pan iit09 pdn1-pub
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PanIIT 2009 presentations of Enterprise and Executive Social Networks: case studies from Experian, Allstate, Alcatel-LucentTRANSCRIPT
Social Networking forSocial Networking for
Executives and EnterprisesExecutives and Enterprises
PanIIT 2009
Chicago, October 9, 2009
PanIIT 2009PanIIT 2009
Chicago, October 9, 2009Chicago, October 9, 2009
Professional Development:Professional Development:
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material Christopher S. RollysonChristopher S. Rollyson
• Managing Director, CSRA Inc., specialist firm
advising on strategy and programs for social
networks and Web 2.0
• Founder, Social Network Roadmap and the
Executive’s Guide to Web 2.0
• 20 years experience as management consultant
and line executive at PwC, KPMG and several
enterprise architecture consultancies
• Managed strategic alliances with IBM, Sun,
Rational, BEA..
• Thought leader: 3 blogs in global top 10
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material Will Transform Careers and BusinessWill Transform Careers and Business
• They change the economics of relationships
• Make connections and friends more accessible
• Smartphones put them in our pockets
• We can have more relationships
• Friends change how we make decisions (buy, vote,
work, love, play..)
• Social networks will transform society at every level
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material This Will Surprise CompaniesThis Will Surprise Companies
• Customers will expect companies to communicate
via social networks
• 21st century dialtone
• Word of mouth is digital and pervasive
• Unprecedented transparency due to customers
• Need to be more authentic and transparent
• The push to humanize
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material Opportunities/Threats: PeopleOpportunities/Threats: People
• Job tenures less than 2 years
• Connections the closest thing to “security”
• Your network helps to hit the ground running
when you have a new position
– I have thousands of experts in my LinkedIn, Facebook
and Twitter networks
– Thousands more read my blogs
– Advice on everything important... digitally, inexpensively
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material Opportunities/Threats: CompaniesOpportunities/Threats: Companies
• Understand how social networks affect business
• Engage customers and other stakeholders
• Apply social networks to business processes– Sales and business development
– Recruiting and talent management
– Public relations and marketing
– Customer service
– Product development, R&D
– …
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material ConnectingConnecting
• Web 2.0 thought leadership trove (library)
– http://executivesguide-web20.com
• Social Network Roadmap methodology
– http://socialnetworkroadmap.com
• Connect right now!
– http://twitter.com/csrollyson
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material Clara ShihClara Shih
• Author, The Facebook Era
• Managed Social Networking Alliances & ProductStrategy for Salesforce.com
• Led Salesforce.com’s formal partnership withFacebook
• Creator of Faceconnector, the first businessapplication on Facebook; it integrates Facebookprofiles and friend data into Salesforce CRM
• Expertise: emerging trends on Facebook, transitivetrust and other social and technical trends inFacebook, Twitter and Google
Networking in the Facebook EraHow Facebook and Twitter are transforming business, relationships, and society
Clara Shih (@clarashih)
Author of The Facebook Era &
CEO, Hearsay Labs
“Clara’s book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl SandbergChief Operating Officer, Facebook
Tweet along
@clarashih#PANIIT
Welcome to the Facebook Era
Over 300M active users
6 billion minutes spent each day
1M developers
from 180 countries
is email dead?
Facebook’s growth is staggering
300 mm
250
200
150
100
Sept 06 Sept 07 Sept 08 Sept 09
Winning mainstream audience appeal
Source: Nielsen Online Global Index, Dec 2008
CMO Council – March
2009
“ Digital marketing and new media dominates demand generation and advertising spend allocation priorities for the coming year, with budgets aimed at online and Web 2.0 initiatives almost 50% higher than spend earmarked for traditional media. ”
CMOs are shifting dollars to social media
Four Pillars of Facebook Marketing
Facebook Apps Facebook Pages Facebook Ads Engagement Ads
Learn more about Facebook marketing
Buy on
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material Marc O GoodmanMarc O Goodman
• Director of Social Networking and Augmented
Reality, Alcatel-Lucent
• Company social networking resource for internal
and external usage
• Lead research on social networking applications
• Behavior of business, teen, and young adult
demographics
• Guidance for Alcatel-Lucent products and services
All Rights Reserved © Alcatel-Lucent 2006, #####1 | Marc O Goodman PanIIT 2009
Great end-userinterface
Social networkingtools
Focus on concept of'hyperconnectivity'
Video Mobile Social Networking
All Rights Reserved © Alcatel-Lucent 2006, #####2 | Marc O Goodman PanIIT 20092 | University Innovations Program | November 2008
All Rights Reserved © Alcatel-Lucent 2006, #####3 | Marc O Goodman PanIIT 2009
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material Kevin P. RiceKevin P. Rice
• Director Social Networking Solutions, Allstate
• 20 years experience in Information Technology,
formerly Chief Architect at Allstate Financial
• Leading role in technology roadmaps, strategic
program delivery, architecture governance
• Enterprise guidance for service-oriented
architecture projects
• Thought leader for SOA within the Insurance
industry
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material Joseph PaulsenJoseph Paulsen
• Senior Vice President, Marketing Analytics,Experian Marketing Services
• Leads Experian’s expansion of the MarketingStrategy Consulting Services practice
• Helps clients understand their customers from salesdata and sophisticated analytics (including socialmedia data)
• Thought leader for integrating social networking intomarketing and analytics offerings
• Company resource for enterprise social networking
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material Q&AQ&A
Chris Clara Marc Kevin Joe
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material Thank you!Thank you!
• Christopher S. Rollyson
• Clara Shih
• Marc O Goodman
• Kevin P. Rice
• Joseph Paulsen