Authorized Children Served Forms with sign in sheets for each month period.
Report: Annual Outcome Report, to include: Names and ages of all girls aged 10-19 served by New Image Youth Center who had a baby during the grant period. Names and ages of all youth served by New Image Youth Center who were arrested during the grant period. Level achieved on both the Math and Reading FCAT (i.e. 1, 2, 3, 4, or 5) for each youth served by New Image Youth Center during the grant period, including grade of the child at the time the FCAT was taken. GPA of each High School aged youth served by New Image Youth Center during the grant period.
Results
FCAT Performance, Parramore
Students, 06/07 thru 09/10 School Years
0%
10%
20%
30%
40%
50%
60%
45% 40%
38%
25%
12%
27%
47% 56% 46%
32%
15%
37%
50% 56%
37%
29%
18%
43%
60% 58%
42% 40%
20%
48%
2006-07
2007-08
2008-09
2009-10
Juvenile Arrests in Parramore 2006-2010
0
10
20
30
40
50
60
70
80
90
100
Arrests
96
69
51
19
18
2006
2007
2008
2009
2010
81.3% reduction in
juvenile arrests in
Parramore since
PKZ was launched
Lessons Learned
Start small. Identify communities where children
disproportionately enter the system. Focus resources there first.
Geo-code data and track key metrics from the onset.
Ensure the coalition has a leader.
Keep it simple. For example:
Provide free space to encourage programs to move into the
neighborhood (e.g. Page 15, Head Start)
Keep data reporting simple (but institute quality control)
Give families what they want
Build on neighborhood strengths. Invest in them and scale them
up. Simplify the grants-making process.
Lessons Learned (continued)
Be low tech, relationship-based, and neighborhood-based
(Example: Workforce Central Florida).
Make sure staff are likeable and skilled.
Focus on giving kids the following:
Competent, caring people who have access to resources and
advocate for them from cradle to career
A community that engages youth and refuses to throw them
away.
Stable living situations.
Problems are deep and long-term: solutions need to be too.
Discussion