pandas, penguins, and zombies. how to survive an seo apocalypse
DESCRIPTION
Patti Fousek's #SEOMOz #Mozcation Presentation. How to survive if your site was hit by Panda, Penguin, or any other SEO Apocalypse.TRANSCRIPT
Pandas, Penguins, and Zombies. How to Survive an SEO Apocalypse
Image Credits: Panda: Blue Glass; Penguin: Linda Welch; Zombie: Ari Abraham
Who the heck is Patti Fousek?
Patti Fousek, [email protected]/PattiFousekwww.cmsearchmarketing.com
SEO Social Media
Paid Search Content Strategies
Patti Fousek is…• 11 Year SEO Veteran
• Owner of Inbound Marketing agency in South Berwick Maine
• Does agility and Dock Dogs with Aspen, aka, The Nerdy Dog
• Local social media & SEO speaker
• Launching Dog & People fitness programs on the Seacoast in 2013
• The Nerdy Dog (www.thenerdydog.com)
Penguin Panda
EMDCaffeine
May DayBig Daddy
http://www.seomoz.org/google-algorithm-change
Hundreds of Google Updates per Year
Venice
Panda & Penguin in a Nutshell
Affected sites look something like this
Panda 2.0April 11, 2011
Compare all Google update dates to your analyticshttp://www.seomoz.org/google-algorithm-change#view-all
Site hit by Panda 2.0
Organic Search Traffic Comparison to Previous Month
Panda #20 & EMD9/27/12
Penguin #3. 10/6/12
Open Site Explorer and Majestic SEO
Links from Spammy Giveaway Sites
Image source: shutterstock.com
What Now, Wise One?
Conduct a Site Audit Based on Panda/Penguin Factors
Bouncy, Bounce . . .
Bounce Rate Demystified: http://blog.kissmetrics.com/bounce-rate/
Top Heavy . . .
Danny Sullivan Rocks: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-page-layout-algo-108613
Thin Content Anyone?
Dr. Pete Rocks: Fat Pandas and Thin Contenthttp://www.seomoz.org/blog/fat-pandas-and-thin-content
Which is the original?
Use http://www.copyscape.com/ to find duplicate contentHow to fix: http://www.webseoanalytics.com/blog/duplicate-content-how-to-solve-the-problem/
Link Spam
Brian D. Hawkins Rocks: http://hotblogtips.com/link-building-spammersImage credit: Brian D. Hawkins
All Other SEO Factors
Periodic Table of SEO: http://searchengineland.com/seotable
Make Happy Pandas and Penguins
Fix Duplicate Content - Rewrite; Rel Canonical; 301Fix Duplicate Content - Rewrite; Rel Canonical; 301
Remove Unnecessary Content from Search - Webmaster Tools: Remove URL; Robots.txt
Remove Unnecessary Content from Search - Webmaster Tools: Remove URL; Robots.txt
Remove Spammy links with Disavow Links ToolRemove Spammy links with Disavow Links Tool
Change exact match anchor text links to Brand anchor or LSI (latent semantic indexing)
Change exact match anchor text links to Brand anchor or LSI (latent semantic indexing)
Beef up Thin ContentBeef up Thin Content
How to remove pages from Google: http://searchengineland.com/removing-pages-from-google-53086Disavow tool: http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html
The Next Google Algorithm Update
Me Want Fresh Content!
Companies that get it: http://www.hubspot.com/ ; http://mashable.com/; http://www.zappos.com/;
Learn from These GuysLearn from These Guys
How do we avoid these?
SEOmoz is a great resource for all things SEO.
Build Upon the Foundation…
Rel Author
Schema Markup
Responsive Design
Increase CTR . . .
Always refer to Google! http://www.google.com/webmasters/
Stop Creating This . . .
Start creating this . . .
Patti Fousek, President
CreativeMind Search Marketing
www.cmsearchmarketing.com
www.twitter.com/PattiFousek
Thank You!