pardot 25% clients have seen 63% -...
TRANSCRIPT
DISCOVERYOur certified consultants will facilitate requirements gathering sessions to learn about your business and marketing goals.
Through a quick iterative approach, we'll capture requirements around how you want to customize Pardot.
CONFIGURATIONBased on the requirements, our consultants will configure Pardot to get you faster results.
Configuration includes technical setup, CRM integration and marketing asset setup.
REVIEWAt multiple points in implementation, we provide demos of configuration for your review and feedback.
During the demo, we will also emphasize how various marketing assets are created and used.
All marketing assets will be tested in All marketing assets will be tested in multiple email clients (Gmail, Outlook), browsers (Chrome, Firefox, IE & Safari) and devices ( Android & iOS).
TRAININGTo make the adoption easier for your users, we create an admin user guide with screenshots of how to navigate and use the application.
We also provide virtual training sessions to guide your marketing team to success.
We will cover how to use the We will cover how to use the application for day-to-day marketing activities, managing marketing assets and emphasize how Pardot brings your sales and marketing teams together.
SUPPORTWe understand that adopting a new application doesn't happen over night.
For all our accelerators, we offer 2 For all our accelerators, we offer 2 week post go-live support at no cost so that we resolve your go-live questions and needs while you get used to the new application.
Approach
A Pardot Accelerator is a 4-week engagement that is tailored
for small business marketing teams who are looking to generate
quality leads and nurture them.
WHAT:
For clients who want to move their companies into marketing
automation to achieve amazing lead generation and nurture
those leads.
FOR WHOM:
A dedicated certified Pardot consultant will work with your marketing
team to help you understand features available in Pardot and will also help
you to deliver your first successful campaign through Pardot.
HOW:
Pardot customers have seen sales revenue increase by 34% and
marketing effectiveness increase by 37%, on average.
WHY:
DID WE TELL YOU THAT WE USE PARDOT INTERNALLY TO MANAGEOUR MARKETING CAMPAIGNS?
Pardot Clients Have Seen 63% increase in website leads
25% reduction in sales cycle 40% increase in marketing productivity
40% increase in email subscribers
Today's customers are smarter, more capable, and more empowered than ever before.
Buyers today demand a new level of customer obsession, and the Pardot platform has
the right capabilities to meet this demand. With our Pardot Accelerator you can take
advantage of core features of Pardot – customized to fit your business. We know that the
clock is ticking on your Pardot subscription. We will help you get the most of Pardot
within 4 weeks. Through CRM integration, we will provide visibility to your sales teams
on how your prospects are interacting with your marketing initiatives. After the
implementation, we will also train you on how to create and manage marketing
campaigns going forward.
EXTEND YOUR CRM CAPABILITY WITH MARKETING AUTOMATION
Source: Forrester Research
58% of top-performing companies - companies in which marketing contributes more than half of the sales pipeline - have adopted marketing automation.
PARDOT ACCELERATOR
5/5 AppExchange Reviews Rating
Ready to embark on your marketing automation journey?Speak with one of our certified Pardot Consultants to see how our accelerator can get you up and running before you know it.
Get in touch
Extending your Implementation with Add-ons
Salesforce Engage installation and setup
Connector setup
Webinar connectors
Event connectors
Social Media connectors
Other connectors like bit.ly, Twilio, Google Analytics
You can also leverage additional features within Pardot during your accelerator implementation. These advanced features allow you to further customize the application to suit to your business needs. These customizations will be specific to your
organization and will be delivered on a time and material basis. Some of these additional features include:
78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution.
- The Lenskold and Pedowitz Groups Research
Content
Adwords search integration
Site search integration setup
Custom redirects
Advanced dynamic Content
Files
Extended Implementation
$14,000
Technical Setup
Connector Setup & CRM Integration
Marketing Asset Setup
Other Customizations
IP whitelisting
Dedicated email IP setup
Assist to use your custom fonts on Pardot
Mapping Salesforce custom fields to Pardot
Initial database import (leads & contacts) from Salesforce to Pardot
Email templates setup - 5
Forms/ Form handler setup - 5
Landing pages - 5
Automation rules - 5
Engagement programs (upto - 2)
Adjusting baseline scoring model
Custom page scoring using page actions
Scoring categories
Grading
Auto-responders
Building subscription lists
Setting up email preference centerSetting up email preference center
Prospect segmentation
Dynamic lists
Multivariate landing page creation
Email A/B testing
6-8 Weeks
Extended your implementation with additional Pardot features
Start your marketing automation journey with a core Pardot feature deployment
$6,5004 Weeks
Core Implementation Details
Discovery and Design Workshops
Technical Setup
Connector Set up & CRM Integration
Marketing Asset Setup
Admin Training
2 Hours Training Sessions
2 Week Go-Live Support
Assist in the implementation of Website Tracking Code to log visitor activity
Assist in creating a Vanity Tracker Domain for Pardot hosted assets
Assist in settingup SPF & Assist in settingup SPF & Domain keys for Email Authentication (to optimize Email Deliverability)
Salesforce connector setup and configure syncing options
Install Pardot package in Salesforce
Adding Pardot elements to Salesforce page layouts
Mapping Lead fields to Mapping Lead fields to Contact fields
Mapping users and enabling Single Sign-On
Email templates setup - up to 2 Client to provide HTML or text creative
Forms - up to 2
Landing pages - up to 1
Automation rules - up Automation rules - up to 2
Customize unsubscribe page
Email editor
Landing page editor
Automation rules
Engagement studio
Segmentation lists
CRM Integration
Dynamic listsDynamic lists
Segmentation rules
Requirements list
Pricing