parker whidby, digital content specialist for explore georgia€¦ · 19/10/2017 · a -93.1...
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Parker Whidby, Digital Content Specialist for Explore Georgia
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DocinBlueRidge.Georgia
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WHY #ExploreGeorgiaPup?
RESEARCH
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A- 93.1mill ion
B- 25.6mill ion
C- 89.7mill ion@Sircharlesdoodle ontheChattahoocheeRiver
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A- 93.1mill ion
B- 25.6mill ion
C- 89.7mill ion@Sircharlesdoodle ontheChattahoocheeRiver
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A– 1in10
B- 2in15
C– 3in30Mike&IkeinSandySprings,Georgia
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A– 1in10
B- 2in15
C– 3in30Mike&IkeinSandySprings,Georgia
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A– 25%
B- 37%
C– 42%RiverinRome,Georgia
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A– 25%
B- 37%
C– 42%@sparklesthediva inAlpharetta,Georgia
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A– 15bil l ion
B- 30bil l ion
C– 40bil l ion@sparklesthediva inAlpharetta,Georgia
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A– 15bil l ion
B- 30bil l ion
C– 40bil l ion@sparklesthediva inAlpharetta,Georgia
*That’smorethanpeoplespentonalcohol,bottledwaterandcoffee!
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A– 22%
B– 33%
C– 44%@prada_in_training atJekyllIsland,Georgia
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A– 22%
B– 33%
C– 44%@prada_in_training atJekyllIsland,Georgia
*¾ofAmericansintheir30sownadog!
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GOAL: ToincreaseawarenessofGeorgia’spet-friendlytourismproducts&encouragevisitorstoexplorewiththeirpupsaroundthestate.
TARGETAUDIENCE:MillennialswithinGeorgia’sdrivemarket(AL,FL,NC,SC,TN,MS,KYandVA)
CREATIVE:3monthdigitalcampaignthatwillbecreatedin-houseinconjunctionwithourtourismpartnersaroundthestate
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1. Howcanwemakethisasuccessfulcampaign?
2. Whatdopeoplesearchforwhentheyaregoingtobringtheirpetswiththemonvacation?
3. HowcanwecreatebrandloyaltyandencouragevisitorstotravelwiththeirpetstoGeorgia?
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CONTENT CREATION – HOW?
1. Workedwithdoggie-influencers(like@Sheepish_addiepicturedhere!)
2. PartneredwithCVBs,GeorgiaStateParksandlocalpetcommunities
3. Builtrelationshipswithinfluencersandusedourcommunityoffollowersforcontent
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ATLANTA SAVANNAH
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DocataGeorgiaOnMyMindDayinValdosta,Georgia14millionvisitorsannuallytotheVICs!
YOUR DOG DESERVES
A VACATION TOO
From the mountains to the coast, there is
something for everyone — including your furry
four-legged best friend — to explore in Georgia.
Visit www.exploregeorgia.org/pet-friendly for:
City Guides Outdoor Adventures
Events Bites & Brews
And more for you and your pup to enjoy!
Share
photo
s of your pups exploring Georgia by using #exploregeorgiapup.
Follo
w @ExploreGeorgia on social m
edia for more unique travel ideas throughout the state.
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RESULTS
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#ExploreGeorgiaPup isallovertheUS!
PARKPETKITSWERESENTTO:• Colorado• California• Tennese• Florida• Virginia• Alabama
• SouthCarolina
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14,000+visitorstothewebsitefromthecampaign
HuckatSweetwaterCreekStatePark
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• 3,000+entriesandnewslettersign-ups
• Contestblogpostreceived5,000+pageviewswitha4-minutetimeonsite
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• 1,129,802impressions
• 2.3%averageengagementrate
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• 3,000+taggedphotos
• 9.6%averageengagementrate
• Fanscontinuetouseandengagewiththehashtag!
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• 10,000+followthePet-friendlytravelinGeorgiaboard
• Continuetoupdatewithnewcontent
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1. Getcreative,useeverytalentedpersononyourteamandshowoffyourbrand’spersonalitytocreateanawesomein-housesocialcampaign
2. Buildrelationshipswithyouronlinecommunity,fansandlocalinfluencers
3. Whenindoubt,alwaysuseanimals!HuckatSweetwaterCreekStatePark
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