parents' guide asia magazine

Helping parents to guide their children in education choices

Media Kit2016

Parents’ Guide® Asia (www.parentsguide.asia) serves as a valuable resource for parents, providing them with advice and information they need to choose the right institution, scholarships and programmes for their child. The website is useful also for parents who wish to embark on their own continuing education journey.

n Build strong awareness about your brand and services by showcasing your organisation profile and star students/notable alumni on our website. The information can be updated dynamically to reflect changes in fees, schedules, deadlines, etc.

o Promote your upcoming events and activities in our “Events, News & Updates” section

p Stream corporate videos (parents’ testimonials, student interviews, campus tours, etc.) from your profile page to enhance the stickiness of your content.

q Showcase your organisation profile in the Parents’ Guide® Directory, to be published in April and October every year. The Directory will be available for unlimited downloads online, giving you double the exposure with the same ad spend.

r Share your insights into education and parenting issues withour members and visitors. Contributed articles featured on the Web and in the print edition will be given the appropriate credit mention and a link back.

s Reach out to parents and students in our database via our targeted email blasts

t Connect with a growing number of fans on our Facebook Page

u Get invited to exclusive Parents’ Guide® Groups to interact directly with parents. Join the panel of experts to answer queries from parents regarding education and parenting issues and build brand equity for your offerings

v Participate in “Meet the Parents” sessions for face-to-face interactions with parents and prospective students

w Enjoy economies of scale when your profile is promoted across our regional websites (phase 2 development)

10 ways yoU caN bENEFit:

why advErtisE? Our website is structured in such a way because we realise that a typical family nucleus will have children at different stages of learning and therefore will have different information needs. By having content that serves the varying needs of a family nucleus, it allows us to effectively target our audience (without having to pigeonhole a specific type of parents to reach out to) and stay relevant to them as their children progress to the next learning stage (all the while maintaining their mindshare).

We believe this approach is better compared with other parents-related web properties that focus on a narrow niche (e.g. enrichment providers) or attempt to cover everything under the sun (e.g. from marital sex to restaurant reviews). Our focus is very much on education, with parenting as an extension of it.

Mailing List : More than 115,000 parents and students

age groups Below 20 : 6,104 21 to 35 : 48,133 36 to 55 : 59,527 Above 55 : 2,085

Number of children per parent One : 30,725 Two : 61,324 Three or more : 25,031

EdM open rate : 25.7% EdM click rate : 8.6%

Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: [email protected]

oUr rEach (as of Dec 2015)

www.parentsguide.asia parentsguidesingapore

!

http://www.parentsguide.asia

PackagEs UNit PricE

sPEciaL discoUNt rENEwaL PLEasE

tick " sUbtotaL

LOnG-TErM CAMPAiGn

1-year online organisation listing1 x corporate banner a,d

2 x profiles (students/alumni/parents)1 x corporate video b

3 x EDM broadcasts c,E

4 x article contributions with credit mention and link back2 x event highlights in “Events, news & Updates” section3 x boosted posts on Parents’ Guide® Facebook Page1-page organisation listing in the Parents’ Guide® Directory: g

4,000 3,000

ShOrT-TErM CAMPAiGn

3-month online organisation listing1 x corporate banner a

2 x profiles (students/alumni/parents)1 x corporate video b

1 x EDM broadcast c,E

1 x boosted post on Parents’ Guide® Facebook Page

1,500 1,000

AD hOC CAMPAiGn

12-month online organisation listing only 1,800 1,440

Leaderboard Banner (rotation) a,d,h

DefAulT PAGes lAnDinG PAGeDuration: 3 months

1,500 1,200

Side MPU Banner (rotation) a,d,h

DefAulT PAGes lAnDinG PAGeDuration: 3 months

800 640

Top navigation Banner (fixed)Duration: 3 months

1,000 800

Sponsored Post F 500 n/A

PrinT CAMPAiGn

1-page organisation listing in the Parents’ Guide® Directory: g

2,000 1,600

1-page advertisement in the Parents’ Guide® Directory: g

2,500 2,000

AdvertisingOptiOnS

select the section(s) followed by the advertising option(s) you wish to book by ticking the appropriate boxes.

* All prices are quoted in SGD

higher Education scholarshipscontinuing Education

Enrichment Programmes international/Private schools

APril OcTOber (please choose one)

Grand ToTal SGD



NotEs oN advErtisiNg PackagEs:

A. The Parents’ Guide® Asia website is built with responsive web design (rWD), so it will automatically adjust to fit the screen resolution of various computing devices (including tablets). however, leaderboard, MPU and corporate banners will not be displayed on smaller mobile devices.

B. Selected corporate videos will be shared on the Parents’ Guide® Asia YouTube Channel.

C. Two weeks’ notice is required to avoid conflicting schedules for the EDM blast.

D. new banner designs may be supplied every month for campaigns longer than one month.

E. Artwork in JPEG / PDF / TiFF format with 300dpi resolution, or hTML file with link to all necessary image files.

F. Sponsored Posts will be featured on the homepage slider for up to one month.

G. The e-version of the Directory will be available for downloads from the Parents’ Guide® Asia website.

h. Leaderboard and MPU advertising rotates at a 10s interval throughout the site, refreshing every time the browser moves to a new page. Each banner has a share of voice of up to 25% (up to four advertisers per banner).

AdvertisingspecificAtiOns

itEMs sPEciFicatioNs dEvicEs

Corporate Banner 1050 pixels (w) by 318 pixels (h) # $ %

Leaderboard Banner 1050 pixels (w) by 318 pixels (h) # $ %

Side MPU Banner 240 pixels (w) by 200 pixels (h) # $

Top navigation Banner 460 pixels (w) by 122 pixels (h) # $

Sponsored Post Words: 500images: 640 pixels (w) by 480 pixels (h) # $ % &

Home Higher Education Continuing Education Scholarships Enrichment Programmes International/Private School Parenting

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EVENTS, NEWS & UPDATES

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TOP NAVIGATION BANNER

SIDE MPU BANNER

LEADERBOARD BANNER

Often, past students will contact me to ask for the clip notes of a "sermon" concerning writing I used to deliver to all of my new cohorts. So here, abbreviated from that ... read more

Higher Education

Guidelines to writing reports/assignments

The PAssion Children's Football (PACF) programme is held weekly across 30 Community Sports Clubs (CSCs), for children aged 5 to 12. It aims to let children... read more

Enrichment Programmes

PAssion Children's Football (PACF) Programme

The Lorem Ipsum International School opened its doors in 1890 and has always focused on excellence in all facets of education. We believe that through years of .. read more

International/Private School

Lorem Ipsum International School

Often, past students will contact me to ask for the clip notes of a "sermon" concerning writing I used to deliver to all of my new cohorts. So here, abbreviated from that ... read more

LATEST

Events, News & Updates

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Web of �eceit is a fascinating tale from �ourney to the West, where the monk �aster... read more


Higher Education


The PAssion Children's Football (PACF) programme is held weekly across 30 Community Sports Clubs (CSCs), for children aged 5 to 12. It aims to let children... read more

Enrichment Programmes

PAssion Children's Football (PACF) Programme

The Canadian International School (CIS) opened its doors in 1990 and has always focused on excellence in all facets of education. We believe that through years of .. read more

International/Private School

Canadian International School

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Events, News & Updates

Often, past students will contact me to ask for the clip notes of a "sermon" concerning writing I used to deliver to all of my new cohorts. So here, abbreviated from that... read more

Higher Education


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BOOKingcOnfirMAtiOn

tErMs & coNditioNs:

● invoices will be issued upon receipt of booking confirmation.

● Prices do not include production.

● All accounts must be settled within 14 days of presentation of invoice or before the launch of web campaign /advertising, whichever comes first.

● no cancellation is accepted after receipt of booking confirmation.

● Web campaign/advertising will not go live until payment is received. Campaign/advertising period will not beextended if client delays on making payment or submitting materials.

● All advertisement materials are to be submitted in soft copy according to our advertisement specifications.

● We reserve the right to reject any advertisement which may be deemed offensive, obscene, immoral, unethicalor inappropriate.

● Payment can be settled by:

1. Crossed cheque made payable to “Blue Ocean Marketing Services LLP”

2. Bank transfer to DBS Bank Account number: 003-933058-8. Please email acknowledgement advice and/or reference number together with your invoice number to [email protected].


To confirm the booking of your campaign on Parents’ Guide® Asia, please indicate your advertising options on the previous page, complete and sign the table below and email both pages to [email protected]. if you have any queries, please feel free to call stephen Yeo at +65 9824 4682.

coMPaNy dEtaiLs

Company/Organisation :

Name of Contact Person :

Designation :

Date :

Total Campaign Amount : SGD

Signature & Company Stamp

Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: [email protected]