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‘’PANCIT PINOY’’
A Feasibility Study
Presented to the Faculty of
College of Business and Entrepreneurial Technology
Rizal Technological University
In partial Fulfilment of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing
By
Margueritte T. Bitare
Kristine Mae R. Coronado
Analyn M. Datu
Jessie T. Nabor
Cherylyn Olivar
2016
APPROVAL SHEET
In partial fulfilment of the requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING, this feasibility entitled ‘’PANCIT PINOY’’ has been prepared and submitted by MARGUERITTE T. BITARE, KRISTINE MAE R. CORONADO, ANALYN M. DATU, JESSIE T. NABOR AND CHERYLYN OLIVAR, who are hereby recommended for an oral examination.
_____________________ Dr. Ronald Majul
Date Thesis Adviser
Approved as partial fulfilment of the requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing with the grade of _________
___________________
Chairman
______________________ ______________________
Member Member
Approved as partial fulfilment of the requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing, Rizal Technological University, Maybunga, Pasig City.
_____________________ Prof. Amelia M. Arganda
Date Dean
ACKNOWLEDGEMENT
We wish to acknowledge with profound gratitude and sincere appreciation to the following that have help us in the preparation and completion of this feasibility study
To our almighty God who gave us strength and knowledge to finish this study
To our families especially to our dearest parents who gave us their inexhaustible financial and moral support.
To our friends and classmate who gave us ideas and inspiration
To our thesis adviser who guided us and whom we are very thankful for making this thesis possible.
M.T.B.
K.R.C.
A.M.D
J.T.N
C.M.O.
DEDICATION
The researcher would like to dedicate this study to the almighty God, to their
beloved families and friends, to their Alma Mater- the Rizal Technological University, to
their classmates, instructors and to the adviser of this thesis Dr. Ronald Majul
The researchers would also like to dedicate this study to their fellow Marketing
students; they knew that it will serve as information to them.
M.T.B.
K.R.C.
A.M.D
J.T.N
C.M.O.
Chapter 1
Summary of the Project
A. Name of Enterprise
Every title of an institution, program and the business, embodies the entire
concept of the products and services within its offerings to the market. It is the
very first factor that creates an idea to the customers mind of what the business
is all about to put up for sale.
The proponents decided to name its business as “Pancit Pinoy”, carrying its
tagline “It’s all about Pancit”. This title aims to emphasize the different kinds of
pancit that we offer.
B. Location
Our business will be located at Bonifacio Avenue, Barangay San Roque,
Parola Cainta, Rizal. This site was chosen for its being highly commercialized
which promotes organized, well – conducted and peaceful environment that both
benefit the customers and the owners. Plus, it promises certain demand of
people coming from different group, such as jeepney drivers, tricycle drivers,
employees, residents around the area and the passers-by.
Chapter II
Marketing Study
Marketing Study
Marketing is a total system of business activity designed to price, promote
and distribute want-satisfying products to the target market to achieve
organizational objectives. It is a societal process that is needed to discern
consumer wants and mould the consumer toward the products and services.
Marketing teams is tasked to create consumer awareness of the product and
services through marketing techniques and strategies.
Marketing tends to be seen as a creative industry, which includes
advertising, distribution and selling. It also includes the demand of the customers
or the target market. The supplies of the product, nature and growth of total
demand should also be considered as well as the core product.
Before the operation of the business, we must look first for our direct and
indirect competitors who, where and what type of competition exist should be
identified. We should consider the effects, strengths and weaknesses of the
business operation. It is important to be able to systemize and organize
marketing strategy as well as the product quantity and quality, pricing, process of
distribution and promotional activities that may develop more possible outcomes.
Chapter III
Management Study
Management Study
One of the most important human activities is managing. Ever since people
began forming groups to accomplish objectives that could not be achieved on
their own. As society has come to rely increasingly on group effort and numerous
organized groups have larger, the need of good managerial system has been
increasingly important. Management thus applies in small and large scale, profit
and non – profit organization. Organization has to design and maintain a sound
internal environment in which people working together in groups can perform
effectively and efficiently as well for the attainment of the organization’s goals.
Management is viewed more broadly as the direction and coordination of
human and non – human resources of an organization to achieve outputs and
results which will meet the needs of external customers. This includes the basic
consideration in setting – up the proposed business. This includes the basic
consideration in forming the business, form of ownership to be utilized and
organizational chart as well as the officers and key personnel.
Chapter IV
Technical Study
Technical Study
This study identifies the products to be produces at the highest quality level
with minimal cost possible. The main consideration of this study is to confer how
the service process is done, the tools and equipment needed in the production,
sources of the latter, store location and its lay-out, store structure and
specification, waste disposal method and labour needed in this kind
establishment.
The indispensability of a technical aspect in formulation of a plan because
of its importance in establishing a business.
Chapter V
Financial Study
Financial Study
In this study, it discusses the financial condition of the project. It provides
assessment of future profitability and the financial position of the business in the
succeeding years. This chapter will show the major assumptions, source of
financing, initial capital, total project cost, financial statement, cash flow and
financial analysis of the project.
Major Assumptions:
1. The projected sales is expected to increase by 5% annually
2. Purchases of raw materials is expected by 5% annually
3. Store and office supplies will increase by 2% annually.
4. Utility expenses will increase by 2% annually.
5. Salaries and wages will increase by 3% every 3 years.
6. Transportation expense will increase by 2% annually.
Chapter VI
Socio – Economic Study
In dealing with this area, “Pancit Pinoy” will be aware of its
responsibilities and commitments to the society and government sector in order
to attain good reputation
The business will be established not only for the profit but also to
contribute to the economic situation of the society.
Objectives of the Study
1. To determine the possible contribution of the business to the development of
the economy as well as to the community.
2. To know the responsibilities of the business to the customers, government and
community.
3. To provide employment in the community and paying proper amount of taxes
to the government.
A. Social Implication
The business gives benefit to individuals in terms of giving employment. The
business will assist in decreasing the number of jobless individuals. The
proponent will not be specific in the educational background of their employees
but rather to give attention to their experience and productiveness.
TABLE OF CONTENTS
Chapter 1: Summary of the Project 1
A. Name of the Enterprise 1
B. Location 1
C. Descriptive Definition of the Project 2
D. Project Long-Range Objectives 2
E. Feasibility Criteria 2
F. Highlight of the Project 3
1. History
2. Project Time Table and Status
3. Nature of the Industry
4. Mode of Financing
G. Market Feasibility 7
H. Management Feasibility 7
I. Technical Feasibility 7
J. Financial Feasibility 8
K. Socio-Economic Feasibility 8
Chapter II: Marketing Study 9
A. Market Description 10
B. Product Description 10
Product Photos 11
C. Place and Channel of Distribution 12
D. Promotional Strategy 13
E. Pricing Strategy 13
F. Competition Analysis 14
G. Demand and Supply Analysis 14
Chapter III: Management Study 15
A. Basic Consideration in forming a business 16
1. Capital
2. Store Location
3. Target Market
4. Profitability of the business
B. Business Objectives 17
C. The Form of Organization/Ownership 17
D. Project Proponent 18
E. Advantages of Partnership 18
F. Organizational Chart 18
G. Officers and Key Personnel 19
H. Schedule of work 19
I. Salaries and Wages 20
J. Legal Procedures for Securing Permits and Licences 20
Chapter IV: Technical Study 21
A. Flowchart of Product and Selling Process 22
B. Product Procedures 23
C. Machinery / Tools / Furniture 29
D. Source of Machinery and Equipment 32
E. Store Location 32
F. Store lay-out 33
Chapter V: Financial Study 34
Investment Cost 35
Projected Comprehensive Income 49
Projected Statement of Cash Flow 49
Projected Financial Position 50
Projected Statement of Changes in Equity 50
Schedule of work 51
Chapter VI: Socio-Economic Study 63
A. Social Implication 63
B. Economic Implication 64
C. Environmental Implication 64