paper - development tourism in small town

8/6/2019 Paper - Development Tourism in Small Town

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Tourism Development Strategy in Small Rural Towns with Rich

Culture Legacy

DENG Shaohua, LI HongweiAgricultural University of Hebei , Baoding P.R.China, 071001

[email protected]

Abstract This essay points out the problems existing in the development of cultural relics tourism inthe county, in accordance with the present situation and study character of cultural relics tourism in

Chinese small towns. Based on the balance between cultural relics tourism and cultural relicpreservation, the tenet is the combination of ecology and cultural relics tourism planning concepts. Thenpropose the development strategy, which bases on prominent feature and scientific planning, and hasapproaches of characteristics of urban resources and regional integration, and adhere to the

government-led, increases financial input for the protection of the small towns of China's cultural relics

tourism.Key words Small Town, Cultural relics tourism, Development Strategy

1 Introduction

In modern society, people increasing material and cultural life, tourism has not only the peoplesimply to relax and a casual way, and gradually become the pursuit of cultural tastes, improves their

own quality of an important means. In the flourishing tourism development model, the new emergingforms of tourism, tourist resources extension of the expanding today, cultural relics tourism hasgradually become the most respected modern form of tourism. Cultural tourism as an important form of

cultural relics tourism, there are great development potentials.Cultural relics tourism is human relic as well as the significant spiritual civilization and material

wealth of material remains as the main tourist attraction of forms of tourism. The widespread emergenceof cultural relics tourism in Europe and the United States promotes the cultural relics tourism studycarried out in the West. To the 80s and 90s, cultural tourism research has been heating up, the relevantresults tend to gradually diversify, and achieved certain results in relic for tourism development in the

importance of cultural relics tourism and urban development research, cultural development of themarket research and so on. European and American Cultural relics tourism Study for the Westerncountries the development of cultural relics tourism resources to provide a theoretical basis, the Western

countries to promote cultural relics tourism development. At the same time, these research results have agood reference on China's development of relic resources and the development of cultural relics tourism.

Compared to the cultural relics tourism study abroad, domestic research showed the following

characteristics:

Development of surplus and inadequate protection. Domestic research on cultural

relics tourism development and the relationship with more exposition, and for the development of

cultural relic protection on the basis of the study and protection mechanisms are relatively weak;

Hot

problems are too hot, instead the cool ones are too cool. Domestic tourism on the cultural relic mostlyemphasize on some national and world-class cultural relics, instead local culture relic research occupied

an important position in the country's cultural relic is more uncommon;

Limited in scope, ideas do

not open. The study of domestic tourism are usually stick or rigidly adhering to their own cultural relic,the two can not be combined with a comprehensive weighing consider.

At present, cultural relics tourism in small towns have more blank areas, whether systems or detail,

much-needed integrity and in-depth study. How the historical relic as a tourism resources, tourismdevelopment from the theoretical approach to research cultural relics tourism development of smallcities and towns some of the major principles, the development of ideas and development strategy ofChina's influence has become an important cultural relics tourism development issues.


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2 The problems of China's cultural relics tourism development of small cities and

towns

It is worth noting that small towns relic sites in the tourism development in the process ofextraordinary loss of the widespread phenomenon in China; many relic sites resources because of

inappropriate tourism development and early intervention of the recession, the impact on the relicprotection and The sustainable development of tourism.

2.1 Relic seriously short-sighted developmentIn recent years, with the continuous development of the tourism industry, many small towns to

develop local cultural relics tourism resources to accelerate local economic growth, but somedepartments and units in the development of only the immediate interests and blindly introduced engage

in construction, even at the expense of local relic .At the cost of resources, leading to many valuablecultural relics and fine ecological environment has been seriously damaged, causing irreparable damage.

2.2 Cultural relics tourism resources rational development and use of unsatisfactory resultsSmall towns cultural relics tourism resources development and the depth and breadth of the tourism

industry overall level of development is still a wide gap between, there are some questions worthattention. First, the majority of cultural relics tourism products remain in the extensive,conceptualization, superficial, static status, depth of excavation to be carried out. Cultural relics tourism

development is the combination of relic protection and use of parallel and often subject to time andfinancial resources and ways of thinking constraints, lack of personality and cultural relic of theDian-carding and polished, resulting in a single tourism products, lack of features. Second, some regionsof the short-term quick success, some important historical monuments were damaged, or even be

removed. Relic resources to rely on Tourism (point), in the development, there are too artificial,commercialization and urbanization trend. Third, it is relic-related development of cultural industries lag,

for example: the museum industry slump left out in the cold, low technology content Hall, showing theform of old, lack of modern means of the performance, cultural tourism and the development of the rich

historical relic resources disproportionate.

2.3 Lack of effective means of marketing and publicity, low visibilityAlthough the small town relic resources are widely distributed, but its drumbeating is not good,

making many relic resources known by very few people. Propaganda and small funds is the main reasonfor the problem. At present, many small towns relic area (point) is still in the stage of extensivemanagement, not many well-known brands. Although many places to see the potential of the tourism

industry and its development as a pillar of the local economy, but the urgent development of a shortageof funds has encountered the reality. Because of uneven economic development throughout the capitalinvestment in tourism promotion is also widely different, many parts of the tourism promotion have not

been carried out well.

2.4 basis of supporting the tourism industry lags behind the building set

Simply to highlight the cultural relic content is the soul of that culture as long as the attention of theexcavation will enable the development of cultural relics tourism success of the one-sided understandingof general. In; culture to ignore it can not solve all the problems, tourism development is inseparable

from the transportation, accommodation and so on the basis of matching set of general rules ofconstruction. Cultural relics tourism on the simple concept of a culture of support, lack of the necessaryelements of the tourism phenomenon should still exist, and able to meet the tourists to provide "food,

housing, transportation, travel, purchase, entertainment," the basis of demand for facilities constructiondelay

2.5 Lack of participation of local residentsWith the advent of a market-oriented stage, tourism and increasing emphasis on investigating the


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needs and preferences tourists, the tourist market demand on the first one to the tourist-oriented values

have been reflected, but most have ignored the local urban residents the value of demand. Specificproblems: the local residents are not fully consider the interests and security of residents of culturalpractices and the lack of protection has been gradually lost, the quiet living environment was damaged

tourism, relying on the development of tourism to solve the employment problem not serious Considertheir living environment by pollution, destruction, affecting the physical and mental health, etc., leadingto local residents and tourists and tourism development management relations are tense, the

development of the tourism industry to resist, do not tie in with the attitude, affect the normaldevelopment of the tourism industry .

3 Cultural relics tourism and relic conservation principles of balanced

development

In fact, all at home and abroad to relic and cultural landscape as the main vector of tourist areas,there are all the protection and utilization of the contradictions, but the current tourism market in China

as competition intensifies, around the "opening up new points of economic growth," the urgency underthe circumstances, this contradiction is becoming increasingly acute.

From the tourism point of view, we should fully understand the relic of non-renewable resourcesand the sustainability of relic conservation, and improve the awareness of relic conservation, and realizethat sustainable development of cultural relics tourism is the cornerstone. Now the tourism industry of

fierce competition forces the tourism industry to expand the scope and increase the content ofinnovation to attract tourists. This will require excavation of the rich cultural connotations of the touristresources. So, we must know the far-reaching significance of the heritage preservation for thedevelopment of tourism. We never sacrifice the heritage preservation to seek the short-term benefit.

Only attach importance to the construction of tourism facilities on the neglect of investment in heritagepreservation, this will inevitably affect the sustainable development of tourism.

From the perspective of heritage conservation

the increase of tourist bring forward the new issues

of heritage conservation: It is necessary to achieve the purpose of protection of cultural relics, but also

meet the needs of tourism development. This increased the difficulty of heritage conservation at thesame time, increasing the surcharge in heritage preservation. Tourism's economic, social values affectthe concept of heritage conservation and bring a big challenge to heritage conservation. Thedevelopment of heritage tourism resources in a rational analysis of heritage preservation and heritagetourism between the coherence and contradictions, full of mutual understanding of both infiltration and

promote each other on the basis of the relationship, to find a reasonable approach to development,correctly handle the relationship of heritage preservation and tourism development.

The ultimate goal of heritage conservation is to use and give full play to the social and cultural

heritage value. Demonstrate the value of cultural heritage need a large number of visitors andparticipants, and tourism is an important source of these audiences. So heritage tourism is the allies ofshowing of heritage value. The development is propitious to the better protection. Rational developmentof tourism is the best and effective way for the heritage. It is also the best mean of the positive, proactiveand effective protection to the heritage. We must adhere to the "conservation priorities" and "reasonable

development" principle. Using rationally on the basis of protection, and strengthen the protection in theusing process.

4 Development Tactics of Chinese Tourism on County Cultural Relics

4.1 Making sure its Tourism Statue Through Scientific Estimate ion accordance with obvious

characterFacing to the tourism market full of competence little by little, we have to make a plan

scientifically and obey the principle, in order to bring cultural character into a play totally. It is proved

that the win of the competence and gradual developing demands us to take notice of the market and findout tourism statue exactly.


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Creativity is the key point to form the tourism character of cultural relics. The development of

cultural relics tourism must be made to be specialized in the cultural, through exploring the character,paying more attention to the cultural connotation and showing its special style and cultural background.Tourism development need to be true and turn to the ancient style for the scene in the ancient time

wished to be continued. It will form a friendly relation in mutual activity with participating of thetourists.

4.2 Enhance the regional cooperation materialize the mutual complemental superiorityThe vicious competent in the regions around County tourism source seriously prevent the

development of tourism. Intensifying cooperation of regions and reducing substitution play an important

part in improving the collective sale of products. Therefore, we should perfect the investmentenvironment of tourism, according to be sure the evolution in the county tourism of cultural relics andthe function of cultural character included in the same region. Also the specific tactics wining the market

and coordinating the region development are necessary.

4.3 Enlarge the great popularity of cultural relics tourism and enjoy the reputation relying on thetourism source of characteristic counties.The counties and towns which are famous for cultural relics tourism mostly have a problem bias at

little popularity. As a result, we should do endeavous to strengthen cooperative development and enjoy a

great popularity of the counties and the towns, depending on the regional characteristics. Do activity toimprove the combination of regions, especially pointing at the regions relating to the surroundingtourism source. Thus, the work of sale spuring was researched together and information was

communicated to gradually reinforce the appeal of tour products and promote the competitive ability. Atthe same time as enlarge the influence of propaganda, customers are attracted by perfect service andkind resource by special products, so that enjoy a great popularity which is the main attraction to the

tourists.

4.4 We adhere to the leading of government and enhance capital investment and government

uphold.Badly lack of funds has influenced rebuilding of cultural architecture, tourism propaganda, tourism popularity and customer source. By the time enlarge the funds investment of tourism, Tourism

development based on the actual guarantee offered by plan of tourism county, construction, marketdevelopment, prove of important program invite commerce and program developing and constructing.

The leading function of government should be played, as to tourism development of cultural relics,

in all sorts of ways like making a plan, inviting commerce, attracting funds and supervising project. Ifonly ensuring the lead of government and perfect relative principle, if only reinforcing the organizinglegally, the development direction can be guaranteed.

In a narrow sense, traditional tourism development is just limited in the construction of tourismregions. During the developing process, the plan and construction is apart from operation and organizing.The development procedure has to be turned to be in a broad sense and emphasized on the plan,

construction, organizing and estimate. The specialized funds or the construction were prepared to the

main tourism program and the construction of basic installation, so that more capital put into thedevelopment of tourism source such as traffic, security, environmental sanitation, water and electricity

offering, natural environment and protection of cultural legacy.

5 Conclusion

The level of cultural living has achieved improvement as the rapidly development of Chineseeconomic. Tourism demand trends to a popular style. That means having a strong interest at heritageresources of cultural relics and the cultural value included in it. What is more, it is Tried to be

transformed into actual tourism activities. Especially with the transformation from landscapes generalpacking to deep excavation of cultural resources, exploration in various cultural heritage has become the


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source of the continuous development of the tourism.

Resource of cultural relics is different from other tourism resources, due to its common wealth belonging to the mankind, national spirit spread and encouraged to any place of the world and theresponsibility of the human civilization inherited. The development of this sort of tourism strides to

achieve the mutual benefit of both protection and development, having to obey to the principles andsteps of development of cultural relics tourism, making sure its value through scientific estimate,completely understanding its potential value under the history, culture and arts. The way of development

must be guaranteed to be reasonable in order to look for the coordination between tourism protectionand tourism development.

References

[1]ChenXiuling. Research on cultural relics tourism development in ShangDong.2006.9(in Chinese)[2]Ding Xiaolan. Study on the Integration of Small Towns of Peripheral Areas of Metropolitan Regions

Case of Hefei. 2007.6(in Chinese)

[3]Ni Yongxi. Comparative Study on Faurable Path of Tourism Development of Cultural Heritage:CaseStudy of Mausoleum of Qin Shihuang. 2005.6(in Chinese)[4]Yang Lixia. Cultural Heritage Conversation and Tourism Development. 2005.1(in Chinese)

[5]Zhou Tongshen. On Balanced Development Between Cultural Relics Preservation and CulturalRelics Tourism. .Journal of Guilin Institute of Tourism, 2000.11(3):49~51 (in Chinese)[6] Garrod B, Fyall A.Managing heritage tourism.Annals of Tourism Research, 2000(3)

[7] Clare A. Gunn. Tourism Planning:Basics, Concepts, Cases. Dongbei University of Finance andEconomics Press, 2005[8] Balcar M. J. O, Pearce D. G. Heritage tourism on the West Coast of New Zealand. Tourism

Management, 1996(3)

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