BLACKBERRY

Blackberry 10 to save Blackberry

..to save BlackBerry

Panos Anadiotis

WHAT ?

Initiate the greatest comeback in the tech history

Regain market share, satisfy the believers.. the BlackBerry

people

Increase sales by 20%

STABILIZE

TARGET AUDIENCEthe

BlackBerry people

BlackBerry - A “start-up” with a huge legacy

Blackberry is taking it to the next level

Productivity & Image

BB10 is not a TOY

It is a TOOL

Status Symbol

WHY.. TO BELIEVE

HOWCarriers

#digitalpresenceMobile

TV & RadioStreets: Billboards, Posters etc.

Personalized demonstrations to businesses

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WORD OF MOUTH