On-Page Content Optimization

Or, Why TripAdvisor is Going to Put a Hit Out on Me

11 March 2014

Michael Cottam www.michaelcottam.comme@michaelcottam.com

@Michael512

Ranking Factors #1 Links #2 Linking domains #3 Page title tag #4 Keyword density #5 Anchor text #6 Social shares ….. #314 Panda on-page factors

That’s

Panda is BAD ASS•Panda is NOT a penalty

•Can override MONUMENTAL link profile disadvantages

•You don’t believe me, do you. FINE.

Not a verycompetitive term,you say?

Oh, it drove me 12,000 visits.

LAST FRIGGINGMONTH.

Those peopleare buying$15K packages.

@ 12% commission.

It sure as hell ain’t the backlinks, baby A whole TWO Google +1s….it’s not social Yes, there’s a little Facebook and Pinterest action, but

nothing major FYI…I only started getting the video snippet 1 week ago

Want to know that secret?

Linking root domains #1 result: 85 RDs Frommers: 15,251 USA Today: 240,737 Lonely Planet: 49,985 Trip Advisor: 144,546 Travel.AOL: 323,926 Oh, and the #8 result?

85 linking root domains. Guess friggin’ who.

Panda Factors Above the fold: % CONTENT

Not ads, not template, not whitespace, not nav Original text

ok, Google actually sucks at detecting this Original images Rich media elements

Embedded maps, videos, etc. Structured data elements (schema, G+ auth)

Don’t you (Panda) want me baby?

http://www.visualitineraries.com/articles/Best-Time-of-Year-to-Visit-Tahiti.asp

Say hello to #2

#2 with nav, whitespace, ads, links fuzzed out

Say

HeLLO

To

#3

I LOVETo Pick On TripAdvisor!

It’d be hard to suck worse than this when it comes to content.

Panda hates you cause you suck

You have no content You have nothing original for the user to see You have nothing interactive for the user to play with Your images are copied from everywhere You’re stuffing my face with ads

Take that budget you used to have for crappy outsourced link-building and make some cool, original content….and pack it into that page.