parc conference 2007 …building momentum stepping out on the bruce trail presenters betty perkins,...
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PARC Conference 2007PARC Conference 2007…Building Momentum…Building Momentum
Stepping Out
On the Bruce Trail
Presenters
Betty Perkins, R.N. B.Sc.N
Karen Croker, Reg. N. M Ed.
Grey Bruce Health Unit
Design TeamDesign Team
• Betty Perkins, Public Health Nurse
• Kerry Withrow, Programmer
• Karen Croker, Public Health Nurse
• Mary Solomon, Ontario Stroke System
• Teresa Zohorsky, Social Marketer
• Bruce Trail Association & Stephen Arscott
• Joy Black, New Paradigm Communications
ObjectivesObjectives
By the end of this session you will learn about:• Stepping Out On the Bruce Trail program
Pilot phaseImplementation phaseEvaluation phase
• How the software program works• Partnership involvement• Successes and lessons learned
Program Rationale Program Rationale
Urgent need for action…. In Grey Bruce area:
• 54% are inactive
• Only 40% of residents are at a healthy weight
• 35% higher rate of hospitalizations due to falls
What is Stepping Out What is Stepping Out On the Bruce Trail?On the Bruce Trail?
• Part of a comprehensive plan for healthy living
• Software program
• Virtual walk using a pedometer
• View actual Bruce Trail scenery
• Record number of steps
• Track your route on map
Program RationaleProgram Rationale
• Pedometers are a motivation tool
• Pedometer lending in libraries already exists
• Worksite program
• Bruce Trail as an environmental support– 840 km
– More than half of trail in Grey Bruce
– Beauty
– Attainable goal
Development PhaseDevelopment Phase
• Software programmer
• Bruce Trail Association permissionPhotography
Niagara Escarpment map
• FundingGrey Bruce Partners in Health
Towards Evidence Informed Practice - TEIP
Pilot PhasePilot Phase
• Dental group – 51 participants
• Bruce-Grey Catholic District School Board – 300 participants
• Bluewater District School Board – 1012 participants
Lessons from Pilot PhaseLessons from Pilot Phase
• PC with Windows XP needed and not all schools had program
• Software changes• Multiple vs single person data input• Overwhelming successful
– Fun, innovative approaches– Embraced participation– Timely for workplace wellness
Implementation Implementation
Target Group
• Adults 30- 50 years
• Workplaces
• Secondary focus on children– Ontario Early Years Centres
ImplementationImplementation
Marketing
• Media, unpaid and paid
• Collateral materials-posters, bookmarks, software and poster for challenge
Stepping Out on the Bruce TrailStepping Out on the Bruce Trail
ImplementationImplementation
Launch Week: January 22, 2007
• Workplaces
• Community
Stepping Out….Stepping Out….
Grey Bruce Rural Community Grey Bruce Rural Community Partnership in Resource Exchange Partnership in Resource Exchange
for Healthy Livingfor Healthy Living
• Public Health and Ontario Stroke System
• Libraries
• Healthcare Providers
• Ontario Early Years Centres
• Bruce Trail Association
• Parks and Recreation
Partnership DevelopmentPartnership Development
• Heart Health Project– Phase 1
– Pedometer Lending in Libraries
• Heart Health enhancement– Phase II
– Towards Evidence Informed Practice-TEIP
– Ontario Stroke System
Logic Model Logic Model … part of a larger piece… part of a larger piece
Resource
Exchange
Library Pedometer Project
Stepping out on the Bruce Trail Project
Health Information Prescription Project
Evaluation and Outcomes Evaluation and Outcomes
Evaluation ToolsEvaluation Tools
• Questionnaire to librarians
• Survey for users
• Partnership collaboration assessment
OutcomesOutcomes
• Use of motivational tools
• Awareness of physical activity behaviour
• Partnership cohesiveness
• Health of Grey Bruce residents
Lessons Learned Lessons Learned
• Funding is critical
• A project always requires more time than anticipated
• Collaboration broadens the perspective
• Importance of evidence based research
• Need for analysis of data- survey monkey
SuccessesSuccesses
• Participants awareness of the change in physical activity during the week and on weekends
• Staff of schools as role models for students
• Engagement of partners early in the process
• Impressive participation rates in workplaces
Questions?Questions?