PARIS RETAIL GUIDE5 tours to explore a variety of shops and unearth remarkable retail innovations: connected shops, Internet of things, merchandising, cross-channel, digital in-store or customer experience.

STICKY NOTEShare your experience with the retail community! Post photos and comments with the hashtag #ParisRetailWeekDownload the shops’ apps to test and bring the experience to life!Tell us about your favourites and extend our selection by emailing sophie.louveau@comexposium.com

All rights reserved. No part of this document may be reproduced. Information for reference only, submitted on 03/09/2015 and subject to alteration. Photo credits: #CécileDelettré – Design: Epcom

5 tours

21 >23 Sept. 2015PARIS EXPO PORTE DE VERSAILLES

Bastille – Marais

Haussmann – Opéra – Madeleine

Champs-Élysées

Rive Gauche – Saint-Germain

La Défense

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PARROT ♥30-34 rue du Quatre-Septembre – Paris 2nd arrondissement (Mon-Sat/10am • 7pm)The world’s only Parrot store gives the French brand’s customers 60 s.q.m. devoted to the world of technology and designed by Philippe Starck: drone demos, 25-screen image wall and a wide range of innovative connected items.

UNIQLO 39, rue des Francs Bourgeois – Paris 4th arrondissement (Mon-Sat/11am • 8pm)The past meets the present in the Marais: digital displays cover the walls in this 19th century precious metal foundry refurbished by designer Masamichi Katayama. Exemplary merchandising with total respect for the site on 3 floors. The basement exhibits the history of the building and the tools that were used!

CAFÉ MALONGO FLAGSHIP STORE50 rue Saint André des Arts – Paris 6th arrondissement (Mon-Sat/9am • 8.30pm)Fairtrade and organic café hosting eco-friendly product demos in a setting promoting eco-friendly values. Our kind of sustainable development concept.

LA GRANDE ÉPICERIE ♥38 rue de Sèvres – Paris 7th arrondissement (Mon-Sat/8.30am • 9pm)With over a century of experience at the Bon Marché, this is the ultimate “foodie shopping experience” with an incredible range of French deli produce (don’t miss the salt aisle), champagne and fine foods.

L’ATELIER RENAULT ♥53 av. des Champs Elysées – Paris 8th arrondissement (Mon-Sat/8am • 8pm)Showroom presenting Renault’s innovations, racing cars and prototypes. Visit the temporary exhibition, fine dining restaurant and terrace for stunning views of the world’s most famous avenue.

LEROY MERLIN MAGASIN 3.0 139 av. Daumesnil – Paris 12th arrondissement (Mon-Sat/10am • 8pm)This new 6500 s.q.m. store has surprises galore. The brand’s second shop in Paris uses Oculus Rift to bring the interior to life and create simulations. Customers can try products and connected clients are in for a good time!

MONOPRIX DRAGON50 rue de Rennes – Paris 6th arrondissement (Mon-Sat/9am • 10pm)Tests conducted in-store help better target promotions at the point of sale linked to the Monoprix loyalty card and the use of mobiles in the shop.

BHV MARAIS 52 rue de Rivoli – Paris 4th arrondissement (Mon-Sat/9.30am • 8pm)With a new BHV Homme menswear store, 4 shops paired with designer brands Moncler, Givenchy, Gucci and Fendi put on a united front.Visit the Nespresso Cube on the 3rd floor. Attend events hosted in the Cour Bleue or Perchoir Marais.

HERMÈS RIVE GAUCHE ♥17 rue de Sèvres – Paris 6th arrondissement (Mon-Sat/10.30am • 7pm)Nestled in the former pool at the Hôtel Lutetia dating back to 1935, the setting and design of this boutique make it unique. Materials and space set the scene for the display area. Ranked in the top 10 most elegant shops in the world!

GUERLAIN 68 av. des Champs Elysées – Paris 8th arrondissement (Mon-Sat/10.30am • 8pm)100 years after its foundation, the store on 68 Champs-Élysées is still making a name for itself as the ultimate French lifestyle destination. The daring designs in the shop will cast a spell over you. The shop uses a digital innovation with Shazam visual recognition to launch its new fragrance, L’Homme Idéal. Try it!

UNDIZ MACHINE ♥47 rue de Rivoli – Paris 4th arrondissement (Mon-Sat/11am • 8pm)The Etam group’s second shop in France and first in Paris (the other is in Toulouse). The USP is the spectacle of ordering the product and having it delivered in-store in a capsule propelled through the air in a transparent tube.

MERCI111, bd Beaumarchais – Paris 3rd arrondissement (Mon-Sat/10am • 7pm)This veritable lifestyle concept store in the Marais is achingly cool. The minimalist design makes it one of the most eclectic stores in Paris with a range of Home & Fashion products, 2 cafés and a restaurant.

KARL LAGERFELD 194 bd Saint Germain – Paris 7th arrondissement (Mon-Sat/10.30am • 7pm)Digital innovations burst from the world of cutting-edge Karl Lagerfeld to make the customer journey in-store more magical e.g. in the fitting rooms. An experience deep in the designer’s world.

MILIBOO 100 rue Réaumur – Paris 2nd arrondissement (Mon-Sat/10am • 7pm)A 600 s.q.m. Milibootik for interior design fans in search of something new. You are invited to download the dedicated app as soon as you walk into the concept store. A route is then suggested based on your needs and tastes. Customers can scan the items they’re interested in, view full information and easily add products to their baskets.

LA MAISON PLISSON 93 Boulevard Beaumarchais – Paris 3rd arrondissement (Mon-Sat/9.30am • 9pm)The new premium deli opened in May 2015 and is a real lifestyle concept store. You’ll find a range of affordable gourmet French produce, a restaurant and fabulous vintage décor all in one place.

KAPORAL JEANS

C.C. Les 4 Temps, level 2 • (7 days a week/10am • 8pm)Open in December 2014, the 101st Kaporal store by the Marseille brand founded in 2003 showcases the We Love Denim concept: customise jeans for free with a message and put your contact details on connected jeans #connectingJean. A highly popular concept!

RALPH LAUREN173 bd Saint Germain – Paris 6th arrondissement (Mon-Sat/10.30am • 7pm)Modelled on the Madison Avenue store, soak up New York style on each floor and in the restaurant in this former mansion in the heart of the Latin Quarter. You may even see Ralph Lauren himself!

KUSMI TEA • CAFE KOUSMICHOFF 71 av. des Champs Elysées – Paris 8th arrondissement (Mon-Sat/8am • 6pm)Famous tea room founded in St Petersburg in 1867 and open in Paris since 1917. Visit the flagship for its merchandising and its large selection of tea. The café above the shop has set an international benchmark.

HAUSSMANN – OPÉRA

BASTILLE - MARAIS

BASTILLE - MARAIS

RIVE GAUCHE - SAINT-GERMAIN

CHAMPS-ÉLYSÉES RIVE GAUCHE - SAINT-GERMAIN

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CIFONELLI ♥83 rue du Faubourg Saint-Honoré – Paris 8th arrondissement (Mon-Sat/10am • 8pm)The first ready-to-wear shop in France from the Italian menswear designer opened in late July 2015 and elevates the shopping experience with a private cigar room. The new collection is presented on iPads and payment is on tablets. The design studios are on Rue Marbeuf in Paris’ 8th

arrondissement in a luxury studio.

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L’ HABIBLIOTHÈQUE ♥61 rue de Saintonge – Paris 3rd arrondissement (Tues-Sat/10.30am • 7.30pm)The ultimate “library” concept store in the heart of the Marais. The website and the only store in France enable you to uncover and borrow designer pieces on subscription at affordable prices before you buy. Here you’ll find a select range of designers from all over the world. The new way to shop!

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LINDT 11 rue Scribe – Paris 9th arrondissement (Mon-Sat/9.30am • 8pm)The biggest Lindt flagship store outside Switzerland has 300 s.q.m. for customers to sample chocolate at the counter of a “chocolate bar” and pick up chocolate bars made fresh on-site or self-service with the incredible range of the brand’s bars in France.

FAUCHON

30 Place de la Madeleine – Paris 8th arrondissement (Mon-Sat/10am • 8.30pm)A French gourmet food icon, Auguste Fauchon first set up his fruit and vegetable cart on Place de la Madeleine in 1880 then opened his first shop in 1886. The famous brand now offers a range of services (catering and cakes, grocery and gifts plus a café) and has gone digital with #InstantFauchon.

HAUSSMANN – OPÉRA – MADELEINE

LA SAMARITAINE 19 rue de la monnaie – Paris 1st arrondissementSee the future complex in 3D and have a full-on experience with Oculus Rift. The Samaritaine app presents the building’s augmented reality: a department store, three panoramic terraces, restaurant, hotel, crèche and office premises. La Samaritaine has had a makeover in the heart of Paris!

GALERIES LAFAYETTE MAISON ET GOURMET35, bd Haussmann – Paris 9th arrondissement (Mon-Sat/8.30am • 9.30pm)A true showcase of French lifestyle which opened in late 2014. This unique 7500 s.q.m. sensory, creative and merchandising concept unveils the best in Fine Food and Home & Houseware. Feast your senses at the restaurants…this is foodie heaven!

LA HALLE21 bd Haussmann – Paris 9th arrondissement (Mon-Sat/10am • 8pm)Concept providing a broad range of facilities: a VIP area with an interactive table presenting all the brands, online orders at the checkout with in-store delivery, big screens and more.

FLAGSHIP YVES ROCHER ♥43 bd Haussmann – Paris 9th arrondissement (Mon-Sat/10am • 8pm)The shop was built on the exact site of the very first Yves Rocher store opened in 1969 and gives the brand’s story and values pride of place. Designed by landscaper Patrick Blanc, this garden in the city bursts with 250 plant species and innovations in customer experience (Botanical Beauty Bar), products and services alike.

FRED14 rue de la Paix – Paris 2nd arrondissement (Mon-Sat/10am • 7pm)The interior of this brand new store on the famous diamond merchant street showcases the brand’s values. Customers pay on tablets. At night, the shop window displays holograms of rings with cabochons in place of the pieces on show during the day. A play on light takes the unique experience to another level in this exceptional shop founded in the French Riviera.

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CHAMPS-ÉLYSÉESHAUSSMANN – OPÉRA

GRAND OPTICAL ♥138 av. des Champs Elysées – Paris 8th arrondissement (Mon-Sat/10am • 9pm)You’ll find the glasses that best suit your shape and needs using the unique Eye-reccommander app guided by your optician in the largest eyewear shop in France. Try specs on in a virtual mirror and send the results to your social network.

OTHER STORES TO VISIT…

The luxury boutiques and stars of the Champs Elysées (Chanel, Longchamp, Louis Vuitton etc.), foreign brands (Sephora, Mark and Spencer, Nespresso etc.) and the must-visit Publicis Drugstore.

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LA DÉFENSE

TAILOR CORNER ♥C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)A connected bespoke suit solution with an extraordinary digital and sensory experience. The client designs his own outfit. After choosing the fabric, the customer selects the finer detail of the suit using a tablet. Measurements are saved to design a bespoke suit.

LES 4 TEMPS SHOPPING CENTRE 15 parvis de la Défense, Paris La Défense (7 days a week/10am • 8pm)45 million visitors every year flock here for the countless services available: Click & Services area, pop-up stores and brand promotions e.g. Chanel, GPS on the app and areas set up to socialise, listen to music, maps on interactive screens and the biggest digital circular screen in Europe.

LICK ♥C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)Whether it be connected items, hi-tech and fashion accessories or the latest smartphones, Lick has put its own spin on the digital experience. Come and try the latest products and get advice from the team of ultra-connected experts.

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NATURE ET DÉCOUVERTES C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)It’s always fun to explore this store’s range of original products with their own stories and meanings. AN exciting experience for curious shoppers.

FNAC CONNECT CNIT • 2 place de la Défense • (Mon-Sat/10am • 8pm)A hi-tech world to better advise and guide customers in the concept launched in 2015. More focused than the regular FNAC format, there’s a great product range featuring a variety of technology (RFID, Beacon etc.) and aisles for connected items, hi-tech and smartphones.

DARTY C.C. Les 4 Temps, level 1 • (7 days a week/10am • 8pm)France’s leading electrical goods supplier is on the cutting-edge of connected retail. The shop is delving deeper into digital with Click and Collect and a range of cross-channel order services.

LA DÉFENSE

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#e.commerceparis #EquimagShow #ParisRetailWeek