Alex Stephany, CEO Anthony Eskinazi, CTO & Founder !16 April 2014

Alex, CEO Anthony, Founder & CTO

MANAGEMENT

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• Berkeley Maths Graduate • Former International chess player • Co-founder of Parkopedia.com

• Oxford University Double First • Former corporate lawyer at Clifford Chance • Financial analyst with CFA qualification

>£2 BILLION OF PARKING TICKETS IN THE UK ALONE

EXPENSIVE METERS; OVER-PRICED (EMPTY) CAR PARKS

>20% OF POLLUTION CAUSED BY CIRCLING

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PARKING: THE OLD WAY

WASTED TIME LOOKING FOR PARKING

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!!!!!BY 2050, WE WILL NEED TO PARK 2.5 BILLION VEHICLES

...AND IT’S GETTING WORSE

IN 2010, WE WERE PARKING 1 BILLION VEHICLES GLOBALLY !

!

SAVE MONEY: TYPICALLY HALF THE PRICE

PARK WITHOUT FEAR: NO PARKING TICKETS

REDUCE CARBON: RESERVED PARKING; EV CHARGING

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PARKING: OUR WAY

SAVE TIME: PARKING SPACE WAITING ON ARRIVAL

OWNERS

LIST FOR FREE IN 5 MINUTES 1

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3 CASH BANK ACCOUNT

AUTOMATED MANAGEMENT2

DRIVERS

THE OTHER SIDE OF THE MARKETPLACE

£40B+ ADDRESSABLE MARKET

Global:

£38 BILLION

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Residen'al*

Churches*

Businesses*

Car*Parks*

£330M

£2,900M

£7M

£50M Residen'al*

Churches*

Businesses*

Car*Parks*

£18.5B

£11.5B

£8B*

* lack of reliable data

Europe'

US'

RoW'

Europe'

US'

RoW'

UK only:

£3.3 BILLION

A DOMINANT VISIONTHE VISION Reinventing parking for the mobile era

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PROGRESS TOWARDS THAT VISION: THE LAND GRAB Drivers need just one conveniently located parking spot. Coverage is everything.

0"

2000"

4000"

6000"

8000"

10000"

12000"

14000"

16000"

18000"

Vinci"

Q-Park"

APCOA"

NCP" La

z"ABM"

Impark"

Standard""

ParkatmyHouse"

Parking locations: ParkatmyHouse versus the leading UK and US Parking

operators

18,000

OPERATORS NEED US

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Premium experience of a reserved space and with 25% off gate prices

Oxford Street APCOA

3. TECH: LACK OF ABILITY IN DYNAMIC PRICING; LEGACY SOFTWARE

2. SALES: UNDER-INVESTMENT IN ONLINE SALES AND MARKETING

1. MARGIN: UTILIZATION OF 40-60% AND FIXED COSTS

HIGHLIGHTS: LAST YEAR

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Driveway rentals backed by UK Government followed by PAMH in nationwide PR across major TV channels and print media

Opens new revenue stream through deal with the leading charge point manufacturer for charge point installations

Completes a world first in parking, letting drivers book and pay for parking through the vehicle (go-live: June 2014)

Partnership with the largest parking company in Europe; now rolling out to their portfolio including Network Rail contracts

!

Completes test integration with The AA Route Planner which plans 240M journeys a year - full rollout imminent

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THANK YOU

David Galbraith, co-founder, Yelp