panel three: from space to seed: future of ag tech n ag tech...• valuing and growing trusted...
TRANSCRIPT
Catalyzing Innovation In Ag Tech
Panel Three: From Space to Seed: Future of Ag Tech n Ag Tech
November 2, 2016
Ag Tech is not just….
Ag Tech Innovation is about people
• Industry, academia, government working together
• Capturing the energy and passion of our youth
• Valuing and growing trusted social networks
ANR Innovation
Strategy
Driving Entrepreneurship
• Better, faster ways to drive startups up and out of the UC
• Don’t recreate the wheel – partner, partner, partner
• Realistic tech transfer
• Incubation spaces: fields, labs and kitchens
• Expert support: venture, marketing, logistic, scientific
California water is becoming increasingly scarce
Nitrogen fertilizer has damaged drinking water supplies
Growers often over water and fertilize to maximize production
Regulations for water and fertilizer management are becoming stricter for farmers
PROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISE
UC researchers have produced science-based guidelines for optimizing fertilizer and water
UC technologists developed CropManage for precise irrigation and nutrient management
Uses ranch, soil, and real time weather and sensor data to make field specific recommendations
PROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISE
20% to 40% reduction in water and fertilizer with same yields
Ground-truthed in more than 30 field trials
Links nutrient and water management
California-specific science and issues
PROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISE
PROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISE
Responsive web application
Works on phones and tablets
Detailed reporting capability
Secure and private access
APIs to connect with apps
Integrates with 3rd party apps
Spanish and English
Adopted by 300 growers and >1000 usersPROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISE
CURRENT CROPSLettuce
Strawberries
Broccoli
Cauliflower
Cabbage
Celery
Spinach
PLANNED CROPSAlmonds
Processing tomatoes
Walnuts
Alfalfa
Cane berries
PROBLEM
ROADMAP
SUCCESS STORIES
SOLUTION
POTENTIAL
EXPERTISEImproved user
interfaceNew
commodities
Expert support
Installation consulting
Revenuemodel
Beautiful website
Reporting capability
Competition to Drive Innovation
• Students, Programmers, Scientists, Industry, Government coming together
• Focused challenge, limited timeframe, cash prizes, free pizza
• Help your winners startup
2016 Statewide Hackathon
building communities around food & gardening
GivingGarden
The Team
Scott KirklandHead of Mobile
Backend and Mobile Developer@College of Agricultural and Environmental Science
John KnollHead of Web & Ops
Full Stack Developer@College of Agricultural and Environmental Science
Josh LivniHead of Data
Backend Developer w/ Geo & Public Dataset Expertise, BS in
Agroecology @ a life science startup
Deema TamimiCEO
Product Management & MarketingUser Growth & Retention Expertise
@Flipboard, previously @YouTube, @Xbox
what to garden
what to plant
what to grow
* Actual Google Search Trends
Interest in Gardening is on the Rise
Enable geo & realtime data access & crowdsourcing
Connect gardeners and experts with their community through profiles and knowledge sharing
Connect people with hyper-local and relevant gardening content, ratings, comments, karma points and community level analytics
Bring people together through produce sharing, reducing unharvested produce
GivingGarden Vision
THE VISION
Introducing GivingGardenIntroducing GivingGarden
GivingGarden Website
Finding Produce Around You
Giving Produce
Getting Produce
Getting Produce
35% of all households in America are growing food at home or in a community garden, up 17% in five years
Younger household are participating - up 63% to 13M since 2008
2 million more households community gardening --up 200% since 2008
Spent an ~$3.6 billion growing vegetables, fruit, berries and herbs
The Market Opportunity
* American Gardening Association 2015 Report, National Gardening Survey 2016 Edition
Advertising to a growing demographic
Affiliate fees for recommended products
Freemium Model
Events & listing fees
E-commerce
The Financial Opportunity
Health
Happiness
Cost savings
Waste reduction
Environmental health
GivingGarden Impact
THE VISION@GivingGardenIO
www.givinggarden.io
Follow our journey and get the app in Spring 2017:
For 2017?
• Statewide multi-location, regional competitions and hackathons
• Finals at the California State Fair in Sacramento
UC Ag Tech Innovation Forum• Bring together students, researchers, growers, technologists,
regulators across the State focused on Ag Tech
• Academia (all types), growers, other industry, government, finance
• Share science, find partners, review technology, startup projects
• Some ideas:• Shark tank style reviews for startup support and funder access• Project grants focused on Ag Tech• Gartner-style reviews of Ag Tech products and services• Networking and finding project collaboration partners• Getting students involved early
Grand challenges to solve
The rural digital divide
ANR REC HOME DAVIS ANR UC CAMPUSES
RECs/UCCEs vs Campus Network Speeds
Grand Challenge
Don't give me confusing charts, graphs, interfaces....give me a recommendation that I can trust and use.
• Every technology should have APIs to interact
• Create open data repositories and common formats
• Apply silicon valley design to UC science
“Shake the hand that feeds you.”
― Michael Pollan, In Defense of Food: An Eater's Manifesto