pandemic influenza contribution risk communication activities · outcome 2014-2017 expected...

OpenWHO.org 1©WHO2017

Mr Oliver StuckeMs Heini Utunen

Pandemic Influenza Preparedness Partnership

Contribution

Risk Communication activities


Frameworks for Risk Communication

WHO Constitution – Health is a human right and part of social justice. Informed opinion and active co-operation on the part of the public are of the utmost importance in the improvement of the health of the people.

International Health Regulations, IHR (2005) – Risk communication is one of eight core capacity for mitigating the effects and outcomes of health events and emergencies.

Pandemic Influenza Preparedness (PIP) Framework – Risk communication is one of five strategies within the PIP Framework.


Control Opportunity

Control Opportunity

Rapid public health response,

including proactive

communication of real or

potential risk

Rapid public health response,

including proactive

communication of real or

potential risk

Why risk communication?Why risk communication?

Proactive communication in outbreak response saves lives


PIP Risk Communication Capacity Building –

What are the stated objectives 2014-2017?

Output 1: Access for all Member States to risk communication

training and platforms is increased

Output 2: Risk communication capacity is established in priority

countries with little or no capacity

Output 3: Global Emergency Network ECN operationalized to provide

country support in public health emergencies

Expected Outcome: Global risk communication capacities

are strengthened with a special focus on pandemic

influenza communications



Highlights 2014-2017

Output 1: Access for all Member States to risk communication

training and platforms is increased

• Knowledge packs and tools (e.g. on vaccine hesitancy

communication)

• Alignment of risk communication capacity building approach

with animal health sector (OneHealth)

• First-ever evidence-based WHO Guideline on Emergency Risk

Communication developed – to be published July, 2017

• OpenWHO platform and apps


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Output 2: Risk communication capacity is established in priority

countries with little or no capacity

Member States personnel taking part in capacity building activities at different levels

122 Member States with trainings in risk communicationcapacity building

Member States where in-country capacity building took place




Output 3: Global Emergency Network ECN operationalized to

provide country support in public health emergencies

• ECN operational:

• Over 180 (risk) communication experts & health promotion

specialists trained and on roster

• >70% of rostered individuals deployed

• >90% response rate to requests for deployments

• Risk Communication standard system function in WHO Incident

Management System

• Coordination with more than 150 risk communication actors



Outcome 2014-2017

Expected Outcome: Global risk communication capacities are strengthened with a

special focus on pandemic influenza communications

1 Risk communication partners and stakeholders identified

2 Risk communication plan developed

3 Risk communication implemented or tested in the last 12

months

4 Policies, SOPs or guidelines developed on the clearance and

release of information during a public health emergency

5 Regularly updated information sources accessible to media

and the public

6 Accessible and relevant IEC materials

7 In PH emergencies populations and partners have been

informed of a real or potential risk within 24 hours following

confirmation

8 Evaluation of the public health communication conducted

after emergencies

9 Results of evaluations of risk communications efforts during

a public health emergency shared with the global community


Where do we go from here?PIP Risk Communication 2018-2023

� Develop updated guidance and tools on risk communication, community engagement, and social and behavioral risks and their mitigation related to seasonal, zoonotic, and pandemic influenza

� Transferring knowledge on risk communication, community engagement, and social science-based public health interventions to frontline personnel including through training, interactive platforms, mobile apps, mobile phones, etc.

� Provide hands-on support for integration of risk communication, community engagement and social-science based public health interventions into national emergency preparedness plans

� Develop analyses and maps of social context and risky behaviors related to influenza events; key stakeholders; cultural determinants; access to channels and platforms to communication (internet access, mobile telephony coverage, etc.)

� Strengthen and maintain Global Emergency Communications and Social Science Networks


Contact

Interventions and Guidance Team Expert Networks and Interventions UnitInfectious Hazard Management DepartmentWHO Health Emergencies Programme

www.OpenWHO.org

[email protected]

pandemic influenza contribution risk communication activities · outcome 2014-2017 expected...

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