Ethical  Transportation  System

Iden%fied  Problem  

•  At Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day.

•  There is not enough space for every one at peak hours of the day.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Observa%on  •  Commuter student, Steven, continuously struggles with finding a parking

space. •  Steven is always late for class.

•  Sometimes it takes Steven upwards of 20 minutes just to find a spot. •  Steven is not alone.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Observa%on  •  Hofstra University does not calculate the ratio of commuter students to the

amount of parking spaces available.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Observa%on  •  The majority of these commuting students are only driving themselves to

and from Hofstra University. •  This is an issue.

•  There is not an approximate number of parking spaces for each commuting student.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Design  Tip    

•  To encourage people to engage in a behavior where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Desired  Behavioral  Outcome  

•  Influence car-pool campaign to consolidate space and fix the problem.

•  Group students based on; Similar starting locations

Similar Schedules

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Desired  Behavioral  Outcome  

•  The program will; Alternates in a fashion that is fair. After time, provide a reward for proof of carpooling. Students will appreciate the movement and spread the word in order to see results.

 Suggested  Solu%on  

 •  Create a mobile application that;

Utilizes an aerial drone which pinpoints where open parking spots are located.

Motivates students to work together with other peers to change the situation.

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Present  Benefit  Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg  

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Commuter  Survey  •  Timestamp •  Offering Ride/ Need Ride

•  Where are you carpooling from? •  Other area

•  Closest major intersection of your point of origin

•  Contact info •  Name

•  Any additional information about your commute?                  

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Mobile  app  Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Naming  and  Logo  Design  Process  

•  Influence  in  Italian:  Macchina;  AutoPozza  

•  Influence  in  Finnish:  Joukkue  

•  Revise  in  German;  Pendeln,  Commute  

•  Autokue,  Macchinakue  

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg