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AXA Group
AXA Group
Parent Company
AXA Group
Category
Life and Health Insurance
Sector
Financial Institutions
Tagline/ Slogan
Be life confident; Go Ahead; You Can Rely on Us
USP
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AXA Group
AXA is positioned as a global leader in Financial Protection
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An insurance company on which its customers can rely and trust
SWOT Analysis
Strengths
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AXA Group
1.Strong brand name and good financial position
2.Major leaders in casualty and property sectors 3.Presence in many countries through JVs
Weaknesses
1.Stiff comprtition from other insurnace companies 2.Limited portfolio 3.Lesser profits as compared to competitors
Opportunities
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Retirement schemes
Threats
1.Changing govt regulations and financial crisis like recessions
2.Legal issues 3. Too many insurance players to choose from
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AXA Group
Competition
Competitors
1.AIG 2.AON 3.Allianz4.Allstate5. Delphi Financial Group6.MetLife7.New York Life Insurance
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