parleg project

“A STUDY ON SNACKS MARKET”

SUMMER INTERNSHIP PROJECT REPORT

By

RAHUL GUPTA

Work Carried at Parle Products Pvt. Ltd. New Delhi

Submitted in partial fulfillment of the requirement of Summer Internship Programme

Under the Supervision Of Industry Mentor College MentorMr. Pramod Sharma Ms. Manita Matharu(Divisional Sales Manager) Faculty OfParle Products Pvt. Ltd. K.R.Manglam institute Of management

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Acknowledgement

I owe my sincere gratitude to the Regional sales office of PARLE PRODUCTS PVT.

LTD. –NEW DELHI & K.R. MANGALAM INSTITUTE OF MANAGEMENT – NEW

DELHI for providing me an opportunity to do my project study.

The project report entitled “STUDIES IN SNACKS MARKET”. It is an outcome of

constant encouragement & inevitable guidance of my project guide “MR. PRAMOD

SHARMA” Divisional Sales Manager. He made me realize complexities of the subject,

practical & theoretical aspects. Hence I pay my sincere gratitude to him, who inspired me

to undertake this work & guided me continuously. Without his valuable guidance, this

couldn’t have been completed.

Especial thanks to my faculty guide MS. MANITA for giving an affectionate

cooperation & enormous support words are in adequate to express my gratitude to her. I

would also like to express my deep sense to gratitude to all the shopkeepers who helped

me to collect the data to make this project valuable.

Finally I am so kind of my Parents & Sir who showed immense faith in me and gave

me an opportunity to explore my talents and contribute my knowledge in the industrial

arena. And I would like to thanks all my friends who were always ready to help.

RAHUL GUPTA

K.R. MANGALAM INSTITUTE OF MANAGEMENT

NEW DELHI.

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Preface

Master of Business Administration (M.B.A.), one of the most reputed professional

courses includes both theory & practical as a part of two years curriculum. In this

course each student it repute to under go practical summer training in an

organization of repute. Summer training is an exercise by means of which student

learn many things which cannot be taught in the classroom. During summer

training students understand the real modus operandi of the concerned areas of

interest in the real life situation. The summer training process is an endeavor to

converts all that’s virtual into a real image i.e. it helps in applying all the

theoretical concepts in to the real corporate world. It helps in developing the

managerial skills using which we can convert into language & convey the taught

& ideas from our mind to others As aspect of management education, which is

receiving attention the evaluation of the practical training, is to bring actual

environment in touch of Business Management. It is rigidly accepted that the

theory widens one’s thinking viz., concepts of marketing philosophies, but

practice indicates the modern Marketing and used in wide variety of setting of

products.

This project work has been done under the supervision of PARLE PRODUCTS

PVT. LTD. Where 321 retail shops were visited to find out the contribution of

chips and stix across DELHI. This project has been done under the guidance of

the Divisional Sales Manager of PARLE PRODUCTS PVT. LTD.

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Executive summary

DISSERTATION TITLE: MARKET RESEARCH ON “STUDIES IN SNACKS

MARKET” IN DELHI.

COMPANY: PARLE PRODUCTS PVT. LTD. NEW DELHI

MENTOR: MR. PRAMOD SHARMA

NAME OF THE STUDENT: RAHUL GUPTA

This project delivers an insight about the market of snacks products of north India. It

also brings out the acceptance level for the product by corporate & strategies to establish

& increase market share with respect to PARLE PRODUCTS.

Snacks products are Chips and Stix, Biscuits, Samosa, Namkeen, Kurkure, Crax,

Funphilips etc.

The need for conducting research is to explore a huge market to establish a new

snacks of PARLE. This research to analysis the target market and get the information

about the competitors. The thesis also contain the detailed methodology, which are the

survey results, observation, analysis & their interpretation, which brings out the

acceptance level of corporate.

Signature of student Signature of the Mentor

MR. PRAMOD SHARMA

Divisional sales manager

Parle products pvt. Ltd.

New Delhi

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Table of Contents

S. NO. Name Of Chapter Page Number

1

Acknowledgement

2

2

Preface

3

3

Certificate

4

4

Executive Summary

5

5

List of Contents 6-7

6

Introduction 8-9

7

Industry Overview

10-17

8

Company Profile

25-47

9 Literature Review

10

Objective

49-55

11

Marketing Strategy of the Competitors

56-65

12

Research Methodology

68-70

13

Data analysis & Findings

71

14

Limitation

72-73

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15 Conclusion

16 Recommendation

17

Bibliography

74

18

Appendices

75

List of Tables

S.No. Name of the Table Pg. No.1.1 Average no. of customer per day at per outlet in East Delhi1.2 Average no. of customer per day at per outlet in West Delhi1.3 Average no. of customer per day at per outlet in North Delhi1.4 Average no. of customer per day at per outlet in South Delhi2..1 Contribution of the Chips & Sticks in Delhi at the Retail Outlet3.1 Size of the chips and sticks are available at the retail outlets4.1 Flavors of the Chips & Sticks are available at the retail outlets5.1 Regions wise sales of the Snacks at the retail outlet6.1 Regions wise total sales of the Sticks & Chips in a day at the

per retail outlets

List of Charts

S.No. Name of the Charts Pg. No.1.1 Average no. of customer per day at per outlet in East Delhi1.2 Average no. of customer per day at per outlet in West Delhi1.3 Average no. of customer per day at per outlet in North Delhi1.4 Average no. of customer per day at per outlet in South Delhi2..1 Contribution of the Chips & Sticks in Delhi at the Retail Outlet3.1 Size of the chips and sticks are available at the retail outlets4.1 Flavors of the Chips & Sticks are available at the retail outlets5.1 Regions wise sales of the Snacks at the retail outlet6.1 Regions wise total sales of the Sticks & Chips in a day at the

per retail outlets

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Introduction

The Indian food industry is hailed as the sunshine industry of India. The current market

size of Indian food market is around US$ 182 billion, and as per latest reports, the Indian

food industry comprises nearly two thirds of the total Indian retail market. According to a

study by McKinsey&Co, the Indian food market will grow two fold by 2025 with the

rapidly growing Indian economy and improving lifestyles of Indians contributing in a big

way to this growth. Quoting the study by McKinsey&Co, a report by the US Department

of Agriculture stated "The market size for the food consumption category in India is

expected to grow from US$ 155 billion in 2005 to US$ 344 billion in 2025 at a

compound annual growth rate of 4.1 per cent."

Indian snack food industry comprises of many Indian as well as MNCs. Snacks market

consists of nuts & seeds, popcorn, potato chips, biscuits, namkeen, etc. The Indian snack

market reached a value of $307.7 million in 2001. The Indian snacks food market is of

the order of 400,000 tones. This wide range of products are categorized under Potato /

Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to

be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast

pace of around 20-25 % annually. There are approximately 1,000 types of snacks and

another 300 types of savouries being sold in the Indian market today. The Indian snacks

market is worth around US$ 3 billion, with the organised segment taking half the market

share, and has an annual growth rate of 15-20 per cent. The unorganised snacks market is

worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year.

Snack food generally does not form a part of the main meal but are items eaten in

between meals for pleasure and during relaxation. Snack food is highly subjected to

impulse buying and has gained popularity. There are a several brands of snacks such as

Lays, Kurkure, and Bingo, Haldiram, Parle all they are Major players of Snacks. Local

Players are such as Yellow Dimond, Picnic, Atop, Lipchip.

Parle snacks are a complete delight to the taste buds and can create the desire for

more and more. These snacks will not only satisfy your tummy but will also sustain a feel

in your mouth to associate you with the bond of Parle. Parle company have been

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launched a newly snacks Musst chips & Musst stix. This project is based on new snacks

of Parle, where researcher needs to find out the contribution of chips & sticks across

Delhi.

The objective of this project is To find out the total contribution of snacks - chips &

sticks, understand the tastes & preferences of the consumers, analyze the strategies and

performance of major competitor brands in snacks market. And suggest opportunities for

new products.

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Indian Snacks industries overview

The Indian FMCG sector is the fourth largest sector in the economy with a total market

size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a

well-established distribution network, intense competition between the organized and

unorganized segments and low operational cost. Availability of key raw materials,

cheaper labor costs and presence across the entire value chain gives India a competitive

advantage. The snack food market in India is valued at Rs. 1530 crore and is one of the

largest markets in the world, out of which potato chips holds the major market share of

around 85%. Products covered potato chips, savory snacks, snacks nuts, and popcorn.

Snack foods are highly subjected to impulse buying and have gained popularity,

today, due to:

• Growing urban population.

• Increase in number of nuclear families.

• Increase in the number of working women.

• Media penetration leading to attraction for novel food, and

• Higher disposable income.

Snacks are a part of consumer convenience / packaged foods segment. Snacks are

described as a small quantity of food eaten between meals or in a place of a meal. Snacks

food generally comprises bakery products, ready to eat mixes, chips, namkeen other light

processed foods according to the ministry of food processing the, snack food industry

worth is 102 billion in value in over 4,00,000 tones in terms of volume.

The snacks industry is dominated by unorganized sector. According to APEDA

SURVEY almost 1,000 snacks items & 300 types of savories are sold across India. The

branded snacks are sold at least 25% higher than the unbranded products. The industry

has been growing around 10% for the last three years, while the branded segment is

growing around 25% per annum to stand at 5000-Rs 5,500 crore, due to various reasons

like multiplex culture, snacking at home while watching T.V., pubs & bars. AC Nilsens

Retail audit shows that the sales volumes are due to a marked preference for ethnic foods,

regional bias towards indigenous snacks and good value for money perception. Of course

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branded segment is much smaller at 2,200 crore, which is what makes it so attractive to

food companies that are looking at bigger shares.

The potato chip market is generally unorganized industry. Nearly all potato chips

snack product are manufactured and sold locally. There is also no uniform standard for

packaging, as there is in Europe the United states and other more developed region.

Pepsi food ltd. Now known as Frito-lay India ltd. Produces India’s largest snack

food manufacturer brands including Ruffles, Hostess, Cheetos & Uncle chips.

Major Players

Parle

Parle snacks are a complete delight to the taste buds and can create the desire for more

and more. These snacks will not only satisfy your tummy but will also sustain a feel in

your mouth to associate you with the bond of Parle. Parle company have been launched a

newly snacks Musst chips & Musst stix

Musst chips Musst stix

Aloo Chat Masala Munch

Sweet & spicy chutney Japanese Zatka

Classic Salted Saambar

Red chilly achar Sweet Chilly

- Chatpata Chat

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Pepsi Co (Lays & Kurkure)

Lay's is the brand name for a number of potato chip (crisps in British English) varieties as

well as the name of the company that founded the chip brand in 1938. Lay's chips are

marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other

brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos and Rold Gold

pretzels.

Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation.

Embodying the spirit of our lovable country, this tedha shaped snack has found a home in

the hearts and minds of all.

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Lays Flavors Kurkure Flavors

Magic Masala Masala Munch

Spanish tomato

tango

Naughty tomatoes

Spicy treat Chilli Chatka

Classic Salted Green chutney

Rajasthani

Style cream onion

flavor

Hydrabadi Hangama

Non veg Brands Desi beats

http://en.wikipedia.org/wiki/Pretzels

http://en.wikipedia.org/wiki/Rold_Gold

http://en.wikipedia.org/wiki/Cheetos

http://en.wikipedia.org/wiki/Ruffles

http://en.wikipedia.org/wiki/Doritos

http://en.wikipedia.org/wiki/Fritos

http://en.wikipedia.org/wiki/PepsiCo_Inc.

http://en.wikipedia.org/wiki/Frito-Lay

http://en.wikipedia.org/wiki/Crisps

http://en.wikipedia.org/wiki/Potato_chip

ITC (Bingo)

(14 march 1999):- ITC Limited - Foods Division today announced the launch of its new

snacks brand Bingo, which marks the company's foray into the fast growing branded

snacks segment. The launch of Bingo represents ITC Foods' fifth major line of foods

business after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery

businesses. The organized snacks category is sub-divided into the traditional segment

(Bhujia, chanachur etc.), Western segment (potato chips, cheese balls etc.) and the newly

established Finger snacks segment, which is an adaptation of traditional offerings to the

western format.

Made Angles

Flavors

Chips Flavors Finger Snacks

Flavors

Tomato mischief Tomato Funky Masala

Chilli Dhmaka Chatkila nimbu achar Tomato twist

Achari Masti

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Haldiram

Haldiram began as a tiny shop in Bikaner in 1937, the land as famed for its savories as

for its leather- faced pipe player fierce warriors. By 1982, Haldiram’s had set up shop in

Delhi. USA was the first market where they started export in 1993. Haldiram's key world

to attract the customers are Packaging, Point of purchase (POP), Shelf life, Namkeens,

Product promotion, Niche market, Pricing strategy, Gift packs and Indiatimes.com.

Chips Flavors Sticks(Taka-Tak)

flavors

Classic Salted Chatpat masala

Pudina treat Pudina punch

Mast masala Spicy rice

Salt-n-pepper Corn puffs

Spicy paprika

Other Brands

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There are a several brands of snacks which are also competing. These brands are mainly

affecting the sales of main brands such as Lays, Kurkure, and Bingo etc. These brands are

giving more quantity and quality with more or less same price.

Yellow Dimond

Picnic

Atop

Lipchip

In 1929 a small company by the name of Parle products emerged in British dominated

India. The intent was to spread joy and cheer to children and adults alike, all over the

country with its sweets and candies. The company knew that it wouldn’t be an easy task,

but they decided to take the brave step. A small factory was set up in the Tsuburbs of

Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to

manufacture biscuits as well. Since then, the Parle name has grown in all directions, won

international fame and has been sweetening people's lives all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also have factories in

Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and

confectionery plants in the country. Additionally, Parle Products also has 7

manufacturing units and 51 manufacturing units on contract.

Parle biscuits and confectionaries are fast gaining acceptance in international markets,

such as, Middle East, Africa, South East Asia and the more sophisticated economies like

U.S.A., UK, Canada, Australia and New Zealand now relish Parle products.

Parle Products has been India's largest manufacturer of biscuits and confectionery, for

almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other

very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a

reach spanning even the remotest villages of India , the company has definitely come a

very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971. With a 40% share of

the total biscuit market and a 15% share of the total confectionary market in India , Parle

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has grown to become a multi-million dollar company. While to consumers it's a beacon

of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Hygiene is the precursor to every process at Parle. From husking the wheat and melting

the sugar to delivering the final products to the supermarkets and store shelves

Nationwide, care is taken at every step to ensure the best product of long-lasting

freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert

staff, using the most modern equipment hence ensuring the same perfect quality across

the nation and abroad.Concentrating on consumer tastes and preferences, the Parle brand

has grown from strength to strength ever since its inception. The factories at Bahadurgarh

in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in

the country. The factory in Mumbai was the first to be set up, followed soon by the one in

Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5

manufacturing units for confectioneries, on contract.

Parle snacks are a complete delight to the taste buds and can create the desire for

more and more. These snacks will not only satisfy your tummy but will also sustain a feel

in your mouth to associate you with the bond of Parle. Parle company have been

launched a newly snacks Musst chips & Musst stix. This project is based on new snacks

of Parle, where researcher needs to find out the contribution of chips & sticks across

Delhi.

Parle Products

Snacks Items

Must Bites

Cheeslings

Sixer

Jeffs

Musst Stix And Musst Chips

Sixer Zeera

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Bites

Mango Bite

Kaccha Mango Bite

Poppins

Kisme Toffee Bar

Mazelo

Kismi Gold

Orange Candy

Xhale

2 in 1Eclair

Gol Gappa

Melody softy

Parle lises

Melody

Biscuits

Parle G

Krack Jack

Magix

Monaco

Krems

Parle 20 -20 Cookies

Nimkin

Chox

Hide and Seek

Hide and Seek Milano

Digestive marie

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Parle Marie

Milk shakti

Goldenarcs

Kreams Gold

Monaco J

Literature Review

The savory snacks market consists of nuts & seeds, popcorn, potato chips, processed

snacks and other savory snacks. The market is valued according to retail selling price

(RSP) and includes any applicable taxes. (Savory snacks in India data monitor

market(2008))

India's snacks market is estimated to be worth $3 billion, with the organised segment

accounting for half the market share and growing at a rate of 15-20% a year. The

unorganised snack food market is worth $1.56 billion and is growing at 7-8%, the report

said. "Consumers are willing to pay a premium for both value-added private and branded

products, creating immense opportunities for manufacturers and retailers, it said, adding

"there is a widespread recognition in India that consumers are likely to replace light

meals with snacks PTI (Time Of India(2008))

According to a study by McKinsey&Co, the Indian food market will grow two fold by

2025 with the rapidly growing Indian economy and improving lifestyles of Indians

contributing in a big way to this growth. Quoting the study by McKinsey&Co, a report by

the US Department of Agriculture stated "The market size for the food consumption

category in India is expected to grow from US$ 155 billion in 2005 to US$ 344 billion in

2025 at a compound annual growth rate of 4.1 per cent." The Indian snacks market is

worth around US$ 3 billion, with the organised segment taking half the market share, and

has an annual growth rate of 15-20 per cent. The unorganised snacks market is worth

US$ 1.56 billion, with a growth rate of 7-8 per cent per year. There are approximately

1,000 types of snacks and another 300 types of savouries being sold in the Indian market

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today. Potato chips and potato-based items are the most popular products with more than

85 per cent share of the salty snack market, the report said. In the organised potato chips

market, Pepsi and Haldiram's are some of the leading players.

According to a case on Snacks –Namkeen, the Indian snack food industry comprises of

many Indian as well as MNCs. The Indian snack market reached a value of $307.7

million in 2001. The Indian snacks food market is of the order of 400,000 tones. This

wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-

Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn.

The market for branded chips has been growing at a fast pace of around 20-25 %

annually. Since the majority of MNC's entered their venture in Ready-To-Eat Snacks &

Namkeens. The Research was a good experience & the final conclusion is that the

consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass.

Majority of them prefers wafers to be their first choice with Fraiams being the second

preference. Namkeens on other hand are usually preferred as hunger quencher and are

eaten whenever the consumers are hungry. Ready-To-Eat Snacks & Namkeens are

generally considered as take away food and hence the consumers generally buy 1-2 packs

and does not store them. Through the research it was concluded that the consumers want

even POPCORN to be included in this category which is also an opportunity for the

manufacturers to launch a new product and extend their product width.

The Kolkata-based multi-business conglomerate, has decided to take on rival PepsiCo in

the ready-to-eat snacks market with its extra offerings on the smaller price packs. “The

33 per cent extra scheme by Frito-Lay’s on Lay’s and Kurkure got a good trader and

consumer response. In the next four-six weeks, a similar scheme will be offered by

ITC,”(Sapna Agarwal). “The last two years have seen some aggressive advertising in the

chips and snacks segment. Bingo range has a number of different advertisements, with

all of them having a common theme of humour,” an industry expert said. While Lay’s

and Kurkure advertisements used endorsements from cricketers, movie actors, etc. Bingo

has stayed away from celebrity endorsements but has still managed to create a strong

impact.

According to India a big trade mart for the food industry, the Indian food industry is

hailed as the sunshine industry of India. The current market size of Indian food market is

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around US$ 182 billion, and as per latest reports, the Indian food industry comprises

nearly two thirds of the total Indian retail market.

The growing young, working population with more disposable income than time on their

hands is fuelling the demand for ready-to-eat food and convenience products, There are

currently over 1,000 snack food products available in India, and potato-based snacks,

particularly potato chips, occupy more than 80% of the salty snack market. But, the

consumption of diet snacks is on the rise and organised retail chains are seeing a huge

demand for diet snacks (bread sticks, soy nuts, popcorn and baked & roasted snacks.)

Similarly, although the soft drink market is currently dominated by carbonated drinks,

growing health concerns are set to bring about big changes in consumption patterns,

shifting interest to healthier options like juices, bottled water, and energy drinks.

(S.Annadana(2008))

A report by RB press release, Urban Indians have a new lifestyle and an insatiable

appetite for ready-to-eat food and carbonated drinks. But a shift to healthier options is on

the cards, says new research. A growing young, working population with more

disposable income than time on their hands is fuelling the demand for ready-to-eat food

and convenience products, particularly snacks and carbonated drinks.

According to International ICON group, In order to estimate the latent demand for

instant hot snacks across the states or union territories and cites of India, we used a multi-

stage approach. Before applying the approach, one needs a basic theory from which such

estimates are created. In this case, we heavily rely on the use of certain basic economic

assumptions. In particular, there is an assumption governing the shape and type of

aggregate latent demand functions. Latent demand functions relate the income of a state

or union territory, city, household, or individual to realized consumption. Latent demand

(often realized as consumption when an industry is efficient), at any level of the value

chain, takes place if an equilibrium is realized. For firms to serve a market, they must

perceive a latent demand and be able to serve that demand at a minimal return. The single

most important variable determining consumption, assuming latent demand exists, is

income (or other financial resources at higher levels of the value chain). Other factors

that can pivot or shape demand curves include external or exogenous shocks (i.e.,

business cycles), and or changes in utility for the product in question.

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Objective

To find out the total contribution of snacks - chips & sticks.

To understand the tastes & preferences of the consumers.

To analyze the strategies and performance of major competitor brands in snacks

market.

To suggest opportunities for new products.

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Marketing Strategy

Marketing strategy is the process by which the business unit hopes to achieve its

marketing objective. Its strategic plan defines the company’s overall mission and

objective.

Marketing Strategy of Lays & Kurkure:- Lay's is the brand name for a number of

potato chip (crisps in British English) varieties as well as the name of the company that

founded the chip brand in 1938. Lay's chips are marketed as a division of Frito-Lay, a

company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include

Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels.

Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation.

Embodying the spirit of our lovable country, this tedha shaped snack has found a home in

the hearts and minds of all. Our inimitable taste coupled with superior quality has made

us the choice of millions and an inevitable part of their families. Little wonder that it is

one of India’s most loved snack food brands now days.

As lays and kurkure are working on strengthening the brands through portfolio expansion

and new variant launches. Lays & kurkure prefer places such as Calcutta, Hydrabad,

Lucknow, Banglor, Jaipur, Chandigarh, Pune, Ahemdawad for test marketing.

Advertising strategy of lays & kurkure is high frequency high reach.

Promotional Strategy:-

Road shows

Free sampling

High traffic areas

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http://en.wikipedia.org/wiki/Pretzels

http://en.wikipedia.org/wiki/Rold_Gold

http://en.wikipedia.org/wiki/Cheetos

http://en.wikipedia.org/wiki/Ruffles

http://en.wikipedia.org/wiki/Doritos

http://en.wikipedia.org/wiki/Fritos

http://en.wikipedia.org/wiki/PepsiCo_Inc.

http://en.wikipedia.org/wiki/Frito-Lay

http://en.wikipedia.org/wiki/Crisps

http://en.wikipedia.org/wiki/Potato_chip

On ground

School and shopping areas

13-45 Age group is targeted and follow swedesi branding strategy to make such a

product like Desi Beats. To attract a more customer they create punch line “No fun

without desipan” .

Marketing Strategy of Haldiram:- Haldiram began as a tiny shop in Bikaner in 1937,

the land as famed for its savouries as for its leather- faced pipe player fierce warriors. By

1982, Haldiram’s had set up shop in Delhi. USA was the first market where they started

export in 1993. Haldiram's key world to attract the customers are Packaging, Point of

purchase (POP), Shelf life, Namkeens, Product promotion, Niche market, Pricing

strategy, Gift packs and Indiatimes.com. The competition in the ready-to-eat snack foods

market in India was intensifying. Frito Lay India Ltd. (Frito Lay), one of Haldiram's

major competitors, was expanding its market share. Instead of directly competing with

the market leader Haldiram's, the company launched innovative products in the market

and backed them with heavy publicity. The products of the Haldiram Marketing franchise

have top class quality, world class packaging, zero impurity and efficient distribution

network, which are the characteristics of every product of Haldirams. Along with the

above mentioned factors, efficient marketing strategy and reasonable prices offer more

opportunities for the product to witness success. Haldiram provides various schems on

festivals.

Marketing strategy of Bingo(14 march 2007):- ITC Limited - Foods Division today

announced the launch of its new snacks brand Bingo, which marks the company's foray

into the fast growing branded snacks segment. The launch of Bingo represents ITC

Foods' fifth major line of foods business after the highly successful Staples, Biscuits,

Ready-to-Eat and Confectionery businesses. The organised snacks category is sub-

divided into the traditional segment (Bhujia, chanachur etc.), Western segment (potato

chips, cheese balls etc.) and the newly established Finger snacks segment, which is an

adaptation of traditional offerings to the western format. The launch of Bingo is symbolic

of ITC Foods' distinct approach of introducing innovative and differentiated products in a

largely undifferentiated market place. The initial offerings from Bingo include an array of

products in both Potato Chips & Finger Snacks segment. The Potato Chips offerings

comprise of 4 innovative variants inspired by the snacking habits of different parts of the

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country as well as Masalas, Salted and Tomato flavours. Additionally a south-inspired

dairy option has also been introduced under the potato chips offering. Mr. Hemant Malik,

Head - Marketing, ITC Limited - Foods Division talking about marketing plans for the

product, said "The new brand will leverage the retail and marketing expertise of ITC

Foods to establish reach across the target markets. The communication strategy

encompasses a multi-media campaign for the entire product range including the use of

new media for enhanced visibility. A spate of on-ground promotions distinctly

communicating the product attributes and brand essence will further supplement Bingo's

communication strategy. The Company decided that youngsters in the age group of 16-30

are the most experimental and hence they would be the primary target audience. Bingo

touched a chord with consumers through humour and irreverent advertising. On

television, the company booked 10 to 15 spots per channel per day on youth channels

such as MTV and Star World, mass Hindi channels like Zee and Star TV, and news

channels. It also had around 20 spots on a variety of radio channels and advertised in

most leading national dailies. In the top-30 cities, over 1,000 outdoor hoardings

advertised the product. It also created a website www.bingeonbingo.com with offers,

online games, downloads and even mobile games. According to industry estimates, ITC

spent close to Rs 100 crore on marketing.

24 | P a g e

Research Methodology

Research methodology is the way to systematically solve the research problem. It may be

understood as the science of study how research is done systematically. It includes the

various steps that are generally adopted by the research methods or techniques & the

methodology.

Research Problem: While determining the research problem this passes through

several steps, which are as follow:-

Identify and clarify management’s information needs: - Since the study is aimed to

find out the target place for new product of PARLE’s “Musst stix & Musst chips”. It

also purposes to consider the environmental factor such as seasonal impact on the

sales of Snacks.

Specify the Research questions: -

What is snacks market?

What do the consumers prefer in snacks the most?

What are the strategies followed by the major competitor brands in snacks

market?

What marketing strategy should be followed by company to capture the

market?

What are the opportunities for a company to introduce a new product in

snacks market?

25 | P a g e

Research Design: -This study uses both

Exploratory Research Design and

Descriptive Research Design.

Exploratory Research Design is used to collect and analyze the data, to explore a

problem (need & wants of consumers & test & preferences of the consumers) to get some

basic ideas on chips & sticks through the interviews & review the literature.

Descriptive Research Design is used to describe the tastes and preference and draw

some conclusion about the problem through questionnaire and personal interviews.

Sources of the Data: - The sources of data structures and information needed to

solve information research problems can be classified as

Secondary Data

Primary Data

Secondary data: - Consists of information that already exists somewhere, having been

collected for another purpose. The information is obtained about Parle Company and its

competitors like Lays, Haldiram, Bingo through this data. This data provides following

information:-

Parle Company and its products.

Competitor’s strategy & policy.

Market share of the competitors

Various Varity of the snacks.

Product quality & features of the competitor’s brands.

Primary Data: - Primary data consist of information collected for the specific purpose

at hand. While designing a plan for primary data collection calls for a number of

decisions on Research Approaches, Contact Methods, Sampling Plan, and Research

Instruments.

26 | P a g e

Research Approaches

Contact Methods

Sampling Plan Research Instrument

Observation Personal Sampling unit Questionnaire

Survey No Sampling Size No

No No Sampling procedure No

Research Approaches: -

Observation and

surveys

Observation: - It’s systematically planned and recorded and is subjected to

Checks and controls on validity and reliability. It is suitable approach where people are

unwilling or unable to provide information.

Survey: - It is the most widely used method for primary data collection, best suited for

gathering descriptive information. A company that wants to know about people’s

knowledge, attitude, preferences, or buying behavior can often find out by asking them

directly. Survey has been done in Delhi through Questionnaire to find out the

contribution of chips & sticks.

Sampling Plan: - Marketing researchers usually draw conclusions about large groups

of consumers by studying a small sample of the total consumer population.

Designing the sample requires three decisions:-

Sampling unit: - In this who is to be surveyed. Target retail shops to get the

information across Delhi.

Sample size: - It means how many people should be surveyed. Researcher has

surveyed Retail shops in various places of Delhi. 321 shops have been visited so sample

size is 321.

27 | P a g e

Sampling Procedure: - It means how the people in the sample should be chosen.

There are two procedures:

Probability Sample

Non Probability Sample

Non Probability - Convenience Area Sampling, which involves selecting the sample

elements using some convenient method without going through the rigor of sampling

method. So in this researcher has selected convenience place to obtain information.

It has been done following places of Delhi, Which are as follows:-

East West North SouthKalyanpuri Najabgarh Model Town Green Park

Silampur Uttam Nagar Mukharjee Nagar Yusuf Sarai

Shadra Rajori Garden Adarsh Nagar Gautam Nagar

Laxmi Nagar Panjabi Bagh G.T.B Chattarpur

Trilok Nagar Madipur Kamla Nagar Meheroli

Shakarpur Pachim Vihar Azadpur South Ex Kotla

Mayur Vihar Budth Vihar Ashok Vihar Defense Colony

In this method various questions were asked to Shopkeepers to find out the behavior of

consumer, consumption of Chips & Sticks, Issues regarding the product. This method

helps to find out target places, consumer behavior, Competitor’s strategy, Competitor’s

share, demand of the market, etc.

Contact Methods: - It helps to collect primary data through mail, telephone, personal

interview, or online. This research uses personal interview and information such as

customer test & preferences, issues, need & want of the customer through questionnaire.

Research Instrument: - In this researcher has used only questionnaire method.

Questionnaire: - Here researcher has applied open-end questions and close-end

questions. Open-end questions allow respondents to answer in their own words. Close-

end include all the possible answers, and subject make choices among them.

28 | P a g e

Data Analysis & Findings

Data which is converted into useful information by analysis called data analysis.

SWOT analysis of Snacks industry:- Strength:-

Abundant availability of raw material.

Vast network of manufacturing facilities all over the country.

Vast domestic market.

Good consumption.

Urbanizations

Affordable prices.

Weakness:-

Low availability of adequate infrastructural facilities.

Lack of adequate quality control & testing methods as per international standards.

Problem in identify test & and preference of the consumer.

Inefficient supply chain due to a large number of intermediaries.

High requirement of working capital.

Problem segment the market on the bases of age group.

Opportunities:-

Rising income levels & changing consumption patterns.

Changing lifestyles.

Opening of Global markets.

Opportunity in rural market.

29 | P a g e

Threats:-

High inventory carrying cost.

High packaging cost.

High taxation.

Competition between national & regional players.

Observation

It was observed that Different Packs were available in the market Like Rs

5,10,15,20 and it was seen that different consumers were there for different packs

of snacks were seen in the market.

It was seen that with the snacks distribution concerned the Snacks that were in

stands so that the consumers can see their flavors and they can purchase according

to their desire.

It was observed during the research that the retailers were little bashful while

providing the data and they were little concerned with the information that why

all these things need to be taken.

It was observed during the research that snacks were also sold on the Petrol Pump

the sales was fine in accordance with the Visitors who were coming to the petrol

pump.

30 | P a g e

Table1.1. Average no. of customer per day at per outlet in East Delhi:-

Average number of customer per day No. of outlet

Less than 100 48

100-200 12

200-300 2

More than 300 0

Pie-chart1.1. Average no. of customer per day at per outlet in East Delhi:-.

77%

19%

3%

No. of outletLess than 100 100-200 200-300 More than 300

Interpretation:- This table and the Pie Chart shows the capacity of the outlay in East

Delhi where the average number of customer which are less than 100 they can be seen

on 48 outlets in east Delhi. As we observe that as soon as the number of customer

increases to 100-200 the number of outlets keeps on declining and the number goes to 18

31 | P a g e

and simultaneously as more and more customers are coming the outlets keeps on

decreasing.

Table1.2. Average no. of customer per day at per outlet in West Delhi:-


Less than 100 48

100-200 39

200-300 5

More than 300 3

Pie-Chart1.2. Average no. of customer per day at per outlet in West Delhi:-

51%41%

5%

3%


Interpretation:-This table and the Pie Chart shows the capacity of the outlay in West





decreasing.

32 | P a g e

Table1.3. Average no. of customer per day at per outlet in North Delhi:-.


Less than 100 40

100-200 30

200-300 4

More than 300 1

Pie-chart1.3. Average no. of customer per day at per outlet in North Delhi:-

53%40%

5%

1%


Interpretation-: This table and the Pie Chart shows the capacity of the outlay in North





decreasing.

33 | P a g e

Table1.4. Average no. of customer per day at per outlet in South Delhi:-

Pie-chart1.4. Average no. of customer per day at per outlet in South Delhi:-

52%40%

6%

2%


Interpretation:- This table and the Pie Chart shows the capacity of the outlay in South





decreasing.

34 | P a g e


Less than 100 43

100-200 33

200-300 5

More than 300 2

Table2.1:- Contribution of the Chips & Sticks in Delhi at the Retail OutletNo. of outlet visited Chips Contribution Sticks Contributions 321 171 150

Pie-chart2.1:- Contribution of the Chips & Sticks in Delhi at the Retail Outlet

53%47%

Chart Title Chips Contribution Sticks Contributions

Interpretation: - This Table & pie-chart shows that more of the retail outlets it is seen that the

sales of the chips was more than the sticks as there is more varieties of the chips can be seen in

the current market scenario compared to sticks so the percentage ratio of chips and sticks is

53.27% and sticks 46.72%..

35 | P a g e

Table3.1. Size of the chips and sticks are available at the retail outlets:- Size of the Chips & sticks available Outlet

Rs.5 115Rs.10 128Rs.15 11Rs.20 67

Pie-chart3.1. Size of the chips and sticks are available at the retail outlets:-

36%

40%

3%

21%

OutletRs 5 Rs 10 Rs 15 Rs 20

Interpretation: - From the above figures it is seen that in the market different size of the

snacks as we have seen snacks are coming in different prices in Rs 5 ,Rs 10 ,Rs 15 ,Rs 20 .we

have concluded that the highest number of snacks which has the highest sales is the Rs 10 as it is

said by 128 retailers among the whole Delhi region.

36 | P a g e

Table4.1.Flavors of the Chips & Sticks are available at the retail outlets:-

Flavors Of the Chips& sticks OutletsTomato 59Chili 35Pudina 88Salted & Masala 139

Bar-graph4.1. Flavors of the Chips & Sticks are available at the retail outlets:-

Interpretation:- From the above figures it is seen that in market different flavors of snacks

are got to be seen and the flavor which is being preferred more is Salted and Masala as compared

to all other flavors it has the highest sales in all Delhi region.

37 | P a g e

Outlet

59

35

88

139

0

20

40

60

80

100

120

140

160

Tomato Chili Pudina Salted &Masala

Outlet

Table 5.1.Regions wise sales of the Snacks at the retail outlet:-

Region Lays Bingo Haldiram OthersEast 41135.50 15111 19308.50 8395West 55345.50 20331 23719.50 13554North 70368 27854 32252 16126South 114367.5

035880 53820 20182.50

Bar graph 5.1. Regions wise sales of the Snacks at the retail outlet:-

Lays Bingo Haldiram Others0

20000

40000

60000

80000

100000

120000

140000

EastWestNorthSouth

Interpretation:- From the above figures it is seen that there are different brands available in

the market like Lays, Bingo , Haldiram and other brands as we have concluded that the sales of

Lays is got to be seen highest among all brands available in Delhi Region and the total number of

sales which is seen for Lays is 2,81,216.

38 | P a g e

Table 6.1. Regions wise total sales of the Sticks & Chips in a day at the per retail outlets:-

Region Total sales of sticks & chips in a dayEast 176.36West 169.84North 279.20South 385.97

Bar Graph 6.1. Regions wise total sales of the Sticks & Chips in a day at the per retail outlets:-

East West North South

176.36 169.84

279.2

385.97

Total sales of sticks & chips in a dayTotal sales of sticks & chips in a day

Interpretation- From the above figures it is seen that as in Delhi the sales of snacks is being

divided into four regions and among the four region the region with the highest sales is the South

Delhi Region it has acclaimed the highest number of sales is 385.97 in a day per outlet.

Limitation

39 | P a g e

This research is related to different places of Delhi, which is based on the response of different

retailers.

The limitations of the research are following:-

People are too busy and feel uncomfortable to answer us during the one to one

conversation

During Research People were not able to give us the exact amount of sales at their shops

During Research It was observed that asking too many Questions to the shop owners was

making them frustrated.

Conclusion

40 | P a g e

Indian economy is an emerging one and is growing very fast at the average GDP rate of 6-7%.

So, in this emerging market there is a huge competition among snacks products. Many new

players are coming who is increasing the competition. The snack food market in India is valued

at Rs. 1530 crore and is one of the largest markets in the world, out of which potato chips holds

the major market share of around 85%. Products covered potato chips, savory snacks, snacks

nuts, and popcorn. Major Snack’s brand which has good command over the market is Lays,

Bingo, Haldiram.

Parle company have been launched a newly snacks Musst chips & Musst stix. This project is

based on new snacks of Parle, where researcher needs to find out the contribution of chips &

sticks. For that Research was done various places of the Delhi where the average number of

customer which are less than 100 they can be seen an average on 45 outlets in Delhi. As we

observe that as soon as the number of customer increases to 100-200 the number of outlets keeps

on declining and the number goes to 30 and simultaneously as more and more customers are

coming the outlets keeps on decreasing. It is seen that the sales of the chips was more than the

sticks as there is more varieties of the chips can be seen in the current market scenario compared

to sticks so the percentage ratio of chips and sticks is 53.27% and sticks 46.72%. we have seen

snacks are coming in different prices in Rs 5 ,Rs 10 ,Rs 15 ,Rs 20 .we have concluded that the

highest number of snacks which has the highest sales is the Rs 10 as it is said by 128 retailers

among the whole Delhi region. It is seen that in market different flavors of snacks are got to be

seen and the flavor which is being preferred more is Salted and Masala as compared to all other

flavors. It is seen that as in Delhi the sales of snacks is being divided into four regions and

among the four region the region with the highest sales is the South Delhi Region it has

acclaimed the highest number of sales is 385.97 in a day per outlet.

“All companies are having their on planning and business strategies but the company who

is having the best, is the most successful company among its competitors. So the company

can get success within its competitors by applying best and effective marketing strategies”.

Recommendations

41 | P a g e

Product:-

As there is a good market of namkeen so company can work on better distribution of this

product through its good network and connectivity.

To introduce a new flavors in segmented markets of non-vegetarian so company may

come up with “Rosted Chicken Chips.

To compete with Bingo Company, Company may introduce a new product MUSST

STARS” where snacks will be shape on stars.

A company can go for merging with Beverages COCA-COLA INDIA in items of Snacks

& Chips.

Price:-

As per the market company has to produce more units of Rs10 and after that Rs5, Rs20. As per research there is no good market of Rs15 so company may think of producing less unit of this price of snacks.

Place:-

To concentrate weak places where no proper supply of snacks is there.

To concentration on distribution channels. To target the colleges, schools, hospitals, pups and disks, petrol pumps, bus-stand, Rail-

way station, picnic places.

To target the place which is near by wine shops because there are more sales of snacks

can be seen there.

Focus on three markets undifferentiated, differentiated, concentrated.

Promotion:-

Advertising: - it should have clear objective and message to people, which has not been found

in recent ads.

Sales promotion: - company can provide more commission to the retailer for increasing sales

and popularity among the retailers. It can provide:-

Cash Discount

42 | P a g e

Premium

Financial schemes\

Appointment of sales promoter.

As the company is giving extra amount of chips with in the packet instead of that

company may think of giving Rs.1, Rs.2 Parle-G biscuits along with sticks and chips.

Occasional discounts or schemes will be beneficial to increase the sales.

Company should provide side stand to every retailer to promote the sales and

Sales persons should frequently visit the Retailers.

Bibliography

43 | P a g e

Books

Principle of marketing - Philip Kotler & Gray Armstrong 12th edition, Page #

Tata Mcgraw-Hill (Marketing Research 3rd edition)

Kotler, Kellar, Koshy Jha (Marketing Management 13th edition)

C.R. Kothari ( Research Methodology 2nd revised edition)

William G.Zikmund ( Business Research Method)

Website

1- “Savory snacks in India data monitor market study”, www.report _ reserch.com on 1-2008.

2- “ICON group international 2007-12outlook for instant hot snack in India”. www.research and markets.com on 28-09-2006.

3- “Food market to grow two folds by 2025”, www.ibef.org-indian on July 29, 2008 in IBEF.

4- “Indian food market set to double by 2025”, www.timesofindia.indiantimes.com on July 29, 2008

5- “In the Case on snacks namkeen comprehensive study”,www.management paradise.com on June 15th 2008.

6- “ ITC offers extra snacks to take on pepsico”, www.business_standard.com on 17-11-2008, By Sapna Agarwal ,Mumbai

7- “ India a big trade market for the food industry” , www.articlebase.com on July 4th 2009.

8- www.agricultureimformation.com ,; S. Annadana. 18-10-2008,

9- www.reportbuyer.com ; RB: Press Release, , 15-10-2008,

Appendices

44 | P a g e

http://www.reportbuyer.com/

http://www.agricultureimformation.com/

http://www.articlebase.com/

http://www.business_standard.com/

http://www.timesofindia.indiantimes.com/

http://www.ibef.org-indian/

http://www.research/

Data Collection

East

S.No. Store NamePerson Contacted Address

Contact No.

1 Aggarwal Store ManishKalyanpuri 22771493

2 Mitali General Store Sushil kumarKalyanpuri NA

3 Manish Store Krishan GopalKalyanpuri 9717026889

4 Prakash General Store PrakashKalyanpuri NA

5 Satish Store SatishKalyanpuri 9999238443

6 Bijendra Store BijendraKalyanpuri NA

7 Krishna Store Kailash ChandKalyanpuri 69915972

8 Vinay Store AbinashKalyanpuri 9958769177

9 Chotu General Store ChotuKalyanpuri 9891830240

10 Nikhil General Store Shyam KumarKalyanpuri 9953674225

11 Shiv Store R.K. GuptaKalyanpuri 22772602

12 Sonu StoreJoginder Kumar

Kalyanpuri 9210921005

13 Vishal Store Ashish Shadra 926867623414 Amba Stationary Store J.B. Aggarwal Shadra 2230465215 Sanjay Store Sonu Shadra NA16 Sahil General Store Shyam Sunder Shadra 931295756717 Laxmi General Store Prembati Shadra NA

18 Kunal StoreDevendra Kumar Shadra 69937263

19 Mohan General StoreMohanlal Sharma Shadra NA

20 Kittu Crockery Manish Shadra 991013385721 Banti Pradeep Colddriks Pradeep Shadra 991549290422 Arora Brakery Puneet Arora Shadra 921392296823 Paras Store Chandrprakash Shadra 935035679224 Ugo Pan Bhandar Uday Silampur NA25 Gupta Store Manoj Gupta Silampur 981057413226 Naseem Store Naseem Silampur 9210709653

45 | P a g e

27 Naeem StoreFaeed Mohamad Silampur 9210983230

28 S.R. Traders Hardik Kumar Silampur 921150225629 Bhagat General Store Bhagat Singh Silampur 989987889030 Garg Store Mahendra Silampur NA31 Rinku General Store Rinku Silampur 987175641432 Kaleria Store Manish Silampur 925015202633 Rafeek Sweets Yameen Silampur NA34 Balaji General Store Danesh Silampur 9999717060

35 Yatan Store Yatan kumarLaxmi Nagar 9818067495

36 Vikas General Store ManishLaxmi Nagar NA

37 Shankar Store SurendraLaxmi Nagar 9213918219

38 Mahesh Pestri Shop MaheshLaxmi Nagar 9968000198

39 Prem super Store Prem SinghLaxmi Nagar 22529849

40 Iswar General Store Ishwar ChandLaxmi Nagar NA

41 Chauhan store Manoj KumarLaxmi Nagar 9871022484

42 Gupta Pan Bhandar Ashok KumarLaxmi Nagar NA

43 Pooja store SanjayLaxmi Nagar NA

44Annapurna Departmental Store Ram Nivas

Laxmi Nagar 55833583

45 Dada Seth General Store Sunny Shakarpur 2248223346 Saini Store Omprakash Shakarpur NA47 Pushpa Pastry Shop Kanhaiya Shakarpur NA48 Shri Balaji Store Vijay Shakarpur 981810849749 Tyagi Provision Store Vikas Tyagi Shakarpur 987317512450 Super General Store Prabhakar Shakarpur 981048041451 Lakhmi Provision Store Lakhmi Chand Shakarpur 987346458452 Mataji Dairy Ashish Goyal Shakarpur NA53 Baba Tea Stal Babu Shakarpur 9898988090

54 Baba ConfectonaryVirendra Kumar

Trilok Nagar 9810999788

55 Aggarwal Store PraveenTrilok Nagar 22778449

56Shree Shyamkhatu Store Shyam

Trilok Nagar NA

57 V.K. Store Vimal Sahani Trilok 9968059916

46 | P a g e

Nagar

58 Kashayap Store Vinod KumarTrilok Nagar NA

59 Bansal Store SureshTrilok Nagar NA

60 Ajay General Store Ajay KumarTrilok Nagar 9211259695

61 Pradeep Store RakeshTrilok Nagar NA

62 Pathak Store SatyendraTrilok Nagar NA

63 Sunil Store SunilTrilok Nagar 69521543

64 Bikano Sweets MukeshMayur Vihar 9911343587

65 Wine Shop BabluMayur Vihar 9211687981

66 Om Store OmprakashMayur Vihar 22775515

67 Amit Departmental Store AmitMayur Vihar 22723131

68 Shri Krishna Store VishnuMayur Vihar 9868070382

West


Contact No.

1 Narendra Store Narendra Najabgarh 250148522 Harish Store Harish Girdhar Najabgarh NA3 Confectionary Shop Vishal Makkar Najabgarh 98713487414 Virat Juice Corner Saukeen Khan Najabgarh 280178805 Prakash Confectionary Bhushan Najabgarh NA6 Gulshan Paneer Wala Santosh Najabgarh 98917585377 Batra Confectionary Omprakash Najabgarh 99996417318 Rashika Store Pravesh Najabgarh 250288869 Mittal General Store Ishwar chand Najabgarh 65356325

10 Satish Tea Store Anil Rawat Najabgarh 9312375149

11Shree Giriraj Confectionary

Rakesh Aggarwal Najabgarh 9212172631

12 Pawan Store Pawan Najabgarh NA13 Aggarwal Confectionary Vickey Kumar Najabgarh 250117014 Saurabh Store Saurabh Najabgarh 6957584215 Vijay Store Vijay Najabgarh 25013921

16 Sita Provision Store ShyamBudh Vihar NA

47 | P a g e

17 Goyal TradingDevendra Goyal

Budh Vihar 9210851927

18 Pawan Store PawanBudh Vihar NA

19 Anil Store AshuBudh Vihar NA

20 Mittal Trading Company Abhisek KumarBudh Vihar 9999937321

21 Shri Ram Store Mahendra PalBudh Vihar NA

22 Ravi Namkeen Bhandar RaviBudh Vihar 27536367

23 Deepak General Store Deepak jainBudh Vihar 27676298

24 Sapra Store RahulBudh Vihar 27675580

25 Aggarwal Confectionary ShivamBudh Vihar NA

26 Aggarwal StoreVikas Aggarwal

Budh Vihar NA

27 Aggarwal ConfectionaryVikas Aggarwal

Budh Vihar 9911019361

28 Durga Pitti Bhandar RameshBudh Vihar NA

29 Goyal Provision Store Parveen KumarUttam Nagar 9711162210

30Ganpati Namkeen Bhandar Paras Kumar

Uttam Nagar 9811271102

31 Ashok Store RahulUttam Nagar NA

32 Ashok Pan Bhandar RajeevUttam Nagar 27677863

33 S.N.D. General Store Chetan KumarUttam Nagar 9899035201

34 Ramesh Chand & Sons RameshUttam Nagar 9968016842

35 Kamlesh Pan Bhadar KamleshUttam Nagar NA

36 Chorasiya Pan Bhandar MannilalUttam Nagar 9718535524

37 Sharma General Store Ashok KumarUttam Nagar 9971770112

38 R.K. General StoreRambabu Khandelwal

Uttam Nagar NA

39 Prince Bakery Surinder AnejaUttam Nagar 9268212967

48 | P a g e

40 Shivam Brakery MurlidharUttam Nagar NA

41 Delhi Kiryana StorePardeep Kumar

Uttam Nagar 9312582008

42 Mohit General Store Ashok KumarUttam Nagar 69909857

43 Jagat Store Jagat KumarUttam Nagar 9891922490

44 Sunil StoreSandeep Kumar

Rajori Garden NA

45Manchanda Provision Store Ramesh Kumar

Rajori Garden 9268022889

46 Dawara Store OmprakashRajori Garden 9899723253

47 Corner Pan Shop HunnyRajori Garden NA

48 Chawla Fruit Juice Arihant ChawlaRajori Garden 9971860862

49Mohan Vegetables & Fruits Jagmohan

Rajori Garden NA

50Gupta's Bikaneri Sweets & Namkeen Murli Gupta

Rajori Garden 65164843

51 Momos Corner RohanRajori Garden 9818072082

52 Pardesi General Store ManmohanRajori Garden 69908350

53 Mahajan StoreRajneesh Kumar

Rajori Garden NA

54 Bhagwati StoreKuldeep Sharma

Paschim Vihar 9811530043

55 Krishna Store Ranjeet KumarPaschim Vihar NA

56Aggarwal Departmental Store Vickey Kumar


57 Delhi Provision Store Anil KumarPaschim Vihar 9312701113

58Karisma Namkeen Corner Sonu Kumar


59Sethi Bakers & Confectionary Gurjeet Singh

Paschim Vihar NA

60 Maya Prakash PCO SantlalPaschim Vihar NA

61 Jeevan Ram Store Kailash SinghPaschim Vihar NA

62 Manoj General Store Manoj SharmaPaschim Vihar 9818462364

49 | P a g e

63 Prem Store Rajesh KumarPaschim Vihar 9873061060

64 Mangal Store Naresh KumarPaschim Vihar 9873281685

65 Muskan General store RajuPaschim Vihar 9899865434

66 Naveen Store Sujan SinghPaschim Vihar 9873966907

67 Daga General store Kishan LalPaschim Vihar NA

68 Saini Store Sanjay SainiPaschim Vihar NA

69 Balaji Telecom Store Abhisek KumarPunjabhi Bagh 9999514124

70Shyam Departmental Store Himanshu

Punjabhi Bagh 65987589

71 Pooja Store Puneet SharmaPunjabhi Bagh 25213755

72 M.K. Store MukeshPunjabhi Bagh 25214537

73 Maharaja Store SumeshPunjabhi Bagh 65131555

74 Super Store Nirmal SinghPunjabhi Bagh NA

75 Jitendra Store Jitu SharmaPunjabhi Bagh 9811276333

76 Garg Store Ramlal GargPunjabhi Bagh 25213764

77 Garg DairySuresh Aggarwal


78 Goyal General Store Mahesh GoyalPunjabhi Bagh 25213502

79 Subash store SubashPunjabhi Bagh 25211255

80 Bunke Bihari Store Banke LalPunjabhi Bagh 25215304

81 Yash StoreSunil Chand Mishra


82 B.K. Store Bimal KumarPunjabhi Bagh 9511153041

83 Raj ConfectionaryRajneesh Kumar Madipur 25440902

84 Goyal Store Naresh Goyal Madipur 981125304185 Anand Dairy Anand Kumar Madipur NA86 Raja Dairy Rajesh Kumar Madipur NA87 Tilakdhari Store Sanjeev Kumar Madipur NA

50 | P a g e

88 Aggarwal StoreSandeep Kumar Madipur 25224757

89 Garg ConfectionarySurinder Kumar Madipur 25224835

90 Shiv Store Satyam Madipur NA91 Krishna Store Krishan Kumar Madipur NA92 Arora Store Abahay Arora Madipur NA93 Ajay Store Akhil Kumar Madipur NA94 Bansal Store Rajkumar Madipur 2516752795 Rajendra Store Shubham Madipur NA

NORTH


Contact No.

1 Shanti General Store Pranav KumarModel Town NA

2 Negi Store HariModel Town NA

3 Roopak Store RopeshModel Town NA

4 Pal Provision Store Pawan KumarModel Town 9911663940

5 Kiran General Store RajuModel Town 9868985455

6 Ajay Store AjayModel Town 27111010

7 Raju Store RajuModel Town 9213106222

8 Gupta City Hut Harsh GuptaModel Town 9968243132

9 Gosai Milk Dairy KetanModel Town NA

10 Raj Confectionary SanjayModel Town 42375472

11 Vinod Confectionary VinodModel Town 42375497

12 Gandhi Store GandhiModel Town 27225595

13 Kamal Store MonuMukarjee Nagar 9711944904

14 Amar Provision Store AmarMukarjee Nagar 9810047243

15 Ratan Lal Store RatanMukarjee Nagar NA

16 Empire Store Kapil Mukarjee 9810840123

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Nagar

17 Kerla General Store VinodthMukarjee Nagar 47037529

18 Aggarwal Sweet RishavMukarjee Nagar NA

19 Simran Bakers RamprakashMukarjee Nagar 9910664046

20 Raj & Sons Raj KumarMukarjee Nagar NA

21 Chetan Store ChetanMukarjee Nagar NA

22 Rasik Pan Bhandar SulabhMukarjee Nagar NA

23 Udharam Ashwini Store Ashwini KumarAdarsh Nagar 27676298

24 Anil Store AnilAdarsh Nagar 27675580

25 Rajeev Store RameshAdarsh Nagar NA

26 Aparna Store Annu KumarAdarsh Nagar NA

27 Jaimala Store Ashok KumarAdarsh Nagar 9911019361

28 Aggarwal Sweet RachitAdarsh Nagar NA

29 Kumar Confectionary SamkshAdarsh Nagar 9711162210

30 Aggarwal Book DepotVinod Aggarwal

Adarsh Nagar 9811271102

31 Raju Pan Bhandar RajuAdarsh Nagar NA

32Guru Nanak Provision Store Nanak

Adarsh Nagar 27677863

33 Yash Telecom Anil KumarKamla Nagar 9899035201

34Mahabhagwati General Store Jalaj Kumar

Kamla Nagar 9968016842

35 Sagar Store SagarKamla Nagar NA

36 Bhatiya Store H.S. BhatiyaKamla Nagar 9718535524

37 Gokul Cofee Shop RamanKamla Nagar 9971770112

38 Ramesh Store Ramesh ChandKamla Nagar NA

39 Manchanda Refressing Naresh Kamla 9268212967

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Corner Nagar

40 Shiva General Store ShivaKamla Nagar NA

41 Om Sai General Store Ashok KumarKamla Nagar 9312582008

42 Tanuj General Store AnujKamla Nagar 69909857

43 Shyam General Store IndrajeetKamla Nagar 9891922490

44 Ashwini Store Ashwini Kumar Azadpur NA45 Virendra General Store Rahul Azadpur 926802288946 New Way Confectionary Briz Kumar Azadpur 989972325347 Tilak Confectionary Yogesh Azadpur NA48 Malik Store Saurabh Dua Azadpur 997186086249 Vipin Bakers Vipin Azadpur NA

50Shree Shyam Provision Store Sajan Bindal Azadpur 65164843

51 Durga Store Manish Azadpur 981807208252 Vijay Store Ramesh Azadpur 6990835053 A.K. Confectionary Shyamveer Azadpur NA54 Adarsh Super Store Mohit Kumar Azadpur 981153004355 Chawla General Store Sumit Chawla Azadpur NA56 Paras Store Surinder Garg G.T.B. 2743008857 Seth Shop Store Krishan Lal G.T.B. 931270111358 Global Bakery Sunny G.T.B. 989930673059 Malik Store Param Lal G.T.B. NA60 Tip Top Corner Raj Kumar G.T.B. NA61 New Mini Shop Rajendra G.T.B. NA62 Madan Lal Store Manish G.T.B. 981846236463 Rahul Store Rahul Bajaj G.T.B. 9873061060

64 Deep Cold DrinksHarbansh Arora G.T.B. 9873281685

65 Classic Corner Rakesh Ahuja G.T.B. 9899865434

66 Ramnath Pan Bhandar RajeevAshok Bihar 9873966907

67 Shankar Store ShankarAshok Bihar NA

68 Balaji Store RajanAshok Bihar NA

69 Ashok Pastry Shop RajeshAshok Bihar NA

70 Rohan Store RohanAshok Bihar 9971237121

71 Rafeek Cofee Shop RafeekAshok Bihar 9711288337

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72 Aggarwal Sweet JatinAshok Bihar NA

73 Meheak General Store VijayAshok Bihar NA

74 Nirmal Store DineshAshok Bihar 9210611428

75 Ranveer tea Stall RajatAshok Bihar NA

SOUTH


Contact No.

2 Ekta General Store DilipGautam Nagar NA

3 Aggarwal General Store Ishan GuptaGautam Nagar 9313768943

4 Amit Store AmitGautam Nagar 9810171815

5 Shivam Store ShivGautam Nagar NA

6 Jussi STD ManojGautam Nagar NA

7 Araya Store RahulGautam Nagar 26564454

8 Laxmi Store S.K. GuptaGautam Nagar 9890262306

9 Shri Mohan Store DineshGautam Nagar 9953584657

10 Super Juice House ChandrashekarGautam Nagar NA

11 Renu Morning Store RohitGautam Nagar 9278461406

12 Jindal Store LalitGautam Nagar 26518517

13Shiv Shalti General Store Giriraj

Gautam Nagar NA

14 Gupta Store SudhirGautam Nagar 9873789166

15 Verma Brakery Karamjeet Meheroli 2664626316 Om Store Ram Kumar Meheroli NA17 Pawa Store Joginder Meheroli 987367121418 Prabhu Pan Bhandar Deepak Meheroli 997144460319 Om Sai Ram Gulshan Meheroli 921234496920 Manoj Store Manoj Meheroli NA21 Bansal Store Gaurav Bansal Meheroli 9873785456

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22 Jeet Store Jeet Meheroli NA23 Sanjay General Store Sanjay Meheroli 931219480524 Aggarwal Sweets Anuj Meheroli NA

25 Ashish Store AshishYusuf Sarai 9868773989

26 Jagdish Provision Store RajeevYusuf Sarai 9811640005

27 Prakash Super Store DevYusuf Sarai 55337733

28 Jain Confectionary AmitYusuf Sarai NA

29 Ram Store Anil KumarYusuf Sarai 9818973699

30 Goel General Store Vickey GoelYusuf Sarai 9210728008

31 Shiv Store S.K. GuptaYusuf Sarai 26162576

32 Jain Super Store Jatin JainYusuf Sarai 9810373958

33 Athithi Store AnkitYusuf Sarai 9953035639

34 Monu Store MonuYusuf Sarai 9891451402

35 Heath Juice Corner AseemGreen Park 41756125

36 Krishna Provision Store KrishnaGreen Park 26866734

37Rajasthan Provision Store Abhisek

Green Park 26515414

38 Morning Corner Harsh KumarGreen Park 26566890

39 Rahul Corner RahulGreen Park NA

40 B-mart Store DaniGreen Park 41754777

41 Green Provision HiritikGreen Park 26966771

42 Bansal Store RanjeetGreen Park 9871831069

43Rajdhani Provision Store Annu

Green Park NA

44 Shanu Store SandeepGreen Park NA

45 Sunil StoreSandeep Kumar Chattarpur 9899166579

46 Aggarwal Ciggrate Store Ashok Kumar Chattarpur NA

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47 Komal Dairy Vishnu Pratap Chattarpur NA48 Tarun Store Tarun Kumar Chattarpur NA49 Neha General Store Ravi Kumar Chattarpur NA50 Royal Store Rajesh Chattarpur 9899615252

51 Krishna StoreNarendra Kumar Chattarpur 26303750

52 S.K. General Store Shamsunder Chattarpur NA53 Krishna Store Raj Kumar Chattarpur 987165295054 Rama Krishna Store Parveen Kumar Chattarpur 925030444755 Raj Agencies Brijesh Kumar Chattarpur 987319096056 Nepal General Store Nepal Singh Chattarpur NA57 Rajesh Store Raj Kumar Chattarpur 6990543358 Ayub Store Mohan Khan Chattarpur 901565502759 R.K. General Store Hetram Chattarpur NA60 Aggarwal Store Sanjay Chattarpur 9910680794

61 Sharma Store Hunny SharmaDefence Colony 24623442

62 Kanika Store BallabiDefence Colony 46590121

63 Sweets Palace MaheshDefence Colony 24623314

64 Jain Store SaurabhDefence Colony 9910906334

65Deluxe Departmental Store Ramesh Jain

Defence Colony NA

66 Malik Store Harsh KumarDefence Colony 24373602

67 Defence Store HimeshDefence Colony NA

68 Tej General Store Teji SinghDefence Colony 24333611

69 Delhi Milk Scheme Store HariramDefence Colony 26444946

70 New Corner Nyan KumarDefence Colony NA

71 Thirst Quence Vikas South Ex 24663340172 Pareek Super Store Mahendra South Ex 2469096473 The Reliance Store Ramsharan South Ex 2469161374 Amit Store Promod South Ex 981846198875 Sharma Store Vija Sharma South Ex NA76 Lakshmi Bhandar Deepak South Ex 926842306677 Manoj Confectionary Manoj South Ex 2462751478 Anand Confectionary Anand South Ex 981873256179 Bajaj General Store Bobi South Ex 4659027480 Aggarwal Sweets Bali South Ex NA

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81 Quality Store Gopal South Ex NA82 Amar Store Amar South Ex 24692788

83Sacchidanand Yadav Store Vija Yadav South Ex 24636870

QUESTIONNAIRE

Q1. What is the average number of customer in per day?

a. Less than 100b. 100-200c. 200-300d. More than 300

Q2. What are the brands in snacks being sold at your shop?

a. Pepsi co (Lays & kurkure)b. ITC (Bingo)c. Haldiramd. Otherse. All of the above

If option e then name the other brands

1…………………………….2…………………………….3…………………………….4…………………………….

Q3.What are the sales of these brands in a week?

a. Pepsi co (Lays & kurkure) Rs………….b. ITC (Bingo)Rs………….c. Haldiram Rs………….. d. Others Rs………….

Q4. Which type of snacks are preferably sold?

a. Chipsb. Sticks

Q5. Which size is sold more?

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a. Rs.5b. Rs.10c. Rs.15d. Rs.20

Q6. Which age limit people are buying more?

a. 4-10b. 10-16c. 16-22d. Above22e.

Q7. Which flavors are being preferred by Consumer?

a. Tomato b. Chilic. Pudinad. Salted

Q8. How many days once a sales person contacts you?

a. Once a weekb. Twice a weekc. In a month

Q9.What schemes are you given with ? ……………………………………………………………………………

…………………………………………………………………………...

Q10. Is there any issues regarding these products?

Yes No

If yes…………………………………………………………

……………………………………………………………………

……………………………………………………………………….

Q11. Who are the handler of these issues?

a. Company

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b. Outsiderc. Distributord. Others

Q12. Are you interested to get new products?

Yes No

If yes, give suggestion……………………………………………

……………………………………………………………………

……………………………………………………………………..

Contacts details

Name of the Store………………………………………..

Address…………………………………………………..

Personal details

Name of the Person………………………………………….

Mobile no……………………………………………………

E-mail…………………………………………………………

Signature

.

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parleg project

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