paper + ink presentation final!! w edits 4.15.15
TRANSCRIPT
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Paper + Ink PublishingAHMED KHAYYAT, ABDULAZIZ AL SAKRAN, JESSICA HORNSBY, MANJU HASSAN, SHIHINTHA SHARIF
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About Us… Founded in 2013 by five University of Dallas studentsServing mainly the needs of the University of Dallas communitySpecialized in digital document editing and printing servicesHave established a significant market share in Irving area by cornering the UD market
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Initiatives in 2015 To offer delivery services To add additional laptops/desktop computers
To add additional staff members Begin hosting a customer website
• Customer account and order history• Upload documents• Order requests
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Investment Opportunity Company valued at $100,000
• Based on valuation of assets plus valuation of goodwill
Asking for investment of $10,000 for 10% ownership of company
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Initiatives Requiring Your Investment…
Expand to a larger commercial location
Adjust the leased space to fit our needs
Upgrade existing infrastructure• Increase volume capacity• Increase printing quality and speed
Lease an additional high-end printer to expand range of printing offerings
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Long Term Goals (5+ years) Serving greater DFW Area Partnerships with local businesses Partnerships with community colleges and small local colleges
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Paper+Ink 8%
Staples22%
Kinkos17%
FedEx14%
Office Depot20%
Other19%
Irving Area Market for Small-Batch Printing and Digital Editing Ser-vices:
Market Potential
Growth Potential: In 2 years, we estimate holding 10-12% of the market share
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SWOT AnalysisStrengths:
Specialization knowledgeIndustry connections
Access to funding Products are highly desired by local
students and faculty Word-of-mouth marketing and
referrals
Opportunities: Continued expansion for online
sales Ability to develop additional stores
Development of proprietary products
Limited competition in the Irving area
Delivery services
Weaknesses: Competitors can offer similar
products quickly Limited start up costs for new
businessesLimited flexibility in pricing
Currently, limited ability to handle volume orders
Threats: Products are already sold by major
competitors Insurance costs are continually
increasing Increases in price inputs can cause
upward pricing Rent cost may increase in the future
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Competitive AdvantageHurdles•Competitive pricing •Commissions on orders•Satellite offices
Barriers•Competing in a large market
•Billboard Advertisement market
•Banner printing market
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What Makes Us Different?Customer service
• We offer digital editing services which our competitors cannot
Lower PricesEnd to end servicesTechnology access/usage
• Higher customer-website uploading capacity than our competitors
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Product Alternatives Alternatives:
• Printing at home• Printing with the competition• Library• School
How competitive is our pricing?
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Menu of Services
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Costing $24. 68/Per Service Hour
• Includes coverage of expenses, fixed and variable costs
Costing for printing varies by size and type (color, B&W)
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Pro Forma Income Statement
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Pro Forma Balance Sheet Current Ratio 65/1
Quick Ratio 64/1
Our High liquidity prepares us for upcoming initiatives
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Cash Flow Analysis We see a slight dip in the first year due to investment, but then a continued gradual growth.
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Profitability What is the cost benefit?
• You will earn your money back quickly
The Margin Percentage and Gross profit dollars:
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Payback Period
You will receive the amount of your investment back by the 3rd year (2017)
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Payback PeriodShould you choose to invest your money with a bank or us?
Why you should choose us:
• You’ll be making money during a time of growth!
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Future Value, Present Value, NPV
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Thank you for your consideration!