park hotel knowlege management
TRANSCRIPT
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 1/23
Knowledge Management - Hospitality
Group Members
Chirag Vora – I040 Arhit !harma – I0"#Varsha !harma – I0$# Kiran %eep Kaur –I0&'
An(it Gupta – M0$$ Vasu Mohan – M0$)
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 2/23
About “The ParkHotel”• *he +ar( Hotels are managed by the Apee,ay
!urrendra Group is a olletion o ontemporarylu.ury /e-star bouti1ue hotels in India2
• *he /rst +ar( Hotel was started in ')"$ in Kol(ata2 *oday they hae their hotels at '# loations arossma,or ities in India2
• *he +ar( Kol(ata was awarded the 3ational *ourismAward3 5#006–047 or outstanding perormane asthe 8est 8outi1ue Hotel in the ountry by the%epartment o *ourism9 Goernment o India2
• *he +ar( Hotel proides lu.ury premium hotels whih
are in iinity o popular loations o India2
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 3/23
Business Model• *hey hae two sets o Hotels
– “The Park” is the main set o hotels whih hae all thepremium hotel ailities or its ustomers2 *he Hotels areloated at prime loations in popular ities2
– 'Zone by The Park' is a mid-segment brand9 whih atersto the gap in the Indian hotel mar(et or the growingIndian and international traellers loo(ing or budgettrael2
• *he ous area or :*he +ar(; Hotels is to proideull serie hotels whih aters to ater tobusiness and leisure trael and loations areoten in ma,or ity enters9 near onentionenters as well as at ma,or aation destinationsin India2
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 4/23
Key =esoures - Human =esoures9Inrastruture9 Capital9 >tilities9 =awMaterial o ood
Key Atiities – ?odging @ 8oarding
Value Creation – ood o all uisine9 Buality oood9 Combo Ders9 Good !erie orguests9 8etter =oom !erie
Value +roposition – Value or Money9mar(eting ia ewspaper @ !oial media9
Eebsite @ App 8oo(ings
Customer !egment – rganiFations9 >rban+opulation9 *ourists2
=eenue !tream – ?odging9 8oarding9 ther
=entals 5 8an1uet Halls 7
8usiness Model Canas
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 5/23
rganiFational !truture
• ounder – !urrendra +aul
• Chairperson – +riya +aul
• Managing %iretor – Vi,ay %ewan
• %iretors or arious departments – ood @ 8eerages – !ales @ Mar(eting – I* @ Knowledge Management – H= @ +ubli =elations
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 6/23
eed or KnowledgeManagement• >se o Inormation and Communiation
*ehnology
• Industry is Knowledge-Intensie
• Geographially dispersed hotels
• eed to delier an oerall !erie !tandard
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 7/23
Mapping @ Mitigating+roblems• ?a( o Global .pansion
perspetie
• Inreasing ompetition
• %emographial Integration
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 8/23
Knowledge 8ased
Gap Analysis
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 9/23
Knowledge Gap Analysisramewor(
Ehat yourompany must do
Ehat yourompany ando
Knowledge Gap trategi!Gap
trategy"Knowledge link
Knowledge"trategy#ink
Ehat yourompany (nows
Ehat yourompany must(now
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 10/23
• Hotel hains9 whih hae to delier an oerall1uality standard in geographially distributedhotels9 an e.ploit (nowledge managements
bene/ts• Knowledge sharing among employees9 with
ustomers and with business partners has atremendous potential pay-oD in improedustomer serie9 shorter deliery-yle times
and inreased ollaboration within the ompanyor with business partners
• Knowledge Goals
• Knowledge !trategy
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 11/23
Knowledge Management !trategy to ous on
• A high rate o employee turnoer 5bearing
ris( o (nowledge loss72• A high rate rotating employees between
hotels 5oring to build up new team(nowledge72
•A high perentage o uns(illed wor(ers or alow status employees 5neessity to build upstandards9 (nowledge and oster learning79and
•Irregular and seasonal demand and hanging
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 12/23
Knowledge Assets
• Intranet
• eedba( Mehanism
• %ata =epositories *as(-spei/ (nowledge J *as(-spei/
(nowledge allows employees to at in aoordinated way2
*as(-related (nowledge J *as(-related(nowledge ontributes to the shared alues oteamwor(9 but also ompromises the ability toreah a distint leel o 1uality
*rans-atie memory J Inludes deentraliFed(nowledge o the other organiFationalmembers ognitie models
Guest-=elated Knowledge
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 13/23
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 14/23
Knowledge sharing
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 15/23
Codi/ation and sharing o inormation and(nowledge using I*
• oding and sharing o best praties
• reation o orporate (nowledge diretories
• reation o (nowledge networ(s
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 16/23
• ther tehnology used or (nowledgesharing inlude groupware9 intranet9
e-mail9 disussion orums9 and e-bulletin boards
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 17/23
How KM system wasdeeloped• %eeloped an online Knowledge
+ortal 5K+7• =eiew meetings held
• -learning system
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 18/23
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 19/23
8ene/ts
• Helps ensure the right inormation
• Gets to the right people at the right• *ime to ma(e the right deisions
• perational eieny
• Innoation rate• mployee growth
• ?earning ore growth and
improement
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 20/23
Challenges• %emonstrating business alue
hange• Management impliations
(eeping up with new
tehnologies• Integrating into planning
systems
• .eution
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 21/23
!uggestions• KM re1uires proound hanges in the /eld o strategy
deelopment and (nowledge poliy
• Carry out inestigations on storage systems
• *ime to time researh to be arried out
• eed or a better positioned poliy in the /eld o KM inhotel ompanies
•
nline portal or ustomer eedba(• Measurement o KM should be deeloped
systematially
• 8arriers that omprehend KM deelopment should bemanaged more eiently
•
eed o areul and purposeul KM to reate realopportunities or the deelopment o the hotel industry
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 22/23
Conlusion• Detie (nowledge management reates
ompetitie adantage9 enhanes perormane9
enables a ompany to be more innoatie9 antiipateproblems better and analyFe and ealuateinormation better
• Hotels an improe their serie 1uality byenhaning employees (nowledge about ustomers
preerenes and the orresponding serieproedures2
• Hene9 hotels are li(ely to gain bene/ts rom KMatiities emphasiFing (nowledge sharing9 whih animproe employeesL (nowledge o uni1ue ustomersL
needs
7/24/2019 Park Hotel Knowlege Management
http://slidepdf.com/reader/full/park-hotel-knowlege-management 23/23
*han( ou