pam abrahamsson_case studies_media results
TRANSCRIPT
Pam Abrahamsson
Public RelationsSocial ▪ DigitalRESULTS
[email protected]: twitter.com/Pam_A Linkedin.com/in/pabrahamssonpr
Case Studies
Public RelationsSocial ▪ Digital
[email protected]: twitter.com/Pam_A Linkedin.com/in/pabrahamssonpr
Case Study: 90-Day Technology Launch Created Quick Start Launch strategy for Big Data/Markets startup Market Prophit. Leveraged key data findings, industry expertise and milestones to earn both thought leadership top business news exposure, boost in web traffic and conversions.
90-Day Results •Total Media Exposure: 19,992,284 impressions• Key Tier 1 Media Features: 10 Fox Business News, Wall St Journal (4x) MarketWatch, Bloomberg, Forbes, Barron’s, Morningstar•Briefings/key journalist introductions: 11•Significant boosts in web traffic & signups
Case Study: 90-Day Technology Launch Key Media Links
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Case Study: Fortune 500 Brand InitiativeWestern Union Payments B2B ▪ B2CTapped by Western Union Payments to generate positive brand perception as a global leader, innovator and consumer-focused payments solution provider. Generated strategy of consumer survey trend findings, business thought leadership and industry expert positioning.
Campaign Results: 2013: Delivered 114% of program goal · 187,213,868 media impressions/65 feature placements/21 Executive interviews Eight executive speaking engagements 2012: Delivered 171% of program goal 2011: Delivered 629% of program goal
Case Study: Western UnionSample Media Links
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Case Study: Western Union Social Media #WUHomeCooked
Conducted campaign to deliver earned media results and bolster paid, owned and shared social media & digital outreach in support of B2C social campaign. • Secured exclusive advance feature: Forbes
7.2 million online unique monthly visitors99 social ranking (Cision)1:282 social share ratio from site
• Secured case study feature in: Mashable33,720,088 unique monthly visitors
98 social ranking (Cision)Publication pending: Winter 2015
Case Study: Western Union Social Media #WUHomeCooked: Forbes Placement
Case Study: Link Library
•Technology: Driving Market Leadership & IBM Acquisition
• Industry Leadership: New Client Wins
• Thought Leadership: Niche Consultancy
• New Division Launch: Estimated $6MM Prospect Results
Recently Published
Public RelationsSocial ▪ Digital
[email protected]: twitter.com/Pam_A Linkedin.com/in/pabrahamssonpr
Media Results 2014: Link Library
• Forbes: Western Union Cooks Up Memories• Oregonian: MESA US Competition• Wall Street Journal: Wade through Market Chatter• Arab Daily News: UNICEF launches Global Appeal• Fox Business News: Social Media Stock Sentiment• Wall Street PR: Rio2 Movie Partnership• MarketWatch: Measuring IPO Buzz• PaymentsSource: Walmart Launches Money• Reuters: Accuracy of Social Media• Portland Business Journal: Portland’s Future Engineers
Thought Leadership 2014: Link Library
• Forbes/Key Bank: Quoted in “Exit Strategy
• Profnet: Quoted in “Being a First-Rate Radio Guest
• LinkedIn/Pulse Contributor: Social Media Foes & Trolls
• Portland State University/Digital Breakfast: Digital/PR Talk
• Slideshare/Educational: PR & Marketing Toolkit
• American Business Awards: Technology Achievement Award
• Slideshare/Educational: Go Guerilla: Optimizing PR
Digital/Social
Public RelationsSocial ▪ Digital
[email protected]: twitter.com/Pam_A Linkedin.com/in/pabrahamssonpr
Agency Social Media: Channel Results
Launched & managed digital program delivering:
• 78% increase in LinkedIn company page community
• Digital advertising/content program earning 159 prospects
• 70% rise in Twitter community
• Executive Content Strategy Driving up to 3% engagement results
