New Digital

Frontiers for

Pharma

Pablo GraiverTrialReach

How?

Changing the way patients find, learn about, and gain access to clinical trials

A Phase II Multicenter, Randomized, Double-Blind, Safety Trial Assessing the Pharmacokinetics, Pharmacodynamics, and Efficacy of Oral 2-Methoxyestradiol Capsules in Hormone-Refractory Prostate Cancer

+ Clear+ Up-to-date+ Accurate+ Free+ Regulated

Providing sponsors with better ways to reach and recruit subjects

Why?

+ Faster+ Cheaper+ Better

Thank YouPablo Graiver

pablo@trialreach.com

Brian LoewInspire

Inspire overview80 patient advocacy organizations81 countries200 disease-specific groups240,000 registered members1,100,000 monthly unique users3,800,000 posts550,000,000 words

Inspire’s differentiatorExclusive partnerships with 80 national patient advocacy organizations.These organizations provide authority and trust and play an important role in organic search and member growth.Inspire owns the communities has exclusive access to members.

From patients’ perspective...

From industry’s perspective...

Angel GonzalezIdeagoras

Building a Strong & Engaging Brand through the Conversation

The Starting Point

The Social Media Analytics

The Strategy - The Challenge

The Social Media Outcomes

The Social Engagement

#ThankYou #Doctors20

@angel189 @Ideagoras

Alexane GurwicRoche

First dive in the social media

ocean :Voix des patients

R

Alexane Gurwic-May 24th

Laboratoire Roche

Creates the conditions to facilitate patients expression (relatives and

experts)

Voix des Patients

Roche France Foundation Raises awareness on chronic diseases

15 million people with chronic disease in France

R

VOIX DES PATIENTS

COMBINATION INTERNET

&SOCIAL MEDIA

BUILD CHRONIC DISEASE COMMUNAUTY

FACILITATE EMERGENCE OF PATIENT EXPRESSION

INFORM-MOBILIZE-DEBATE

First article

Link to the entire article

Topic with summaryAnd illustration

EDIT

ORI

AL A

NIM

ATIO

N

Others articles

USE

OF

SOCI

AL M

EDIA

SHARING &

CONTRIBUTING FUNCTIONS

TAKE AWAYS Define

SpecificGoals

Write Clear Rules

Propose Quality of Content

EvaluateExperience

9386 fans

1067 followers

R

When you face with something huge

Divide in small pieces to solve

2.02.0

R

www.voixdespatients.fr

THANK YOU FOR YOUR ATTENTION

R

John PughBoehringer-Ingelheim

Lyse BrillouetOrange Healthcare

ICT solutions are still under-used in pharmaceuticals business processes;they remain one of the easiest means to improve performance and create new revenue

streams

SuppliersManufacturing

Distribution centers

WholesalersPharmacies,

hospitals, GP…

PatientRepackagerRegulatory

and Pharmaco

New Products

Development Innovations

SuppliersManufacturing

Distribution centers

WholesalersPharmacies,

hospitals, GP…

PatientRepackagerRegulatory

and Pharmaco

New Products

Development Innovations

Reduce trials cycleGather & host data in real time,

Improve cooperation

Collaborative tools: remote teams, New suppliers and partners

relationships

Efficiency & marketing : collecting evidence before and after commercial authorizationCommunicating devices

& Services for compliance control

Just in time & Supply chain

CounterfeitFleet management technologiesSecurity: datamatrix technologies

Care packagesPatient Relationship management

Chronic disease follow upServices for compliance

(using devices… SMS campaigns)

Reduce trials cycleGather & host data in real time,

Improve cooperation

Collaborative tools: remote teams, New suppliers and partners

relationships

Efficiency & marketing : collecting evidence before and after commercial authorizationCommunicating devices

& Services for compliance control

Just in time & Supply chain

CounterfeitFleet management technologiesSecurity: datamatrix technologies

Care packagesPatient Relationship management

Chronic disease follow upServices for compliance

(using devices… SMS campaigns)

Sanofi & Orange bet on innovation to facilitate the management of diabetes

Internet Data CenterOrange Business Services

Patient

HealthcareProfessional

Mainbenefits• Time andcostsave• Better patient monitoringand

proximity• Therapeutic optimization

thanks to homogeneization ofthe loaded data

Mainbenefits• Improve patients quality of life• Automatized registration of

physical variables and patient condition

• Easier therapeutic adherence• Prevention• Continuous health education Internet Data Center

Orange Business Services

Patient

HealthcareProfessional

Mainbenefits• Time andcostsave• Better patient monitoringand

proximity• Therapeutic optimization

thanks to homogeneization ofthe loaded data

Mainbenefits• Improve patients quality of life• Automatized registration of

physical variables and patient condition

• Easier therapeutic adherence• Prevention• Continuous health education

Roberto AscionePublicis Healthware

International

VIDEUMHEALTH IN ANY LANGUAGE

More video was uploaded to YouTube in the last 2 months than if the major news networks had been airing new content

24 hours a day since 1948.

That’s over 60 years of content.

The Wired (Video) World ■ Approximately 70% of global online

consumers watch online video

■ Tablet PCs are expanding the definition of mobile video.

■ “Over the Top” TV: televisions with Internet connections are gaining interest. About one in five (22%) global online consumers owns or has definite interest in buying a television with Internet connection in the next year.

1 in 3 People Watch Health Videos• Health Videos Are the 6th most popular video category

That’s more than Food & Celebrity

Online Video commonplace among Physicians

63%

61%

28%

11%

21%

12%

3%

79%35%

20%

Watched video clips online

Listened to or downloaded audio or musicfiles online

Read an online blog

Subscribed to a podcast

Authored/hosted an online blog Any UseProfessional Use

In the past 12 months, have you done any of the following activities?

However…while consumption is global assets are not

4 BillionVideos Watched Daily

US23%

77%Outside USA

A Unique Opportunity Great healthcare videos aren't always available in your language

Grandes videos de salud no siempre están disponibles en su idiomaКвалитетни снимци о здрављу нису увек на разполагању на вашем језику

Minőségi egészségről szóló videók nem mindig állnak rendelkezésre a te nyelvedenدسترس در شما زبان به وعالی خوب بهداشتی های مراقبت های فیلم همیشه

.نیستندLes meilleures vidéos santé ne sont pas toujours disponibles dans votre langue

Gute Videos zum Thema Gesundheit sind nicht immer in Deiner Sprache verfügbarNon tutti i video di qualità sulla salute sono disponibili nella tua lingua

Kvalitaj sanzorgaj videoj ne ĉiam haveblas en via lingvo

Introducing VideumA global health video portal able to globalize video assets leveraging an exclusive subtitling technology and featuring unparalleled search engine optimization

How it works

Are You Ready?

Thank You…learn more at…www.videum.comwww.publicishealthware.com

follow us on Twitter…@VideumHealth @PHI_Global @robertoascione

DISCUSSION