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PAPER/ARTICLES PUBLISHED IN:

EDITED VOLUMES BOOK/ CONFERENCE PROCEEDINGS-

1. Management in New Millennium-An Indian Perspective, (Anis Publication) 1999 “Role of Marketing in Environmental Degradation. Pp: 85 –90.

2. 21st Century Managers & Global Business Environment (Anis Publications) 2000. 1. challenges of Marketing in Indian B-Environment—A ground Level View Pp: 131-140.2-“Loads of Promise- An Analysis of Dee Beers Advertisement” Pp:140-144.

3. People Process & Organizations- Emerging Realities. (Excel Books) 2000, “Marketing Concepts and Techniques in the service organization- A Review”. Pp: 283-289.

4. Marketing of Services in Indian Business Environment- A Critical Analysis. (Anis Publication) 2001. Pp: 131-140.

5. Organization Challenges – Insights & Solutions (Excel Books) 2001, Topic- “Corporate Memory (CM): A Ground Level View” Pp: 454-459.

6. Local Champion to Global Masters: Mobilizing for growth (Excel Books) 2002, “E-Commerce and Insurance Industry: The Flourishing of a Symbiotic Relationship”. Pp: 13-23.

7. “Developing Marketing Strategies for Service Organization- A review” G. J. U., Hisar. Compendium 2004, Pp: 116-112.

8. “Management of Psycho-Yogic Therapies and Fitness of Managers”, Gurukul Partika, Deptt. of Physical Education and Sports, 2008.Pp:131-133.

9. “Mayhem of World Economy Collapse and its consequence on Indian BFSI (Banking, Financial Service Industry): A Study in Kanpur City of India”. (Egypt) 2010, Pp: 404 -408, IEEE Inc.

10. “A Comparative Study of the level of Job Satisfaction in Domestic and Foreign Banks in New Delhi, India”. (China) 2011, Pp: 510-515.

11. “Competency Building Strategies in Business & Technology” research article name is “Sustainable Procurement Practices for The Three E’s: Environment, Economy and Equity”2011, Pp: 63-74.

12. “Corporate governance as tool for social citizenship: Crtical analysis for corporate governance practices in Middle East” published in ed. (Sharma, S.K) 2012 Strategic transformation in globalized era, Pankaj Publication International, Delhi. Pp: 41-48.

13. Marketing Concepts to Application, “Influence of pricing on sales: An insight into Indian car market with reference to Chevrolet, Ford, Hyundai and Maruti Suzuki”, Bloomsbury India 2014, Pp: 48-57.

JOURNALS-

1. Delhi Business Review (DBR). 2001, An International Journal of society for Human Transformation and Research. “Knowledge Management- A Necessity in New Millennium”. Volume 2. No 2 July-Dec.

2. Delhi Business Review (DBR). 2002, An International Journal of society for Human Transformation and Research “Merit Based HR Policy- A developmental Tool or An Alibi Paper?” Vol. 3 No 2, July-December,

3. Management Stream, Vol.1.Year, 2004, IIMT “Resolving Prisoner of Work (POW) Stress In executives: Vedantic Perspective”.

4. Business Journal, Vol. 19, No1-2, 2004, Southern Connecticut State University, USA“A Comparative Study Advertising on Government-owned TV Channel (Doordarshan) and Cable TV”.

5. Business Vision, Issue no.1, Vol.2, 2005, “Research as an Agent for Transformation and Development: India as a Case Study.

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6. Corporate Excellence and Indian ethos in Competitive Environment, Journal of Haridwar Management Association, 2006, “Value based Management Education: A new mantra of Nirwana”. Pp 14-18.

7. Pragyaan, a bi-annual journal from IMS, Dheradoon, Vol. 5: Issue Oct, 2007, “e-tail logistics-empirical study on current practices & trends role of e-SCM in robust & effective logistics system formulation”.Pp 25-35.

8. Biannual Journal of Gender and Social Issue, autumn 2007, Vol. 6, Number 2, Fatima Jinnah Women University, Rawalpindi, Pakistan. “Interactivity in Advertising framework-A Case with Reference to Indian Advertising Companies”.Pp 21-25.

9. MAMIMT-Journal of IT & Management, Vol. 1 No.2, Nov-April 2008, “Unilever’s Merger Over Best Foods-A Brief Analysis on Pre & Post Consolidation Market & Financial Strategies”.Pp 89-96.

10. Bizcraft, Sep. - Feb. 2008, Vol. 2 No.1, “ONGC’s Videsh Expansions Strategy: Post Mortem Study of PSU Oil Giant Cross Boarder M & A Strategies”. Pp 59-67.

11. SCMS Journal of Indian Management, Vol.V, No.1, Jan-March 2008, “Interactivity and Advertising: A Conceptual Framework” Pp 65-71.

12. Business Vision 2008, “Impact of Change Management on Human Resources during an ERP Implementation”, Vol.4, No1-2, June-December.

13. International Journal of Arts & Sciences-2009, Vol. 3, No.6, Cumberland, USA,“Management of Quality Improvement Programme in India: It’s Impact on Technical Education and Futuristic Needs” Pp 65-75.

14. GJEIS-2009, “Identification & Evaluation of Barriers during ERP Implementation,Global Journal of Enterprise Information System”, Volume 1.No.2 (2009).Pp 48-53.

15. Management Stream-2010, “Emotional Intelligence (EI) and Knowledge Management (KM) as Predictant of Managerial Effectiveness (ME)”, Vol-2, Pp.11-18.

16. Journal of Business Research, Turkey–2010 , “An Empirical Study on the Efficiency of Performance Appraisal System in Oil and Natural Gas Commission (ONGC), India”İşletme Araştırmaları Dergisi(iad),Journal of Business Research Vol.2/No.2 ,Pp 65-78.(Impact factor-.833)

17. Global Journal of Finance and Management-2010, “Corporate Governance: Meaning and Implementation”, Volume 2, Number 2, Pp. 197-207.

18. İşletme Araştırmaları Dergisi(iad)-Turkey – 2010, “Job Satisfaction among Pharmaceutical Sales force in South Africa –A Case with Special Reference to Cape Town”, Volume 2/3 (2010) Pp 63-74. (Impact factor-.643)

19. International Journal of Arts and Sciences, “Customer Engagement: New Key Metric of Marketing” 3(13): 347 – 356 (2010) CD-ROM. ISSN: 1944-6934 © InternationalJournal.org.

20. ANVESHA, A journal of IES Management College and Research Centre, “Corporate Governance in the Middle East: Meeting Point for the Advancement of Social Citizenship”.Vol 3, No-2, July-December 2010.

21. Global Journal of Finance and Management-2011, “Gaps in the Fertilizer Distribution in India : A Special Reference to Punjab State”, Volume 3, Number 1 (2011), Pp. 91-96

22. International Journal of Contemporary Practices -2011, “Framework for Real Time Performance Appraisal Systems-An Innovative Way to do Performance Appraisal for Small Organizations”.Vol. 1, Issue 1.

23. Business Vision, "An Empirical Study on Use of Social Networking Sites (SNSs): A Case Way Dissection". Vol. 8, I & II (January-December) 2012.

24. RJSSM, "Demographic Differences, Causes and Impact of Workplace Production Deviance on Organizations: An Empirical Study on Non-Punctuality of Employees in Service Cluster", www.theinternationaljournal.org, Vol.03, Number: 08, December-2013, Pp.99-106. (Impact factor-.933)

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25. IMR- Management Speak, “CRM as an imperative approach for e- Banking: Perception of Customers towards SBI, PNB, ICICI and HDFC of Roorkee, Uttrakhand”, Vol.6, No. 2, July-Dec 2013.

26. TIJ's Research Journal of economics & Business Studies-RJEBS "A study on customer perception towards service quality and delivery with reference to e-banking". www.theinternationaljournal.org > RJEBS: Vol.03, Number: 04, February-2014, Pp.27-34. (Impact factor-.843).

27. TIJBM,"Key Antecedents of Organizational Citizenship Behaviour: A Study of Axis Bank,Vol 2 ,Issue 5,May,2014,Pp.256-261.

28. European Academic Research, Acceptance of Cell phone services: An empirical dissection on Indian Consumers”.Vol.II, Issue 3/June 2014. (Impact factor: 3.1(U/F).DRJI Value: 5.9(B+).www.euacademic.org.

29. International Journal of Advance Research in Management and Social Sciences (IJARMSS), "An empirical study of shopping tendency through social networking sites (SNSs)”, Vol.3, No.8, August 2014, www.garph.co.uk.Pp.49-62. (Impact factor: 4.400).

30. International Journal of Economic and Business Review,"Cometitive Advantage through sustainability: Value Chain approach frontier for organizations".Vol.2, Issue -10, October 2014. (Impact factor: .998).

PUBLICATION OF MY BOOKS:

1. Vedic Values and Corporate Excellence-Anis Publication, Registrar G.K University Haridwar. (2002)

2. Create a Market for Your Product-Pragati Prakashan Meerut, Meerut. (2005)3. Effective Management Workout-A Case Study way, Himalaya Publication, New

Delhi. (2005)4. Creating Competitive Advantage, Kiran Printings, Registrar, G.K.University, Haridwar.

(2005)5. Building Management Competencies In Indian Business: Then, Now and Beyond,

Kiran Printings,Registrar,G.K.University,Hardwar.(2006)6. Innovations in Management Practices, MacMillan Publication, New. Delhi. (2007)7. New Paradigms in Management Sciences and Arts, MacMillan Publication, New

Delhi. (2008)8. Gaining Competitive Advantage Through HRM Practices in Services Sector-In service

based organizations, Lambert Academic Publishing, Germany (2010)9. Research Handbook on Merger and Acquisitions in O & G Industry-A Case Approach,

Lambert Academic Publishing, Germany (2010)10. Strategic Management-An Indian Perspective: Best Strategic Planning &

Implementation by Indian Firms, Lambert Academic Publishing, Germany. (2011).11. Management Innovation, Tata McGraw Hills, New Delhi.(2014)