Paramarsh Ready to help

Goals• Improving the education system in India.• Guiding students reach their goals.• Do good to everyone

Plan and overview of ParamarshHelp students of Class 10 and Class 12 decide their right career choice

Provide information, maps, number of hostels in each area, their quality, fees structure in a roof and also allowing the students to book a room in advance.

Providing Engineering students with the best tutorials available on Internet.

Market Overview

Current/Potential Customers: Students of Class 10, 12 and Engineering

Competitors: MaxScore

Collaborators: Schools, Coaching Institutes, NPTEL, OLA, Hostel/Mess Room Owners, OYO etc.

Segmented Customers

• Students of Class 10.• Students of Class 12.• Students of Engineering(UG).

Income from the Market

Ads on Playstore

Premium version costs $5/person

Database selling

Targets of Paramarsh

• Sell the premium version to 10 students a day• 10 x $5 = $50 a day• Promoting drastically, attaching with

emotions of customers.• Need a time frame of 7-8 months to achieve

the target, since it’s a completely new product in the market.

Pillars

• Customers• Collaborators• Company• Competitors

Customers

Target Customers: • Class 10, 12 and Engineering Students Benefits:• Guide to select a right career option• Hassle free accommodation process• Guide to the best tutorial links of each and

every stream in Engineering.

Collaborators

• Schools• Coaching Institutes• NPTEL• OLA• Hostel/Mess Room Owners• OYO • and many more….

Company

• Persons responsible for the company: CEO CMO CTO COO Consists of the Strategic Business Unit.

Competitors

It’s a completely new product.Only one competitor (only onw POP)• MaxScore

Propositions

• Helping hand for students• Has one competitor with only one POP ;)• Once launched, predicts a huge demand• Providing best tutorials under one roof• Helping students decide career• Hassle free choosing the right hostel• Total profitable business for collaborators

and investors

Paramarsh’s Benefits

Excellent service quality by professionals Efficient searching mechanisms

Best tutorials for engineering studentsAll of these at a reasonable cost of $5 only

Offered to customers at $5 (B2C deals)Offered to channels at $3.5(B2B deals)

Completely new product in the marketHas a huge demand (from a market research))Free version includes counseling of students

Given at $4 to a customer by completing various offers

Huge customer base B2B deals bags it at $3 .

Coupons and promotions offered to employees

1) Helping school students2) Tutorials to engg. students

Meaning

Paramarsh = ‘Consultation’

Structure

CEO

CMO

COO

Oper

ation

s and

Mar

ketin

g Tea

m

B2B

deal

s

B2C

deal

s

Business ProcessSt

rate

gic

Busin

ess U

nitDecides the core

functionality.Makes marketing strategies

Rese

arch

and

Dev

elop

men

t Researches about the productUpdates the productTechnical support to users.

Ope

ratio

ns a

nd M

arke

tingHandles the end

usersReports problems to higher authority

Implementation Schedule

Product manufactured

Product launched

Marketing Team works

End users downloads the app and

uses the product

End users complains to the support

team