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International Executive Master of Business Administration – Programme Specification

PARIS GRADUATE SCHOOL OF MANAGEMENT

INTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATION

PROGRAMME QUALITY SPECIFICATIONAND ACADEMIC STANDARDS

PGSM Ver. January 2010 of 20


PARIS GRADUATE SCHOOL OF MANAGEMENT25 rue Saint Ambroise

75011 ParisFrance

Administrative Office:5 Starnes Coiurt

Union StreetMaidstone

Kent ME14 1EBEngland. UK

INTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATION

Programme Specifications and Academic Standards

The International Executive Master of Business Administration (IEMBA) programme is delivered by a variety of methods:

Distance LearningFull TimePart Time

dependent upon the location where the programme is being delivered by Paris Graduate School of Management (PGSM) locally approved and accredited organisations.

DEGREE PROGRAMME RATIONALE

This International Executive Master of Business Administration degree programme is designed for working executives and professionals in private and public sector organisations in overseas locations.

This study at post graduate level provides the practicing manager or executive the opportunity to be more effective for his organisation and thus improve both his organisation’s and his personal performance in this very competitive, globalised and dynamic environment.

The course of studies for the degree encapsulates all aspects of management knowledge and practices which altogether will enhance the analytical and problem solving skills of the individual manager.

DEGREE PROGRAMME DETAILS

Qualification: Masters of Business Administration (MBA)



Awarding Institution: Ecole Superieure de Gestion (ESG – Paris Graduate School of Management)

Entry Requirements: Any Undergraduate degree, or approved Professional qualification, with a minimum of three years working experience.

A waiver of a first undergraduate degree may be awarded on the basis of a minimum 10 years work experience at a senior or executive level. Applicants without a first degree or an approved Professional qualification may be requested to submit themselves to a case study examination in support of their application.

EDUCATIONAL AND PROGRAMME OBJECTIVES

Course Aims

1. To enable the undergraduate and professionally qualified manager to develop practical skills to meet the demands of their business organisation.

2. To enable the student to develop and apply analytical and problem solving skills in a variety of business and management contexts

3. To enable the student to exercise creativity in solving management and business problems.

4. To enable the student to improve their career and employment prospects.

5. To enable the student to appreciate the value of advanced studies as part of a process for career advancement

6. To enable the student to have the confidence to apply knowledge and understanding to improve business practices in diverse business and cultural environments

Course Outcomes

The International Executive Master of Business Administration will be awarded to students who have demonstrated:

1. Ability to identify and apply a variety of different learning strategies

2. Range of cognitive, critical, intellectual, research, personal and interpersonal skills.



3. Critical awareness of current issues and problems relating concerning the effective management of business and their organisation in diverse cultural environments.

4. Understanding of the practical knowledge, techniques and skills applicable for the effective management of business and their profession.

5. Ability to present ideas in a structured manner through the application of presentations, written assignments, projects and case study analysis.

6. Ability to apply and transfer relevant skills to the work setting

7. Ability to evaluate research and methodologies applicable for their profession and their organisation.

8. Conduct personal development and learning activities in the process of continuing development and promoting life long learning skills.

9. Conduct research into business, people and organisational issues for the further development of techniques and practices to enhance managerial performance in the work setting.

COURSE STRUCTURE

The course structure enables the student to develop all round skills and knowledge in the field of business management. This structure adopts a multi disciplinary approach where students are expected to acquire an understanding of core business functions that applies to many business and public sector organisations.

The course structure allows students to specialise in specific professional areas in matching the specific skills and knowledge requirements of their chosen profession and work environment.

The programme structure has taken into account the QAA Benchmarking recommendations in the design of the structure and content of the Executive MBA programme. Similarly the key skills requirements of the QAA Benchmarking statements have been adopted in the framing of the delivery and assessment methods.

The programme has 3 intakes per year:

JanuaryMay andSeptember

Students are required to complete a total of twelve (12) subjects for the Executive MBA comprising nine (9) core courses and three (3) option courses.



To complete the programme, students are required to complete a major project with the focus on their selected option specialisations.

Core Courses – Compulsory – Nine (9)

Organisational BehaviourManagement Decision MakingMarketingInternational Business ManagementManagement Information SystemsCorporate Financial ManagementOperations ManagementIntercultural ManagementStrategic Management

Option Courses

Strategic ManagementCorporate GovernanceBusiness PolicyManagement Consultancy

Information Technology Management - SpecialisationInternet MarketingE CommerceKnowledge Management International Business Management – SpecialisationInternational Financial ManagementInternational Human Resources ManagementInternational Marketing

Banking & Finance - SpecialisationInvestments & Portfolio ManagementInternational Financial ManagementMonetary Policy & Financial Institutions

Marketing - Specialisation Strategic MarketingMarketing Research International Marketing

Strategic & Project Management - SpecialisationProject ManagementTotal Quality ManagementBusiness Policy



Programme Structure and Assessment Schedules – FULL AND PART TIME STUDENTS

CORE SUBJECTS

Subject Name 1 % 2 % 3 % 4 % 5 % 6 % 7 %Organisational Behaviour A 10% A 10% C 50% D 10% A 10% B 10%Organisational Development and Change

A 10% A 10% B 10% B 10% B 10% C 50%

Marketing A 10% A 10% C 50% D 5% A 10% B 10% B 5%International Business Management

A 10% A 10% C 50% D 5% A 10% B 10% B 5%

Management Information Systems

A 10% A 10% C 50% D 5% A 10% B 10% B 5%

Corporate Financial Management

A 10% B 10% B 10% C 50% B 10% B 10%

Operations Management A 10% A 10% C 50% A 10% A 10% B 10%Intercultural Management A 10% A 10% C 50% A 10% B 10% B 10%Strategic Management A 10% A 10% C 50% D 10% A 10% A 10%

A= Written Assignment of not less than 1000 wordsB = Class Test / QuizC = Case Study ExaminationD = Class Presentation



Programme Structure and Assessment Schedules – DISTANCE LEARNING STUDENTS

CORE SUBJECTS

Subject Name 1 % 2 % 3 % 4 %Organisational Behaviour A 25% A 25% C 50%Organisational Development and Change

A 25% A 25% C 50%

Marketing A 25% A 25% C 50%International Business Management

A 25% A 25% C 50%


A 25% A 25% C 50%


A 25% B 25% C 50%

Operations Management A 25% A 25% C 50%Intercultural Management A 25% A 25% C 50%Strategic Management A 25% A 25% C 50%

A= Written Assignment of not less than 4000 words to compensate for class tests and presentations of full time and part time studentsB = Class Test / QuizC = Case Study ExaminationD = Class Presentation



Programme Structure and Assessment Schedules – FULLTIME AND PART TIME STUDENTS

OPTION SUBJECTS

Subject Name 1 % 2 % 3 % 4 % 5 % 6 %Corporate Governance A 10% A 10% C 50% B 10% A 10% A 10%Business Policy A 10% A 10% C 50% B 10% A 10% A 10%Management Consultancy A 10% A 10% C 50% B 10% A 10% A 10%Internet Marketing A 10% A 10% C 50% B 10% A 10% A 10%E Commerce A 10% A 10% C 50% B 10% A 10% A 10%Knowledge Management A 10% A 10% C 50% B 10% A 10% A 10%International Financial Management A 10% A 10% C 50% B 10% A 10% A 10%International HRM A 10% A 10% C 50% B 10% A 10% A 10%International Marketing A 10% A 10% C 50% B 10% A 10% A 10%Investments & Portfolio Management A 10% A 10% C 50% B 10% A 10% A 10%International Financial Management A 10% A 10% C 50% B 10% A 10% A 10%Monetary Policy & Financial Institutions A 10% A 10% C 50% B 10% A 10% A 10%Strategic Marketing A 10% A 10% C 50% B 10% A 10% A 10%Marketing Research A 10% A 10% C 50% B 10% A 10% A 10%International Marketing A 10% A 10% C 50% B 10% A 10% A 10%Project Management A 10% A 10% C 50% B 10% A 10% A 10%Total Quality Management A 10% A 10% C 50% B 10% A 10% A 10%

A= Written Assignment of not less than 1000 wordsB = Class Test / QuizC = Case Study ExaminationD = Class Presentation



Programme Structure and Assessment Schedules – DISTANCE LEARNING STUDENTS

OPTION SUBJECTS

Subject Name 1 % 2 % 3 %Corporate Governance A 25% A 25% C 50%Business Policy A 25% A 25% C 50%Management Consultancy A 25% A 25% C 50%Internet Marketing A 25% A 25% C 50%E Commerce A 25% A 25% C 50%Knowledge Management A 25% A 25% C 50%International Financial Management A 25% A 25% C 50%International HRM A 25% A 25% C 50%International Marketing A 25% A 25% C 50%Investments & Portfolio Management A 25% A 25% C 50%International Financial Management A 25% A 25% C 50%Monetary Policy & Financial Institutions

A 25% A 25% C 50%

Strategic Marketing A 25% A 25% C 50%Marketing Research A 25% A 25% C 50%International Marketing A 25% A 25% C 50%Project Management A 25% A 25% C 50%Total Quality Management A 25% A 25% C 50%

A= Written Assignment of not less than 4000 words to compensate for class tests and presentations of full time and part time studentB = Class Test / QuizC = Case Study ExaminationD = Class Presentation



LEARNING OUTCOMES

Knowledge

The course will require the student to understand and appreciate the principles and concepts of management and organizations and to apply these theoretical concepts towards understanding business practices.

Students will be able to collect relevant information across a range of areas pertaining to a current situation, analyse that information and synthesise it into an appropriate form in order to evaluate situations and alternative courses of action that may be contemplated.

Within the broad framework of organisations, their external context and management, students will be able to use knowledge to analyse (e.g. by classifying, contrasting, discriminating, examining), to synthesise (e.g. by constructing, creating, formulating, hypothesising, negotiating, planning, validating) and to evaluate (e.g. by appraising, concluding, judging, measuring, prioritising, recommending) cases in the following topic areas:

1. the impact of contextual forces on organisations including legal systems; ethical, economic, environmental, social and technological change issues; international developments; corporate governance, intercultural diversity;

2. markets and customers; the development and operation of markets for resources, goods and services; expectations of customers and equivalent stakeholders, service and orientation;

3. the concepts, processes and institutions in the production and marketing of goods and/or services; the management of resources and operations;

4. the financing of the business enterprise or other forms of organisations: sources, uses and management of finance; use of accounting for managerial and financial reporting applications;

5. the organization and development of international operations in the context of a globalised world;

6. the application of information technology and communication technology in the processes of management;

7. the management and development of people within organisations: organisational theory, behaviour, industrial/employee relations, human resource management, change management;

8. the development of appropriate business policies and strategies within a changing context to meet stakeholder interests.

Cognitive skills

When students have completed their International Executive MBA they will be able to:

1. Think critically and creatively: manage creative processes in themselves and others; organise thought, analysis, synthesis and critical appraisal; including to



identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately;

2. tackle situations by establishing criteria, formulating potential courses of action, implementing and controlling selected courses of action, evaluating results, and reviewing processes for same;

3. exercise relevant personal and interactive skills.

Practical, Personal, Professional skills and attributes

When students have completed the Executive MBA they will be able to:

1. select appropriate leadership style for situations;2. set targets, motivate, monitor performance, coach and mentor, in order to

continuously improve the people, activities, operations and units being managed;3. recognise situations in which unusual ethical matters arise; and apply ethical,

societal and organisational values to situations and choices;4. manage their time and self effectively;5. conduct some research into business and management issues;6. learn through reflection on practice and experience.

Key skills

When students have completed the Executive MBA they will be able to:

1. scan and organise data, abstracting meaning from information and sharing knowledge;

2. perform everyday numeracy skills in relation to quantitative data, including using models of business situations; exercise basic qualitative research skills;

3. undertake systematic problem solving and decision making including setting of frameworks, identifying appropriate decision making techniques, option selection and implementation;

4. use proficiently communication and information technology, including word-processing and spreadsheet software, messaging and conferencing, and the internet;

5. communicate effectively, orally and in writing, using a range of media, including preparing and appraising business reports; including listening to, negotiating with and persuading and influencing others;

6. exercise self-awareness and self-management, perform time management; 7. exercise sensitivity to diversity in people and different situations; and continue

learning;8. perform effectively within a team environment, and recognise and utilise other

people’s contributions in group processes; perform team selection, delegation, development and management.



TEACHING METHODS

A variety of teaching methods will be applied contingent upon the delivery methods employed in the location of programme.

Full Time

Full time students will participate in a variety of delivery methods including:

Classroom discussionsFormal case study analysis sessionsVisiting business professionalsRequired text book for each subject Access to e-library, and the InternetStudy guides given on CDROM

Part Time

Part time students will participate in a variety of delivery methods including

Classroom discussionsFormal case study analysis sessionsRequired text book for each subjectAccess to e-library from personal PC and the InternetStudy guides given on CDROM

Distance Learning Students

Distance learning students will participate in a variety of delivery methods including:

Study Guides given in CDROMRequired text books are given Case Studies for each subjectAccess to e-librarySupport via access to e-learning through the Moodle learning management systemAccess via e-mails with designated tutors and support faculty

ASSESSMENTS

Student performance in the programme will be assessed by appropriate formal methods which can take the form of set examinations, the submission of a portfolio of written assignments or a combination of both. Full time and part time students will in addition be assessed on contributions to the group in case study sessions and oral presentations.

The application of computer assessment methods may also be used subject to access to computers and the Internet.



All students must submit a final integrative project or dissertation. The length of this written project will vary but will be from about 8,000 to 10,000 words in length.

Assessments for all subjects will focus on analysis and evaluation of knowledge and questions will be framed to achieve this focus. Questions that can be answered by repetition of materials from text books or other sources will not be approved.

All assignments and projects given, as part of the required assessment for a particular course, will be accompanied by a marking guide to enable the student to be aware of the criteria for assessment to be applied for all submitted work.

Student support and guidance

Students will be supported for all academic matters. For full time and part time students an established tutorial support system will be made available by the approved and accredited PGSM local provider. English language support will also be provided where necessary

For Distance Learning students can communicate directly with their allocated tutors for specific subjects via e-mails or traditional postal methods including FAX. Direct telephone calls to tutors are discouraged in view of the location of the students in different time zones.

Voice conferencing through the internet at set schedule times will be available for group discussions for Distance Learning students. Access will be an hour per week at scheduled times.



COURSE DESCRIPTIONS

CORE SUBJECTS

Strategic Management

Analysis of Strategy, business ethics, social responsibilities, Corporate mission, objectives and policies, business environment, competitive analysis, corporate analysis, core competences, generic strategies, competitive advantage, acquisitions, mergers, alliances, strategy implementation and control.


Introduction to Financial Management, present value and net present value, opportunity cost, shareholder value, valuation of assets, bonds and stocks, payback, internal rate of return, relevant costs, measuring and calculating portfolio risk, diversification, portfolio theory, the Capital Asset Pricing Model, Dividends, Dividend irrelevance, capital structure, leasing, analyzing financial performance, foreign exchange market, currency risks.

International Business Management

The economic framework of international trade, political environment, the legal environment, commodity trade, MNC, foreign direct investment, international operations management, marketing, distribution, financial management, human resources management, culture, policies, international business development, competitive advantage, international market entry, international strategies, assessing competition.

Intercultural Management

Multinational companies, growth and development, culture and its impact on organizations, cultural variables and dimensions, cross-cultural communication, cultural sensitivities, conflict resolution in cross-cultural context, developing global strategies, international human resource management, managing diversity, developing global management expertise.

Marketing

Marketing concepts, value chain, business strategic planning, product planning, market intelligence systems, market forecasting and demand measurement environmental scanning, analysis of consumer behaviour, market segmentation, differentiation, positioning, new product development, globalization and international business, marketing channels, retailing, wholesaling, market logistics, marketing communications, managing the sales force, direct and on-line marketing.




Systems, forms of Information Systems, IT, computer systems, hardware and software. Database Management Systems, Networking and Client/Server systems, Distributed Systems, intranets, extranets and the Internet, analysis and development of MISS, DSS, ERP, Systems analysis and design, structured methods, organizations and control of Information Systems, security.

Organisational Development and Change

Process of Organisational Development, Diagnosis, Data Collection. Feedback and Intervention Design, Interpersonal and Group Processes, Intervention implementation, Work Design, Employee involvement, Strategic Change interventions, Diversity, Change implementation

Organisational Behaviour

Influences of Social sciences, the individual, individual differences, personality, theories of motivation, job design, nature of groups, work groups effectiveness, group decision making, leadership, effective leadership, organizational design, organizational change, effective change management, managing diversity, conflict and negotiation.

Operations Management

Introduction, developing an operations strategy, product and service design, processes and technologies, Project Management, Supply Chain Management, forecasting, capacity and aggregate planning, inventory management, JIT, Lean Production, ERP, Quality Management, Statistical Process Control, HAM and Operations Management.

SPECIALISTS SUBJECTS

Total Quality Management

Introduction to project management, Integrating strategy with projects, Project Organizations, Structure ,and Culture, Project Planning, Project Planning - Network Analysis/Scheduling, Project Cost Estimation, Resource Scheduling - Reducing Project Duration, Project Monitoring & Control, Earned Value Analysis, Project Risk Management, Project Quality Management, Leadership Teams & Partnering in Project Management, Project Audit and Closure International Projects, Project Presentations.



Project Management

Introduction to project management, Integrating strategy with projects, Project Organizations, Structure ,and Culture, Project Planning, Project Planning - Network Analysis/Scheduling, Project Cost Estimation, Resource Scheduling - Reducing Project Duration, Project Monitoring & Control, Earned Value Analysis, Project Risk Management, Project Quality Management, Leadership Teams & Partnering in Project Management, Project Audit and Closure International Projects, Project Presentations.

Corporate Governance

The foundations of business ethics, culture and ethical behaviour, developing ethical cultures, unethical behaviour, social responsibilities, development and implementation, corporate governance, agency theory, stewardship theory, stakeholder theory, corporate control and accountability, regulatory framework, legislation, financial reporting, auditing, role of directors and non-executive directors, director remuneration and rewards.

Business Policy and Strategy

The Strategic Management Process, establishing company direction, Strategic Vision, Objectives, Industry and Competitive Analysis, evaluating company resources and competitive capabilities, competitive advantage, building resource strengths and capabilities, culture and Leadership.

Management Consulting

Current trends in management consulting, process of consultation, requirements analysis, clients, sponsors, organizations, conducting consulting project, business and organizational gathering data and diagnosis, processes and interventions, implementing solutions, report writing.

Knowledge Management

Overview of Knowledge Management, leveraging knowledge assets, managing organizational knowledge, knowledge creation, collection and retrieval, mapping knowledge tasks and workers, knowledge management and the organization, best practices, tools and techniques of knowledge management, role of IT. in knowledge management, organizational culture and knowledge management, concept of communities, future for knowledge management.



e-Commerce

E-Commerce and E-Business, Types of F-Commerce, Communication Protocols for F-Business, Network Security, Server Platforms, Searching Mechanisms, Software Agents, Customer Relationship Management, Information Technology, and e-commerce, hardware and software issues.

e-Marketing

Developing a e-marketing Marketing strategy, Marketing Research, The role of Online Marketplaces, Branding, Interactive Direct Marketing, security and payment systems, advertising and promotion strategies.

Strategic Marketing

Business and Marketing strategies, financial analysis, market structure and segmentation, strategic positioning, managing value chain relationships, pricing, channel strategies, implementing marketing strategies.

Applied Marketing Research

Introduction, designing and developing market research, ethics in market research, questionnaire design, univariate methods, multivariate factor analysis, cluster analysis, chi square tests, hypothesis testing, discriminant analysis, sampling, consumer panels, cluster analysis.

Advanced Business Policy and Strategy

Advanced Study of contemporary Strategic issues including technology and innovation management, strategy implementation and control, entrepreneurial ventures and small businesses, non-for profit organisations, corporate governance, strategic choices, etc.

International Marketing

Terms and concepts, role of cultural variables, cultural conflict, international legal, political, social environment, global marketing strategies, products and services, international marketing channels, international marketing and promotion, multinational marketing, implementing international marketing strategies.

Healthcare Policies

Managing the healthcare services, funding and healthcare demand, measuring costs, regulations and markets, government policies on healthcare, politics of healthcare, care in the community, management and medicine.



Marketing Health Services

Marketing for healthcare services, segmenting and targeting markets for healthcare, gathering marketing feedback, surveys, interviews and focus groups, establishing customer, patient services, building an effective marketing strategy and plan.

Healthcare Operations Management

Introduction to healthcare operations, integration of healthcare operations, operation decision making, data analysis of staffing and services, expanding access to healthcare, quality management of healthcare services, quality assurance.

International Finance

International financial markets, foreign exchange markets, exchange rate determination, futures, swaps, hedging, international equity markets, bond markets, impact of foreign exchange fluctuations, international pricing, risk and inflation, international capital budgeting.

Monetary Policy and Financial Institutions

Introduction to financial systems, institutions and regulation, interest rates, risk, role of money and capital markets, short and long term investment, asset pricing in equity markets, futures market, options, constraints on monetary policies, financial crisis.

Investment and Portfolio Management

Capital markets, equity investment strategies, risk measurement, stock market anomalies, hedge funds, analysis of bonds, futures and interest rate swaps, diversification and currency hedging, bond pricing models, financial options, managing derivatives positions, derivatives investment strategies.

International Financial Management

Introduction, Economic Analysis, International Financial Environment, Foreign Exchange Markets, Foreign Exchange Risk Management, Financing the Multinational Corporation, Foreign Investment Analysis Multinational Working Capital Management.

International Human Resources Management

Culture in organizations, multiculturalism, selection, training and management of expatriates, host-country nationals, developing intercultural competence, cultural



adaptation, international resourcing, international performance management, rewards, international HAM development, comparative employment law, international industrial relations.

Strategic Human Resource Management

Human Resource planning, recruitment and selection, job design, learning and development, employment relationship, contracts and conditions of employment, reward and performance management, strategic aspects of HAM.

Training and Development

Training needs, learning and development, training development and planning, designing training programmes, management development and strategy, organizing and implementing training and management development plans, international management development.

Hospitality Management

Introduction, travel and tourism industry, effects of globalisation of hospitality industry, factors and trends in hospitality management, classification of hotels, Functional areas of hospitality, classification of food services, food and beverage management, housekeeping management.

Hospitality Marketing

Marketing of service industries, strategic planning in hospitality, hospitality-marketing mix, segmenting and targeting markets, marketing data, product and service mix, pricing strategies, communications, advertising, promotion.

Hotel Operations Management

Food and beverage management, standard costing, menus, procedures controlling purchasing, effective storage, forecast production, food and beverage controls, housekeeping management, sanitation and security systems and control, front office procedures.

Public Policy

The state, public policy, democracy, authoritarianism, welfare, policy analysis and evaluation, policy reform, decentralisation, globalisation and localisation, participation.



Public Financial Management

Introduction, Government Budgets, Costs and Cost Drivers, Budget Planning, Budgeting and Democracy, Performance Budgeting, Taxation, deficits, local financing, aid and debt relief, Future of Public Budgeting.

Customer Care and Quality Management

Quality management and TOM concepts, customer satisfaction, quality process improvement tools and techniques, organising quality processes and systems, quality auditing and compliance, ISO certification, implementing quality systems.


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