parallels partner marketplace and value-added applications frederik schouboe, president, keepit.com...

Parallels Partner Marketplace and Value-added Applications Frederik Schouboe, President, Keepit.com

Michael Auger, President, Pinnacle Cart

Soeren von Varchmin, VP SaaS, Parallels

Parallels – Optimized ComputingTM

2

Agenda

• Overview

• What is the Parallels Marketplace?

• How Does it Work?

• Vendor Showcase:

• Closing

• Q & A


3

Introduction – Jan 2008 SaaS Survey

• 71% of respondents planned on offering SaaS in 2008

• 75% expect increase revenue/profits by 5%+ with SaaS

• 54% stated they would like help from Parallels in getting into SaaS and ISV matchmaking

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0.0%2.0%4.0%6.0%8.0%

10.0%12.0%

14.0%

16.0%

18.0%

United States

Netherlands

Canada

Germany

Great Britain

Spain

Australia

Switzerland

Belgium

Italy

Parallels Listens and Responds to Partner’s Requests

Top 10 Countries in SaaS Survey

Your Highest Demand: eCommerce, Security, Online Backup, Doc Mgmt


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The Marketplace: Overview

Parallels Partner Marketplace• A Parallels Initiative to get you into SaaS quickly to offer best of

breed applications to your customers • Great way to Upsell your Parallels Plesk Panel customers• An effective method to increase customer retention/stickiness

• Two Business Models available: Co-Branded with Parallels or Direct Resell• We take care of the setup, provisioning, licensing, billing and

management aspects

• Value added commercial applications selected for Hosters• Selected for Highest Potential Attach Rates,

Technical Quality & Business Fit


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The Marketplace – What is it?

• Marketplace consists of:

• Storefront created in Parallels Business Automation

• Web Portal where applications are stored and accessed

• Customers access your Storefront via their Parallels Plesk Panel

User’s Parallels Plesk Panel Your Branded Storefront Parallels Business Automation

Application Portal

Parallels Partner MarketplaceCustomer Environment


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Parallels Partner Marketplace – How it Works?

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User’s Parallels Plesk Panel Your Brand Storefront viaParallels Business Automation

Application Portal

Parallels Partner MarketplaceCustomer Environment

1. CustomersEnters

Your Store

2. Adds App(s)to Shopping

Cart

3. CustomerMakes

Purchase

4. CustomerLeaves

Your Store

5. App & License are

Auto Installed

1 2 3

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Parallels Partner Marketplace – Business Models

Two Business Models to sell products on the Marketplace:Model 1: Parallels Sells Applications to the End-Customer; You Earn Affiliate Commissions: Referral fee for you!Model 2: You Resell Applications via Parallels Partner Marketplace: Use our backend for your own Merchant Front


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Why Parallels Partner Marketplace ?Great Sell-up Opportunity – For Your Existing & New Customers with Parallels Plesk Panel•We’ve done the Research on these Best of Breed Apps

– Selected for Highest Potential Attach Rates, Technical Quality, Variety of Service and Business Fit

•Applications & utilities to be included in the first release:– Desktop Security– Mail Anti-Spam– Contact Manager – Document Manager– Online Backup for Desktop– Ecommerce Shopping Cart

•A Complete Solution– All in one place, more to follow


9

Agenda

• Introduction

• Keepit

• Pinnacle Cart

• Closing

• Q & A


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Keepit.com


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Keepit.com

Where’s my

f**§!”#€% files ?!!


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Keepit.com

Keepit PRO feature set

• Backup multiple computers (desktops and servers) in one account

• Near continuous data backup and open file support

• Version (snapshot) support• Blocklevel incremental backups• 256 Bit Rijndael encryption• Simple and intuitive userinterface

on the desktop• Centralized Controlpanel for each

account


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Keepit.com

12.000 laptops are lost in US airports – every week

Two thirds of businesses that lose data go bankrupt within 12 months(National Archives & Records Administration in Washington)

(Ponemon Institute US 2008)


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Keepit.com

(A&B Analyse Cph 2008)


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Keepit.com

Value Proposition to the end customer

1. SMB’s act like home users2. Singleminded product offering3. Low cost decision4. No IT investment and barriers

• Each SMB = 3-5 licenses• Increased trust for clients data• Increased loyalty


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Keepit.com

1. Business critical data is unprotected

2. Keepit.com delivers ultra-simple Value Proposition

3. Huge SMB market open

4. ARPU raiser


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Agenda

• Introduction

• Keepit

• Pinnacle Cart

• Closing

• Q & A


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Pinnacle Cart Background

• An industry leading ecommerce application, commercially selling software for over six years

• Based in Phoenix, AZ

• PHP-based software application

• Compatible with Linux or Windows servers in either a LAMP or WAMP set-up

• Marketing-based philosophy on the design and development.


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Pinnacle Cart Features• OVER 300 FEATURES

• Complete shopping cart and website builder

• Over 20 gateways supported including all offerings from Google, Paypal and Authorize.net

• USPS, UPS, FedEx, Canada Post integration

• Unlimited categories and products

• US-based support team

• Multiple language, multiple currency

• PA DSS Certification in process


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Pinnacle Cart Philosophy

Pinnacle Cart - built from a marketing perspective

Each release of the software has a goal to improve one, two or all three of the following:

1.Increase organic traffic to the website

2.Increase the visitor to purchase ratio

3.Increase the average order size


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Pinnacle Cart / Parallels Partnership

2007 • Pinnacle Cart became a ISV Premium Partner

2008

• Spring: Pinnacle Cart certified “Gold” using the APS Standard

• Fall: Pinnacle Cart is chosen as the exclusive shopping cart provider for Parallels Partner Marketplace debuting in the Spring of 2009


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The Company You Keep – SaaS Model

• Parallels

• Go Daddy

• A Plus

• Newtek / Crystal Tech


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Pinnacle Cart & the Parallels Partner Marketplace

Software offering & options within Marketplace• No Risk – you are paid only when a sale is made, no upfront

costs or commitments.

• Fully Automated – internal costs as the process from purchase to installation to ongoing billing is fully automated

• Support – we can provide or you can manage support and we provide level 2 support to your team

• Branding – sell the Pinnacle Cart brand or private label into your brand

• Integration – utilize all the options and flexibility we are offering, we can fit into your business model seamlessly


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Agenda

• Introduction

• Keepit

• Pinnacle Cart

• Closing

• Q & A


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The Marketplace: Summary Parallels Partner Marketplace • The Marketplace is an important Parallels

Initiative we plan to support long term– Phase 1: Launch; Q2 ’09– Phase 2: More Applications; Q4 ’09

• Your chance to get into SaaS quickly to offer best of breed applications to your customers – Great way to Upsell your Parallels Plesk Panel customers– An effective method to increase customer retention

• 6 Initial Applications and more to Follow– We’ve done the Market Research so you don’t have to!– Easy to Setup, Flexible Offerings and at the Right Price


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Call to Action

Parallels Partner Marketplace • Providers: if interested in participating,

send email to get in the queue, we will provide updates as program progresses– Email [email protected]

• ISVs: if interested in becoming a vendor, send email to get in the queue, we will contact and provide updates as program progresses– Email [email protected]


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Q & A

Questions?

Frederik Schouboe, [email protected] President, Keepit.com

Michael Auger, [email protected], Pinnacle Cart

Soeren von Varchmin, [email protected] SaaS, Parallels

parallels partner marketplace and value-added applications frederik schouboe, president, keepit.com...

Documents

parallels marketplace

parallels initiative

isv matchmaking parallels

parallels plesk panel

parallels plesk panel

computing tm

breed applications

saas survey