panel - online health care professional communities
TRANSCRIPT
ONLINE HCP COMMUNITIES
Oxana KolosovaiVrach
Leading professional network for Russian-speaking physicians
Overview• 60 000+ members
• iVrach community by country• Russia 70%• Ukraine 20%• Belarus 3%• Kazakhstan 2%
• Most active users are in the age range of 45-55
•20 minutes visit duration, 19-20 pages per visit
Peer-to-peer dialogueRecent most popular discussions:•Clinical practice guidelines – standard vs individual approach to treatments•Emotional burnout syndrome in physicians •Alternative medicine•Child immunisation – how to deal with parents’ opposition
Recent most popular cases: •Paroxysmal supraventricular tachycardia•Urogenital Candida infection in men•Stomatology - how best to suppress the gag reflex•Foreign body of the right upper lobe bronchus
Collective knowledge Advice on diagnostic and treatment Most prescribed drugs reviews
eLearning
Engagement with the industry
Pat RichCanadian Medical Association
Beyond Asklepios
Online Community-Future State
CMA
Shared Community Capability
Corporate Affairs Health Policy & Research
Professional Services & Leadership Community Building Advocacy & Public
Affairs
Corporate Structure View
Gao ZhanHaoyisheng
Haoyisheng (Good Doctor)
In physician education and pharma marketing
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
18
Today Haoyisheng is …
www.haoyisheng.com&
education + communication
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
19
Out of 7 million professionals, >30% are our members
2000 年 2001 年 2002 年 2003 年 2004 年 2005 年 2006 年 2007 年 2008 年 2009 年 2010 年 2011 年
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
5140 15339 60740
346529
647801
1024590
1392406
1681322
1999976
2345514
2776373
3135089
累计总注册数 Moving average ( 累计总注册数 ) 累计详细注册数 本年度新增
port
al
E-le
arni
ng
E-m
arke
ting
For
um
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
20
What do physicians like
1 月 2 月 3 月 4 月 5 月 6 月 7 月 8 月 9 月 10 月 11 月 12 月
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
238271148878
231874 243570 283141 262052 299969 323956 322080 331083 312620 314464
325485
261340
426961 413740440257
381414409173 409495 389747
458097 452396 424142
272984
111062
194809 228593
278898287527
324654382530 404309
408644 419337 482659
CME
BBS
WWW
SAVE TIME KILL TIMEE-learning courses
Medical excerpts
Conference info
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
21
What’s Special: Multi-channel Education
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
22
What’s New: Multi-channel Marketing
“ 心航程”血脂快讯 第 1 期（总期第 1期）
【本期主题】>“ 心航程”胆固醇全程管理基层行在京正式启动
为了配合国家基层医疗改革和建设，提高广大
【行业动态】> 胆固醇教育网络学院正式上线“ 心航程 -- 胆固醇教育网络学院”已于近日正式上线。为了方便医务工作者的临床应用，
First peak in 8,July for the advisement in the homepage of HYS
Third in 21,July for the activity of rewards
Forth peak in 26,July for the second SMS spreadingSecond in
14,July for the SMS spreading
Interactions for effectiveness
Web site
数千条互动留言
数千名医生参与网络活动
SMS, MMS
Direct mail
Data
center
订阅
Call
center
提醒
订阅
更多内容
Behavior profiling
•20 KOL hot topics
•8 conference broadcasting
•8 e detailing
•6 online campaign
•4 survey
•300 seminars
•3,000 in VIP online club
• >80K physicians
A 本月聚焦 B 在线公开课 C 血脂知识问与答D 常见病例全攻略 E 临床技能大比拼 F 绝对挑战G 医法天地 H 课件赏析及下载 I 权威视点J 我行我秀
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
23
Lets do it better!
让我们一起把事情做的更好 !
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
24
Haoyisheng = Good Doctor
Education
A leading e-learning company in China Healthcare
Promotion
A leading e-marketing company in China Healthcare
Software
A “new” company in China IT with smart medical software
Health Management
A “we try hard” company tomorrow's China Healthcare
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
25
The Market - DecentralizedChina31 provinces332 prefectures2860 counties44850 township740000 villages
19,800 hospitals27,000 community centers
40,000 health centers660,000 clinics
450 million population
750 million population
Hospitals:
Physician 1,984K
Nurse 1,034K
Pharmacist 208K
Lab tech 102K
Community:
Physician 96K
Nurse 33K
Pharmacist 11K
Health Centers:
Physician 649K
Nurse 179K
Pharmacist 84K
Lab tech 37K
Clinics:
Physician 932K
Source: MOH2006
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
26
The Market - Broad Spectrum of Needs
To World Class2nd People’s Hospital of Yunnan Province
One of the 960 A-tier hospitals in China. There are 1100 medical staff working for 965 beds and 377K out-patients per year.
From RuralDr. Xia, 31, with his patient (Mile,Yunnan, China)
Xia is one of the 920,000 village physicians in China. He takes care of 1300 farmers in his village. $10,000 in 2007
ww
w.h
aoyi
shen
g.c
om
创新教育 助医康民
27
attachment
Robert FraserConnecting Nurses
Sanofi Initiative developed in partnership with nurses’ organizations
Care-Challenge.com Response
Tiantian LiDXY
Something about DXY
Basic Profile of DXY• Since 2000• 3+ million users• 64% in Tier 3 hospitals• 3%-8%-21%-68%
2%-10%-28%-60%• 120+ employees
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Services of DXY
Thank you!
DISCUSSION
